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September 29, 2006

Chevrolet Launches New 2007 Silverado "Our Country. Our Truck." Marketing Campaign

Featuring John Mellencamp's new song, "Our Country"

DETROIT, Mich. – Today, Chevrolet announced plans for a multi-media marketing campaign in support of their all-new, 2007 Silverado full-size pickup. The integrated campaign employs both traditional and non-traditional elements and debuts with high-impact print inserts in USA Today on Sep. 29 followed by television spots on Sep. 30.

An extension of the "An American Revolution" campaign, the new Silverado advertising, themed “Our Country. Our Truck.”, embodies the spirit of the American pickup owner and reinforces Chevy’s positioning as the maker of the most dependable, longest lasting trucks on the road.

“The research behind this new truck confirmed what we’ve seen for decades. Chevrolet buyers remain hard-working, loyal and dependable. While they would never say so, the people who know Silverado owners see them as ‘everyday heroes,’ they are family men as well as firemen,” says Ed Peper, Chevrolet General Manager. “This new marketing campaign celebrates the connection our truck buyers have to their families and their country, while acknowledging that they want and need a truck as dependable as they are,” continued Peper. “American pickup owners recognize that we have a proud legacy building trucks, we’ve been doing it for 89 years, and we’re proud to deliver an all-new Silverado that will once again set the benchmark with segment-leading power and fuel economy,” Peper said.

The advertising will feature new music from American music legend John Mellencamp. Mellencamp’s, "Our Country" anthem combines the power of his convictions with the essence of the American experience to provide the perfect backdrop for the new Silverado campaign. “ About a year ago, I wrote this song to tell a story about some of the challenges our country faces and how our beliefs and ideals can help us meet them. This partnership with Chevy – an American company that is creating jobs and supporting our communities – makes perfect sense for a song that is all about standing up for the working people who are the backbone of our nation,” said Mellencamp. The agreement to use Mellencamp's song runs at least through 2007.

The campaign was developed by Campbell-Ewald, one of Chevrolet’s agencies of record. Bill Ludwig, vice chairman, chief creative officer at Campbell-Ewald said that while the agency was working on a campaign to position the new Silverado as the pure American truck, John Mellencamp shared a demo of his new song “Our Country” with him. “I knew the minute I heard the song that it would be the music for the next epic Silverado campaign,” Ludwig said. “We hope that ’Our Country. Our Truck.’ will inspire people to think, ’Yeah. These are the bruises and scars that have shaped our nation, and we have rebuilt ourselves spiritually, emotionally and physically,’” he continued.

Chevrolet’s marketing efforts kick-off at the State Fair of Texas on September 27, where Silverado 200,000 Mile Club members will help unveil the all-new, Silverado to the public. From there, a caravan of Silverados from across the generations, led by its newest member, will embark on a 3-day journey to Camden, New Jersey, site of this year’s Farm Aid concert event. Chevy Silverado’s “Drive for Farm Aid” will make three stops for street parties in Nashville, Indianapoli s and Pittsburgh. Along the way, the caravan will raise funds for Farm Aid and collect non-perishable food items. Farm Aid is an organization whose mission is to support local farmers and John Mellencamp is one of its founding fathers.

Silverado’s launch campaign will include sponsorship of iconic media properties like the World Series and the Country Music Awards. Chevy will also present NBC’s new Sunday Night Football in America with a 90-second opening spot celebrating America ’s passion for the game.

The campaign will also feature a 28-minute infomercial narrated by Football great, Howie Long, and custom-published 24-page print onserts, an automotive industry first, that will be included in “polybags” along with popular magazine titles like Motor Trend,Field and Stream and Popular Science. These longer-format market pieces, along with in-depth information available online at chevy.com, will provide the comprehensive product review that in-market truck buyers are looking for.

“We’re excited about the truly integrated campaign we’ve put together,” Peper notes. “We’re using some new ways to engage consumers and share the Silverado story, but all campaign components come together around the theme of the everyday American hero and his truck.”

Communications directed to Hispanic consumers are an important part of the new Silverado’s marketing launch and dedicated Hispanic advertising will break on October 21 during the World Series. The campaign recognizes the strong contributions Hispanics have made to American culture over the years. Information about the Hispanic campaign will be shared at a later date.

About Chevrolet Silverado

Silverado is Chevy’s highest volume vehicle. In 2005 Chevrolet sold 705,000 Silverado pickups. The all-new, 2007 Silverado leads the light duty, full-size pickup segment in power and fuel economy. In 2006, Chevrolet Silverado won the “ Highest Ranked Large Pickup in Initial Quality” in J.D. Power and Associates Initial Quality Study. There are over 4,000 Chevrolet dealers in the U.S. to service and sell the all-new, 2007 Silverado.

Posted by Frank at 04:09 PM | Comments (0)

General Motors Contributes Fuel Cell Vehicle To U.S. Postal Service's Irvine, California Fleet

General Motors has donated a GM HydroGen3 fuel cell minivan to be added to the U.S. Postal Service’s Irvine, California, fleet—marking the first time a fuel cell vehicle will be used for mail delivery on the West Coast.

The new vehicle is part of an extended agreement between GM and the U.S. Postal Service to continue to test and validate the hydrogen fuel cell propulsion system in real world driving conditions.

Posted by Frank at 04:05 PM | Comments (0)

Chevy Introduces All-New 2007 Silverado With Cross-Country Drive To Farm Aid

Four Concert Stops Planned During 2,800-Mile Trip From Texas to New Jersey

DETROIT – Introducing the newest generation of the longest-lasting pickup truck on the road calls for something big. That’s why Chevrolet is launching the new 2007 Silverado with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, N.J., on Sept. 30.

Kicking off with a concert featuring Montgomery Gentry at the State Fair of Texas Fairgrounds near Dallas on Sept. 27, the Silverado Drive for Farm Aid will present concerts featuring Phil Vassar in Nashville on Sept. 28 and Montgomery Gentry in Indianapolis on Sept. 28 and Pittsburgh on Sept. 29before making its final stop at Farm Aid. Visitors to the Nashville, Indianapolis and Pittsburgh concerts also can enter to win a trip for two to Nashville for the 40th Annual Country Music Association Awards on Nov. 6. One winner will be selected on Oct. 6 from each of the Nashville, Indianapolis and Pittsburgh concerts.

“We can’t think of a better way to introduce the all-new 2007 Silverado than to drive the trucks through the heartlandto enjoy some great country music and help raise money for Farm Aid,” said Ed Peper, Chevrolet general manager. “The Silverado, family farms and country music share deep, strong roots in America, and we want to celebrate that legacy. By lending our support to Farm Aid, we’re helping to preserve family farm-centered agriculture in America.”

Concerts in the Silverado Drive for Farm Aid are free, but concertgoers are invited to bring a non-perishable food item or make cash donations to Farm Aid.

“From Texas to New Jersey, the Silverado Drive for Farm Aid will help raise funds for Farm Aid and help promote food from family farms,” said Carolyn Mugar, executive director of Farm Aid. “The vistas of fields and farms that America sees from the highway constantly remind us that food from family farms depends on keeping families on the land.”

Along with a chance to see and experience the all-new 2007 Chevy Silverado, concertgoers can view Chevy pickups dating back to the 1930s that are part of the Chevy Silverado Drive for Farm Aid. In addition, members of the Chevy Silverado 200K Mile Club have been invited to join the trip.

“We are excited to help launch the new Silverado,” said Troy Gentry of Montgomery Gentry. Band mate Eddie Montgomery added: “ Supporting family farmers has always been important to us. Our farmers feed the world, and it is important to maintain that tradition.”

About Chevrolet Silverado
Silverado is Chevy’s highest-volume vehicle, with 2005 sales of 705,000. The all-new, 2007 Silverado leads the light-duty, full-size pickup segment in power and fuel economy. In 2006, Chevrolet Silverado was the highest-ranked full-size pickup in J.D. Power and Associates’ Initial Quality Study. There are more than 4,000 Chevrolet dealers in the U.S. to service and sell the all-new, 2007 Silverado, which features GM’s exclusive five-year / 100,000-mile powertrain warranty.

About Chevrolet
Chevrolet is one of America's most well-known and successful automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $52,000. Offering dynamic yet timeless designs, Chevy owners demand great looks that don’t go out of style, high performance per dollar, and features expected in more expensive vehicles.

Chevrolet’s global headquarters is at the GM Renaissance Center in Detroit. For more information, go to www.chevy.com.

About Farm Aid
Willie Nelson, Neil Young and John Mellencamp organized the first Farm Aid concert in 1985 to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Dave Matthews joined the Farm Aid Board of Directors in 2001. Farm Aid raises awareness about the critical role of family farms and has raised more than $29 million to build and strengthen family farm food production. Between 1985 and 2005, 80 percent of Farm Aid’s total expenditures was spent on programs to benefit family farmers, exceeding charity watchdog standards. Through public education, program activities and grants, Farm Aid promotes food from family farms and sustainable agriculture, fights factory farms, advocates for fair farm prices and provides disaster assistance and credit counseling to farm families.

Posted by Frank at 03:57 PM | Comments (0)

First Award Winner of No. 29 Goodwrench Expertise Challenge Announced

Grand Blanc, Mich. – Kevin Harvick’s recent performances in the NASCAR NEXTEL Cup Series have paid off in more ways than one.

By virtue of his win at the Chevy Rock & Roll 400 on Sept. 9 - which clinched Harvick's status in the 2006 Chase for the NEXTEL Cup - GM Goodwrench and Chevrolet are awarding Chris Heikkuri of Holly, Mich., an all new 2007 Chevy Avalanche today at Al Serra Chevrolet in Grand Blanc, Mich., as part of the No. 29 Goodwrench Expertise Challenge.

“I’m always happy to share a race win with our loyal fans, so it’s pretty cool that we can give Chris a brand new Chevy”, said Harvick. “There are still plenty more Avalanches to give away if I can win one more of the Challenge races. Hopefully, we can make it happen.”

In addition to his four NEXTEL Cup Series wins this season, which elevated him to the top of the point’s standings for the first time in his career earlier this month, Harvick is also dominating the NASCAR Busch Series standings with six wins in 2006, leading to a season where he’s been at the top of the standings since the second race of the season.

“Not only has the No. 29 team begun the Chase in strong fashion, they’ve also allowed us to award a 2007 Chevy Avalanche to Chris as our first Expertise Challenge winner”, said Jim Moloney, general director of marketing, GM Service and Parts Operations. “Kevin and the entire Richard Childress Racing organization have done an outstanding job this season. We know the team is hungry for more wins during the Chase, so we’re hoping Kevin can finish up front again and complete the Expertise Challenge for us on his way to capturing the NASCAR NEXTEL Cup championship.”

With a second race win by the No. 29 GM Goodwrench team in one of the five remaining Expertise Challenge races, 29 grand prize packages will be awarded including: a 2007 Chevy Avalanche, a $1,000 GM vehicle maintenance certificate from Goodwrench and a trunk full of Reese’s products.

Remaining Expertise Challenge races in 2006 include: the Banquet 400 at Kansas Speedway on Oct. 1; the Bank of America 500 at Lowe’s Motor Speedway on Oct. 14; the Dickies 500 at Texas Motor Speedway on Nov. 5; the Checker Auto Parts 500 at Phoenix International Raceway on Nov. 12; and the Ford 400 at Homestead Miami Speedway on Nov. 19.

Following a second Challenge race win, GM Goodwrench will also establish a $200,000 scholarship fund to encourage young men and women to pursue careers as automotive technicians. The GM Goodwrench Scholarship Fund will be used to provide tuition assistance to Automotive Youth Educational Systems (AYES) high school students who choose to continue their automotive technical education by attending GM Automotive Service Educational Program (ASEP) colleges.

Fans can participate in the Expertise Challenge by visiting a participating Chevrolet dealership to obtain an entry ticket with an official promotion code or visit goodwrench.com/expert to obtain a one-time virtual promotion code. There is no purchase necessary to enter or win. Complete program rules and award details are available at: www.goodwrench.com/expert.

Plus, all Expertise Challenge participants and GM customers can celebrate Kevin Harvick's hot streak with a Championship Service Offer. Through the remainder of the 2006 NASCAR NEXTEL Cup Series championship competition, any visitor to www.Goodwrench.com can download a $10 mail-in rebate for customer-paid Goodwrench service on a GM vehicle from a participating GM Goodwrench dealership in the United States .

GM Goodwrench is the service brand for GM vehicles - Chevrolet, Buick, Pontiac, GMC, HUMMER, Cadillac. With dealerships located nationwide and over 60,000 professionally trained service personnel, the GM Goodwrench network is one of the largest automotive full-service providers in the industry. GM Goodwrench technicians receive specialized training from General Motors to provide expert care for GM cars and trucks. Genuine GM replacement parts are manufactured to the same specifications of the GM vehicle. For more information, visit the GM Goodwrench web site at www.goodwrench.com.

Posted by Frank at 03:55 PM | Comments (0)

The Chromin' Empire is Conquering Fashionable Vehicle Owners Everywhere

DETROIT - Just as a gleaming piece of jewelry can transform an outfit from drab to fab, an increasing number of vehicle owners are using chrome to personalize their cars and trucks and make a rolling fashion statement.

That statement can be as subtle as the simple, elegant addition of a few polished chrome door handles; or as bold as a bumper-to-bumper, heavy-metal extravaganza of sparkling, 22-inch plus-sized wheels; grille inserts; tubular assist steps; brush grille guards; fuel filler door covers; exhaust tips and more.

"The beauty of chrome is that you can dress up your vehicle to fit your taste, your style and your budget, whether you drive an economy sedan, a family SUV or a high-performance roadster," said Nancy Phillippart, executive director, GM Accessories, which sells a complete range of accessories through the Buick, Cadillac, Chevrolet, GMC, HUMMER, Pontiac, Saab and Saturn brands. "Chrome can be a great, cost-effective way to personalize a vehicle."

Sales of chrome accessories are in overdrive. According to Phillippart, GM's chrome accessories business jumped 73 percent from 2004 to 2005.

"The advantage of GM's chrome wheels and accessories," said Phillippart, "is that an accessory design integration process unique to GM ensures the most accurate fit and finish and most tailored appearance, attributes customers want when personalizing a vehicle." For more on GM's accessories design studio, click here.

Chrome sweet chrome

After years of being relegated to the automotive has-been junkyard, the resurgence in chrome is due, in part, to style influencers such as athletes, celebrity tuners and rap artists who began using chrome to add "bling" - slang terminology for jewelry - to their production vehicles, said Kip Wasenko, GM director of specialty vehicle design.

Wasenko said the use of gleaming metal finishes to lend exclusivity to a vehicle dates to the early 1900s, when high-end coach builders used brass and, later, nickel brightwork embellishments.

In 1929, one of those high-end coach builders, Cadillac, which later became a GM brand, was the first to adopt chrome plating - a technique that goes back to the ancient Romans - as standard on its cars. The 1931 Cadillac V-16, still regarded as one of the finest luxury cars ever built, featured a distinctive chrome wire mesh grille that has influenced countless other grilles since, including those on the current Cadillac V-series performance lineup.

"Chrome may come and go, but it will always be part of our brand heritage," said Wasenko, who expects to see tons of chrome at the upcoming Specialty Equipment Market Association (SEMA) show in Las Vegas. "It will never really go out of style."

Chrome finishes are achieved by applying a 'plate,' or coat, of metal to a base surface: Louis-Nicholas Vauquelin is credited with discovering chromium oxide in 1797 and preparing the metal itself the following year. But according to historians, the ancient Romans had a head start on Vauquelin, soldering silver plates to articles made of base metals to protect themselves in battle.

The heyday of chrome is considered to be from postwar 1946 through most of the Baby Boom to 1960. After a decade and a half of glorious chrome bumpers; wheel covers; mirror caps; and interior and exterior trim and tail fins, chrome took a back seat in the 1970s when fuel economy regulations forced designers to take weight out of cars and tastes gravitated toward European-inspired body-color and blacked-out trim. Chrome's reputation for being a fussy finish that pitted and peeled didn't help.

Thanks to improvements in the plating and polishing technology, chrome from quality sources can keep a showroom gleam for years if maintained properly.

"When customers purchase chrome wheels and other chrome accessories developed by GM, they can be assured that what they buy is subjected to the same rigorous quality standards as our original equipment parts," said Phillippart.

In fact, because they meet GM's rigorous standards for safety and durability, all accessories offered by GM brands are backed by the promise of a General Motors warranty. Accessories permanently installed on a new GM vehicle at the time of delivery are covered under the GM New Vehicle Limited Bumper-to-Bumper Warranty, and can be included in the financing of the vehicle, making them both convenient and affordable. GM accessories permanently installed by a GM dealer after vehicle purchase are covered for the balance of the new vehicle warranty, and no less than 12 months or 12,000 miles.

GM Accessories' chrome portfolio

Regular and plus-size accessory wheels constitute GM's biggest entry in the chrome market. By the end of 2006, GM will have more than 50 accessory wheel and TPC tire systems for more than 35 GM vehicles. Among GM's accessory wheel customers, chrome wheels are preferred across all segments by a wide margin.

"If you want to make the biggest impact with chrome, it's with big, plus-sized wheels," said Wasenko. "I saw a great-looking Cadillac Escalade the other day with a set of 22-inch chrome wheels - that would have been unheard of five years ago."

GM is a recognized leader in tire and wheel system engineering and development, creating the industry's first and only Tire Performance Criteria (TPC) rating, which helps vehicle owners choose tires designed to function with the vehicle's architecture to provide optimum ride, handling and safety.

GM Accessories wheels follow the same validation guidelines as original equipment wheels. Plus-size wheel and TPC tire systems meet or exceed federal requirements as well as GM's safety objectives. In fact, GM will not sell plus-size wheels if these requirements cannot be met. This provides customers peace of mind in knowing that their vehicle will not only look good, but perform the way it should.

Other GM accessory chrome touches include grille inserts; brush grille guards; fuel doors; mirror caps, door handles; tubular assist steps; molded hood protectors; exhaust tips; interior and exterior trim molding packages and taillamp guards. Availability varies by brand.

Chrome continues to evolve with the latest technology trend being "colored" chrome. Using various development methods, chrome can now be "dyed" or "tinted" with color, to add a distinctive look. Chevrolet's HHR will offer black chrome pieces, including 17-inch wheels, door handles, rear view mirror caps, and a rear beauty bar. These pieces will be available as part of a vehicle option package, or separately as Chevy Accessories.

About GM Accessories

GM sells divisionally branded accessories through its network of Chevrolet, Buick, Pontiac, Cadillac, GMC, Saturn, Saab and HUMMER dealerships. For more information about product offerings, please visit any GM divisional website (i.e. www.chevy.com, www.pontiac.com) or www.gmaccessorieszone.com.

Posted by Frank at 03:51 PM | Comments (0)

Last fan standing drives home the No. 48 Monte Carlo

Ten finalists vie for their chance to win a specially wrapped Monte Carlo opening day of State Fair of Texas

FORT WORTH, Texas - Contestants will vie for an opportunity to win a 2007 Chevrolet Monte Carlo that will carry the decal package of Team Chevy NASCAR star Jimmie Johnson's No. 48 Lowe's NEXTEL Cup ride. Ten finalists will place their hands on the 2007 Monte Carlo beginning, Friday, September 29, for their chance to drive home the specially wrapped Monte Carlo. The contest is scheduled to begin on the opening day of the State Fair of Texas within the Chevrolet display and Test Drive area located near Gate 11.

The Jimmie Johnson "Hands On" Promotion offers a unique opportunity for one lucky entrant to win a new Chevy Monte Carlo in an endurance contest that culminates with literally a "last person standing" finale. Each finalist will place one designated hand on the car when the contest begins, and they must be standing and in continuous contact with the prize vehicle 24 hours per day, excluding sanctioned breaks. The last person standing with their hand on the '07 Monte Carlo, which has a retail value of $34,500, will take it home.

"I thought keeping my hands on the wheel of the No. 48 Lowe's Chevrolet for three or so hours in a Cup race was hard work, but keeping your hand on the car for 24 hours or more will be quite a test of endurance. But considering the grand prize is a 2007 Chevrolet Monte Carlo, it will be well worth it," Johnson said. "With three great partners involved - Lowe's, Chevrolet and Texas Motor Speedway - you know this is going to be a good deal."

For those finalists who do not win the car, each will receive a prize package that consists of a Charbroil commercial grill, $100 Lowe's gift card, 1:24 scale die-cast Team 48 car signed by Johnson and a Team 48 cap.

Posted by Frank at 03:50 PM | Comments (0)

Top Ten Fuel Efficient SUVs for 2006

Regardless of whether your mode of transportation is a Schwinn, a Hummer H1, or a pair of worn-out Nikes, fuel-prices are hitting your wallet just like the rest of us.

When gas prices rise, everything else gets more expensive, and when cars start selling like hotcakes in rapidly expanding markets like China and India, demand usually dictates more pain at the pump.

This is especially painful for drivers who need a spacious and roomy vehicle such as SUVs, a ride that is typically unkind in its unquenchable thirst for petrol. Indeed, there are times when a Toyota Prius or a bus pass won’t do, so we’ve compiled a list of ten fuel-efficient, 2006 SUVs that are currently available, all boasting respectable EPA-rated fuel economy figures and more utility than a Little Red Wagon.

Each model on the list achieves at least 24 mpg in mixed driving when mated to an automatic transmission – the transmission type most consumer choose – and is ranked according to our editors’ recommendations and personal choices. According to the EPA, nine of the vehicles get 25 mpg combined or better, so to make this a proper Top 10 list, we voted in our favorite member of the 24-mpg club to round things out. All EPA data is current as of April 2006.

1st Place -- Toyota Rav4

If the name RAV4 brings to mind a small, awkwardly-designed, underpowered cute SUV, it’s time to visit your Toyota dealer to reboot your impression of this capable SUV. Redesigned for 2006, the RAV4 still falls to the feminine side of the gender scale, but it presents a more upscale look compared to the 2005 model and makes the impressive original look like a shop-class experiment.

Behind the sleek sheetmetal is a spacious cabin with seating for up to seven passengers, front- or all-wheel-drive capability, and a choice of powertrains. Base models, starting at a smidge below $22,000, are equipped with a 2.4-liter four-cylinder engine pushing 166 horsepower and 165 lb.-ft. of torque that’s mated to a four-speed automatic transmission. In front-wheel-drive guise, this fuel-efficient version returns an EPA-estimated 24 mpg city, 30 mpg highway, and 26 mpg combined; add four-wheel drive and those figures change to 23 mpg city, 28 mpg highway, and 25 mpg combined. In addition, the base price rises by $1,400 with 4WD.

If that was the end of the story, the 2006 Toyota RAV4 would appear as a competent SUV with impressive fuel efficiency, though a little light on power for some tastes. However, there’s more to this little ‘ute, like an available 3.5-liter V6 pushing 269 horsepower and 246 lb.-ft. of torque through a five-speed automatic transmission. Best of all, fuel economy closely mirrors that of the four-cylinder. With power going only to the front wheels, a RAV4 with the V6 is rated at 22 mpg city, 29 mpg highway, and 25 mpg combined; four-wheel-drive models are rated at 21 mpg city, 28 mpg highway, and 24 mpg combined. The base price of a four-wheel-drive Limited model with the six-cylinder engine is about $26,000, which makes the RAV4 about similar in price and economy to the Honda CR-V despite more than 100 extra horsepower.

2nd Place - Honda CR-V
3rd Place - Honda’s Element
4th Place - Subaru Outback
5th Place - Ford Escape Hybrid
6th Place - Subaru Forester
7th Place - Lexus RX 400h
8th Place - Mercury Mariner Hybrid
9th Place - Toyota Highlander Hybrid
10th Place - Chevrolet HHR

-- Kevin Hobbs

Posted by Frank at 03:39 PM | Comments (0)

How to Buy Classic Car Insurance

If you are fortunate enough to own a classic car - or any collectible automobile - then you want to ensure that your luck does not run out because of having inadequate insurance coverage. Call it covering your butt - or covering your "asset" - but by all means, call one of the major providers such as American Collectors, Haggerty, or Parish Heacock insurance companies and let them put you in the driver's seat in terms of professional protection of your cherished automotive investment.

How to Kick the Tires on Classic Car Insurance
The whole idea of insurance is that it needs to do what you expect of it in an emergency, when the rubber really hits the road. And classic car insurance is as different from conventional auto insurance as, well, a classic car is from your run of the mill generic vehicle.

When you buy a classic car insurance policy, you are essentially purchasing protection for those times when - God forbid and knock on wood it doesn't happen - disaster strikes in the form of a fire, a collision, or an act of theft or vandalism. Just as we now have modern airbags to save us in the event of a crash, we also have collector's car insurance, to protect us with adequate moneybags when calamity throws a wrench in the works.

The time you invest in choosing the right classic car insurance coverage is well worth the value and peace of mind that a quality collector's insurance policy delivers for owners of classic motor cars.

The Nuts and Bolts of Classic Car Insurance Coverage
Collector car insurance is not the same as the insurance you buy for normal coverage of your daily transportation. Collector car insurance, or classic car insurance, is made especially for the needs of the car collector. And while ordinary insurance does offer some protection, no matter what you drive, it can leave you high and dry in the event of a loss that it not effectively covered by the terms of the insurance contract.

For example, you may have a garage-kept Cadillac Sedan DeVille with swooping fins your grandparents bought for $7,000 brand new back in the 1960s. But dealers have offered you three times that much, and you saw another one sell at an auto show for $35,000. If you don't have special collector car insurance or classic car insurance, and the car is totaled, you will be lucky to get $7,000 for it. With depreciation calculated in, the insurance statisticians may decide that it is worth only half that much, or less, and you could wind up with two or three grand in exchange for your dream machine.

Stipulations or requirements normally encountered while shopping for collector car insurance or classic car insurance:

* A decent driving record.
* At least 10 years driving experience
* No teen drivers on the policy or drivers with poor driving records
* Secure and out of the weather garage
* Proof that you have another car for daily transportation
* Collector vehicle insurance is sometimes limited by the age of your car, and if your car is too young it may not qualify for a particular policy.
* Limited mileage. You probably don't want to drive your creampuff car all the time, and your insurance company doesn't want you to either. Mileage limits have increased recently, though, so if you can live with 250 miles a month you're probably okay.

Coverage with collector car insurance or classic car insurance:

Three kinds of value are important to understand when buying your policy.

1) Actual cash value:

This is what you usually get with ordinary insurance, and is based on replacement cost minus depreciation.

2) Stated value:

The insurance company pays up to the stated value of the car, but may not guarantee the full stated value. And deductibles of up to $1,000 usually apply.

3) Agreed value:

In most jurisdictions, those who provide collector car insurance or classic car insurance are allowed to insure for a value that you and your insurer agree upon. And for most autos, there is no deductible. If your $100,000 vintage Rolls get trashed, you get a check for 100 grand, plain and simple - which is exactly why collectors use special classic car insurance coverage.

Do a periodic review of your coverage limits, because classic car prices are rising. What you insured your cherry classic for ten years ago may be a fraction of what it's worth today. And if you are restoring a vehicle, ask your agent to give you appropriate insurance. There is no need to pay extra based on mileage statistics, if your car is up on blocks with no engine inside it. And as the car's value increases thanks to your hard work of restoring it, you should raise the coverage to keep up with the added value of the restoration.

Keep all your receipts and paperwork - for everything from parts and labor to expenses incurred to take it to a classic car show - so that you can document the total investment your collector's car represents. And take photos and keep them updated, for the same reason.

And Last But Not Least: Special Savings Opportunities

As long as you meet the criteria in terms of how you use and take care of the car, you can usually buy a policy.

Traditional insurers will either refuse coverage, offer only a replacement value based on the nuts and bolts (minus heavy depreciation) of the car, or will charge you a prohibitive amount for the premium. But many collectors find that special collector's coverage saves them money - as much as half - while insuring them for higher limits, sometime three or four times what a traditional company gave them.

Yes, it's possible to get collector's insurance coverage for full market value for your car, and save up to 50 percent off of the premium you'd pay with ordinary insurance. That makes classic car insurance a must-have for any serious car buff.

Below is information about three of the most reputable and dependable collectors and classic car insurance companies in the USA (All information listed below subject to change, please contact the insurance companies listed to be sure.):

Hagerty Insurance, P.O. Box 1303
Traverse City, MI 49685-1303
Email: auto@hagerty.com
Toll Free: 800-922-4050

Qualifications:
* Similar to the others listed below, but please contact Haggerty for details.

American Collectors Insurance, P.O. Box 8343
Cherry Hill, NJ 08002

Email: info@americancollectors.com
Toll Free: (800) 360-2277

Qualifications (subject to change or regional laws so check with the company for specific up-to-date information).
* At least 15 years old
* Garage-kept
* Driven on a limited, pleasure-only basis (up to 5,000 annual miles - available in most states)

You may also qualify by:
* Having at least 10 years driving experience
* Having a good driving record
* Having at least one "regular" vehicle for every licensed driver in the household

You may request a policy application either directly from American Collectors Insurance or through your local insurance agent (rates are the same either way).

Parish Heacock Classic Car Insurance, P.O. Box 24807
Lakeland, FL 33802-4807

Email: info@parishheacock.com
Toll free: (800) 678-5173

Qualifications (subject to change or regional laws so check with the company for specific up-to-date information):
* Each household member of driving age must have at least 10 years driving experience or be excluded.
* Each household member must have a regular use vehicle less than 15 years old that is insured with liability limits equal to or higher than the limits being applied for on the collectible vehicle.
* All licensed members of household and any other drivers of the vehicle must be listed on the application.
* Maximum of two accidents or violations in the household, maximum of one per licensed household member in past 3 years. No major violations permitted in past 5 years.
* A Driver Health Questionnaire must be completed for all drivers over 70 years old.
* Auto must be stored in a locked permanent garage facility when not driven.
* Auto may not be used for commuting to or from work or school, used for business purposes or as a substitute for another auto.
* Autos not covered while on a racetrack or when being used for: racing, speed, driver's education, or timed events.
* Must display pride of ownership: well maintained, in restored or well-preserved condition.
* Vehicles under restoration must be stored at residence or a restoration shop, with a target date for completion. Agreed value coverage is not available on cars under restoration. Eligibility subject to company review.
* Replica Vehicles and Pro Street vehicles are subject to company review.
* Trucks and Jeeps must be over 25 years old, and not be used for towing, hauling, off-road or utility use.
* Generally do not require appraisals, but may ask for one if vehicle value is difficult to determine.
--
Michael Modica is an avid muscle car fan. He appreciates all classic muscle, but his real passion is the Second Generation Chevrolet Camaro (1970 - 1981). Mike is the webmaster of NastyZ28.com as well as this reference site for automotive paint codes. He can be reached by email at mikem79@nastyz28.com.

Posted by Frank at 03:33 PM | Comments (0)

Acura buying tips for 2007

Acura is one of the hottest selling car brands in the USA and many other countries. Although the competition on the car market is fierce, Honda’s luxury division has managed to seize an important segment of the auto industry, so its 2007 models are expected to take the quality even further. Here are a few tips for buying an Acura in 2007, together with a look at their future and current vehicle offer.

Acura RDX (2007)
Priced at $32,995, the 2007 Acura RDX is a medium sized SUV that is slightly smaller than the MDX. The main competitors for the RDX are X3 from BMW and the M Klass Mercedes, together with other mid-sized SUVs. The RDX seems to be a very good choice for a family car that also offers luxury and a bit of sportive feel.

Acura MDX (2007)
The impressive sales of the MDX are expected to rise even further in 2007. Coming from Honda’s luxury division, the car-based seven-passenger MDX will most likely have shoppers face waiting lists. The 2007 Acura MDX has some other impressive advantages – more power and improved stability on any terrain with Acura’s All-Wheel Drive system.

Acura RL (2007)
The 2007 model shifts some of the equipment that was previously considered standard to the options list, in an attempt to lower the overall base price of the RL. You will still get optional choices such as the rearview camera system or the traffic monitoring system.

Acura TL (2007)
The 2007 model receives a 3.5-liter V-6 with 286 horsepower in its Type-S performance edition. Acura's Super Handling All-Wheel Drive is still not included with this model.

Acura TSX (2007)
Very similar to the European version (Honda Accord), the 2007 Acura TSX is a blend between the RSX and the TL performance sedan. Not a lot of changes accompany the 2007 TSX, but this is partly because there were no complaints with the earlier models.

Current vehicle offers from Acura

Acura MDX (2006)
With a price of $37,125 the 2006 MDX offers everything you might be looking for as far as luxury, safety and performance are concerned in an SUV. The 2006 MDX comes with the popular 4 wheel traction system that Acura fits on all its MDX models, plus the added bonus of XM Satellite radio.

Acura RL (2006)
Launched in 2005, the RL model from Acura has done well in the luxury sedan market. Priced between $48,565 and $53,100, depending on options and engine, the Acura RL comes with all-wheel drive and a well built real-time traffic monitoring system. Other improvements added to the 2006 Acura RL are the CMBS (Collision Mitigation Braking System) and ACS (Adaptive Cruise Control).

Acura RSX (2006)
Priced between $20,325 and $23,845 addresses a much wider target audience thatn the exotic NSX. The base RSX comes with 155-horsepower and the performance Type-S has an additional 46 bhp.

Acura TSX (2006)
The small sport sedan priced at $27,890 is the next step from the RSX sport coupe. The 2006 model comes with changes in the optional equipment and a stylish facelift.

For more information, factual characteristics and photos and wallpapers of the 2006 and 2007 Acura models, please visit all-car-photos.com.

Posted by Frank at 03:27 PM | Comments (0)

10 Reasons To Get A CarFax Report

A CarFax report is affordable. For less than $50.00, consumers can learn everything that they need to know about a vehicle before agreeing to make a purchase and signing on the dotted line.

With a CarFax report, you will be able to confirm the automobile’s VIN number, year, make and model. This is important in making sure that you are purchasing the automobile as it is being presented to you for sale.

With a CarFax report, you can find out if the automobile has ever been flooded or has been repaired for any flood damage. This is very important, especially if purchased in areas that are prone to flooding, hurricane damage, etc. Even if an area is not prone to flood damage, there is always the possibility that an automobile has traveled through high water or been exposed to it at some point.

With a CarFax report, you can find out if the automobile has ever been involved in any type of car accident and, if so, what damages were reported. Every day, automobile accidents occur and the damages often require extensive repairs. It is important for you to know whether or not the automobile you are considering purchasing has ever had any type of damage.

With a CarFax report, you can find out if the automobile has ever suffered from any type of fire damage and, if so, what repairs were made to correct the damages.

With a CarFax report, you can make sure the automobile has a clear title and does not have any liens. This is very important when you purchase an automobile, home or even raw land. If you purchase something that does not have a clear title, you are basically throwing your money away. If you receive a clear title, you will have full ownership of the car and will be able to legally resell it in the future.

A CarFax report will confirm the number of miles to be the original miles as noted on the CarFax report. The sad, but honest, truth is that there are some individuals who attempt to falsify an automobile’s actual miles in order to collect a higher sale price.

With a CarFax report, an individual can learn how many previous owners the car has had. This is important in considering why the car has had multiple owners, if it has, and may be a sign that something is wrong. An automobile with only one owner is more likely to be reliable as opposed to one that has been shuffled amongst multiple owners.

With a CarFax report, you can find out what, if any, repairs have been made on the automobile. This is important in considering what type of recurring problem there may be with the automobile or whether or not you are purchasing a lemon. A car that has had excessive repairs, either in various parts or in one particular area, may be an indication that you should be prepared to spend some time at the repair shop as the new owner.

And finally, a CarFax report provides overall peace of mind in knowing that you did the research and are not relying on the seller to provide accurate information. An informed buyer is a smart one.

via Aurel Radulescu.

Posted by Frank at 03:25 PM | Comments (0)

General Motors Displays The 'Green' Future Of Transportation At Wired Nextfest

NEW YORK – GM will showcase its vast portfolio of “green” advanced propulsion technologies and how they will help increase fuel economy, reduce emissions and help eliminate dependence on petroleum at WIRED NextFest, today through Oct. 1 at Javits Center in New York.

An official pavilion sponsor, GM’s 4,000-square-foot exhibit will focus on three areas, including: alternative fuels; hybrids and fuel cells; and demonstrating the company’s commitment to improving the environmental performance of both its vehicles and its operations.

Alternative fuels

GM is committed to reducing the nation’s dependence on petroleum and reducing vehicle emissions. E85 ethanol, a fuel blend of 85 percent ethanol and 15 percent gasoline, is an alternative fuel that helps combat both of these problems. A GM brand FlexFuel vehicle can run on 100-percent gasoline, E85 ethanol or any combination of the two.

For 2007, GM brands will offer 17 E85-compatible FlexFuel models totaling about 400,000 vehicles, nearly double the nine models in 2006. GM already has more than two million flex-fuel models on North American roads offered through Chevrolet, GMC, Buick and Saturn, and has been actively encouraging growth of the E85 refueling structure. Today, ethanol in the U.S. is primarily made from corn, but it can be produced by a variety of other materials.

GM will have an extensive E85 display at NextFest that will include real corn grown by student gardeners from New York City. These gardeners are new participants in the Growing Connection (TGC), a pilot project of the Food & Agriculture Organization of the UN. TGC targets 10- to 15 year-old kids around the world, teaching them to grow food and to connect with each other through information technology.

GM, working in partnership with the National Ethanol Vehicle Coalition (NEVC) and East End Marketing, also recently announced that the first New York E85 fueling location to be available to the public will open later this year at the Westhampton Beach Valero station on Long Island. New Yorkers will now have the option of refueling their vehicles with E85.

Hybrids

GM has a diverse hybrid program, with three separate systems designed to meet American driving patterns and needs. The systems will vary in fuel economy savings and cost, providing an opportunity for more consumers to own a hybrid vehicle and benefit from increased fuel economy savings.

Saturn’s new Vue Green Line will be a centerpiece of GM’s NextFest exhibit. A new hybrid that delivers an estimated 20-percent improvement in fuel economy, depending upon driving conditions, the vehicle is expected to deliver an Environmental Protection Agency (EPA) rating estimated at 27 mpg in the city and the best highway mileage of any SUV at 32 mpg. The vehicle price starts at less than $23,000, positioning the Saturn Vue Green Line as the most affordable hybrid vehicle on the market today.

Fuel cells

The Chevrolet Sequel, GM’s solution to provide the world with a cleaner, petroleum-free vehicle, also will be on display at NextFest. Sequel was introduced in 2005 at the North American International Auto Show in Detroit. It is the first vehicle in the world to successfully integrate a hydrogen fuel cell propulsion system with a broad menu of advanced technologies such as steer- and brake-by-wire controls, wheel hub motors, lithium-ion batteries and a lightweight aluminum structure. It uses clean, renewable hydrogen as a fuel and emits only water vapor.

Sequel fundamentally changes the DNA of today’s automobiles, exchanging an internal combustion engine, petroleum and mechanical systems for fuel cell propulsion, hydrogen and electrical systems. In Sequel, GM has created a real vehicle that promises to lead to long-term, sustainable automotive transportation.

Moving beyond the Sequel, GM recently announced that it will build more than 100 Chevrolet Equinox Fuel Cell vehicles and will begin placing them with customers in the fall of 2007, as part of a comprehensive deployment plan dubbed “Project Driveway." Designed to gain comprehensive learnings on all aspects of the customer experience, Project Driveway constitutes the first meaningful market test of fuel cell vehicles anywhere.

General Motors’ commitment to developing fuel-saving technologies is demonstrated by its lineup of more vehicles that achieve 30 mpg (based on EPA highway label data) than any other manufacturer for 2006. In fact, GM is on target to sell more than 1 million vehicles this year that achieve greater than 30 mpg highway or more. For more information about GM's fuel-saving technologies, visit www.gmability.com.

‘Green is the New Black’ panel discussion

In addition to its extensive display, Beth Lowery, GM vice president, environment and energy, will participate in the “Green is the New Black” panel discussion at 2 p.m. on Sept. 29 in the Main Pavilion. Lowery will discuss the ongoing transformation of the total vehicle design to help in the “green” evolution of the automotive industry.

WIRED NextFest is open for general admission on Saturday, Sept. 30 and Sunday, Oct. 1, from 9 a.m. to 6 p.m. ET. It will be staged in New York at Javits Center. For additional information about WIRED NextFest, please visit www.nextfest.net.

WIRED NextFest is sponsored by General Electric, Atari, Autodesk, CITI, Data Pipe, Discovery Channel, GM, Intel, NASA, Pfizer, Coke Black, Hilton Garden Inn and the Science Channel.

Posted by Frank at 03:15 PM | Comments (0)

Why Vehicle Accident Photographs Are Valuable

You were humming along on a bright and sunny day when suddenly Fred Fuddle, a local character from a nearby town, drunk as a skunk and zooming along in his pickup, flew through stop sign crashing into the right front of your motor vehicle. You had no choice to avoid him. Now the time has come to settle your claim for property damage and personal injuries. Let’s talk about photographs one of the basics that should have been taking place - - just as soon as possible - - after that impact had taken place.

PHOTOGRAPHS OF INJURIES: Photographs are often the best evidence you can produce to increase the value of your claim. If your accident causes bodily injuries that are visible (such as bruises, deep cuts, swellings, lacerations, dislocations and/or black and blue marks) it’s crucial, to the ultimate settlement value of your case, that you have photographs taken of those just as soon as possible! Take them from 3 feet away and also as close as you can so as to capture the seriousness of their existence. When you hand those to Adjuster I. M. Smart from the Granite Insurance Company believe me when I tell you he’ll stare at them and blanch!

PHOTOGRAPHS OF BOTH VEHICLES: You should take photographs of the damages to your vehicle from several different angles. If at all possible find the motor vehicle that hit you and take photographs of that damage also. When it comes to proving the impact your body was subjected to (and in many cases to prove who was at fault) those photographs could one day be worth their weight in gold.

HOW TO TAKE PHOTOGRAPHS OF THE ACCIDENT SCENE: The pictures of each accident scene should be taken from at least three different angles: Snap several of a “general view” of the area from about 20 to 40 feet away; a couple more “medium range” shot’s from 10 to 15 feet away, and then some “close up” shot’s from 3 to 5 feet away. If it’s at all possible all three different distances should have a common point or orientation. If, for example, you’re snapping photographs of a skid mark, it should be taken from an angle so as to clearly show were that skid mark is, in relation to a landmark, like a street sign, a building, a fire hydrant, etc. Another photograph should then be taken with a closer view - - one clearly identifying the skid mark in detail - -and also, if possible, include this readily identifiable object or landmark (the street signs, building‘s, etc.).

Because they’re such potent evidence you should blow up those photographs of the skid marks, taken from 3 to 6 feet away, into 8X10 glossies. A total of 12 to 15 photographs of the accident scene and/or the skid marks are not too many. When you hand copies of the 8X10 glossy photograph’s of those skid marks to the adjuster, to help justify he payment he’ll eventually make to you, it will absolutely increase the value of your claim.

"Why" you ask?

The answer to that one is, "Because it will tell both adjuster Smart and his supervisor (who, in the end, will usually call the shots on how much your settlement dollars should be) that you know what you’re doing and you’re not the type of individual who can be taken advantage of".

A WORD OF CAUTION: The individual engaged in the task of snapping photograph’s of your body, the accident scene, etc., should be careful to make sure they’re not undertaking this effort with a casual, hasty or careless attitude - - one that tends to leave it up to do the camera to do the thinking for them. Rather, the photographer ought to carefully consider the process the process slowly and seriously so that the photos produced will produce the maximum value.

If at all possible photos should be taken of the exact location on the road where the impact occurred, and shots of all relevant gouge and/or chop marks on the surface, plus traffic signs, etc., as applicable.

It cannot be emphasized enough that photographs of skid marks are invaluable evidence, since they can often indicate Fuddle’s speed at the time of impact and can be a tremendous asset when it comes to establishing fault.

A good practice to follow is to make a brief notation on the backs of all photos, entering upon them a brief account of what the photo is showing, the date it was taken and by whom.

Photographs of injuries, the accident scene and the road surface if done correctly - - is money in the bank !

-- from Daniel G. Baldyga

DISCLAIMER: The only purpose of this article "THE GREAT VALUE OF ACCIDENT PHOTOGRAPHS" is to help people understand the motor vehicle accident claim process. Neither Dan Baldyga, Peter Go nor ARTICLECITY.COM make any guarantee of any kind whatsoever: NOR do they purport to engage in rendering any professional or legal service, NOR to substitute for a lawyer, an insurance adjuster, or claims consultant, or the like. Where such professional help is desired it is the INDIVIDUAL’S RESPONSIBILITY to obtain said services.

All of the information necessary for you to deal with and handle the above issues are spelled out wiithin the contents of Dan Baldyga's third "How To" Insurance Claim book AUTO ACCIDENT PERSONAL INJURY INSURANCE CLAIM (How To Evaluate And Settle Your Loss)found on the internet at http://www.caraccidentclams.com or http://www.autoaccodentclaims.com. This book also contains BASE (The Baldyga Auto Accident Settlement Evaluation Formula). THE BASE FORMULA will tell you exactly how many dollars the "Pain and Suffering" you endured, because of your accident - - are worth!

Posted by Frank at 03:15 PM

General Motors And Weekly Reader Teach Students To Live Green By Going Yellow

Free Curriculum Teaches Middle School Students About E85 Ethanol

STAMFORD , Conn. – Diversifying our country’s energy supply. Reducing greenhouse gas emissions. Utilizing alternative fuels. As energy topics continue to grow in importance, GM and Weekly Reader are launching a new educational program on E85 ethanol that is aimed at a generation poised to benefit from its use.

The multimedia middle school curriculum, “Live Green, Go Yellow: The Power of Corn,” includes a classroom DVD that demonstrates the process by which ethanol is produced from domestically grown corn. In-class activities introduce students to E85 ethanol and how it could make a positive impact on the way in which we fuel our automobiles by reducing dependence on petroleum and reducing greenhouse gas emissions. Using the curriculum, students explore the economic, agricultural and environmental impacts of using E85 ethanol as a fuel source.

“GM is committed to continually improving the impact its vehicles have on the environment, and making products that can run on alternative fuels such as E85 ethanol is one way we are doing that, “said Elizabeth A. Lowery, GM vice president, environment and energy. “GM also believes that it is important to educate today’s young people, who will be tomorrow’s leaders, in the areas of science and math. Working with Weekly Reader to develop this classroom curriculum on E85 ethanol is a great opportunity to do that.”

General Motors and Weekly Reader have had a long commitment to educating students in all grades on some of the most revolutionary issues in science and technology.

“We’re teaching students about a topic that impacts them today and will continue to impact their lives in the future,” said Peter Esposito, president of Weekly Reader Corporation Custom Publishing. “That we can provide educators with dynamic content is a tremendous accomplishment.”

Previous programs that GM and Weekly Reader have created provide elementary and middle school science teachers with topical curriculum materials that highlight promising new technologies, including the hydrogen-powered fuel cell. Since 2002, these educational materials have reached more than 24 million students.

Four years ago, General Motors and Weekly Reader first distributed a middle school program titled, “Fuel Cells: Driving the Future.” It has since won the prestigious 2004 Society of Automotive Engineers, Environmental Excellence in Transportation Award and a silver 2005 entry-level Connecticut Quality Improvement Award (CQIA) Innovation Prize. GM’s education web site, www.gmability.com/education, also won the esteemed Holmes Group’s 2004 Bronze SABRE award.

To learn more about GM’s education, environment and technology initiatives, or to download “Live Green, Go Yellow: The Power of Corn” in English and Spanish, visit www.gmability.com/education.

For the 2007 model year, GM produces 17 vehicle models capable of operating on E85 ethanol and has more than two million E85 vehicles currently on the road. For more information on GM’s E85 ethanol initiatives, go to www.livegreengoyellow.com.

Posted by Frank at 03:14 PM | Comments (0)

Some Thoughts On Becoming A Trucker

If you have the will to explore around the country and get paid at the same time, consider being a trucker. Truckers enjoy some benefits that people in other capacites do not have, namely the camaraderie among other Truckers, meeting new people, being able to witness the changing seasons as you commute around the country, unpredictability (in other words, less boredom!), and plenty of available trucking stations. All are valid reasons why people chuck their current occupations for the chance at the open interstate highway.

Of course, as with all major life determinations, changing jobs to drive a truck takes some information. To begin with, think about how your personal life will change. There will instances when you might miss your son’s baseball games or be late getting home for the holidays because of arterial conditions due to the weather. Extended periods away from home sometimes take a toll on a person, so you have to decide whether driving trucks is right for you.

If your heart is still set on being a driver, then your next step is to find a reputable trucking corporation or school that offers truck driving programs and instruction. There are usually specialized schools specifically for truck driving, but sometimes, local community colleges have vocational programs available too. The best thing to do is check with your local Department of Transportation office first to find out the stipulations for truck drivers and what type of instruction is the best training for earning your Commercial Driver’s License. Chances are that they have a recommended list of the best schools in the area.

The unmatched scenario for training and certification is one on one, just you and the instructor. Sometimes, if you are in a big rig with several other trainees and the coach, that does not give you as much hands-on instruction as you need. Another thing to think about when choosing a trucking business or school is whether they offer labor placement assistance. New truckers need all the help they can get in identifying engagement opportunities. There are plenty of trucking labors out there, but as a new driver, you may not know all the ins and outs of the different trucking companies.

From changes in the weather to that wacky creature driving a convertible unclad, Truck drivers have run across many situations like these. Their life on the interstate highway may not always be easy, but it sure can be an interesting one. A trucker’s life may not be for everyone, but those that do it, care for it.

Do your research and consider becoming a trucker.

via Yvonne Volante.

Posted by Frank at 03:13 PM | Comments (0)

General Motors Makes E85 Fuel Available To Consumers For First Time Ever In New York

New E85 Pump to Open at Westhampton Beach Valero Station

NEW YORK – General Motors, in partnership with the National Ethanol Vehicle Coalition (NEVC) and East End Marketing, today announced that the first New York E85 fueling location available to the public will soon open at the Westhampton Beach Valero station on Long Island.

“Thanks to the national consumer education campaign of General Motors; the leadership of Gov. Pataki and the many state agencies that have helped promote the use of biofuels; and the support of our local alternative fuel advocacy organization, the Greater Long Island Clean Cities Coalition; our dream of bringing E85 ethanol to the Long Island community is becoming a reality,” said Rhea Courtney Bozic, northeast regional coordinator, NEVC. “We are thrilled to join General Motors and East End Marketing in this announcement to make E85 ethanol publicly available to New York drivers for the first time ever.”

Installation of the new pump is currently under way, and it is expected to open to the public by the end of the year. “ We are thrilled to provide consumers in Westhampton Beach alternative fuel choices such as E85 ethanol that will enhance the environment and provide greater independence from foreign fuels,” added Robert Chase, director of operations, East End Marketing. “We look forward to working with the NEVC and General Motors to introduce New York motorists to the many benefits of E85 ethanol.”

As part of the partnership, GM will promote the availability of the fuel through consumer and dealer outreach. The effort is similar to announcements GM has already made with other state government, oil industry, ethanol producers and retail partners across the country.

“GM already has more than two million vehicles on the road today that are capable of using E85 ethanol fuel,” said Elizabeth Lowery, GM vice president, environment and energy. “Our latest efforts in New York are the result of our ongoing commitment to partnering with government, fuel providers and retailers to make E85 ethanol more widely available across the country, while we continue to educate consumers about the fueling options they have as flex fuel owners.”

The announcement of New York’s first E85 ethanol pump follows Chevrolet’s announcement last month that it provided the MTV Video Music Awards with a fleet of 60 E85-compatible SUVs to transport talent to the Aug. 31 awards telecast at Radio City Music Hall in New York City. The Chevrolet celebrity fleet ran on E85 ethanol, which GM purchased from Sprague Energy. Sprague Energy delivered E85 ethanol to the New York City Department of Sanitation, which provided temporary refueling for the Chevrolet celebrity fleet at its six E85 fueling sites in New York City. These refueling sites are fleet stations and are not open to the public.

The MTV Video Music Awards promotion and the Westhampton Beach station opening are part of a larger, ongoing campaign by GM to drive consumer awareness of the benefits of E85 ethanol. GM is partnering with government, fuel providers and fuel retailers across the nation to help grow the E85 ethanol fueling station infrastructure. Since May of 2005, GM has announced partnerships in 10 states ( South Dakota, California, Florida, Texas, Illinois, Minnesota, Michigan, Indiana, Ohio and Pennsylvania) to locate up to 170 new E85 ethanol fueling locations by the end of 2006. To date, there are more than 950 E85 ethanol fueling stations in the U.S.

E85 flexible-fuel vehicles can run on any combination of gasoline and/or E85, a fuel blend of 85 percent ethanol and 15 percent gasoline. E85 ethanol can contribute to energy independence because it diversifies the source of transportation fuels beyond petroleum, and it provides positive environmental benefits in the form of reduced greenhouse gas emissions.

Because research has shown that many owners of flex-fuel vehicles do not know that their vehicles are capable of using E85 ethanol, GM has initiated a sweeping consumer education and advertising campaign aimed at promoting the benefits of E85 ethanol and GM’s flexible fuel vehicle leadership, and encouraging consumers to actively promote E85 ethanol in their communities. “Live Green Go Yellow” ads continue throughout the year with print, web (livegreengoyellow.com) and broadcast media components.

GM is also committed to educating consumers about the fueling options they have as flex-fuel owners. Chevrolet and GMC E85 FlexFuel cars and trucks will soon come equipped with a yellow fuel cap, indicating the consumer has a choice of either gasoline or E85 fuel.

GM is a leader in flexible-fuel vehicle production and sales. GM currently offers nine E85 flexible fuel vehicles, including the Chevrolet Tahoe, GMC Yukon, Chevrolet Suburban, GMC Yukon XL, Chevrolet Silverado, GMC Sierra, Chevrolet Avalanche, Chevrolet Impala and the Chevrolet Monte Carlo. At the same time, worldwide production of ethanol is increasing every year.

Posted by Frank at 03:13 PM | Comments (0)

Ford Bold Moves #13: The Untold Truth

In just its 1st year of production, the quality of the Ford Fusion has earned praise from customers and the press. Get a behind-the-scenes look at one of Ford’s biggest hits.

Posted by Frank at 03:12 PM | Comments (0)

ACDelco Drives Business with " Battery Bucks" Promotion

GRAND BLANC, MICH. — ACDelco is pleased to announce ACDelco “Battery Bucks,” another promotion to help Independent Service Centers (ISCs) grow their business and improve their customer retention.

To promote ACDelco’s “Battery Bucks” rebate promotion, ACDelco wil l sponsor up to 250 mailings to targeted customers of any ISC or ACDelco Total Service Support (TSS) account that enrolls for the promotion. The promotion is available for a limited time and utilizes MechanicNet Customer Retention System (CRS) to identify and target customers whose vehicles might be in need of having their batteries replaced.

ACDelco “Battery Bucks” builds off the success of ACDelco’s popular summer “Brake Bucks” incentive. Through direct-mail postcards, “Battery Bucks” invites consumers to visit their local ISCs or ACDelco TSS accounts for a battery test and charging and starting system inspection. It offers consumers a $10 mail-in rebate with the purchase and installation of an ACDelco-branded battery OR any ACDelco Automotive Replacement parts when the repair invoice totals at least $70 in ACDelco products. The consumer mail-in rebate promotion runs November 1 – December 31, 2006.

“Many ISCs enrolled in ACDelco’s TSS program have long realized the benefits of ACDelco’s relationship with MechanicNet Group to help grow their businesses and improve their customer retention,” said ACDelco Marketing Director Nancy McLean. “Through the ACDelco ‘Battery Bucks’ promotion, now all ISCs can sample the benefits of the MechanicNet CRS and learn more about the TSS program.”

MechanicNet CRS has the ability to integrate with over 120 shop management systems to retrieve repair order information and analyze consumers’ vehicle service history. This helps to best identify which consumers within a shop’s database are most likely to require a battery and / or other services.

During the promotional period, MechanicNet will professionally produce and mail four-color, personalized postcards to these target customers. According to MechanicNet, market tests show targeted promotion mailings have delivered response rates 20 times better than traditional direct mail – and bring in commensurate revenue. The mail-in rebate offer is available EXCLUSIVELY to consumers who receive the “Battery Bucks” direct mail postcard.

ACDelco, for a $50 promotional fee, will sponsor the mailing of up to 250 postcards; the fee is waived for existing MechanicNet CRS subscribers at the time of the promotion. ISCs and ACDelco TSS accounts not able to take advantage of MechanicNet CRS technology can leverage traditional direct mail through R.J. Conlin.

ISCs and ACDelco TSS accounts must enroll in MechanicNet by October 13 in order to receive 250 postcards at no additional charge for the end-of-October mailing; the postcard promotion is open only to U.S. locations. ISCs as well as current TSS members can enroll in the promotion by logging on to acdelcotechconnect.com, then clicking on the postcard icon for qualification requirements.

“We’ve been on MechanicNet for nine months now and have used both the direct mail and on-line e-mail options,” said Mike Turner, owner, Portland Automotive, Inc., and a member of ACDelco’s TSS Advisory Council. “We’ve had a great return rate, particularly for the recent ACDelco ‘Brake Bucks’ promotion, and will keep using the program. In fact, we plan to increase our e-mail use over the coming months.”

For more information on ACDelco’s TSS program or the ACDelco “ Battery Bucks” promotion, log on to acdelcotechconnect.com.

ACDelco markets quality replacement parts for Ford, Chrysler, Toyota, Nissan, Honda, GM and practically every other vehicle on the road today. To find an ACDelco parts retailer or ACDelco certified technician near you, log on to acdelco.com or call 1-800-ACDelco.

Posted by Frank at 03:11 PM | Comments (0)

Ford Exec Optimistic With Mulally at Helm

Ford President of the Americas Mark Fields said he does not expect newly hired CEO Alan Mulally to overhaul the automaker's executive team and called him a "huge add to the team, reports The Wall Street Journal.

Mr. Fields said that though he's only had a few meetings with Mr. Mulally, he thinks the new CEO will help institute a culture change at Ford, though he warned that it wouldn't come overnight. Mr. Fields is overseeing the company's Way Forward restructuring plan, which aims to reduce operating costs by approximately $5 billion, including about 14,000 salaried job cuts and buyout offers for all Ford's hourly employees at the United Auto Workers.

Posted by Frank at 03:11 PM | Comments (0)

Toyota WV Plant To Expand For Fifth Time in a Decade

With Toyota seeking to expand global production to nearly 10 million vehicles by 2008, the automaker's Buffalo, West Virginia plant is in the process of its fifth expansion since the plant opened in 1996. The Buffalo plant manufactures engines for Toyota's Corolla, Sienna, and Solara models. It also makes transmissions for the Sienna, Avalon and Lexus RX350 lines, reports The State Journal.

The plant is in the process of expanding to include production lines for six-speed automatic transmissions and a new four-cylinder engine. Those projects will be complete in July 2007. "When we announced the opening plant 10 years ago, we had a four-cylinder engine line with 200 production team members," said David Copenhaver, vice president of administration at the Buffalo plant. The plant has now surpassed 1,100 workers and continues to grow.

Posted by Frank at 03:10 PM | Comments (0)

Kerkorian Move Raises Questions

The move by billionaire investor Kirk Kerkorian yesterday to make public his interest in buying up to 12 million additional shares in General Motors has sparked questions on what his motive behind the announcement may be.

Some people in the industry believe Kerkorian is just looking for a larger stake in the automaker and is not making the move to try and influence an alliance with Renault-Nissan.

Dave Cole, president of the Center for Automotive Research, is quoted in today's Chicago Tribune as saying, "with or without Renault-Nissan, GM is ahead of the game in its restructuring, and Kerkorian sees that and thinks he can make money."

Argus Research analyst Kevin Tynan, however, believes Kerkorian's move is a way to "publicly nudge GM a little closer to an alliance," since Kerkorian's investment firm Tracinda Corp. promoted the alliance talks in the first place. George Peterson, president of automotive research and consulting firm AutoPacific, sees both motives at work.

"Purchasing more GM shares gives off vibrations he's more positive about GM and that the stock is still at a bargain value so he can pick up 12 million more shares and make a lot of money on it," he said. "It also puts him in a slightly stronger position to exert pressure on an alliance, which would result in a rapid short-term appreciation in the value of GM stock and bring him a huge return on his investment."

Posted by Frank at 03:09 PM | Comments (0)

Foreign car companies working Detroit

International nameplate autos have moved into the Detroit-to-Ann Arbor corridor in search of the abundance of engineering and design talent around the area, reports The Associated Press.

Asian cars and trucks developed and designed in the Detroit area include Toyota's Camry, Sienna minivan, and Avalon sedan; Nissan's Titan, Altima, and Versa; and soon vehicles from Hyundai and Kia.

Toyota's technical center in Ann Arbor employs almost 700 people and the automaker is building a second facility nearby with room to grow. Hyundai-Kia opened its tech center in Ann Arbor last year and has about 300 designers and engineers working on vehicles to be built at plants in Alabama and Georgia.

Nissan already has 1,200 workers, mostly engineers and designers, in nearby Farmington Hills.

Posted by Frank at 03:09 PM | Comments (0)

September 28, 2006

Scion design: you can win a chance to design the next Scion showroom

Toyota launches Showroom Design Contest that takes place entirely online

Geared for youthful car buyers, Scion is the latest line of cars from Toyota Motor Corporation. To carve out a home for the brand, the car manufacturer has launched an international showroom design competition, Scion Floorplan.

Applicants should submit a written description and a complete design concept for a 750-square-foot showroom online. The first prize winner will take home $5,000—and earn the opportunity to see his or her idea realized. Second and third place winners will receive $1,000 and $500, respectively.

Each concept must include what the manufacturer calls the Discovery Area, an area to communicate the brand and educate potential buyers, and the Consultation Area, a semi-private space for sales consultants.

The winning entry will be selected in December by Scion executives and retail environment design firm Commune based on creativity, manufacturability, functionality, and appropriateness to the Scion brand and the buyer.

“Since the brand’s inception we have worked to support musicians, artists, and filmmakers,” says Alan Mimaki, business operations manager for Scion. “We are very excited to add architects and interior designers and look forward to see their visions of the next generation Scion showroom.”

More information is available on the Scion Floorplan Web site.

Posted by Frank at 05:11 PM | Comments (0)

Report: DaimlerChrysler in talks with Chinese auto maker

DaimlerChrysler is in talks to sell compact, fuel-efficient vehicles from China's Chery Automobile Co. in the U.S., via its Chrysler Group, according to the German magazine Der Spiegel. Spokesmen for both DaimlerChrysler and Chery denied any knowledge of such talks.

Link.

Posted by Frank at 05:04 PM | Comments (0)

General Motors to tap into U.S. patriotism

In a bid to position the Silverado as America's truck, General Motors is dropping the "like a rock" campaign in favor of patriotic ads featuring "Our Country," a soon-to-be-released anthem by John Mellencamp.

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Posted by Frank at 05:01 PM | Comments (0)

GM building home hydrogen refueling system

General Motors said it is developing a hydrogen refueling unit designed for home use. The company has an eye on selling fuel-cell cars by 2011.

Link.

Posted by Frank at 05:00 PM | Comments (0)

Honda plans "superclean" diesel-powered car for U.S.

Honda Motor said it plans to introduce, by 2009, a car equipped with a "superclean" diesel engine to the U.S market. The company said it believes the V-4 engine, which already has been introduced in Europe, will change Americans' traditionally poor perceptions of diesel. The main benefit of the technology is a substantial reduction in NOx emissions, a primary obstacle to widespread diesel adoption.

Link.

Posted by Frank at 04:58 PM | Comments (0)

Honda won't equip new CR-V with V6 engine

Honda said has no plans to equip its redesigned CR-V crossover-utility vehicle with a V-6 engine. A Honda planner said many consumers consider the CR-V the ideal vehicle in terms of size, packaging and styling.

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Posted by Frank at 04:57 PM | Comments (0)

Six automakers sued by state of California

The state of California last week sued General Motors, Toyota, Ford, Honda, Chrysler and Nissan, alleging they've played a major role in the buildup of greenhouse gases, by selling vehicles that emit large amounts of carbon dioxide into the atmosphere. The Alliance of Automobile Manufacturers defended its members, saying the automakers are working hard to produce cleaner and more fuel-efficient vehicles.

Link.

Posted by Frank at 04:55 PM | Comments (0)

Japanese automakers capturing big share of Chinese market

Japan's six major automakers are plowing their way into the Chinese market, the fastest-growing auto market in the world. Although Japanese companies entered the market somewhat late, their aggressive efforts to expand production and roll out new models, have given them an edge over their U.S. and European rivals in China.

Link.

Posted by Frank at 04:54 PM | Comments (0)

As gas prices drop, will buyers go for bigger cars?

Falling gasoline prices could induce some consumers to spring for bigger, less fuel-efficient cars like SUVs, but many auto industry experts say it's unlikely prices at the pump will go low enough to fuel another big-car boom anytime soon.

Link.

Posted by Frank at 04:53 PM | Comments (0)

Watch your car being built, drive it away

Automakers including Chevrolet, BMW and Ford are offering buyers of certain vehicles -- Chevy's Corvette and BMW's Z4 are two prime examples -- the chance to see their vehicles being built, an opportunity some car enthusiasts see as too good to pass up.

Link.

Posted by Frank at 04:52 PM | Comments (0)

GM Announces Corporate Ad Agency Addition

DETROIT – General Motors Corp. has named Deutsch, Inc., in Los Angeles, an official advertising agency of record. Beginning, Jan. 1, 2007, Deutsch will work on specific reputational projects such as promoting GM’s leadership in quality, alternative fuels, economic impact and the environment.

Last month, Deutsch LA was responsible for the successful “Elevate” campaign to announce GM’s 100,000 mile / 5 year warranty.

“GM is fundamentally changing the way we market and sell our vehicles. We are very focused on addressing the quality perception gap between how consumers view GM cars and trucks and the reality of how beautifully designed and well-engineered they truly are,” said Mike Jackson, GM North America vice president, Marketing and Advertising. “The GM 100,000 Mile Warranty campaign, which Deutsch helped us launch last month, is the latest example of this new level of confidence at GM today.” GM is challenging all of its agencies to improve consideration by not only promoting its new vehicle lineup, but by closing the perceptual gap in areas such as quality and fuel efficiency.

Posted by Frank at 04:24 PM | Comments (0)

ACDelco Fall Car Care Tips - Start with the "Four Bs"

GRAND BLANC, MICH. -- Along with the change of seasons from fall to winter comes the likelihood of poor road conditions and reduced visibility. Automotive breakdowns, never convenient, can be even more dangerous in cold weather. Preventive vehicle maintenance can help lessen the odds of mechanical failure.

"Fall is a crucial time to have your vehicle inspected, starting with the 'four Bs' -- batteries, brakes, wiper blades and belts and hoses," said Chris Vermette, ACDelco product specialist, Wiper Blades and Belts and Hoses. "Cold weather only makes existing problems worse. You never want to have a breakdown, but winter can be the worst possible time."

Vermette recommends vehicle owners check their Owner's Manual and the recommended vehicle maintenance schedules before taking their cars and trucks to a professional technician for a complete inspection, including the critical "Four Bs:"

* Batteries. Check battery cables and posts for corrosion and clean them as needed. Extreme temperatures, battery age and cranking power are determinants as to whether a vehicle will start. Have an ASE-certified technician use professional equipment to determine if the battery is weak, while also checking the condition of the starter and alternator.
* Brakes. A thorough inspection at a service center should include a "wheels-on" inspection -- to help identify wheel alignment problems, sticking calipers or warped rotors -- as well as a "wheels-off" inspection of the various brake parts. Also check the brake fluid; low levels can cause a dangerous loss of braking performance. Make sure the reservoir is filled to the MAX line with new brake fluid from a sealed container.
* Blades. Wiper blades that were installed new last spring may be ready for replacement this fall. Examine wiper blades for cracks, tears and windshield contact. In addition, wipers tend to build up a thin layer of grime during the summer that keeps the rubber blade from contacting the glass, which could result in smeared windshields and poor visibility. Vermette recommends that vehicle owners who live in cold climates consider switching to a winter wiper blade or the ACDelco Beam Wiper Blade, but should check their vehicle's Owner's Manual for specific recommendations.
* Belts and Hoses. Don't wait until a belt or hose breaks and leaves you stranded alongside the road to replace it. Inspect engine belts for cracking and pliability. If they are rigid, they should be replaced. Hoses deteriorate from the inside out; test them for spongy, brittle or bulging areas.

In addition to inspecting the "Four Bs," a fall maintenance checkup may include: changing the oil; checking the radiator fluid levels; inspecting or replacing the oil filter and the air and cabin filters; inspecting the heating and exhaust systems; balancing and aligning the wheels; topping off all fluids; examining lights to make sure they work and that headlights are properly aimed; and rotating the tires, making sure to check the tire pressure and inspect the treads for wear.

ACDelco sells quality replacement parts for Ford, Chrysler, Toyota, Nissan, Honda, GM and most vehicles on the road today. To find an ACDelco parts retailer near you, log on to acdelco.com or call 1-800-ACDelco.

Posted by Frank at 04:21 PM | Comments (0)

Investing In Vehicle Maintenance Can Pay Dividends When It's Time To Sell Or Trade

Tips from GM Goodwrench can help reduce the overall cost of vehicle ownership

DETROIT - Besides a home, owning a vehicle is one of the biggest investments a consumer will make. That investment extends beyond the sticker in the vehicle's window: It includes insurance, fuel, regularly scheduled maintenance and depreciation.

The good news is that today's new cars and trucks are designed and built to run for more than 100,000 miles, remain in service an average of 16 years and serve four to five different owners, according to Tom Kontos, Vice President of Analytical Services for ADESA Inc., a leading provider of wholesale vehicle auctions and related services in North America. So while some costs - such as insurance premiums and gas - are largely outside of consumers' control, financially savvy owners can actively help improve their bottom line at sale or trade-in by keeping their vehicles properly maintained, according to industry experts.

"A vehicle that has been well-maintained can be worth thousands more at sale or trade-in," said Joni Gray, consumer advice editor for Kelley Blue Book (KBB), a noted authority on vehicle resale value. "That money can be used toward the purchase of a new vehicle."

For definitive answers on GM vehicle maintenance, vehicle owners need look no further than their owner's manual and the nearest GM Goodwrench dealership. The manual details the regular maintenance and preventive procedures recommended for keeping vehicles in optimum condition; GM-trained Goodwrench technicians at nearly 7,000 GM dealerships can perform the services.

Maintenance and the bottom line

According to ADESA Analytical Services, nearly half of consumers - 47 percent - keep new vehicles for between one and four years. That means those who sell or trade need to know the vehicle's value.

Kelley Blue Book offers a 16-question online quiz: The answers help determine values based on conditions ranging from excellent to fair. (KBB includes a 'poor' category but does not provide value estimates). Criteria include condition of the engine, transmission, body, tires, brakes, interior, HVAC systems and even the existence of service records.

"If you've had your vehicle maintained and serviced at any GM Goodwrench dealership, you will be able provide documentation of the vehicle's entire service record history, even if you weren't good at keeping individual paper receipts," said Stephanie Gehl, GM Service and Parts Operations Portfolio manager, Quick Service Products. "That's a key benefit of GM's Goodwrench service that can also help improve resale value."

Gehl added that October, which the Car Care Council designates Fall Car Care Month, is an excellent time for consumers to have their vehicles inspected before the busy holiday season approaches.

What maintenance steps can drivers take to help improve vehicle resale?

Most drivers know part of regular maintenance includes changing the vehicle's oil as indicated by the GM Oil Life System or at proper service intervals specified in their manufacturers' owner manual, but there are other things they can do to help improve their vehicles' bottom line at sale or trade-in. GM Goodwrench recommends the following:

* Take a few moments to walk around the vehicle and make sure all the bulbs are working: the headlights, the taillights and the brake lights.
* Maintain a clean air filter. A clogged air intake system can lead to poor vehicle performance and reduce fuel economy.
* Look under the vehicle occasionally for leaks that may need addressing.
* Wash the vehicle regularly to remove corrosive substances such as road salt, and so that small dings or loose trim pieces can be identified and repaired early.
* Help prevent pre-mature wearing of tires by ensuring they are rotated on a regular basis, are properly inflated, and correctly aligned.

"Poorly maintained tires can be expensive to replace and may impact resale value," said Gehl. "But more importantly, well-maintained tires are critical to the safe performance of a vehicle."

What is a Multi-Point Inspection?

GM Goodwrench offers convenient, efficient, multipoint inspections for vehicles, comprehensive diagnostic testing and complete service capabilities to help customers keep their vehicles operating properly. GM Goodwrench dealerships offer the following inspection services:

* Transmission, drive shaft and u-joints
* Radiator, heater and air-conditioning hoses
* Interior lights, exterior lamps, brake lamps, turn signals and hazard warning lights
* Exhaust system
* Engine air cleaner filter
* Suspension and steering system components

Posted by Frank at 04:15 PM | Comments (0)

GM Announces Carry-Over Pricing On The Most Popular Versions Of The All-New 2007 Chevrolet Silverado And GMC Sierra Pickups

Nearly Half of the Models Are Within $300 of the Models They Replace

DALLAS – GM North America President Troy Clarke announced today, just prior to the State Fair of Texas, that the most popular versions of the all-new 2007 Chevrolet Silverado and GMC Sierra light-duty pickup trucks will be priced the same as the models they replace.

The industry leader in full-size pickup sales, GM has comprehensively redesigned the trucks with new exterior and interior designs, as well as powertrain, chassis and safety systems. Production of the trucks begins on Oct. 2, and they are expected to begin arriving in Chevrolet and GMC dealerships in early November.

“The all-new 2007 Silverado and Sierra will set the new standard in the full-size pickup segment with segment-leading fuel economy, performance, capability, refinement and safety,” Clarke said. “And the best part is, our customers can get into one for the same price as the prior model, but with more standard equipment.”

Also new for 2007 is GM’s five-year / 100,000-mile powertrain warranty, which is fully transferable and includes courtesy transportation and roadside assistance for the duration of the warranty.

The 2007 Silverado and Sierra extended cab pricing begins at $23,605, and the crew cab versions of the trucks start at $27,000. All prices include a $900 destination freight charge, and apply to two-wheel-drive models with a standard 4.8L V-8 engine.

In addition to the carry-over pricing on the most popular models, GM also announced modest price increases on several other versions of the trucks, and some models actually went down in price. “Nearly half of the 2007 Silverado and Sierra models are within $300 of the models they replace, with added standard equipment such as OnStar, tire pressure monitoring, StabiliTrak and improved fuel economy,” said Clarke. “We wanted to reward and grow our customer loyalty by exceeding expectations for unparalleled capability and value.”

General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world’s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

Posted by Frank at 04:13 PM | Comments (0)

GMAC Survey Finds Consumers Well-Informed About Car Buying Process

DETROIT - While the majority of consumers are well-informed about the car-buying process, even more could benefit by taking some simple steps--such as understanding their credit scores--before considering financing options, according to a new survey by GMAC Financial Services.

Nearly 70 percent of those surveyed responded that they believed they were well-informed to get the best deal for their money at the time they bought their first car. Sixty-six percent correctly were aware that the best way to lower a monthly payment on car financing is to make a larger down payment, and 83 percent were aware that a monthly car payment should not exceed 20 percent of their take-home pay. Many consumers also are seeking to further educate themselves online, with almost half (49 percent) responding that they conducted online research before buying their most recent car.

However, 72 percent of respondents failed to check their credit report before making their vehicle purchase. Credit scores give consumers an indicator of their relative creditworthiness and help them set expectations for what will be available through the negotiating process.

"Buying a vehicle is a major financial decision, and it is important that consumers fully understand how their credit records factor into their ability to finance a vehicle," said Bill Muir, president, GMAC Financial Services. "This survey highlights the value that companies like GMAC and GM dealers provide as they continue to educate people about the fundamentals of personal finance and give them the knowledge they need to get the vehicle that best fits their budget."

GMAC Financial Services has designed a public education campaign, SmartEdge by GMAC, to help better prepare consumers to set realistic budgets and make smart purchasing decisions. The program, conducted in conjunction with GM dealers and other partners, helps to increase awareness and understanding of automotive financing, unlock the mysteries of personal credit and help consumers decide whether buying or leasing a new vehicle is right for them. In addition to helping consumers understand the factors that affect their credit score, SmartEdge provides information on understanding the choices available and knowing what can be negotiated at the dealership.

"A well-prepared customer is the best customer to have," said John P. Jones, principal owner of Greenfield Pontiac Buick GMC in Milwaukee, Wis. "SmartEdge by GMAC allows dealers like me to help ensure our customers have all the information, tools and resources they need to take control of their finances--before they make a purchase--and help them make vehicle financing decisions that they will be able to sustain over time."

SmartEdge by GMAC offers the following tips for car buyers:

* Know your credit score. The rate you pay on financing is based in part on your credit rating. As a general rule, the better your credit score, the lower the rate.
* Establish a good credit history. Pay your bills on time; maintain a small amount of total debt; and minimize the amount of open credit you have available.
* Determine how much you can afford. Itemize your monthly income and expenses and create a budget to determine how much you can afford to pay on a car purchase or lease. As a general rule, your monthly car payment should not exceed 15-20 percent of your monthly take-home pay.
* Know what you're talking about. Familiarize yourself with key financial terms. For example, understanding "APR" is important when you finance and "Residual Value" is important to know when you lease.
* Learn how to make smart choices. Know what is negotiable at the dealership; how finance and lease incentives work; and what optional products you may choose to add to your contract or lease agreement.
* Understand the differences between buying and leasing. Make sure you have taken your lifestyle into consideration so you can make an accurate comparison between the two.

SmartEdge by GMAC is free to everyone - with absolutely no strings attached - and provides tips for car buyers and useful information such as step-by-step comparisons of the costs of purchasing and leasing.

SmartEdge seminars can be attended locally in communities across the country. Written materials and videos are available online at www.SmartEdgebyGMAC.com.

Posted by Frank at 04:12 PM | Comments (0)

GM moving huge chunk of advertising dollars to new agency

General Motors Corp. plans to announce tomorrow that it will move a major chunk of its corporate-ad account from Interpublic Group of Cos.' McCann Erickson, Birmingham, Mich., to sibling Deutsch, Los Angeles.

The move will be another major coup for Deutsch, which got its foot in the door at the automaker last fall, when the agency started negotiations for Chevrolet's 2006 Major League Baseball and motor-sports marketing efforts. That business had been handled by Interpublic sibling Campbell-Ewald, Warren, Mich., which remains agency of record for Chevrolet, GM's biggest-selling vehicle. Deutsch recently completed work on the automaker's "Elevate" campaign.

GM's Mark LaNeve, VP-vehicle sales, service and marketing in North America, told Advertising Age he wasn't ready to discuss the matter. He maintained GM doesn't exactly have a "corporate account," but that its so-called reputational ads encompass everything from its OnStar service to Deutsch's "Elevate" ads that broke earlier this month for the automaker's new expanded warranty on all its 2007 models.

"We are looking at bringing in additional talent in that [reputational] area," he told Advertising Age. McCann, he said, will continue to handle national "retail stuff."

Executives from McCann declined comment; executives from Deutsch, Los Angeles did not return calls by press time.

Link.

Posted by Frank at 04:02 PM | Comments (0)

Chrysler Plans Major Increase in Second-Half Ad Spending

Expects to Hike Outlay in Certain Months for Remainder of 2006

Chrysler Group's advertising spending "is going up dramatically" in the later part of this year, President-CEO Tom LaSorda said here today after a speech to the Automotive Press Association. The automaker will more than double spending "in certain months" compared with what was spent in the first half of 2006, he said.

The outlay will go partly toward its new-model launches. George Murphy, senior VP-marketing at Chrysler, told Advertising Age in June the automaker was conserving ad dollars from the first half of the year for the eight new-product launches in the later part of the year. Those launches include the Dodge Nitro sport utility vehicle, Dodge Avenger, Dodge Ram 3500, Chrysler Aspen SUV and Chrysler Sebring sedan, and for Jeep, the Patriot, Compass, an all-new Wrangler and the first four-door Wrangler. The marketer spent $527 million in U.S. measured media in the first half of this year, according to TNS Media Intelligence.

But the company is also planning some branding ads that will hit on the corporate blending of DaimlerChrysler's American and German engineering. Mr. LaSorda declined to discuss what form the next round of the "Dr. Z" ads with DaimlerChrysler Chairman Dieter Zetsche will take; the initial "Dr. Z" spots left airwaves about a month ago.

Link.

Posted by Frank at 04:00 PM | Comments (0)

Mercedes To Introduce Three Diesels in 2008

Mercedes-Benz said it would introduce to the U.S. market in 2008 three diesel models – the M and GL SUVs and R-Class sport wagons equipped with the automaker's Bluetec emissions technology and a 3.0-liter, V-6 diesel that could achieve 35 miles per gallon, reports The Los Angeles Times.

Unlike the "hands-off" clean diesel engine unveiled by Honda, the Mercedes system requires motorists to periodically replenish the urea to ensure clean emissions. Mercedes will design the vehicles to meet the California's tough emissions standards.

Posted by Frank at 03:55 PM | Comments (0)

Toyota Prepares To Adjust To Slow Start for New Tundra

Toyota's concern over fuel costs has caused the automaker to prepare for a slow sales start for the newest version of the Tundra pickup truck, set to go on sale in February 2007, reports The Wall Street Journal.

One measure Toyota is considering is to impose more manufacturing flexibility in its U.S.-based truck assembly plants in order to produce a broader range of light trucks – pickup trucks and truck-based SUVs -- on a given assembly line, thus absorbing any possible slips in product sales.

Toyota manufacturing officials say they have also begun exploring the possibility of bringing more truck-based vehicles to the automaker's Princeton, Indiana plant. The new Tundra's chief engineer, Yuichiro Obu, thinks the truck should be able to sell on its merits, which include: segment-leading capabilities, aggressive styling, a comfortable and quiet cabin, fuel economy, quality and durability.

Posted by Frank at 03:55 PM | Comments (0)

Kerkorian Looks to Raise Stake in GM

Kirk Kerkorian, billionaire investor and top stakeholder for General Motors, told the automaker in a letter released today that his investment firm, Tracinda Corp., was considering buying an additional 12 million shares.

Kerkorian also called on GM's board to take a "strong" role in reviewing a potential alliance with Nissan-Renault, saying the possible tie-up remained an important opportunity for the automaker, reports Automotive News. A purchase of 12 million for Tracinda would bring Mr. Kerkorian's stake to 12 percent of the company. Going over 10 percent would require several regulatory approvals, because GM owns banking and insurance interests.

Posted by Frank at 03:54 PM | Comments (0)

Doubt Is Cast On Industry Alliance Following Comments by GM Leaders

The first official meeting between GM CEO Rick Wagoner and Renault-Nissan Chief Carlos Ghosn ended in Paris yesterday with both sides issuing statements indicating the companies would continue to explore the proposed industry alliance through mid-October.

This morning; however, on opening day of the Paris Motor Show, comments made by GM Vice Chairman Robert Lutz and Wagoner showed for the first time signs that GM may be backing away from a deal with Renault-Nissan. "We are in the throes of a revolution at General Motors. For the first time in our almost 100-year history, during the last 18 months, we have gone from a loose financial grouping of four regional auto companies that had very little to do with each other to being one unified company," said Mr. Lutz.

Both Wagoner and Lutz were focused on the numerous restructuring plans GM itself had undertaken with success and was still discovering, separate from any savings that could result from a deal with Renault and Nissan. "We are for, absolutely, resolutely for whatever creates the greatest value for the General Motors shareholder," Mr. Lutz said.

But both he and Wagoner voiced frustration with Ghosn and other Renault executives who have discussed the negotiations in interviews this week. Talk of a possible upfront payment was rumored to be one option floating around after Wednesday's meeting and one idea reported on in The Wall Street Journal this week.

According to The New York Times, Nissan executives were stunned by the possible demand, "It woke us up," said Dominique Thormann, an executive VP at Nissan North America and one of Ghosn's closest associates. Thormann says, Mr. Ghosn called the idea "nonsense" and said it would be "against the spirit of the alliance."

In effect, Mr. Ghosn said, G.M. would be disproportionately sharing in the benefit of an alliance, which Renault and Nissan estimate could result in savings of as much as $10 billion. When asked yesterday whether he would continue to seek a North American partner if the GM talks do not bear fruit, Mr. Ghosn replied, "You're totally right," sparking more speculation for eventual talks with Ford.

Posted by Frank at 03:53 PM | Comments (0)

Big Year for Small Cars

Sales in the small car segment this year will near 2.5 million, the highest total since 2001, reports USA Today. The segment has enjoyed a huge sales boost this year amid high gasoline prices, added safety features, and more vehicle choices.

Small cars will account for 31.5 percent of the total passenger car market, up one percentage point from last year. Market research firm AutoPacific predicts that the market share of small cars will continue to climb through 2010. "Small cars and CUVs are going to rule," says George Pipas, market analyst for Ford Motor. That's bittersweet news for Detroit, he adds, because 72 percent of small cars sold are international brands.

Posted by Frank at 03:52 PM | Comments (0)

New Car Price Cuts On the Way

The Wall Street Journal reports that GM, Ford and Chrysler may be moving away from high manufacturer incentives and rebates and looking towards value pricing and production cuts in order to get more in line with actual transaction prices and spur sales amid turbulent times.

Chrysler, for example, has lowered prices on all its Pacifica models, now down an average of $1,300, despite added safety and performance features. Meanwhile, the dollar amount paid by the consumer from 2006 to 2007 models remains relatively unchanged. Rising competition is leading to subsequent price cuts on international nameplate models such as Volkswagen, Hyundai, and Toyota.

VW said this week that it is pursuing a new pricing strategy that offers lower sticker prices while maintaining a high level of standard features; Toyota has cut prices on the 2007 Highlander Hybrid an average of 5.9 percent from 2006 model year prices. And the base Hyundai GLS Santa Fe model for 2007 starts at $21,595, down $700 from the 2006 model despite an additional third row of seating.

Posted by Frank at 03:51 PM | Comments (0)

New Smart Park System Underscores Toyota's Relentless Push to Be No.1

In its relentless effort to meet the wants and needs of American consumers, Toyota has developed a new Lexus LS 460 Sedan which allows the car to park itself, with the driver playing a mere supporting role.

The LS 460, equipped with an industry-first eight-speed automatic transmission, a state-of-the-art aluminum V-8 engine that cranks out 380 horsepower, and an expected 19 mpg city/27 mpg highway, "represents... most of the reasons why Toyota is widely expected to become the world's No. 1 automaker sometime within the next two years," according to The Wall Street Journal.

Toyota, on its "technical tour de force," expects to sell 400,000 Lexus cars worldwide this year, and aims to close in on 500,000 next year. To view a demo of how the LS 460 can park itself, click here.

Posted by Frank at 03:50 PM | Comments (0)

100 Plus Lawmakers Favor California Emissions Standards

More than 100 lawmakers urged the EPA to allow California to go ahead with new greenhouse gas limits on cars and trucks, reports The Hill. The proposed standards have sparked a court battle between state lawmakers and the automakers, who claim the state is exceeding its regulatory authority by effectively imposing mileage standards on cars and trucks, a power reserved for the federal government.

The letter, spearheaded by Rep. Henry Waxman (D-CA) along with Rep. Sherwood Boehlert (R-NY), says California's new rule should be approved based on the Clean Air Act of 1970, which allows the state to develop its own standards on auto emissions as long as they aren't less rigorous than the federal standards.

Republican Reps. Chris Shays and Nancy Johnson of Connecticut, Curt Weldon (R-PA), David Reichart (R-WA), and Charles Bass (R-NH) also signed the letter. California's new standards start with the 2009 model year and are to be phased in over a period of eight years. The letter says the standards would cut "global warming pollution from new vehicles by almost 30 percent" by 2016.

Posted by Frank at 03:48 PM | Comments (0)

GM To Ask for Compensation From Nissan, Renault

General Motors is prepared to tell Nissan and Renault today that it will require a multibillion-dollar payment from the two automakers in order to agree to a three-way alliance. GM would ask for the money to compensate for the greater value the automaker believes it would bring to any partnership, reports The Wall Street Journal.

The planned demand likely throws a wrench in the proposed alliance, and shows how far apart both sides are in reaching an agreement. Renault-Nissan CEO Carlos Ghosn seeks a sweeping alliance which includes his companies taking ownership stakes in GM, but such a deal is unlikely to be offered or, in turn, accepted by GM Chief Rick Wagoner. Wagoner will face his board of directors on Oct. 3, at which time he will lay out his management's analysis that an alliance would favor Nissan-Renault rather than GM. A final decision is expected to be made by October 15.

Posted by Frank at 03:48 PM | Comments (0)

Chrysler Announces '07 Model Incentives

The Chrysler Group told dealers of new incentives for several of its large 2007 vehicles last Friday despite complaints from some dealers that it has been hard to sell the remaining 2006 vehicles.

Chrysler expanded incentives to include rebates through Saturday of up to $2500 on 2007 minivans and the following models: Dodge Ram, Dodge Dakota, Jeep Commander, Jeep Grand Cherokee, and the six-passenger Pacifica, reports The Detroit Free Press. The automaker also announced lease pull-ahead offers on select 2007 models.

Posted by Frank at 03:47 PM | Comments (0)

Fed Warns of Inflation, Cites Autos and Housing as Weak Points of the Economy

Challenging speculation that interest rates will start going down next year, a top official at the Federal Reserve said on Monday that the economy is doing well but inflation remains a concern, reports Reuters.

"It is my considered judgment that the recent tempering of U.S. economic growth to a more sustainable rate, combined with the lagged effects of our 17 prior quarter [percentage] point rate increases, should act to lower the inflation rate over time. However, if this proves not to be the case, appropriate action will have to be taken," said the President of the Federal Reserve Bank of Dallas, Richard Fisher.

Fisher cited two weak points of the economy to be autos and housing, but noted conditions in his bank's region showed improved general business conditions and the highest capital spending levels since August of 2004.

Posted by Frank at 03:46 PM | Comments (0)

Renault Executive Says GM Must Pay More Attention to Toyota

Renault's head of Product and Strategic Planning Patrick Pelata is quoted today in The Wall Street Journal as saying General Motors did not share the same sense of urgency as Renault and Nissan to fight rival Toyota, and that GM needed to confront Toyota's global expansion drive.

Talking to a group of U.S. journalists, Pelata said that he had warned GM Vice Chairman and Chief Financial Officer Frederick Henderson that if GM delayed solving its performance issues, "it's just going to get worse." Pelata added that members of GM's negotiating team appeared weary of a possible tie up with Renault-Nissan because of GM's past experiences with global alliances. Renault-Nissan CEO Carlos Ghosn and GM Chief Rick Wagoner are scheduled to meet in Paris this week to further discuss the possibility of an alliance.

Posted by Frank at 03:45 PM | Comments (0)

Chrysler Looking to Finalize a Subcompact Partnership by End of 2006

Chrysler Group CEO Tom LaSorda said on Monday the automaker aims to finalize by the end of this year a partner to build and launch a subcompact car, reports Reuters.

LaSorda also said the company has not ruled out China as an export hub for the new car. "We know we can't do it alone. The capital expense alone would be very high," he said. "If we cannot find a partner with a profitable business case we will not go into that segment."

LaSorda confirmed that the company had been in talks with automakers in Europe and Asia. Yesterday, Bloomberg reported on a story which first appeared in Germany's Der Spiegel magazine, claiming that DaimlerChrysler was close to reaching an agreement to sell Chinese-built Chery automobiles in the United States, and that the automaker may later develop and produce cars with Chery.

Posted by Frank at 03:44 PM | Comments (0)

September 27, 2006

Statement: General Motors, Renault and Nissan alliance discussions

General Motors, Renault and Nissan today said that a meeting was held between Carlos Ghosn, President and Chief Executive Officer of Renault, SAS and Nissan Motor Co., Ltd., and Rick Wagoner, Chairman and Chief Executive Officer of General Motors, Corp., regarding ongoing discussions concerning the possibility of creating an industrial alliance among these three companies.

Through the work of the three study teams, our companies continue to explore the potential opportunities of an industrial alliance. The teams are conducting a thorough and objective analysis of potential synergies between all three companies with a focus on how an alliance could generate significant shareholder value for each company. Following today's meeting, it has been confirmed that the teams will continue the studies through to the planned mid-October completion date.

No further information will be provided at this time.

Posted by Frank at 04:16 PM | Comments (0)

September 26, 2006

2007 Mazda RX-8: The Rotary Revolution Keeps Rolling

Rotary-Powered RX-8 Remains the Only Rotary-Powered Mass Production Vehicle in the World

High-powered, lightweight and perfectly balanced for nimble handling and supreme control, the Mazda RX-8 is unlike any other sports car in the world. From the industry’s only rotary engine to the innovative free-style doors, the RX-8 is a sports car like no other.

The 2007 model-year edition continues to push the parameters of the sports car segment, this year with only minor updates. New for 2007, the Grand Touring model offers available Sand leather-trimmed seats, while the Touring and the Grand Touring models add a standard 6-disc CD changer. Two new exterior colors are available on all 2007 RX-8 models – Crystal White Pearl and Stormy Blue Mica.

“Since its creation, the RX-8 has continued to win rave reviews from the automotive press,” said Tetsu Nakazawa, RX-8 vehicle line manager. “The RX-8 is a sports car built for the real world; ideal for zooming around a track, but equally suitable for taking the kids to soccer practice. It is a true sports car that can pull double duty."

The 2007 Mazda RX-8 is available as either a 232-horsepower model fitted with a six-speed manual transmission, or a 212-horsepower model fitted with a six-speed automatic with steering- wheel-mounted paddle shifters for a Formula 1-style driving experience (the change in horsepower ratings from 2006 is due to the new SAE rating standards). Both automatic and manual transmission cars come equipped with power windows, mirrors and door locks, cruise control and an AM/FM/CD audio system with six speakers.

RENESIS ROTARY ENGINE

The lifeline of this powerfully agile sports car rests underneath the hood thanks to its advanced RENESIS ( Rotary Engine ge nesis – or rebirth of the rotary engine) engine. The Mazda RX-8 remains the only mass produced rotary-powered passenger car in the world.

By turning a triangular rotor in a cocoon-shaped combustion chamber, the RX-8’s rotary engine efficiently performs the four processes of intake, compression, combustion and exhaust. The RENESIS engine is remarkably smooth and high revving — all the way to 9,000 rpm (7,500 rpm on Sport A/T–equipped models) — and offers a smaller engine footprint than traditional internal combustion engines (some 60 percent smaller and lighter than a comparably powered V-6, and 40 percent smaller and lighter than a four-cylinder). In fact, the packaging and styling that define the RX-8 would not have been possible had Mazda engineers chosen a conventional piston engine.

Improving upon 40 years of rotary designs, the RENESIS engine features side intake and exhaust ports with nearly 30 percent more intake area and twice as much exhaust area than its predecessors. The efficiencies gained through larger intake and exhaust ports exclude the need for forced induction.

The RX-8’s normally aspirated 1.3-liter engine might appear diminutive to the untrained eye when compared to large-displacement V-8s or heavyweight V-10s or

V-12s. However, through the incredible efficiencies of a rotary powerplant, an advanced three-stage intake system and an electronic throttle, the RENESIS engine delivers smooth, linear power on a grand scale. The 2007 RX-8 does not sacrifice emissions for power, though. Through improvements to the

port design, overlap between the intake and exhaust ports has been eliminated, significantly reducing exhaust emissions, improving fuel economy and allowing the car to meet the strict Tier2 Bin 5 Federal emissions classification. The effort made by Mazda engineers to improve emissions is a prime example of the concern for environmental impact maintained throughout the development process.

By placing the powerplant low and far back in the engine bay, in what Mazda calls an advanced front-midship layout, the center of gravity is lowered, which in turn improves vehicle balance. In addition, the fuel tank is placed ahead of the rear axle, and all seating is within the wheelbase and track of the car. Combined, these factors contribute to a perfect 50/50 vehicle weight distribution, low yaw-inertia movement and superb handling characteristics. With such excellent balance, it is little wonder the RX-8 feels right at home on the twists and turns of Mazda Raceway Laguna Seca, negotiating a tight freeway onramp or in stop-and-go traffic.

A RACE CAR AT HEART

The RX-8’s demeanor on the track is not overlooked by the motorsports community. The same RENESIS engine found in production RX-8s is used in the professional Formula Mazda series, a popular open-wheel racing series run on the nation’s most demanding race tracks. Formula Mazda is widely regarded as a training ground for developing drivers looking to build a career in motorsports. The fact that the series uses a showroom-stock, non-modified RENESIS engine is a testament to the power, reliability and light-weight of the RX-8 powerplant.

The RX-8 also campaigns in the Grand American Road Racing Association’s Grand Am Cup Street Tuner (ST) division. The ST division consists of production cars driven straight from the showroom to the race track with limited racing modification. Here, the superb handling characteristics and near-bulletproof RENESIS engine already have taken the RX-8 to victory circle many times, including the 2005 drivers’ and manufacturers’ championships, and all indications point to many happy returns.

SUSPENSION AND STEERING

The RX-8 uses an aluminum double-wishbone front suspension, reducing unsprung weight over the use of steel components. By mounting the upper and lower arms on a highly rigid sub-frame, the long arms ensure linear alignment changes throughout the jounce and rebound of the front wheels. All wheels receive mono-tube gas-filled shock absorbers designed with large-diameter internal pistons and valving, which offer excellent road feedback and a smooth ride.

An electric rack-and-pinion power-steering system transmits just the right amount of road information back to the driver. Mazda engineers have chosen to pursue their own path by using an electric motor for steering assistance rather than a conventional power-steering pump. The electric motor provides additional assistance at low speeds to ease parking and reduces steering assistance at higher speeds to provide greater road feel, responsiveness and feedback. And, in keeping with the rest of the development on RX-8, it is far lighter and easier to package than a conventional power-steering rack.

PRACTICAL STYLING

The RX-8’s unique “freestyle” four-door design is proof that a true sports car does not need to sacrifice space or convenience for performance. The advanced design of the rear-hinged rear doors, provides a large door opening, allowing adult-sized passengers to easily enter and exit the vehicle. This design is also advantageous when securing a baby or a small child in the back seat. With a spacious rear seat area providing ample passenger room for four full-size adults, and enough trunk space for a weekend’s worth of luggage, this sports car proves its versatility.

Taut muscular lines give RX-8 the liberating look of an athlete in motion. The muscular styling maintains classic sports car proportions while adding a Zoom-Zoom edge that is unmistakably Mazda. Integrated throughout the exterior is the unique triangular rotor design, which clearly can be seen in the front fascia, head lamps, hood and rear bumper valence.

The RX-8’s exterior styling presents a genuine sports car form, while the interior boasts a comfortable and intelligently designed cabin. An extremely low cabin floor allows the seats to be mounted low in the chassis, which, along with a low instrument cluster and hood, enhance driver visibility. Mazda designers concentrated on the shape of the front seat backs and the rear seat cushions to ensure adequate rear-seat knee room. Front seat slide-rails are positioned to allow maximum leg room for rear-seat passengers.

The rotary design element is incorporated through the interior of the RX-8 in creative ways, appearing in the seats, center console, shift knob and emergency brake. The stylish cabin also evokes a sense of luxury and high-end quality. Mazda’s design team examined every aspect and component of the interior and has created an elegant, driver-centric atmosphere. Through the use of advanced ergonomic research, Mazda engineers established improper seating posture to be a cause of driver fatigue and built in optimum support in the front seats to help offset discomfort. In addition, the soft blue lighting used in the RX-8’s instrument cluster was found to reduce eye fatigue and strain.

SUPERIOR SAFETY

When designing the RX-8, safety was given as much of a priority as was performance. For Mazda, the safety process incorporates both accident avoidance and accident protection. In effect, this approach to safety means the RX-8 can help the driver avoid various dangers and protect occupants in the unfortunate event of a collision. In rollover tests performed by the National Highway Traffic Safety Administration (NHTSA), the RX-8 achieved an impressive five-star rating.

Mazda engineers integrated numerous active and passive safety elements throughout the car. Active safety features, which require input from the driver, include the use of large ABS-equipped disc brakes on all wheels as well as precise steering and suspension systems. Dynamic Stability Control (standard on manual transmission cars with Sport Package, optional on RX-8s with automatic transmissions) delivers a superior level of handling that can be disabled when driving and road conditions allow safe operation.

Passive systems, or those that take effect automatically without the driver’s involvement, also are present throughout the RX-8. Despite the absence of a center B-pillar, the RX-8 has an exceptionally rigid body, accomplished through the use of a series of locking pins, which hold the doors together and bind each door directly into the roof and floor. Integrating the frame components helps dissipate crash energy through the vehicle’s structure.

Other standard passive systems on the RX-8 include front airbags, seat-mounted side-impact airbags and side-curtain airbags. Additionally, the front end and engine bay have ample crumple zones, the front seats are designed to reduce whiplash injuries, the brake pedal is designed to break away in the event of a collision of sufficient force to protect feet and legs and all four seating positions are fitted with three-point seatbelts. Even pedestrian protection was considered, as the RX-8 is fitted with Mazda’s "shock-cone" hood design that yields more to the impact of a pedestrian onto the hood than a standard design, yet is strong enough to not deform in normal use.

TRIM AND WARRANTY

Four trim packages are available for both automatic and manual transmission RX-8s: a Standard Model, a Sport Package (adds HID headlights, fog lamps and DSC to M/T cars; adds 18-inch wheels, a limited-slip differential, sport-tuned suspension and larger front disc brakes to these items for Sport A/T cars), a Touring Package (adds moonroof, auto dimming mirror with Homelink® and Bose® audio system with 6-disc auto changer to the Sport Package offerings) and a Grand Touring Package (adds power-adjustable driver’s seat with lumbar support, leather seating surfaces with the option of Sand leather trim — heated in front — and heated outside mirrors to the Touring and Sport Packages). A DVD-driven satellite-navigation unit is available as a stand-alone option and uses a single DVD for mapping the entire United States and portions of Canada.

All 2007 Mazdas come with a roadside assistance program. With a call to a toll-free number, owners can access roadside assistance 24 hours a day, 365 days a year

throughout the United States and Canada. In addition, a comprehensive three-year/36,000-mile warranty covers every part on the vehicle except those subject to normal wear. Also, all 2007 models receive a five-year/60,000 mile powertrain warranty and a five-year/unlimited-mileage corrosion warranty.

Posted by Frank at 07:13 AM | Comments (0)

Toyota Prius, the Most Fuel-Efficient Midsize Car In America, Adds Sporty New Touring Edition For 2007

The Toyota Prius, the best-selling gas-electric hybrid vehicle in the United States and the world, offers a more engaging driving experience for 2007 with the availability of a new Touring Edition model. In addition, the 2007 Prius gains standard driver and front passenger seat-mounted side airbags and front and rear side curtain airbags, which were previously optional.

The new 2007 Prius Touring Edition provides more spirited driving responses due to its European-tuned suspension and 16-inch alloy wheels. The Prius Touring Edition is distinguished externally by the new wheels, a larger rear spoiler, High Intensity Discharge (HID) headlamps and integrated fog lamps.

Toyota Prius is the most fuel-efficient midsize sedan in America, delivering on the promise of exceptional fuel efficiency without compromising performance, comfort or safety. For 2007, a new Camry Hybrid joins the Prius and Highlander Hybrid SUV in the Toyota lineup. Last year, Toyota boosted Prius production to keep up with demand for this innovative hybrid model.

"Prius was already the most successful hybrid car in the market, and the rising gasoline prices seen in 2006 have only added to its appeal," said Jim Lentz, Toyota Motor Sales, U.S.A. executive vice president. "Toyota is the market leader in hybrid vehicles, and we are committed to expanding this technology."

Prius provides the best fuel efficiency ratings of any midsize car sold in America, with estimated EPA ratings of 60 mpg in city driving, 51 mpg on the highway and 55 mpg in combined driving. The seemingly "reversed" city/highway figures reflect the unique powertrain that is optimized for maximum efficiency in the kind of slow-and-go driving that urban commuters experience

Prius achieves its remarkable fuel efficiency while providing the kind of performance customers expect from a four-cylinder, automatic transmission midsize car, with zero-to-60 mph acceleration in about 10 seconds.

Dramatic Design, Midsize Roominess and Outstanding Utility
The Prius rides on a 106.3-inch wheelbase that allows generous interior room and a smooth ride. The five-door liftback design not only looks like nothing else on the road, it is also one of the most aerodynamic production vehicles in America. Its super-low 0.26 coefficient of drag (Cd) helps to minimize interior noise and enhance fuel mileage.

With its "monoform" design, the Prius provides 96.2 cubic feet of passenger room, making it a midsize car. The rear seat in Prius provides a generous 38.6 inches of legroom. Rear cargo room measures 14.4 cubic feet. The liftback design, combined with the standard 60/40 split fold-down rear seatbacks, gives the Prius outstanding cargo capacity and flexibility.

Hybrid Synergy Drive
The current Prius was the first Toyota product to employ Hybrid Synergy Drive, the company's third-generation gas-electric hybrid powertrain technology. Hybrid Synergy Drive is defined as a "full hybrid system," which means it is capable of operating in gas or electric modes, as well as a mode that combines the power of the gas engine and electric motor.

In the Prius, Hybrid Synergy Drive combines a 1.5-liter four-cylinder Atkinson Cycle gasoline engine and an electric drive motor. The gasoline engine produces 76 horsepower and 82 lb.-ft. of torque. As on all other Toyota passenger car engines, Variable Valve Timing with intelligence (VVT-i) helps to optimize power delivery across the engine speed range.

The permanent-magnet electric drive motor produces its maximum power of 50 kW (67 horsepower) from 1,200-1,540 RPM, and peak torque of 295 lb.-ft. from 0-1,200 RPM. The Prius produces 110 combined horsepower with its gas engine and electric motor.

The electronically controlled planetary gear-type continuously variable transmission does not have fixed gear ratios, but rather provides infinitely variable ratios in response to driving conditions.

A regenerative braking system further boosts system efficiency: when the Prius is coasting or the brakes are applied, the electric motor functions as a generator, capturing kinetic energy that would normally be lost as heat through the brakes and transforming it into useable electricity to recharge the batteries.

Driving Prius
One of the most remarkable features of the Toyota Prius is what the driver does not feel. The computer-controlled powertrain seamlessly blends power from the gasoline engine, the electric drive motor and the generator. The driver typically does not feel the vehicle changing operational modes.

The Prius uses an electronically controlled "by-wire" throttle. A by-wire shift control replaces the traditional gearshift lever and allows tap-of-the-finger shifting using a small joystick mounted on the dash.

The Prius driver can monitor electric-gas power distribution through the Hybrid Synergy Drive system on the standard seven-inch touch-panel display monitor. This screen also displays navigation information on vehicles equipped with the optional navigation system.

The Most Stringent Emissions Certification
The Prius produces over 70 percent fewer smog-forming emissions than the average new vehicle. The Prius has been certified as a Super Ultra Low Emission Vehicle (SULEV) in California and those states adopting California standards. In the rest of the country, Prius is certified as Tier 2, Bin 3. In addition, In California and states adopting the California rules, Prius is certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV). The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles.

Advanced Safety
Prius is engineered to provide the level of safety that a family car buyer expects. Passive safety features include front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all rear seating positions, advanced dual front airbags, and standard driver and front passenger seat-mounted side airbags and front and rear side curtain airbags.

The driver and passenger advanced dual-stage front airbags inflate according to collision severity. A front seat passenger sensor is equipped with an occupant classification system to verify the front passengers' weight category to determine whether the airbag should inflate.

An available back-up camera automatically projects an image of what the lens can detect behind the vehicle onto the dash-mounted LCD display when the vehicle is in reverse gear.

Prius also features a high level of dynamic driving control. The standard anti-lock brake system (ABS) integrates Brake Assist and Electronic Brake-force Distribution. Brake Assist can help apply maximum braking pressure in an emergency stop.

Vehicle Stability Control (VSC) is available as an option. VSC helps keep the vehicle going on its intended course by detecting front-wheel slide and rear-wheel slide during cornering and attempting to control either condition with torque intervention and/or by braking individual wheels.

A standard tire pressure monitoring system can detect a significant loss in pressure in one or more tires and alert the driver by a warning light.

Premium Amenities
The Prius offers the amenities expected in the midsize class. Premium seat fabric and a textured instrument panel center accent the high-tech interior styling. Prius offers enhanced comfort with the option of luxurious leather seating (choice of two colors) and a leather-wrapped steering wheel.

Customers can also order an audio system upgrade that features MP3 capability and a mini-jack port located in the center console. The mini-jack port enables connectivity by most portable music players and allows users to listen to their portable music collection through the audio system.

The standard automatic air conditioning system uses an electric-powered air compressor. Not only does this improve fuel efficiency, it ensures passenger comfort even when the car is running only on the electric motor.

The steering wheel features fingertip controls for both the air conditioning and the six-speaker AM/FM/CD audio system. A rear window intermittent wiper, cabin air filtration, cruise control, heated side mirrors, power windows and door locks and remote keyless entry are all standard on the Prius.

The high efficiency of the Toyota Hybrid Synergy Drive enables Prius to offer a wide array of comfort and convenience options. Available options include an auto-dimming rear view mirror, anti-theft system, fog lights, garage door opener, high-intensity discharge (HID) headlights, voice-activated navigation system and a JBL Premium AM/FM six-disc in-dash CD changer audio system with satellite radio capability and nine speakers.

The optional JBL audio system integrates Bluetooth® technology, which provides a hands-free communication system. Cellular phones with built-in Bluetooth® compatibility allow the driver and passengers to make and receive hands-free calls. A call can be dialed by using the multi-information display screen's keypad, and incoming calls can be answered and ended by pushing a button located on the steering wheel.

When a call comes in, the audio system is automatically muted, so the driver or passenger does not have to fumble with radio controls. The Prius stereo speakers act as the phone receiver and transmitter.

With the optional Smart Key, the driver carries a light, compact key fob. When the driver pulls the exterior door handle, an on-board sensor recognizes the signal from a key in his pocket and automatically unlocks the doors. Having been security-cleared, the driver merely pushes a "power" button located on the dash, presses the brake pedal, taps the gear-selector and drives away.

Long Warranty Protection
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

Posted by Frank at 07:09 AM | Comments (0)

2007 Toyota Corolla Matrix -- the Vehicle that started the CUV Trend

With its unique blend of sporty styling and practicality, the Toyota Corolla Matrix crossover utility vehicle (CUV) has become a major influence on modern compact car design. The five-door Matrix models provide exemplary fuel efficiency, too, with EPA estimated mileage ratings as high as 30 mpg city and 36 mpg highway in models with the five-speed manual transmission.

Matrix is available in two model grades – Standard, and the XR with enhanced content. The XRS model has been discontinued for 2007, as has the four-wheel drive option for other models.

Matrix has been especially successful at reaching younger buyers because it provides such a compelling value in a spirited and uniquely styled package. At the same time, its versatility and excellent fuel efficiency have made Matrix popular with buyers of all ages.

Toyota designed the Matrix at Calty Design Research, its design studio in Newport Beach, Calif. “Edge-web” detailing blends sharply creased surfaces with rounded web-like contours to create strong, flowing character lines. The three-window profile gives the driver excellent outward visibility. Inside, Matrix presents a sporty environment, highlighted by an instrument panel featuring Optitron gauges set in cylindrical, chrome-rimmed housings.

Versatility and Room Without Bulk
The Matrix offers the versatility of a small SUV, including ample room for five passengers, with high seating points providing easy access and a command view of the road. All grades include a driver's seat with height adjustment. The rear seat provides a generous 36.3 inches of legroom, which is on par with many midsize cars.

For cargo carrying, Matrix provides 21.8 cubic feet of room behind the rear seat, which expands to a maximum of 53.2 cubic feet with the standard 60/40 split rear seatbacks folded down. The high roofline of the Matrix makes it easy to carry large, bulky items.

The load floor is perfectly flat and has a durable, washable surface. Eight tie-down hooks and two cargo nets are standard equipment, and customers can outfit Matrix with available accessories, including a cargo mat, and even a pet screen. Toyota dealers offer an accessory roof rack and rear bumper step cover.

The front passenger seatback folds down, to either serve as a table for other passengers or enable the Matrix to carry long objects. Adding to the versatility, the rear glass hatch can open separately using a dash-mounted release or the keyless entry remote control on models so equipped.

Safety and Security
Passive safety technology in the Matrix includes advanced deployment front airbags, pretensioners and force limiters for the front seatbelts and side-impact door beams. Front seat side and curtain shield airbags are optionally available. An anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) can be added as an option.

When equipped with the automatic transmission, Matrix models offer an optional Vehicle Stability Control (VSC) system with Traction Control. The VSC system helps maintain direction during cornering by manipulating engine torque and individual wheel-braking influence when it detects tire slippage. The VSC option includes a traction control function that helps reduce tire slippage during acceleration.

Brake Assist, also included with the VSC option, is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the anti-lock brake system (ABS), Brake Assist supplements the applied braking power until the driver releases pedal pressure.

All Matrix models feature a tire pressure monitoring system with a dashboard monitor light. For security, all models also feature an anti-theft engine immobilizer. The rear seat is equipped with three top-tether child restraint system attachment points and the Lower Anchors and Tethers for Children (LATCH) uniform child restraint anchorage system.

Models with power door locks (standard on XR) and the automatic transmission feature a shift-linked system that locks the doors automatically when the shift handle is placed into “Drive” and the car is driven a short distance. The system unlocks the doors when the shifter is placed in “Park” and the ignition is switched off.

Sporty Performance
Matrix models are powered by a dual overhead-cam (DOHC) 1.8-liter four-cylinder engine that produces 126 horsepower at 6,000 RPM and 122 lb.-ft. of peak torque at 4,200 RPM. Toyota's advanced Variable Valve Timing with intelligence (VVT-i) optimizes power delivery throughout the engine speed range.

The engine produces at least 90-percent of its peak torque from just 2,000 RPM to the 6,000 RPM redline, giving the Matrix especially good low- and mid-range response. With the available four-speed electronic automatic transmission, the Matrix models have excellent EPA city/highway estimated mileage ratings of 28/34 MPG. The Matrix features standard P205/55 R16 tires. Both grades add optional aluminum 16-inch alloy wheels, and the XR grade offers optional aluminum 17-inch alloy wheel.

Toyota Value and Peace of Mind
Because it is based on the Corolla platform, Matrix gives the customer the peace of mind of driving one of the world's most reliable and durable vehicles. Cutting edge in form and style, Matrix is also aimed at keeping with the Toyota tradition of value and low cost of ownership.

Generous standard equipment for Matrix includes air conditioning with a cabin air filter; an AM/FM/CD sound system with four speakers; a three-spoke tilt steering wheel; height adjustable driver's seat; intermittent wipers, a digital clock and a digital outside temperature gauge. The XR grade adds power mirrors, power windows and door locks; a leather steering wheel; remote keyless entry; variable intermittent wipers and an intermittent rear window wiper.

The XR offers a JBL premium AM/FM stereo with in-dash 6-disc changer as an option. The Matrix Standard model can be optionally equipped with many features from the XR grade, individually or in packages.

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 07:00 AM | Comments (0)

Toyota Corolla Wins Customers With Dependability, Fuel Efficiency And Value

The fuel efficient Toyota Corolla enters its 37th year in America as one of the industry's most trusted cars. The roomy, comfortable 2007 Corolla is rated an EPA estimated 41 miles per gallon in highway driving.

Consistently ranked among the best in reliability and dependability, Corolla is the world's best-selling car, with more than 30 million sold over four decades. A key to Corolla's ongoing success in the U.S. market is that it has always appealed to a broad spectrum of buyers. The 2007 model continues that tradition, with three model grades offered: the very well equipped CE, the sporty S and the top-of-the-line LE. The XRS model has been discontinued for 2007.

Corolla has become the world's favorite compact car by exceeding customers' expectations for value and quality in this segment. Corolla is also an enjoyable, comfortable car to drive, with low ownership costs thanks to outstanding reliability and fuel efficiency, as well as excellent resale value. The Corolla name has always been synonymous with excellent fuel efficiency. The 2007 Corolla line offers EPA-estimated fuel mileage ratings of 32 mpg city/41 mpg highway with the standard five-speed manual transmission or 30/38 mpg with the optional four-speed electronically controlled automatic.

Corolla also offers advanced safety for its segment, including the optional Vehicle Stability Control (VSC) system available in LE and S models in conjunction with the optional automatic transmission. VSC helps maintain directional control during cornering by manipulating engine torque and individual wheel-braking influence when it detects tire slippage. The VSC option also includes Brake Assist, plus traction control that can help reduce tire slippage during acceleration.

Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the anti-lock brake system (ABS), the system supplements the applied braking power until the driver releases pedal pressure.

All Corolla models equipped with ABS use a tire pressure monitoring system with a dashboard monitor light. On models with power door locks and the automatic transmission, the doors lock automatically when the shift handle is placed into “Drive."

Roomy and Comfortable, Yet Highly Nimble
High sitting positions make it easy to enter and exit the Corolla and provide excellent all-around visibility. The spacious trunk provides 13.6 cubic feet of carrying space, and a standard 60/40 split fold-down rear seat for all model grades greatly enhances Corolla's versatility.

The Corolla's substantial feel extends from its efficient packaging to the driving experience. Occupants enjoy a quiet and smooth ride. At the same time, the Corolla is highly nimble, due to a super-stiff body structure, refined suspension tuning and standard variable-assist power rack-and-pinion steering.

As an example of Corolla's suspension refinement, its shock absorbers use linear control valves that react differently to harsh or soft bumps. The CE, S and LE grades come standard with 15-inch steel wheels. Standard tires on the CE model are P185/65 R15, and the S and LE grades are P195/65 R15. Fifteen-inch alloy wheels are available as an option for both S and LE models. An optional 16-inch aluminum alloy wheel has been added to S model.

Standard safety technology in the Corolla includes advanced front airbags, pretensioners and force limiters for the front seatbelts and side-impact door beams. Front seat side and curtain shield airbags and an anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) are available as options for all model grades. The rear seat is equipped with the Lower Anchors and Tethers for Children (LATCH) uniform child restraint anchorage system.

Fun To Drive
Corolla's sophisticated dual overhead cam (DOHC) 1.8-liter four-cylinder engine produces 126 horsepower at 6,000 RPM and 122 lb.-ft. of peak torque at 4,200 RPM. Toyota's advanced Variable Valve Timing with intelligence (VVT-i) gives the Corolla engine a liveliness that belies its size by optimizing power delivery throughout the engine speed range.

The engine produces at least 90 percent of its peak torque from just 2,000 RPM to the 6,000 RPM redline, giving the Corolla sporty response and easy highway merging. Equipped with the standard five-speed manual transmission, the Corolla can accelerate from zero-to-60 mph in just under nine seconds.

The Toyota Value Standard
Toyota eliminated the traditional notion of a “base" model by equipping the Corolla CE grade with extensive standard equipment, along with interior fabrics and textures designed to impart a high-quality appearance and feel. Standard equipment includes air conditioning with a cabin air filter; an AM/FM/CD sound system with four speakers; anti-theft engine immobilizer; power mirrors; tilt steering wheel; intermittent wipers; tachometer; digital clock; digital outside temperature gauge; a driver's seat-height adjuster; a trunk lamp, and a dome light with delay.

Design details contribute to the high-quality/high-value feel, as well. For example, the exterior door handles are color-keyed to the body, and the steering wheel and dashboard are color-keyed to the upholstery. Both the S and LE grades add AM/FM/CD sound system with six speakers, map lights and color-keyed body side moldings as standard.

Sporty Corolla S
The sporty Corolla S model features “factory custom" exterior styling, including smoked headlight lens-extenders, integrated front fog lamps and an aerodynamic body package with color-keyed front and rear underbody spoilers, rocker panel extensions and rear mudguards.

Standard equipment for the Corolla S model includes air conditioning; power door locks; driver's seat height adjuster, and an AM/FM/CD stereo with six speakers.

While the current Corolla differs dramatically from the first-generation model of four decades ago, it remains true to the ideals that have made Corolla the world's all-time best-selling passenger car: affordability, high quality and reliability.

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 06:55 AM | Comments (0)

September 25, 2006

Nissan starts building 2007 Altima Starts at Smyrna Plant

Production of The Fourth Generation of Nissan's Best-selling Model Rolls Off the Line

Employees from Nissan North America’s corporate headquarters joined the manufacturing team in Smyrna to celebrate the start of production of the company’s best-selling model in the U.S. market: the Nissan Altima. The first 2007 production model rolled off the assembly line today.

Manufacturing Vice President Bill Krueger presented an oversized key to Marketing Director Fred Suckow at the mid-morning ceremony, symbolically handing off the all-new Altima from the manufacturing plant to the sales and marketing team. The Altima sedan then drove through a banner stretched across the Trim & Chassis final line.

“The Altima is an important car in the Nissan lineup, and the new model builds on the strengths of the former model,” said Krueger. “We took a lot of actions to assure a high-quality launch. We completed two system trials and two production trials to verify parts, systems and equipment. Dedicated launch teams made the Altima the total focus of a group of managers and production technicians, and we had dedicated trainers on each shift. We installed new equipment in several zones, such as the rear subframe decking device, sunroof assist device and front-end module decking device. And while we were working within all our functional groups, Nissan engineers were also working closely with suppliers to assure their preparedness.

“We’re confident that all these actions and many others will result in a high-quality vehicle that will provide a lot of value for our customers.”

The all-new 2007 Nissan Altima is evolutionary in design, but revolutionary in its platform and hardware while offering new levels of quality feel, enhanced comfort and available convenience features.

Along with its distinctive styling, the fourth-generation Altima is built on the all-new Nissan “D” platform with improved body rigidity and a redesigned suspension.

The new Altima also offers Nissan’s advanced Xtronic CVT™ (Continuously Variable Transmission), a choice of the award-winning VQ-series 3.5-liter V6 or powerful 2.5-liter inline 4-cylinder engines, and a long list of technology features – including available Intelligent Key with Push Start Ignition, Bluetooth® Hands-Free Phone System, RearView Monitor and an advanced touch-screen navigation system.

In calendar year 2005, Nissan North America sold 255,371 Altimas. Altimas produced in Smyrna are exported to Gulf Coast Countries, Canada, Mexico, Puerto Rico and other countries. In fiscal year 2006, Nissan will export approximately 40,000 Altimas.

Since the production launch of the first Altima on June 11, 1992, the Smyrna Plant has produced 2,448,367 units to date. With the addition of 284,640 units built at Nissan’s vehicle assembly plant in Canton, Miss. – where production started on June 14, 2004 – Nissan has produced 2,733,007 Altimas in North America to date.

The Smyrna Plant employs 6,500 and represents an investment of $2.1 billion. In addition to the Altima, the plant produces the Nissan Maxima, Nissan Xterra, Nissan Pathfinder and Nissan Frontier.

Posted by Frank at 02:20 PM | Comments (0)

Toyota Introduces Sixth-Generation 2007 Camry; Adds Camry Hybrid

The all-new, sixth-generation 2007 Camry carries on the Toyota tradition of legendary quality, dependability, and reliability that has made Camry America's best-selling car four years running and eight of the past nine years. Launched in spring 2006, the new Camry is completely redesigned for the 2007 model year and also offers the all-new Camry Hybrid equipped with Toyota's industry leading Hybrid Synergy Drive.

The 2007 Camry's athletic exterior design signals a departure from the more upright style of its predecessor. Fashion has not taken a back seat to function however, as the 2007 Camry delivers more room, comfort and safety technology than before. At the same time, the new-generation Camry puts a sharper focus on driving dynamics, especially in the sporty SE grade. Performance has been enhanced across the line, with the Camry Hybrid setting a new standard for performance / fuel efficiency balance.

Camry Hybrid, featuring a new version of Toyota's Hybrid Synergy Drive, joins the Prius and Highlander Hybrid as the third hybrid vehicle in Toyota's line-up. Other 2007 Camry models are available with a newly enhanced 2.4-liter four-cylinder engine or a 268-horsepower 3.5-liter V6 that is new to the line.

Along with its gains in performance, safety and comfort, the 2007 Camry delivers the exceptional value that has helped make this model so popular. Integral to Camry's value is outstanding fuel efficiency, with EPA-estimated 40 mpg city/38 mpg highway ratings for the Camry Hybrid. Four-cylinder Camry models have city/highway fuel economy ratings of 24/34 mpg (24/33 with automatic transmission), and V6 Camry models return 22/31 mpg EPA estimated rating.

The 2007 Camry is built on a longer wheelbase than before (109.3 in., up from 107.1 in.), yet, with its shortened rear overhang, maintains the same overall length as the previous model. The track is wider, with the wheels pushed toward the extremes of the car's corners. The Camry front fascia conveys the Toyota identity with its distinctive new grille design. The headlights incorporate projector-type low beams for better illumination and distinctive style.

The new Camry offers more interior space – in particular, fore-and-aft space – but with about the same external footprint as before.

Structure and Safety
The Camry's body structure is designed to absorb collision-impact forces and help minimize impact deformation to the passenger cabin. High-strength steel is used for B-pillar and rocker panel reinforcements to help manage overall body deformation in the event of a side collision. Inside the cabin, even the seat frames are designed to help absorb side collision loads.

Dual-stage advanced SRS airbags, seat-mounted side airbags and side curtain airbags and a driver's knee airbag, are standard on all Camry models for 2007. The front seats use Toyota's Whiplash Injury Lessening (WIL) seat design.

All 2007 Camry models come equipped with a standard anti-lock brake system (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. The Brake Assist feature is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage the anti-lock brake system (ABS), Brake Assist supplements the applied braking power until the driver releases pedal pressure.

Available as an option, Vehicle Stability Control (VSC) with traction control regulates engine output and brake application on individual wheels to help control loss of traction in turns.
Camry Hybrid is equipped with the Vehicle Dynamics Integrated Management (VDIM) system that helps control vehicle traction and stability through throttle control, brake application on individual wheels, and even minor steering correction if circumstances require.

Driving Dynamics
The 2007 Camry offers a more engaging driving experience than its predecessor. Front suspension is via MacPherson struts, and a dual-link strut rear suspension system helps provide an optimal balance between smooth ride and secure handling. Even with its lengthened wheelbase, the 2007 Camry has a reduced turning radius for even greater maneuverability than before.

Setting the stage for improved grip and road feel are upgraded wheel sizes for all Camry grades. For 2007, Camry CE, LE, XLE and Hybrid models ride on standard 16-inch wheels of either steel (CE, LE) or aluminum (XLE, Hybrid), with the sporty SE model getting aluminum six-spoke, 17-inch wheels as standard.

Toyota designed the Camry SE model to appeal even more to driving enthusiasts (or turn any sedan driver into a driving enthusiast). Numerous chassis modifications include springs, anti-roll bars, shock absorbers and bushings with firmer, sportier values than those used in the other grades. To increase torsional rigidity, the SE model gains underbody stabilizing braces and a V-shaped brace between the trunk and cabin.

Tuning the SE chassis went together with optimizing underbody aerodynamics. Making the underbody as flat as possible helps to smooth and speed the airflow under the car. Engineers also tuned the balance between front and rear downforce.

Brake discs also were enlarged for improved stopping power and brake feel, with ventilated 11.65-inch front discs and solid 11.06-inch rear discs on all Camry models for 2007.

Enhanced Four-Cylinder, New V6 and New Six-Speed Automatic
The 2.4-liter four-cylinder engine that is standard across the Camry line has been upgraded for 2007 for enhanced performance and smoothness. Intake and exhaust systems have been optimized, internal friction reduced, and engine block rigidity increased. The 2.4-liter engine develops 158 SAE horsepower at 6,000 rpm and 161 lb.-ft. peak torque at 4,000 rpm and can be mated to a five-speed manual transmission or an electronically controlled five-speed automatic.

The DOHC 3.5L V6 available in the LE, SE and XLE grades delivers a substantial performance boost over the 3.0-liter and 3.3-liter V6 engines offered in the 2006 model year Camry. The V6 produces 268 SAE horsepower at 6,200 rpm and 248 lb.-ft. peak torque at 4,700 rpm. The chain-driven camshafts employ Dual Variable Valve Timing with intelligence (Dual VVT-i) for optimal performance and efficiency at all engine speeds.

The V6 Camry models come equipped exclusively with a new six-speed automatic transmission that offers a sequential mode for manual shifting when desired. The compact six-speed unit uses 21 percent fewer parts than the five-speed automatic transmission it replaces. A newly developed gear train featuring a Ravigneaux-type compound planetary gear set reduces transmission size and weight, as well as internal friction.

An array of technologies helps to enhance transmission smoothness and efficiency, including a quick-response, low-friction clutch pack; an ultra-flat, low-inertia torque converter; and high-response and low-slip clutch packs. In addition, new electronic and hydraulic control systems incorporate an intelligent shift control that adapts shifting strategy in response to driver input. Kick-down response is twice as fast as the previous Camry automatic.

Camry Hybrid
The 2007 Camry Hybrid builds on the Toyota's decade of award winning automotive hybrid technology. Its Hybrid Synergy Drive System produces a combined 187 horsepower – or nearly the same as the 2006 model year Camry 3.0-liter V6 engine. This system varies power between gas and electric, or combines both, as needed.

The first half of Hybrid Synergy Drive consists of a 147-hp, 2.4-liter four-cylinder Atkinson-cycle engine coupled to a electronic continuously-variable transmission. The second half combines a small, high-torque 40-hp electric motor, an ultra-small inverter with a specially designed compact battery, and a transaxle to seamlessly combine power from the electric and gasoline engines.

Because there are driving situations in which the gas engine in a Toyota hybrid completely shuts down, air conditioning and power steering systems are driven electrically, rather than by the gasoline engine. In addition, an “ECO” button limits energy consumption by the climate control system and under certain conditions can help improve fuel economy.

Special attention paid to vehicle underbody aerodynamics, including the use of wheel spats and underbelly pans, helps yield a coefficient of drag (Cd) of just 0.27, which helps increase fuel economy. The 2007 Camry Hybrid is certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV), just one of a handful of cars that meets this strict standard (Toyota Prius is another.) It is over 70% cleaner for smog-forming emissions than the average new car.

In addition to its Hybrid Synergy Drive technology, Camry Hybrid features a wide assortment of comfort and convenience features as standard equipment. With a base price of $25,900, only $1,200 over the base price of the premium XLE four-cylinder Camry sedan, the Camry Hybrid proves an excellent value.

More Room, More Comfort for 2007
The 2007 Camry's roomier interior shows the attention to detail that has helped America's most popular passenger car set such high standards for sedan comfort. Redesigned front seats played a role in adding a feeling of spaciousness to the Camry cabin, and increased fore-aft adjustment length helps to enhance comfort for larger drivers and passengers.

A more forward cowl enhances the sense of openness and room. The two-level dash and console improve instrument visibility, the sense of roominess and usability of all controls. Gauges are larger than before, with larger lettering and longer needle pointers. The odometer and trip meters are illuminated at all times to improve daytime visibility.

The audio/climate control panel switches are slimmer and neater than before, with larger lettering and with surface illumination for easier use at night. A standard multi-information display provides outside temperature readings, estimated range, average speed, average fuel consumption and trip odometer.

Rear seat passenger comfort, always a priority in Camry, is even greater in the 2007 models. Available rear legroom now measures 38.3 inches, up from 37.8 inches in the previous-generation Camry. A 60/40 non-reclining fold-down rear seat is standard on CE and LE grades.

To enhance comfort for rear-seat XLE passengers, seatbacks now recline eight degrees from their standard position. Rear-seat passengers also get dedicated personal reading lamps on moonroof-equipped Camry models.

The four-cylinder XLE model is exclusively equipped with special seat fabric designed to be gentle on the skin. This new fabric is treated by the Fraichir process, in which it is coated with a naturally occurring component called Sericin that has been extracted from silkworm cocoons and refined. This substance contains a natural moisturizing component. All Camry models equipped with the V6 engine feature available leather-trimmed seats.

With the 60/40 fold down rear seats, Camry offers 15 cubic feet of luggage space (14.5 cu. ft. with the reclining or fixed rear seats, and 10.6 cu. ft. in the Camry Hybrid). The trunk is equipped with a grocery hook, a utility box and a luggage net (on XLE) for added convenience.

Designers built in many storage spaces around the front-passenger area, including console side-pockets, marking the first use of this storage option in a sedan. Storage options also include a large front console box equipped with an accessory power socket and an auxiliary audio jack - this box is big enough to store nine CD jewel cases. Other storage areas include an accessory box behind the shift lever containing another accessory power socket, a 354 square inch rear-console box with a card holder and a movable tray, and, adjacent to the shift lever, holders for two large cups.

A new dual-zone automatic climate-control system that is standard on the XLE and Hybrid models uses Plasmacluster™ ionizer technology to help reduce airborne mold spores, microbes, fungi, odors, germs and bacteria inside the passenger cabin.

Camry Grades
The Camry CE grade comes equipped as standard with air conditioning with micro dust and pollen filter; power windows and door locks; color-keyed power side mirrors; cruise control; halogen headlamps with automatic on/off feature; tilt and telescopic steering wheel; vehicle immobilizer, and a six speaker 160-watt digital AM/FM/CD audio system with auxiliary audio jack. All Camry audio systems can play CDs with MP3 files.

The Camry LE adds an in-key remote keyless entry and eight-way-adjustable power driver's seat.

The Camry SE gets a distinctive look with a standard full body kit that positions the car 0.4-inches (10 mm) lower than other Camry grades, plus 17-inch aluminum wheels, a distinct black, honeycomb-style grille and smoked tint halogen headlamps. Inside, the SE is distinguished by a unique sport-trimmed interior in dark charcoal or Ash gray with a leather-wrapped, three-spoke steering wheel and blue-colored optitron gauges.

The XLE's list of standard features includes an upgraded dual-zone automatic climate control system with steering-wheel controls, Plasmacluster™ ionizer and rear vents; a premium 440-watt JBL audio system with Bluetooth™ technology for hands-free calling with compatible phones; wood-style trim; power glass moonroof; reclining rear seats; fog lamps, and aluminum wheels.

The Camry Hybrid offers a standard equipment level similar to the XLE grade and adds a standard Smart Entry and Smart Start system – push-button start allows drivers to lock, unlock, or start the car just by carrying the Smart Key on his/her person.

The premium JBL system, standard in the Camry XLE and Hybrid, includes an AM/FM/six-disc in-dash CD changer with eight speakers and an eight-channel, 440-watt digital amplifier for low distortion and faithful reproduction of a wide range of musical types. The system includes Bluetooth® technology for hands-free telephone compatibility.

Options available on select Camry grades include a power tilt/slide moonroof; heated front seats; voice-command DVD navigation system; leather-trimmed seating; rear spoiler, and the Smart Entry and Smart Start system.
When the available, fifth-generation voice-activated DVD navigation system is added to the Camry (SE, XLE, Hybrid), the premium JBL audio system integrates that system and comes with a four-disc in-dash CD changer.

Warranty
The 2007 Camry and Camry Hybrid are covered by Toyota's 36-month/36,000-mile basic new-vehicle warranty that applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion perforation with no mileage limitation.

The Camry Hybrid also has an eight-year/100,000 mile warranty that covers the hybrid–related components, including the HV battery, battery control module, hybrid control module, and inverter with converter.

Posted by Frank at 02:13 PM | Comments (0)

Toyota Financial and mtvU Launch Sweepstakes for College Students to Win Toyota Yaris

What college student couldn't use a free set of wheels? Whether you're racing to class, the library or managing a crazy social life, any college student could benefit from having a reliable – and let's face it – cool car. Enter Toyota Financial Services (TFS) and mtvU, MTV's 24-hour college network.

Beginning Sept. 25, the two organizations are sponsoring a sweepstakes where students can fill out a short survey at mtvU.com for a chance to win a 2007 Toyota Yaris.

At the end of the entry period (Dec. 1), one student will be randomly selected as the ultimate winner of a brand new Toyota Yaris and Toyota Auto Care Pre-paid Maintenance package (provides extra bonuses like free maintenance and roadside assistance.)

Another perk? Those who fill out the survey and enter the contest receive tips from TFS on building strong credit and how to make the dealership process smoother – valuable information students won't likely get in their college courses. Tips will be featured on mtvU.com.

"This is the first time Toyota Financial Services has sponsored a sweepstakes like this – and we're excited to be reaching out to college students in the process," said Maria Tirado, TFS marketing manager. "The Yaris is a great vehicle, and an added benefit is being able to provide some understanding to our potential youth customers about the finance process through a great network like mtvU."

TFS and mtvU teamed up earlier this year to take a college student interested in buying a car through the financing experience from start to finish in "real world-esque" style.

This "Reality Checks (and Balances)" video spot featured a student making his way through the credit jungle of information and onto a Toyota vehicle lot where he found out that the dealership wasn't a jungle. Plus, he found out about programs like Toyota's College Grad program that helps a qualified applicant get into a Toyota.

Posted by Frank at 02:10 PM | Comments (0)

Factsheet: Toyota Fuel Cell Hybrid Vehicle (FCHV)

What is the Toyota FCHV?
The Toyota Fuel Cell Hybrid Vehicle (FCHV) is based on the popular Toyota Highlander, a five-passenger, mid-size sport utility vehicle. It utilizes the same hybrid technology perfected in the Toyota Prius.

How Does it Work?
The FCHV's fuel cell system features four hydrogen fuel tanks, an electric motor, a nickel-metal hydride battery, and a power control unit. The hydrogen gas is fed into the fuel cell stack where it is combined with oxygen. The electricity produced by this chemical reaction is used to power the electric motor and to charge the battery.

The power control unit decides when to use the battery and when to use the fuel cell stack to power the vehicle, the same mechanism that manages the gasoline engine and battery in the Prius. The fuel cell Toyota has a range of up to 180 miles and a top speed of 96 miles per hour.

Why is the FCHV better for the environment?
The FCHV is smog-free. The only by-product is water vapor. It has been certified as a zero emissions vehicle by the California Air Resources Board.

Where are the Toyota FCHVs?
In December 2002, Toyota began limited marketing of the FCHV in the United States and Japan. A total of 18 are now in service. Four are with the University of California, three are with the California Fuel Cell Partnership, one at Toyota Motor Sales, U.S.A., Inc. and 10 with Japanese government agencies and private companies.

Who is Driving the FCHVs?
Toyota has enlisted the University of California, Irvine and the University of California, Davis to test different aspects of consumer acceptance and market dynamics of fuel cell vehicles. Each campus is leasing two of the 19 Toyota FCHVs. The National Fuel Cell Research Center at UC Irvine researches product performance, reliability and usability. UCI in turn leases the vehicles to Irvine based technology companies Orthodyne Electronics and Horiba Instruments Inc.

The Institute of Transportation Studies at UC Davis uses its fuel cell Toyotas to study consumer awareness of and attitudes toward hydrogen fuel cell vehicles and the use of hydrogen fueling infrastructure.

Is the FCHV Safe?
After many months and 80,000 miles of road and test track evaluation and rigorous crash testing, Toyota’s hydrogen fuel system has proven to be reliable, durable and user-friendly.

How Much Does the FCHV Cost?
It’s nearly impossible to put a price tag on it. The FCHV represents culmination of more than a decade of intense research and development. It is one of the most technologically-advanced vehicles on the planet.

Posted by Frank at 02:04 PM | Comments (0)

Toyota International Teacher Program Sends U.S. Teachers to the Galapagos Islands

20 Educational Ambassadors Participate in Study Tour

Twenty U.S. teachers, chosen as educational ambassadors through the Toyota International Teacher Program, will spend 10 days this fall exploring the rich environmental heritage of the Galapagos Islands, a designated World Heritage site off the coast of Ecuador.

Now in its ninth year, this is the first time the Toyota program will send teachers to the legendary Galapagos Islands. There they will observe and explore environmental projects, talk with experts and community leaders and participate in activities that encourage global awareness about environmental stewardship

A key component will be a joint professional development forum of American and Galapagueño teachers.
They will spend two days together and will share innovative approaches to teaching environmental stewardship across all subjects and disciplines.

The delegation of 20 U.S. teachers represent 10 states this year – Arizona, California, Florida, Georgia, Illinois, New Jersey, New Mexico, New York, Texas and Washington, D.C. The selected teachers will bring their unique perspectives to those they meet in the Galapagos Islands, and upon their return to the U.S., expand their own curriculum.

"This is a new opportunity for teachers to receive a global environmental perspective that they can take back to the classroom and their communities," said Michael Rouse, corporate manager, philanthropy and community affairs at Toyota Motor Sales (TMS), U.S.A., Inc. "We are proud to provide teachers a chance to explore environmental sustainability as it relates to the balance of humans and nature."

Toyota has been involved in the Galapagos Islands since 2001, when, in response to the Jessica oil tanker spill, the World Wildlife Fund (WWF) approached Toyota for assistance in rethinking transportation and energy use on the islands. Toyota and WWF developed the Galapagos Energy Blueprint, which outlines a long-term vision and implementation plan to transform the high-polluting energy systems on the islands to cleaner, sustainable systems. Toyota's partnership with WWF has grown over the past five years, and Toyota has supported and/or funded many of the projects outlined in the Blueprint, including oil recycling programs, renovation of the main oil depot for the islands, renewable energy workshops for high school teachers and recycling programs. Education and community outreach have been key components of all of these projects.

Funded through an annual $1.2 million grant from TMS, the Toyota International Teacher Program is the only one of its kind sponsored by a major U.S. corporation. This year's trip to the Galapagos Islands will take place October 27 through November 8 and will include many forms of rigorous physical activities while visiting several locations in the Galapagos Islands, including the islands of Santa Cruz, Isabela and San Cristobal.

The 20 educators traveling to the Galapagos Islands teach a variety of subjects and were selected based on their professional and leadership qualifications, as well as their plans to incorporate their experiences and research into their curriculum. To be eligible, teachers must be a U.S. citizen, employed full-time as a secondary classroom teacher (grades 7-12) and have a minimum of three years teaching experience.

The Institute of International Education (IIE) in Washington, D.C., the nation's most experienced non-profit international exchange organization, administers the program. “The Toyota International Teacher Program provides teachers with experiences and tools they can use to enable their students to think and act on a cooperative and global basis,” said IIE President and CEO Dr. Allan E. Goodman.

The study tour to the Galapagos Islands is just one of the professional development programs for teachers that Toyota will sponsor over the coming year. In the 2006-2007 school year, Toyota also will offer study visits to Japan and Costa Rica. Each program offers country-specific themes.

Founded in 1957, TMS is the sales, marketing, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,415 dealers in 49 states.

Posted by Frank at 02:03 PM | Comments (0)

New VW ad spot ignores critics, sticks with smash-bang ending

New Spot Featuring Reference to Old Spot Again Ends in Car Wreck

Well, we sure saw that coming.

No, literally. We saw it coming. Just before the two women get broadsided in the new Crispin Porter & Bogusky spot for the VW Passat, we saw the other vehicle. For one second it was in the previous shot, looking fairly benign, but it was clearly headed right for them.

Forshadowed
Plus, duh, you'd have to say the collision was somewhat foreshadowed in the dialogue.

PASSENGER: So they're just driving along talking about whatever and suddenly ... wham.

DRIVER: I know. I saw it.

PASSENGER: I just think maybe they went too far.

DRIVER: I think where they went was "real."

PASSENGER: It was just shocking for the sake of shocking.

DRIVER: Look, you think being in an accident is not a shock? That's why they call it an accident.

PASSENGER: Yeah, but you're watching TV and a commercial comes on ...

Preordained wreck
That's when the SUV slams into them -- which you'd have to be oblivious not to have anticipated, even if you somehow missed the glimpse of the sports ute. In fact, never mind "foreshadowed." This wreck was preordained.

And yet, as the lady says, it's still shocking -- because the collision shot repeats exactly the effect of the commercial the women are discussing: the horrifying suddenness of a real accident ... in an instant. TV usually employs the long, exterior view. Here it's a tight, helpless interior: screeching tires and then that sickening, strangely muted thump-crunch. Then maybe you're dead. Or maybe, if you're as lucky as these women, your car is equipped with side-curtain airbags and you climb out, shaken, to wait for the cops.

Link.

Posted by Frank at 01:52 PM | Comments (0)

Nationwide gas prices down nearly 24 cents

U.S. retail gas prices dropped nearly 24 cents a gallon in the past two weeks, the third consecutive decline since a mid-August peak, according to a survey Sunday.

The national average for self-serve regular was about $2.42 on Sept. 22, down from about $2.65 two weeks earlier, according to the Lundberg Survey of 7,000 gas stations across the country.

Mid-grade prices averaged $2.53 a gallon, while premium cost $2.64.

Link.

Posted by Frank at 01:48 PM | Comments (0)

Dream Endorser: Tiger Woods as a Giant of Marketing ROI

Golf Superstar May be History's Most Effective Product Spokesperson

NEW YORK (AdAge.com) -- For Nike Golf, he's the $650 million man. For General Motors Corp., he's the magician helping Buick shake its image as an old-people's car, lowering the median buyer age by a decade. And for EA Sports, he's part of a sports-game team that's helped it triple sales since 1999. "Tiger Woods might be the single most impactful endorser in the history of marketing," said Paul Swangard, managing director for the University of Oregon's Warsaw Sports Marketing Center.

Link.

Posted by Frank at 01:45 PM | Comments (0)

Ford brings Edge CUV to market under $26K

* All 2007 Ford Edge models feature standard side curtain air bags, AdvanceTrac® with RSC®, best-in-class 265 hp 3.5-liter V-6 engine and fuel-saving 6-speed transmission.
* Front-drive models to begin under $26,000, including destination, with all-wheel drive available for less than $28,000.
* Paced by new entries like the Ford Edge, CUV segment is expected to grow into the largest segment in the industry with sales of 3 million units by the end of the decade.

Ford will launch its all-new and highly anticipated 2007 Ford Edge crossover with a sticker price below $26,000, Cisco Codina, group vice president, Marketing, Sales and Service, announced today at a meeting of the Midwest Automotive Media Association.

At the meeting Codina reaffirmed that between now and the end of 2008, 70 percent of the Ford, Lincoln and Mercury lineup by volume will be all-new or significantly freshened. That includes strong new vehicles in new segments like the Ford Edge, which goes on sale in November, as well as a new 2008 Ford Super Duty pickup, which will be revealed next week at the State Fair of Texas and will go on sale in January.

“Each new product will be a milepost on Ford’s road to recovery,” Codina said. “Inside and outside the company, we have called the Edge launch the single most important launch for the company this year.”

The Right Product at the Right Time
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. It features a fuel-saving powertrain, with Ford’s all-new 3.5-liter V-6 engine with best-in-class 265 horsepower mated to a six-speed automatic transmission. Its highway fuel economy is anticipated to be in the mid-20s. Edge also features standard side curtain air bags and standard AdvanceTrac® with RSC® (Roll Stability Control). A laptop-friendly center console and standard MP3-player input jack also are included.

In addition to optional all-wheel drive, the Edge is available with innovative features including a class-exclusive, all-glass available panoramic VistaRoof™ which gives a grand view of the sky and can open for a sense of freedom that front and rear passengers can enjoy.

Anticipation Grows

The new Edge already is generating excitement among consumers. Since the vehicle was unveiled in January at the North American International Auto Show in Detroit, more than 930,000 consumers have visited the Edge Web site at www.fordvehicles.com/edge Traffic on the Edge Web pages has jumped more than 125 percent since June, after Ford added a “crossover” tab on the fordvehicles.com home page. Driven by the Web, auto shows and other marketing activities, more than 45,000 consumers have asked for more information about the Edge and 3,200 have shared information from the Edge Web site with a friend.

Two distinct trends have helped spur crossover growth: car buyers seeking more spacious and flexible interiors along with the confidence of AWD, and traditional SUV buyers looking for more fuel-efficient and maneuverable vehicles. This year, crossovers are expected to outsell the traditional SUV segment for the first time ever. Through August, industry crossover sales are up 8 percent at 1.62 million units. Already the fastest-growing vehicle segment in the United States, crossovers are expected to be the largest segment in the industry with sales of about 3 million units by the end of the decade. By 2009, the segment is expected to include more than 70 CUV models.

Ford Motor Company outpaced the competition in CUV growth in 2005 and will stake an even stronger claim over the CUV market with the introduction of the new Edge, along with the new Lincoln MKX. As vehicle segments continue to shift in the marketplace, Edge will play a critical role in retaining existing Ford customers as well as drawing new customers into Ford dealerships. Ford expects that approximately 45 percent of Edge buyers will be customers who are new to Ford Motor Company.

“The success of the Edge will prove that we can bring the same customer-focused intensity we have in trucks to new segments of the market,” said Codina. “The total Edge package – design, flexibility, fuel economy, fun-to-drive character and value – gives us high confidence that we will win new customers.”

Exceptional Value

The 2007 Ford Edge SE features a base manufacturer’s suggested retail price (MSRP) of $25,995 for the well-equipped front-wheel-drive model and $27,645 for the all-wheel-drive model.

Key standard features of the Ford Edge SE include:

* Bold exterior styling
* Best-in-class 3.5-liter V6 mated to 6-speed automatic transmission deliver 265 hp and 250 lb.-ft. of torque. (Fuel economy is expected to be in the mid-20s for highway driving.)
* Front-wheel drive
* Rear spoiler
* Dual exhaust
* Center console with class-leading flexibility
* Second-row 60/40 split fold-flat seats
* Class-exclusive MP3 audio input jack
* 17-inch painted aluminum wheels
* Class-leading standard safety features including: industry leading AdvanceTrac® with RSC®, ABS, Safety Canopy ™ with rollover sensor, front- and front seat side-impact air bags, occupant classification system, adjustable head restraints and LATCH system

The Ford Edge SEL offers many additional appearance, comfort and convenience features, including chrome tipped dual exhaust, a 6-disc CD changer, Convenience Package, body color rear spoiler and fog lamps. It starts at $27,990 for front-wheel drive models and $29,640 for all-wheel drive models.

Option packages available on the Edge SEL include:

* Premium Package – Dual electronic temperature control with particulate air filter; exterior puddle lamps; heated seats and heated exterior mirrors; leather trimmed front and second row seats; memory seats; memory exterior mirrors and steering wheel climate controls
* Seating Flexibility Package – 6-way power passenger seat, front-row passenger fold-flat seatback; second-row EasyFold™ remote release seatback; leather trimmed front- and second-row seats; memory seats.

Options exclusive to the Edge SEL include:

* 18-inch chrome-clad aluminum wheels or 18-inch painted aluminum sport wheels
* Audiophile sound system with CDX6, nine speakers and steering wheel controls
* DVD-based Navigation system with Audiophile sound system
* Reverse sensing system
* Rear-seat DVD Entertainment System
* Class-exclusive two-panel panoramic VistaRoof™ with dual power shades

Options available on all Edge models include:

* All-wheel drive
* SIRIUS™ satellite radio with six-month subscription
* Class II Trailer Towing (for up to 3,500 lbs. maximum towing capability)

Way Forward Commitment: Deliver Outstanding Customer Value

Ford is accelerating the rollout of many of the technologies featured on the Ford Edge across the Ford and Lincoln Mercury product lineup.

“The Ford Edge’s success will validate many of our key product strategies – including better design, higher quality, more safety, added content, lower prices and higher performance,” Codina said.

* Stability control – By the end of 2009, all Ford, Lincoln and Mercury retail cars and trucks will feature standard electronic stability control. AdvanceTrac® with RSC® is now standard on traditional SUVs and will be standard on all CUVs by the end of 2008.
* Side air bag protection – All retail products will have side impact protection by the end of 2009. All SUVs and CUVs will be equipped with rollover-protecting side air curtains.
* 3.5L V6 engine – this engine will eventually power one out of every five Ford Motor Company vehicles in North America
* All-wheel drive – Ford Motor Company will have 28 vehicles with AWD technology this year
* 6-speed automatic transmission – Ford plans to produce about 1.3 million 6-speed transmissions annually by 2008
* DVD-based navigation system – For 2007, Ford is doubling the number of products with an available navigation system
* SIRIUS satellite radio – For 2007, Ford is quadrupling the number of products with available SIRIUS satellite radio
* Auxiliary audio jack – Ford is increasing the number of models with auxiliary audio jacks from zero to nearly half of its lineup

Posted by Frank at 01:41 PM | Comments (0)

Ford places among "100 Best" list for working mothers

Annual initiative honors women- and family-friendly benefits and policies

Dearborn, Mich., Sept. 25, 2006 – Ford Motor Company today was named one of the 100 Best Companies for working mothers by Working Mother magazine.

The "100 Best" initiative celebrates employers whose groundbreaking benefits – from flexible schedules and child care to innovative leave policies for new parents – are helping to redefine workplace standards across the nation. This is the tenth year Ford has achieved this honor.

“Ford Motor Company is exceptional for its continuing commitment to working mothers, and we salute it for making the 100 Best for 2006,” said Carol Evans, chief executive officer of Working Mother Media. “Every year we see companies upping the ante, establishing new paradigms for quality of life among their employees and redefining the status quo for workplaces across the country. Among the many worthy entrants, the winners really set the gold standard.”

“Ford Motor Company is pleased to once again be honored by Working Mother magazine for providing avenues for our employees to balance the demands of their careers, with the needs of their families and personal lives," said Felicia Fields, vice president, Human Resources, Ford Motor Company. "At Ford, we strive to foster a work environment that attracts and retains the best people and allows them to reach their full potential. By leveraging the talents and efforts of our workforce, including our working mothers, we create a stronger, more innovative company that benefits everyone."

Profiled in the October issue of Working Mother magazine, Ford is cited for fostering a work environment that is especially hospitable to all women, including working mothers. By incorporating family-friendly policies such as flextime, leave time, childcare and telecommuting, the 100 Best are creating corporate cultures that encourage the retention and promotion of their female employees.

Posted by Frank at 01:37 PM | Comments (0)

Mercedes to offer new diesel engine in all 50 states

Diesel M-, R- And GL-Class SUVs First To Meet Stringent BIN5 Certification

MONTVALE, NJ -- Mercedes-Benz today announced that it intends to offer BLUETEC diesel-powered versions of its popular M-, R- and GL-Class sport-utility vehicles in the United States beginning in CY 2008. Delivering a perfect balance of power, fuel economy and range, the new BLUETEC SUVs are set to be the world’s first diesel-powered vehicles to meet the Environmental Protection Agency’s stringent BIN5 emissions standards for all 50 states.

Developed by Mercedes-Benz, BLUETEC represents the world’s cleanest diesel technology and showcases several state-of-the-art engine and exhaust technologies, allowing the luxury manufacturer to offer their customers powerful SUV’s which are fuel efficient and environmentally responsible at the same time.

BLUETEC technology is especially important in helping to reduce nitrogen oxide emissions. Beginning in CY 2008, BLUETEC M-, R- and GL-Class vehicles will showcase AdBlue injection, a process that adds precisely measured quantities of a urea-based solution into the exhaust stream to help reduce nitrogen oxide emissions by up to 80 percent.

Today’s announcement represents a significant step for the future acceptance of diesel vehicles in the U.S. market, which can contribute to significant fuel savings and a reduction in oil imports. This fact was confirmed in a study by the Environmental Protection Agency in 2004.

Margo Oge, head of its Office of Transportation and Air Quality, concluded that if only one-third of all light-duty trucks in the U.S. were operated with modern diesel engines, the country would save 1.4 million barrels of oil per day – equal to the amount of oil the U.S. currently imports from Saudi Arabia.

High Performance, Impressive Mileage and Extensive Range
The BLUETEC M-, R- and GL-Class are the latest additions to the Mercedes-Benz line-up of clean diesel vehicles. Poised to make its showroom debut in October 2006, the Mercedes-Benz E320 BLUETEC luxury sedan offers outstanding driving dynamics, unprecedented efficiency and impressive environmental compatibility.

Its powerful 3.0-liter V6 turbodiesel engine combines the powerful torque of a large V8 engine with the low fuel consumption of a four-cylinder compact. Additionally, the E320 BLUETEC is the only diesel-powered vehicle in the U.S. certified to meet BIN8 emissions standards.

Posted by Frank at 01:35 PM | Comments (0)

Long-awaited Return To Victory Lane Vaults Burton To Top Of The Standings

Jeff Burton Wins At Dover; Chevy Monte Carlo SS Drivers Capture Five Of Top-10 Finishing Positions

DOVER, Del. – Jeff Burton, No. 31 Cingular Wireless Monte Carlo SS, made the winning pass with just six laps remaining in the Dover 400 to capture his 18th NASCAR Nextel Cup Series (NNCS) career victory. After 175 races without a win, Burton's long-awaited return to victory lane is his first since joining for Richard Childress Racing (RCR) in late 2004. It is the 17th NNCS win for Chevy this season.

"I am just so appreciative of Cingular and all my sponsors and everybody on this car that stuck with us through some times that weren't so good," said Burton. I just want to thank Richard (Childress) for believing in me and for all the hard work that this team has done to resurrect our team and brought me back with it and I am so appreciative of it. I will take the points lead and a great weekend for RCR with the sweep, it is really good. I am really proud of the effort of everybody at RCR, not just my Cingular Chevrolet team, but all 360 employees at RCR. They have all stepped it up and are doing an incredible job."

The win is the third consecutive NNCS win for the Monte Carlo SS teams fielded by RCR; it comes on the heels of Kevin Harvick's (No. 29 Reese's/GM Goodwrench Monte Carlo SS) victories at Richmond, Va. and Loudon, N.H.

The win in round two of the Chase for the Nextel Cup championship (round 28 of the 2006 NNCS) puts Burton on top of the point standings, six points ahead of four-time NNCS champion Jeff Gordon (No. 24 DuPont Monte Carlo SS).

RCR swept both races at Dover International Speedway this weekend when Clint Bowyer, No. 2 AC Delco Monte Carlo SS captured his first NASCAR Busch Series win of the season on Saturday. Bowyer, No. 07 DIRECTV Monte Carlo SS, finished seventh in today's NNCS race.

"Chevrolet congratulates Jeff Burton on his much anticipated victory,” said Ed Peper, Chevrolet general manager. “We are so proud of the hard work from all our Chevy drivers and teams this season and today we celebrate with Richard Childress Racing and the entire No. 31 team on this hard-fought and long-awaited win. What an exciting finish. We salute them on their success.”

Gordon, who started on the pole, finished third in today's race and jumped from fourth in the standings to second.

Team Chevy Raybestos Rookie contenders Martin Truex, Jr., No. 1 Bass Pro Shops/Tracker Monte Carlo SS, Bowyer and Denny Hamlin, No. 11 FedEx Ground Monte Carlo SS, finished sixth, eighth and ninth respectively.

Chevrolet has already clinched the 2007 Manufacturers' Cup title in NNCS competition.

Bowtie drivers currently hold four of the top-five positions in the Chase. Following Burton and Gordon are Matt Kenseth (Ford), Hamlin and Harvick.

The series travels to Kansas Speedway in Kansas City, Kan. for the third round of the Chase and race 29 of the 36-race season.

Current NASCAR Nextel Cup Series Manufacturer's Standings:
Chevrolet 213 points (17 wins)
Ford 161 points (5 win)
Dodge 158 points (6 wins)

Posted by Frank at 01:32 PM | Comments (0)

OnStar by GM enhances TTY capability

Now deaf, hard of hearing, and speech-impaired subscribers can enjoy the peace of mind that comes with OnStar

Detroit – OnStar by General Motors announced a new TTY compatible in-vehicle device that will improve accessibility of OnStar services for deaf, hard of hearing and speech impaired subscribers. The OnStar TTY hardware is offered at little or no additional cost through the GM Mobility Reimbursement Program for eligible subscribers.

This dealer-installed option is available now on a wide range of 2007 model year GM vehicles including the Saturn Relay, Buick Terraza and Chevrolet Uplander.

Most in-vehicle services are available through OnStar TTY, including a link to Emergency Services, Roadside Assistance and access to OnStar’s Hands-Free Calling capability. This system is an industry first, leveraging the combined capabilities of GM and OnStar to bring the benefits of OnStar to a larger segment of society.

“If you are in need of help, you want to have confidence that you can communicate with OnStar and emergency personnel,” said OnStar President Chet Huber. “The TTY enabled system allows even more subscribers to take advantage of the added safety and security that comes with knowing OnStar is available in emergency situations.”

The system links subscribers to trained TTY Advisors at OnStar’s call centers 24 hours a day, every day of the year.

The TTY-enabled OnStar system comes equipped with three components – the OnStar Interface Module, a dial pad for making phone calls and a TTY device.

In order to use the OnStar TTY system the vehicle must be stationary. This feature is designed to help prevent drivers from being distracted so that they can devote their full attention to driving safely.

More information on this enhanced service can be found at www.onstar.com/tty. For more information on the GM Mobility Reimbursement Program visit http://www.gmmobility.com.

About OnStar by GM

OnStar, a wholly owned subsidiary of General Motors, is the nation’s leading provider of in-vehicle safety, security and communication services using wireless technology and the Global Positioning System (GPS) satellite network. OnStar is available on more than 50 GM models for 2006. Over the next few years, OnStar Service will become a standard feature for one year for nearly all of GM’s retail customers in the United States and Canada , covering all segments and prices except for some commercial vehicles and the Chevrolet Aveo.

OnStar safety and security services include automatic notification of air bag deployment, stolen vehicle location assistance, emergency services, roadside assistance, remote door unlock, and GM Goodwrench remote vehicle diagnostics. OnStar Hands-Free Calling allows drivers to make and receive hands-free, voice-activated calls from their vehicle. Hands-Free Calling requires a Hands-Free Calling enabled Vehicle, existing OnStar service contract and prepaid calling minutes. More information about OnStar can be found at http://www.onstar.com/.

Posted by Frank at 01:30 PM | Comments (0)

Ford Bold Moves #13: The Edge

As Ford adjusts to a tough marketplace, the company launches a key vehicle in its new product line: The Edge. Get a behind-the-scenes look at bringing the latest CUV to market.

Posted by Frank at 01:29 PM | Comments (0)

Ghosn, Wagoner To Meet in Paris this Week

Renault-Nissan CEO Carlos Ghosn and General Motors Chief Executive Richard Wagoner plan to hold talks this week in Paris amid anticipation of a possible alliance, according to a report this morning by The Associated Press.

It was unclear whether the talks would occur before or after the opening of the Paris Motor Show, which begins Thursday with a media preview. Renault-Nissan and GM announced back in July a 90-day review of a possible alliance, and are expected to make a final decision by October 15.

Posted by Frank at 01:29 PM | Comments (0)

Chrysler May Export Cars from China

Germany's Der Spiegel magazine reported Saturday that DaimlerChrysler is close to reaching an agreement to sell Chery-built automobiles in the United States, and that the automaker may later develop and produce cars with Chery, reports Bloomberg.

The German-American automaker had said last year it may export Chinese-made cars in order to cut its labor costs. CEO Dieter Zetsche is cutting production of vehicles in the U.S. in the face of a projected $1.5 billion third quarter loss in the Chrysler division.

Posted by Frank at 01:28 PM | Comments (0)

Survey Says Gas Prices Impacting Buyer Decisions

According to a new survey by J.D. Power and Associates, several months of high gas prices have taken a toll on consumers shopping for new vehicles, who are now more frequently citing gas mileage as a reason for rejecting a vehicle.

Poor gas mileage is now the third-most frequently cited reason for rejecting a vehicle following "total price too high" and "total monthly payment too high." The study finds that nearly 17 percent of new vehicle shoppers cite gas mileage as a reason for vehicle rejection -- up from 13 percent in 2002. SUVs and pickup trucks are among the highest rejected vehicles due to gas mileage.

Posted by Frank at 01:28 PM | Comments (0)

Honda will Launch Diesel Sedan in 2009

Honda announced plans to launch a sedan -- probably an Accord -- powered by a "superclean," four-cylinder diesel system in the U.S. by 2009, reports The Wall Street Journal.

The system consists of a diesel engine Honda has introduced in Europe, as well as devices that significantly reduce the polluting gases given off by diesel combustion. Honda is hoping that this system will win over American consumers who have long avoided diesel vehicles.

The new diesel system surrenders little horsepower or fuel economy. Honda is also working on a bigger V6 diesel system and will strive to offer diesel engines as a powertrain option in bigger vehicles such as the Acura MDX and the Honda Pilot, said Honda's CEO Takeo Fukui. "Gasoline-electric hybrids work well in small cars," said Fukui. "But with vehicles bigger than the Accord, we think superclean diesels are a much better way to go."

Posted by Frank at 01:27 PM | Comments (0)

Volkswagen Projects Increase in U.S. Sales

Volkswagen expects to see a 5 percent increase in sales this year due to the new Rabbit and price cuts in its small cars. "We believe we hit the bottom last year, and this year our performance will be better at about 235,000-plus," said Dave Wicks, head of sales for the brand.

Also boosting sales this year will be the Eos, a four-seat hard-top convertible that went on sale in early September, reports Automotive News. Volkswagen's sales momentum will likely pick up again in 2008 when it introduces two new models: a Tiguan compact SUV and a minivan developed by the Chrysler group.

Posted by Frank at 01:26 PM | Comments (0)

Inside Out Community Arts Receives Vehicle from Toyota to Transport L.A. Youth

Venice, CA - Inside Out Community Arts recently accepted the donation of a new Toyota Sienna minivan from Toyota Financial Services (TFS) to help shuttle kids around the community to Inside Out events and transport art materials and costumes.

Already the vehicle - colorfully wrapped in the participating students' artwork - has benefited multiple children, including two wheelchair-bound students, who without the van would not have been able to attend a 3-day camping trip in the Santa Monica Mountains where more than 100 inner-city middle school students wrote original plays and enjoyed nature.

"Sometimes we really are dependent on the kindness of strangers," said Camille Ameen, co-founder of Inside Out. "I'm so glad that we were linked up with Toyota. Their generous donation will help many of our students get to and from our programs safely so that they can truly enjoy and learn about the benefits of art and the rich experiences it brings to all of our lives."

L.A. locals can witness an aspect of the organization's work first-hand this Sunday from 10 a.m. to 6 p.m. at their annual Youth & Family Court to be held at the Abbot Kinney Street Festival in Venice at the Abbot Kinney/Westminster Elementary School. The Court will feature rides, games, staged entertainment, art and recreational activities.

Additionally, interested donors can learn more about the Inside Out Community Arts organization and how to make a contribution by visiting www.insideoutca.org or calling 310-397-8820.

About Inside Out
Inside Out is a non-profit organization based in Venice, Calif. that provides after-school programs free of charge to economically disadvantaged middle school students, and community arts events throughout Los Angeles. Founded in 1996, their programs have directly served more than 3,000 youth and 30,000 audience members. Additionally, their efforts have earned them numerous accolades ranging from the Los Angeles Unified School District's President's Volunteer Service Award to national honors from the President's Committee on the Arts and Humanities and the National Endowments for the Arts and Humanities.

Posted by Frank at 09:02 AM | Comments (0)

September 24, 2006

First Steel Beam Marks Official Beginning of Construction of Toyota's Woodstock Auto Assembly Plant

New plant to employ 2,000 employees; RAV4 production begins in 2008

Woodstock, Ontario - Toyota Motor Manufacturing Canada (TMMC) celebrated the official start of construction of its new Woodstock assembly plant today. The first steel girder was placed with the help of Toyota Motor Corporation Executive Vice President Akio Toyoda. The new plant, which will employ 2,000, represents an investment of approximately $1.1 billion CAD and will be Toyota's second Canadian assembly plant. It is the first greenfield automotive assembly facility in Canada in almost 20 years.

The new plant, to be managed by TMMC, will open in 2008 and will have the capacity to build 150,000 RAV4 units annually. TMMC builds the Toyota Corolla and Matrix and the Lexus RX350 in nearby Cambridge, where it employs 4,500 team members, and has invested $3.2 billion CAD.

Mr. Toyoda said the Woodstock investment was a strong demonstration of the company's confidence in its Canadian operations. "With the placement of this steel today, we reconfirm our faith in our Team Members and our community. We look forward to a strong future in Canada, and I look forward to returning to Woodstock and renewing many friendships when the plant is operational."

TMMC President Ray Tanguay commented that Toyota was experiencing strong growth in Canada and North America. "This is an exciting time for TMMC. We are celebrating 20 years of vehicle manufacturing excellence in Canada, and now the beginning of a new milestone in Woodstock." He went on to observe, "This new facility strengthens Canada's automotive industry as a whole and will provide substantial benefits to existing Team Members, new Team Members, suppliers, and the communities where we do business."

TMMC has been manufacturing vehicles in Cambridge since November 1988. Original capacity was 50,000 units annually. By 2006, production had climbed to over 305,000 units.

Posted by Frank at 07:13 PM | Comments (0)

How Hybrid Vehicles Work

Gas And Electric Combine For Incredible Mileage

Mention "hybrid" to people not familiar with current trends in automotive technology and the first thoughts that come to mind might well be of some sort of genetically engineered corn that gives more bushels per acre. But in vehicular terms, hybrid refers to a powertrain that combines two different methods of propulsion, each augmenting the other in a way that enhances the strengths and minimizes the shortcomings of each.

In very simple terms, a hybrid powertrain, as used today in a variety of applications, utilizes an engine that's burning a fossil fuel, combined with an electrical system made up of a motor, generator and battery. Depending upon the individual system, the gasoline engine may be able to drive the vehicle by itself, or it may drive the electrical system only (which in turn will actually drive the vehicle). Or the electrical system might be able to drive the vehicle by itself, or both systems may be able to work together to varying degrees.

The current automotive internal combustion piston engine has been developed to an impressively high state of refinement. It delivers power levels, meets emissions and fuel economy requirements, and satisfies customer demands for smoothness, quietness, reliability and cost that would have been considered unthinkable just a few years ago. Its emissions levels and fuel consumption can still be improved upon—although, admittedly, not by a lot. Plus there's a basic problem that faces almost every vehicle on the road: Each of them has an engine that is, most of the time, larger than it needs to be.

A typical four-door sedan may have an engine rated at, say, 200 horsepower. That vehicle requires the full 200 horsepower very little of the time, normally only for quick passing maneuvers or while climbing steep hills. The vast majority of the time the engine is operating at a small fraction of its full, rated output.

Once the sedan is accelerated up to freeway speed, as little as 20 or 30 horsepower may be needed to keep it moving. In fact, many drivers may seldom, if ever, call upon the full power output of the engines under their cars' hoods. What people really need is 200 horsepower every once in a while, maybe 100 horsepower from time to time, and about 30 or 40 horsepower most of the time. The fuel consumption and emissions benefits of such a powertrain should be obvious.

Could an electric car do that? The pure electric vehicle is quiet and smooth and generates none of the emissions currently regulated for vehicles with gasoline engines, but after over a century of research the electric vehicle still lacks a suitable battery and there is not a likely prospect of finding one on the horizon. The pure electric car has the same handicap it had 100 years ago—limited range.

Exacerbating the limited range are a couple of other major concerns: while a car with a gasoline engine can be completely refueled in a few minutes, literally hours are required to charge up an electric car. And while the gasoline vehicle runs just as well on the last drop of fuel as on the first, the further an electric car goes the more its performance drops—because the battery is discharging—so the last of its "range" is at a pace that becomes increasingly slow.

In simple terms, the electric car doesn't have enough when it's needed; the conventional gasoline car has too much when it's not needed. The hybrid solves both those issues.

The road vehicle, because it has to deal with the widely varying speeds and conditions of traffic, has a more difficult duty cycle. Starts, stops, short trips, family vacations, stuck in traffic jams—all these create fuel consumption and emissions problems. To deal with this, the typical automotive hybrid system is comprised of a relatively small gasoline engine, which drives either the wheels directly, or a generator, or both. There's also an electric motor, which drives the wheels, sometimes alone, or sometimes in concert with the engine. A battery pack supplies the electric motor, and a generator makes the electrical power to recharge the battery. Sophisticated electronic controls watch over all these parts. As software is to computers, it's the controls that make the whole package work in harmony.

Hybrid Synergy Drive
The most sophisticated production hybrid system is Toyota's Hybrid Synergy Drive (HSD). HSD is featured in the second-generation Toyota Prius, which launched in 2003 as a 2004 model year vehicle and the Toyota Highlander Hybrid, which launched in 2005 as a 2006 model year vehicle.

Hybrid Synergy Drive in the Prius
With its Hybrid Synergy Drive, the Prius provides a case study of how these components work together. The Prius has a 1.5-liter, four-cylinder gasoline engine of 76 horsepower. With both the gas engine and electric motor, the Prius has a combined horsepower of 110. It's linked to the drive wheels and a generator directly via a unique transmission and, whenever it's running, it can also drive a generator that keeps the battery charged. The generator supplies electrical power to the electric motor or charges the battery, as needed.

Whenever the Prius is stopped, the gasoline engine is shut down. This means no unnecessary idling or fuel waste while stuck in traffic or at stop signs. When accelerating from rest at a normal pace, and up to mid-range speeds, the Prius is powered by the electric motor, which is fed by the battery. As the battery charge is depleted, the gasoline engine responds by powering the electric generator, which recharges the battery. Once up to speed and driving under normal conditions, the engine runs with its power split: part of this power goes to the generator, which in turn supplies the electric motor, and part drives the wheels. The distribution of these two power streams from the engine is continuously controlled to maintain the most efficient equilibrium. If the need arises for sudden acceleration, such as a highway passing maneuver or a quicker start from rest, both the gasoline engine and the electric motor drive the wheels.

And during braking and other types of deceleration, the kinetic energy of the moving vehicle is converted into electrical energy, which is then stored in the battery. At all times the state of charge of the battery is constantly monitored, and whenever needed the generator is powered by the gasoline engine to provide the necessary charge.

The result is a vehicle powered by a gasoline engine, in that it's the engine that drives the wheels or drives the generator that supplies (either directly or through the battery) the electric motor. But the engine is only as big as it needs to be. It isn't even running all the time, and if sudden acceleration is called for, both the gasoline engine and electric motor share the load. The engine in hybrid vehicles like the Prius run exclusively on gasoline, while the electrical portion of the power system never needs to be plugged in for a charge. There's no cord and no waiting. You can fill up at any normal gas station anywhere.

Highlander Hybrid – A More Powerful Hybrid Synergy Drive
The Highlander Hybrid is powered by a new version of Toyota's Hybrid Synergy Drive powertrain specifically developed to meet the load-carrying requirements and performance expectations of mid-size sport-utility vehicle (SUV) buyers. Its all-new high-speed electric motor operates at twice the speed and delivers more than twice the power as the motor used in the Prius, producing 165 horsepower alone. The gas and electric motors combined produce 268 peak horsepower. The Highlander Hybrid has a standard towing capacity of 3,500 pounds.

There are two motor-generators in the 4x2 models and three motor-generators employed in the 4WD-i models. Internally referred to as MG1, MG2 and MGR for the rear electric motor in the 4WD-i, each has a specific function and each does double duty as both drive motor and generator (although MG1 is a starter and provides no motive force). The engine-driven generator (MG1) can charge the battery pack, which powers other electric motors as needed, while the front electric-driver motor (MG2) and rear electric motor (MGR) can charge the battery pack through regenerative braking.

Power from the gas engine and MG2 is distributed to the drive wheels via a planetary gear-type continuously variable transmission, which eliminates specific gear ratios. Two planetary gear units are used in the system. The Power-Split unit divides the engine's drive force two ways: one to drive the wheels and the other to drive MG1 so it may function as a generator. The Motor Speed Reduction unit reduces the speed of MG2 and increases its drive torque, significantly boosting acceleration performance.

In addition to its motor-generator duties, the crucial MG1 adds two functions: one as a starter motor for the gas engine; and two, by regulating the amount of electrical power it generates (which varies its RPM), MG1 controls the output speed of the transaxle through the planetary gear set—without clutches or viscous couplings. This is one of the key elements of the hybrid powertrain and

the reason why Highlander Hybrid eliminates the "shift shock" that can typically be felt as even the most refined modern automatic transmissions change gears.

In conventional 4WD vehicles, the weight and friction of the additional drive components reduce the vehicle's acceleration performance compared to the same model with 2WD. Not so with the Highlander Hybrid. The innovative electric 4WD-i system employs a separate 50-kW electric motor (MGR) at the rear that provides up to 96 lb.-ft. of additional drive torque as required. The system electronically varies front and rear torque distribution depending on driving conditions.

The Toyota hybrid technology also allows extended electric-mode operation during low speed or stop-and-go driving conditions. The permanent-magnet front electric drive motor (MG2) produces peak torque from zero-to-1,500 RPM, giving the Highlander Hybrid powerful and instantaneous response that will be especially felt and appreciated in low- and mid-speed performance and in merging and passing maneuvers.

Hybrid Synergy Drive Benefits
The real benefits, to both the owner and driver of Toyota's hybrid vehicles, are the utility and numbers. The Prius is roomy enough inside to meet the Environmental Protection Agency's (EPA) midsize category, while the Highlander Hybrid provides the versatility of a mid-size SUV. The Prius accelerates from 0 to 60 mph in about 10 seconds, roughly equal to a four-cylinder gasoline-engine Toyota Camry. Highlander Hybrid 4WD models have an acceleration time of 7.3 seconds for 0 to 60 mph. Prius has a combined EPA mileage estimate of 55 mpg, making it the most fuel efficient of any midsize vehicle sold in America, and delivering twice the combined estimated mileage rating of its closest competitor. Highlander Hybrid's city/highway estimated EPA fuel efficiency rating of 30 mpg exceeds most V8 powered SUVs by more than 100 percent and is better than the current EPA average – 27.6 mpg - for a compact four-cylinder sedan. In addition, both the Prius and Highlander Hybrid have been certified as SULEV, or Super Ultra Low Emission Vehicle. A decade ago, these combinations were unimaginable.

Posted by Frank at 07:12 PM | Comments (0)

Jihad commecial for car dealer draws protest

CINCINNATI - A car commercial proclaiming a jihad on the U.S. auto market and offering “Fatwa Fridays” with free swords for the kids is offensive and should not be aired, Muslim leaders said on Sunday.

The radio advertisement for the Dennis Mitsubishi car dealership in Columbus, Ohio, has “a whole jihad theme,” said Adnan Mirza, director of the Columbus office of the Council on American-Islamic Relations.

“They are planning on launching a jihad on the automotive market and their representatives would be wearing burqas ... ,” Mirza said. “They mentioned the pope in there and also about giving rubber swords out to the kiddies -- really just reprehensible-type comments.”

Details of the radio ad, which has not yet been broadcast, have been reported in the local media, but officials at the dealership declined to comment about the content of the radio spot.

Two employees at the dealership said they had been deluged with calls about the commercial.
“The ad has has never been released, it is not out for public listening,” said one employee who declined to give his name. He would not say whether the dealership had changed its mind about airing the commercial.

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Posted by Frank at 07:10 PM | Comments (0)

Toyota RAV4 Gains Important Safety Feature For 2007

The all-new third-generation RAV4 compact sport utility vehicle (SUV) introduced for 2006 gains an important safety system as standard equipment for 2007. Driver and front passenger front-seat-mounted side airbags, along with first and second row roll-sensing side curtain airbags, are now standard (formerly optional).

With significantly improved performance from an available V6 engine, plus enhancements to overall refinement, the larger, more powerful RAV4 is redefining a segment it essentially created a decade ago. The new-generation RAV4 is a logical step up from the popular second-generation model, providing more room from a larger design that is still compact, highly maneuverable and fuel-efficient.

The 2007 RAV4 is offered in three distinct grades – Standard, performance-oriented Sport and top-of-the-line Limited – and with a choice between two engines and either two- or four-wheel-drive. All grades offer a 269-hp 3.5-liter V6 engine, making RAV4 the most powerful vehicle in its segment. Equipped exclusively with a gated-shift five-speed automatic transmission, the V6 RAV4 models offer fuel efficiency comparable with much less powerful four- and six-cylinder competitors.

"Toyota pioneered the car-based compact SUV segment with the first RAV4, and now this type of vehicle is the overwhelmingly most popular choice in the segment," said Jim Lentz, Toyota Motor Sales executive vice president. "The third-generation RAV4 adds performance without penalty at the pump, and adds room without sacrificing the nimble nature that has made the RAV4 so successful since its introduction."

Larger and Roomier, with Sporty Design
The new-generation RAV4 is built on an all-new platform that is significantly longer and wider than the previous generation. With overall length increased by more than 14 inches, the RAV4 provides room to offer optional third row seating. The larger cabin offers increased shoulder room for all passengers, and additional head clearance and legroom for second-row passengers.

The high-strength body structure and exterior details were engineered with a tight focus on enhancing quiet ride quality. For example, the outer moldings have been eliminated from the windshield and door glass, enhancing aerodynamics and reducing wind noise. A two-ply hood insulator with a middle air layer helps to further reduce noise transmission into the cabin.

The contemporary design strongly conveys the Toyota identity in an aerodynamically efficient shape, with a wider stance than before. The trapezoidal grille, four-bulb headlamps and distinct, sharp character lines give RAV4 a rugged yet sporty look.

It's a look that's also functional: the coefficient drag has been reduced from 0.35 to 0.33, among the best in its segment and a major factor in minimizing wind noise and maximizing fuel economy. The rear view conveys a more traditional SUV look, with a taller and wider stance than before, LED tail lamps and an externally mounted spare tire in a color-keyed shell.

The Sport grade stands apart with P235/55 R18 tires on aluminum alloy wheels; color-keyed door handles and fender flares; fog lights; roof rails and cross bars; color-keyed heated and foldable power outside mirrors; rear privacy glass; smoked headlamp trim, sport-tuned suspension and unique dark charcoal fabric seats.

Externally, the Limited grade is distinguished from the Sport grade by 17-inch aluminum six-spoke alloy wheels with P225/65 R17 tires and a chrome grille. The Limited also adds a number of interior amenities and offers a wider range of comfort-enhancing options.

Most Powerful Optional Engine in Its Segment
The standard RAV4 powertrain is an upgraded 2.4-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) and teamed exclusively to a gated-shift four-speed automatic transmission (no manual transmission is offered). The smooth four-cylinder engine delivers 166 horsepower with 165 lb.-ft of torque @ 4,000 RPM. Fuel efficiency is excellent for the class, with EPA mpg estimates of 24 city/30 highway on 4x2 models and 23 city/27 highway on 4x4 models.

The available 3.5-liter V6 is the powerhouse of its segment, generating a best-in-class 269 horsepower at 6,200 RPM and 246 lb.-ft. of torque @ 4,700 RPM. The dual VVT-i system affects intake and exhaust valve timing to optimize torque and fuel efficiency.

The V6 is paired exclusively with a gated-shift five-speed automatic transmission. Uphill/downhill shift logic reduces the frequency of gear shifting during winding uphill and downhill driving.

The V6 RAV4 can accelerate from zero-to-60 mph in under seven seconds and yet achieves estimated EPA fuel economy mpg ratings of 22 city/29 highway for 4x2 models and 21 city/28 highway for 4x4 models. Both RAV4 engines use regular-grade (87 AKI) fuel for maximum customer value, and both are EPA certified as Ultra Low Emission Vehicle II (ULEV2).

Sporty Reflexes, Comfortable Ride
Even with its larger dimensions and increased passenger room, the RAV4 offers improved maneuverability, with a tighter turning radius than previous models. A stronger, stiffer structure, redesigned suspension and Electronic Power Steering (EPS) help improve ride and handling.

Four-wheel independent suspension gives the RAV4 agile, sporty handling and a comfortable car-like ride. The McPherson strut front suspension has been redesigned, and the trailing double-wishbone rear suspension is new. Diagonally positioned shock absorbers allow a larger and lower rear cargo deck.

The RAV4 employs an advanced Electronic Power Steering (EPS) system rather than a traditional engine-driven hydraulic system. A DC motor and gear reduction system built into the steering gear housing provide steering assist. This compact unit contributes to fuel economy by eliminating the traditional power steering pump and by providing computer-controlled assist only when required.

EPS also allows a more precise and timely control of steering assist than conventional hydraulic systems. And significantly, the system is interfaced with an enhanced Vehicle Stability Control (VSC) system to enhance safe handling under adverse road conditions (please see page 5 for more details).

The RAV4 Bade grade rides on P215/70 R16 tires with 16-inch steel wheels or available P225/65 R17 tires with steel or aluminum alloy wheels; the V6 models step up to standard 17-inch wheels with P225/65 R17 tires, and the Sport grade, in addition to its 18-inch alloy wheels, enhances driving performance with exclusive sport-tuned suspension.

Electronically Controlled 4WD
An automatic on-demand four-wheel-drive system uses an electronically controlled coupling to distribute torque between the front and rear wheels, depending on road conditions and driver input. The system can continuously and seamlessly switch from front-wheel-drive to four-wheel-drive mode, maximizing fuel efficiency. In auto mode, torque distribution to the rear wheels is decreased during low speed cornering for better maneuverability.

A 4WD manual locking switch will disengage the auto mode, maximizing torque distribution to the rear wheels. When the vehicle speed reaches 25 mph the Lock mode will disengage, reverting back to Auto mode. The Lock mode also disengages when the brakes are applied, optimizing ABS and VSC operation. RAV4 4x2 models come equipped with an automatic limited slip differential as standard.

All V6 RAV4 models, and all four-cylinder models equipped with a third-row seat, come standard with Hill-start Assist Control (HAC) and Downhill Assist Control (DAC). HAC provides additional control for on-road and off-road driving by helping to keep the vehicle stationary while starting on a steep incline or slippery surface; DAC is designed to enhance low-speed descending ability by helping to hold the vehicle to a target speed with no intervention from the driver.

Comprehensive Safety Design
The RAV4 helps protect occupants with a reinforced cabin using front and rear crumple zones and energy-absorbing materials on the roof and doors. The front seats include height-adjustable headrests designed to help reduce the possibility of whiplash-type injuries, as well as three-point seatbelts with pretensioners and belt-force limiters. Second- and third-row seats also provide three-point seatbelts and height-adjustable headrests in all seating positions.

The driver and passenger advanced front airbags are designed to inflate according to collision severity. A front seat passenger sensor is designed to determine if there is a person in the seat, and an occupant classification system verifies the passenger's weight category to determine whether the airbag should inflate. Driver and front passenger front-seat-mounted side airbags and first and second row roll-sensing side curtain airbags are newly standard for 2007.
Like all SUVs in the Toyota lineup, RAV4 comes standard with the STAR SAFETY SYSTEM™ that includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-Lock Brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA).

The newest version of VSC goes beyond the traditional traction control function that simply react to challenging conditions. In the RAV4, VSC interfaces with the new Electronic Power Steering (EPS) system to help optimize steering assist for any given situation. The integration of EPS allows the enhanced VSC system to better anticipate the onset of vehicle loss of control and more effectively respond to driver operation and vehicle behavior.

Spacious Interior Comfort and Utility
The RAV4 seating allows for numerous configurations, and under-floor storage (on models without the third-row seat), providing cargo space comparable to some mid-size SUVs. The 60/40 split second row seats features reclining seatbacks and an armrest with two cupholders, and the seats slides to optimize room for passengers or cargo. The second row seats fold flat with the convenience of tilt-down levers located on the side of the seatbacks and in the cargo area. Two-row models include an additional one-touch lever in the cargo area. The optional 50/50 split-and-stow third-row seat on Base and Limited grades seats two passengers and folds flat under the rear deck.

A brushed metallic silver finish on the center cluster, door trim and steering wheel spokes gives the RAV4 interior a bold, contemporary style. Three-tiered Optitron gauges provide an upscale look. Useful touches are also evident with the addition of a large vanity mirror with "eye-friendly" ceiling lights, illumination on two extra-large front cup holders and a cellphone holder in the center console.

Abundant interior storage includes a dual glovebox; front door compartments; a large center console box; front seatback pockets; a rear door storage pocket and a recessed rear storage compartment with a foldable double-flap lid. On two-row models, two storage compartments are concealed under the rear cargo area floor by a water-repellant foldable deck board.

Unmistakable Toyota Value
Form, fun and functionality are plentiful with an array of standard convenience features across all three grades, including air-conditioning; a tilt and telescopic steering wheel; AM/FM CD stereo with six speakers, a universal mini-jack port, Satellite Radio ready and MP3/WMA playback capability; outside temperature gauge; remote keyless entry; ten front and rear bottle/cup holders;
power windows and door locks; foldable power mirrors; illuminated entry system; rear privacy glass, and three 12-volt auxiliary power outlets.

The Limited grade brings a touch of luxury to the segment, adding dual zone automatic climate control with air filter; upgraded seat fabric; eight-way power driver seat with adjustable lumbar; AM/FM six-disc in-dash CD changer with six speakers, a universal mini-jack port, Satellite Radio ready and MP3/WMA playback capability; engine immobilizer system; interior footwell lighting; leather-wrapped steering wheel with audio controls; leather-wrapped shift knob with metallic insert; cargo area tonneau cover and a multi-purpose cargo net (two-row models).

Popular Options
An impressive list of optional comfort and utility features further enhance the RAV4 driving and ownership experience. Some of the standard extras in the Limited grade are available as standalone options on the Base grade, including the audio and wheel options.

A tow package for V6 models increases towing capacity to a maximum of 3,500 pounds.

Available features on the Sport grade, in addition to those offered on the Base grade, include a power tilt/slide moonroof with sunshade and a JBL six-disc CD changer audio system with nine speakers (including a subwoofer), Bluetooth® wireless capability, Satellite Radio ready and steering wheel audio controls.

The Limited grade in addition offers available leather-trimmed seats; heated front seats; a rear seat DVD entertainment system with rear seat audio, and exclusive Blizzard White Pearl exterior paint.

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 07:01 PM | Comments (0)

Toyota Sequoia Gains New Safety System For 2007

The Toyota Sequoia full-size sport utility vehicle (SUV), recently named the quality leader in its segment, gains standard driver- and front-passenger seat-mounted side airbags and two-row curtain side airbags for 2007. These features previously had been optional.

Showcasing the brand's renowned quality, the Sequoia was named the "Highest Ranked Large Multi-Activity Vehicle (MAV)" in the 2006 J.D. Power and Associates Initial Quality StudySM.

Like all Toyota SUVs, the Sequoia comes standard with the benefits of the STAR SAFETY SYSTEM™, which includes Vehicle Stability Control (VSC) and traction control (TRAC), an anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist. (See page 2 for details.)

The eight-passenger Sequoia offers greater rear cargo capacity than either the Chevrolet Tahoe or the Ford Expedition. Minor trim changes for 2007 include a new color-keyed grille insert on the SR5 model and chrome rear view mirrors on the top-of-the-line Limited grade.

Sequoia is powered by the 4.7-liter i-Force V8 engine mated to a five-speed automatic transmission. Equipped with variable valve timing with intelligence (VVT-i), the Sequoia V8 produces 273 horsepower and 314 lb-ft. of peak torque. The Sequoia is EPA-certified as an ultra-low emission vehicle (ULEV).

The Sequoia is available in two model grades, the well-equipped SR5 and a Limited model that includes some features and amenities seen in luxury SUVs. Both grades are available in two-wheel drive and four-wheel drive models. Overfenders and taillamps with clear-lens covers give Sequoia a rugged yet sophisticated appearance.

Sophisticated Dynamic Control with STAR SAFETY SYSTEM™
Toyota engineered the Sequoia to address safety both in vehicle dynamics and occupant protection. The STAR SAFETY SYSTEM™, which is featured as standard on every Toyota SUV, includes VSC, TRAC, ABS with EBD and Brake Assist to help provide optimal vehicle control and driving safety.

Four-channel, four-sensor ABS helps to preserve steering control by preventing the wheels from locking under severe braking, while EBD distributes proper brake force between the front and rear wheels according to driving conditions. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the ABS, the system supplements the applied braking power.

VSC helps maintain directional stability during cornering by manipulating engine torque and individual wheel-braking influence when it detects tire slippage. The VSC system integrates traction control (two--wheel on 2WD and four-wheel on 4WD), which helps reduce tire slippage during acceleration.

Family-Ready Occupant Protection
Reinforced front and rear bumpers and a front crumple zone are designed to absorb and distribute collision impact forces. The reinforced upper cabin frame, reinforced rocker support for all pillars and door beams help to maintain passenger compartment integrity.

The Sequoia provides a three-point seatbelt for all seating positions, with height adjusters for the front seats and the outboard rear seats. Front seatbelts include pretensioners and force limiters.

The advanced front Supplemental Restraint System (SRS) provides dual-stage deployment driver and passenger airbags. A sensor on the driver's seat track can determine the driver's seat distance from the steering wheel to signal an appropriate deployment stage. A sensor in the front passenger seat detects the presence and weight category of a passenger (child or adult), and also determines the appropriate airbag deployment strategy.

Side airbags and side curtain airbags for the front and second-row seats are standard features for 2007. A rollover sensor with a cutoff switch can detect the possibility of an imminent rollover accident and deploy the side curtain airbags.

Go-Anywhere, Anytime Capability
Fully boxed frame rails give the Sequoia a stiff chassis that contributes to a smooth, quiet and controlled ride. Front suspension is a coil-spring double-wishbone system, with rear suspension a five-link coil spring configuration. Available hydraulic rear load-leveling suspension automatically compensates for loads carried in the vehicle. Seventeen-inch aluminum wheels and P265/65R17 tires are standard on the Sequoia Limited and available on the SR5 grade.

The available multi-mode 4WD system with low-range allows the driver to shift from 2H to 4H with a dash-mounted switch. The lockable center differential can help get the vehicle through obstructions such as sand, mud or deep snow, and 4x4 models provide 10.6-inches of ground clearance.

Room and Versatility
A versatile design makes the most of Sequoia's generous interior room. The 60/40 split second row (and available second-row captain's chairs) and 50/50 split third row seats fold, recline and tumble forward. In its rear-most position, the third row provides 29.8 inches of legroom. The third row seats also slide and are removable. Moving the third row to its most forward position yields 36.2 cu.-ft. of space behind it. The third row seat can be removed in halves to provide 73.6 cu.-ft. of space behind the second row, and then folding the second row yields 128.1 cu.-ft. of total cargo space.

The rear power window fully retracts into the gate. The window operates either by driver position switch, inserting the key into the hatch lock or with the remote keypad when equipped with keyless entry (standard on Limited, optional on SR5). The multi-function front center console integrates a large storage box with a double door and memo pad clip. Dual front and rear-cup holders can adapt to containers of nearly any size. Sequoia provides four 12-volt power outlets – two in the front, one for the second row, and one behind the third row.

Useful storage compartments, along with 10 cupholder locations, are found throughout the interior. All four doors include deep storage pockets. Behind the third row, the cargo area provides an open, deep pocket on each side, a small article compartment with lid, two grocery bag hooks and cargo net hooks.

Towing capacity is 6,200 lbs. for Sequoia 4WD models and 6,500 lbs. for 2WD models. An available seven-pin towing connector can accommodate electric trailer braking systems.

Toyota Comfort and Quality
Thoughtful ergonomic design and high-quality interior materials make the Sequoia comfortable for all aboard. Standard equipment highlights for the Sequoia SR5 include power “captain's chair” front seats with armrests and standard dual front and rear air conditioning systems. Front and rear passengers can control heating and cooling independently.

The SR5's extensive standard equipment includes power windows (with front window jam control); power mirrors and door locks; 3-in-1 AM/FM/cassette/CD audio system with six speakers; cruise control; anti-theft system with engine immobilizer; and auto-off headlights.

An SR5 Appearance Package offers a seven-seat configuration, 16-inch alloy wheels in place of the standard styled steel wheels, fog lamps, and skid plate. The middle seat row features fabric captain's chairs with a removable center console in place of the standard bench-type three-passenger seat.

The Sequoia Limited enhances comfort and convenience by adding leather-trimmed power-adjustable front seats (eight-way for driver, four-way for passenger); a premium JBL stereo system with 10 speakers; power moonroof; 17-inch aluminum alloy wheels; heated side mirrors; fog lamps; an adjustable roof rack, and a towing prep package with receiver hitch and wire harness.

The Limited also adds the convenience of an overhead console with HomeLink® universal garage door opener, compass and a trip computer. An auto-dimming inside rear view mirror is standard on Limited models and available on SR5 models. Other Limited content is also available for the SR5 as stand-alone options or in option packages.

The Sequoia Limited can be equipped even more luxuriously with the optional Luxury Package (seven-passenger seating) that includes second-row captain's chairs and removable center console; memory driver's seat and exterior mirrors; height-control rear air suspension; interior wood-grain style trim, and distinctive Optitron instrumentation. The available touch-screen DVD navigation system is paired with a JBL premium 2-in-1 AM/FM CD audio system with 10 speakers.

The optional factory-installed DVD rear seat entertainment system uses a high-resolution seven-inch overhead LCD screen that flips down from the headliner, a DVD player location in the center console box and rear seat audio – a feature that is also available as a separate option.

Toyota dealers offer a variety of accessories for the Sequoia, including towing equipment, cargo carrying enhancements and special trim items.

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 06:56 PM | Comments (0)

Toyota Sienna Gets Power Infusion For 2007

The Toyota Sienna family van gets an infusion of power for 2007 with a new, 266-horsepower 3.5-liter V6 engine that replaces the previous 215-horsepower 3.3-liter V6. The new engine significantly improves acceleration and merging performance for Sienna, yet returns fuel economy comparable to the previous engine.

The 2007 Sienna's DOHC 3.5L V6 produces 245 lb.-ft. peak torque at 4,700 rpm. A Dual Variable Valve Timing with intelligence (Dual VVT-i) system operates on both the intake and exhaust valves to ensure optimal performance and efficiency at all engine speeds.

The V6 is mated to a five-speed automatic transmission with intelligence (ECT-i). Impressive acceleration makes the Sienna a capable everyday driving vehicle with the power to merge with confidence. Fuel economy remains excellent for the class, with EPA city/highway gas mileage estimates of 19/26 mpg for front-wheel-drive models and 18/23 mpg for all-wheel-drive models.

Sienna remains one of the few mini-vans to offer an all-wheel drive option. The AWD system employs a center differential to divide engine power 50:50 front and rear. Wheel slippage at either set of wheels automatically transfers more power to the opposite wheels to help keep the Sienna moving forward.

The Sienna is available in four model grades: CE, LE, XLE, and the top-of-the-line Limited. All four come in front-wheel drive configuration, and the LE, XLE, and Limited also offer all-wheel-drive. The CE and LE are available in both seven- and eight-passenger configurations; others are seven-passenger models.

A 119.3-inch wheelbase gives Sienna exceptional interior room and a smooth ride. The 36.8-foot turning circle is tighter than for some midsize cars, helping to make the Sienna easily maneuverable.

Focus on Comfort and Versatility
Minivan customers expect exceptional passenger and cargo room, and Sienna delivers both with a sharp focus on space optimization. The dashboard-mounted gated shifter allows pass-through room between the front seats. Sienna offers two distinctly different second-row seating options that are easy to adjust, tumble, or remove. In its seven-passenger configuration, Sienna features second-row captains chairs with a passenger-side chair that can be repositioned side-to-side, offering either a bench or a bucket arrangement.

The Sienna CE and LE grades offer an eight-passenger configuration. A second-row, three-way split/folding bench with a Front and Center® middle seat that can be moved nearly 13 inches closer to the front seats, making infants and toddlers in child-seats more accessible.

All Sienna models are equipped with a standard versatile 60/40 Split & Stow 3rd Row™ bench seat that folds flat into the floor. Either side of the seat can be stowed separately with low-effort, one-hand operation. With the entire rear seat stowed and the second-row seats removed, four-by-eight foot sheets of plywood can be loaded flat onto the floor. The Limited model offers a power-operated third-row version that makes switching from carrying people to cargo even easier.
Toyota paid close attention to the needs of frequent occupants of the middle and third-row seats – children and young adults. The LCD screen for the available rear seat entertainment system measures nine inches. In addition, a universal mini-jack port standard on all audio systems allows connectivity to most portable music players.

Sienna delivers a wide range of standard amenities. The Sienna XLE and Limited models respond to the growing demand for even higher levels of comfort and luxury to the minivan segment, with the Limited adding standard leather-trimmed upholstery, a 10-speaker premium sound system, Dynamic Laser Cruise Control, heated front seats and other features.

An available DVD-based satellite navigation system for XLE and Limited models includes a backup camera. The camera automatically projects an image of what its lens can detect behind the vehicle onto the navigation system's LCD screen when reverse gear is engaged.

Family Safety
All seating positions are equipped with three-point seatbelts, and front seat-mounted side airbags and side-curtain airbags covering all three seat rows are standard equipment on all Sienna grades. The LATCH system (Lower Anchor with Tethers for CHildren) is in all second-row seating positions to accommodate new-design child seats.

Sienna has been engineered to provide responsive, confident handling, and all models feature a standard anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist. The Brake Assist feature is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the ABS, the system applies maximum braking power until pedal pressure is released.

Vehicle Stability Control (VSC) with Traction Control (TRAC) is standard on the Limited grade and AWD models and available as an option on other models. VSC helps the driver maintain control in adverse driving conditions, and the TRAC feature helps reduce tire slippage during acceleration.

The Sienna AWD models come standard with 17-inch run-flat tires on aluminum alloy wheels (new design for 2007). Reinforced sidewalls and a special bead shape enable these tires to be driven with no air pressure for up to 100 miles at speeds up to 55 mph. A spare tire is also available. The tire pressure monitor system on all Sienna models is now a direct-type for 2007.

The Toyota Value Standard in All Models
The wide choice of model grades, combined with extensive standard equipment and thoughtful features, makes Sienna a truly outstanding value. Standard equipment in the Sienna CE includes power windows, door locks and mirrors; sliding rear doors with power windows; second-row captains chairs; keyless entry system, and deluxe AM/FM/CD audio system with six speakers.

Comfort, convenience and versatility are assured with a standard tilt/telescopic steering column; dual (front and rear) air conditioning; a folding tray table between the front seats; variable intermittent front and rear windshield wipers; 10 cup holders and four bottle holders; three 12v power outlets, and a heavy-duty rear window defogger with timer.

In addition to, or in place of features on the CE grade, standard equipment for the Sienna LE includes an engine immobilizer; heated power mirrors; roof rails and crossbars; privacy glass; steering wheel-mounted audio controls; cruise control; driver's side power window with auto up/down and jam protection; driver's seat manual-adjustable lumbar support; illuminated vanity mirrors; unique LE seat fabric; a fold-flat front passenger seat, and a six-disc CD changer.

Luxury in a Family Van
The Sienna XLE grade adds a host of desirable comfort and convenience features, including power dual sliding doors and power open/close rear gate; tri-zone (driver/front passenger and rear) climate control with air filter; leather-wrapped steering wheel with audio controls; an eight-way power adjustable driver's seat; removable center console, and unique seat fabric. An overhead console features a trip computer, outside temperature gauge and HomeLink® universal transceiver/garage door opener. The Sienna XLE also comes with standard fog lamps, an anti-theft alarm and available leather-trimmed seats.

A memory system for the driver's seat and outside mirrors is standard on the Limited grade and optional for the XLE. The Limited's power-folding mirrors integrate puddle lamps and turn signals. Enhanced audio options include a JBL Synthesis 360-watt AM/FM//CD player with six-disc changer and ten speakers.

The top-of-the-line Sienna Limited brings a true feeling of luxury to this family vehicle. The comprehensive upgrade adds: leather-trimmed seats; second- and third-row sunshades; 17-inch aluminum alloy wheels with 225/60R17 all-season tires; VSC with TRAC; front and rear parking sonar; wood grain and leather-trimmed steering wheel with audio controls; CD changer; Dynamic Laser Cruise Control; high intensity discharge (HID) headlights; heated front seats with adjustable temperature control; chrome exterior accents; windshield wiper de-icer grid, and auto-dimming driver's side mirror and inside rear view mirrors.

Onboard Entertainment and Navigation for Family Adventures
A wide selection of optional convenience features enhances Sienna's versatility and comfort. Some of these include a DVD rear seat entertainment system with wireless headphones; navigation system with backup camera; 115v power outlets; second- and third-row sunshades, and a JBL Synthesis AM/FM/CD with six-disc changer and 10-speaker surround sound audio system.

The optional navigation system's integrated Bluetooth® technology provides a hands-free communication system when used with a compatible cellular phone. A call can be dialed by using the navigation display screen's keypad, and incoming calls can be answered and ended by pushing a button located on the steering wheel. When receiving a call, the audio system is automatically muted, and the speakers act as the phone receiver and transmitter.

Sienna is assembled exclusively at Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind., with more than 90 percent of its content sourced from North American suppliers. Both the engine and the transmission are assembled at the Toyota Motor Manufacturing powertrain production facility in West Virginia.

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 06:53 PM | Comments (0)

Toyota Supports Mobility Braun Sienna Rampvan

As part of its commitment to customers with special mobility needs, Toyota and The Braun Corporation offer two versions of the Sienna Rampvan for 2007. Two versions of the side-entry Rampvan continue for 2007, an "Infloor" ramp model and a "Foldout" ramp model.

All versions of the Sienna Rampvan are produced by The Braun Corporation, the largest mobility products company in the world. Braun also produces the Scion xB Rampvan conversion. Customers can finance the Sienna Rampvan through Braun Credit, which provides competitive rates and repayment terms of up to 10 years, or through Toyota Financial Services.

Through Toyota's Mobility Assistance initiative, the company provides cash reimbursement of up to $1,000 to eligible, original retail customers for the cost they paid to purchase and install qualifying adaptive driving or passenger equipment for transporting persons with physical disabilities. The offer applies to all purchased or leased new 2006 and later Toyota, Lexus or Scion vehicles, which must be adapted within 12 months of delivery date.

Two Side-Access Rampvan Models
The Braun Sienna Rampvan features one of the tallest door openings, generous ground clearance, and substantial headroom in the center of the minivan. It also provides the widest floor, both in the driver's seating position and at the B-pillar. The Sienna Rampvan offers a carrying capacity of 1,463 lbs. with the standard conversion that includes one quick-release front seat; no weight was added as a result of the standard conversion.

The OEM fuel tank and muffler were both relocated, allowing the Sienna Rampvan to retain a 20-gallon fuel capacity and provide a quiet ride. In contrast, competitive minivan conversions require the substitution of smaller mufflers and special, fabricated fuel tanks to fit in the available space.

Standard equipment includes multiple wheelchair tie-down points, emergency door-ramp release, anti-skid ramp coating, removable driver's seat, power right side and rear doors, and power ramp with three conveniently located control switches. Front seating that can be switched from the driver's side to the passenger location enables a wheelchair user to move between driving and riding positions. A standard special key chain, when held up to a switch hidden in the rear taillight of the minivan, automatically opens the door and deploys the ramp. The exclusive bump-and-reverse design allows the ramp or door to retract if either path is obstructed.

Braun's Sienna Rampvan dealers offer two versions with right-side access. The Infloor model includes a right-side entry ramp with a 10-inch lowered floor. The lowered floor decreases the ramp angle, allows deployment onto curbs with ease, helps make the vehicle easier to enter and exit and increases interior headroom.

The 30-inch-wide ramp with a full one-inch lip on either side deploys from a pocket under the floor and drops to the ground at the end of its extension. Full ramp extension requires only five seconds after the power sliding side door is fully open. In case of power failure, the conversion also incorporates a simple manual ramp deployment system.

The Sienna Rampvan Foldout model offers a ramp that folds out of the right side sliding door opening and features an 11-inch lowered floor, for one more inch of headroom, which can be critical for some customers. This vehicle provides a door opening height of just over 54 inches and also features a unique anti-rattle device. Like the Infloor Rampvan, there is also a simple manual device in case of vehicle power failure.

Available Side Access Packages
The Braun Sienna Rampvan offers several Assistance Packages for convenience. Assistance Package #1 deletes the carpet, and adds heavy-duty suspension. Assistance Package #2 for 2007, includes options for LE models that are of special value to a person with disabilities, including power right and left passenger sliding doors and power rear door, eight-way power driver's seat, 16-inch alloy wheels, and a trip computer with HomeLink®.

The conversions are retailed through select Braun Mobility Equipment Dealers, which are listed on the Internet at www.braunlift.net.

Mobility Seats for Any Sienna
Toyota has entered into an exclusive agreement with Bruno Independent Living Aids to offer Lift-Up seats for any current-generation Sienna. Manufactured by Toyota Auto Body in Japan, the Lift-Up seats are available through selected Bruno Mobility Equipment dealers. All Bruno Lift-Up and Turny seats qualify for the full $1,000 Toyota Mobility Assistance reimbursement.

Toyota also offers Mobility seating options for the Sienna. The Bruno Lift-Up Power Mobility Seats are available for the right front passenger and the right middle seat positions. Both power seats rotate 90 degrees and extend out of the vehicle and lower to within 12 inches off the ground, to facilitate entry and exit by less able persons who have difficulty getting into and out of a vehicle.

Toyota Mobility Assistance Program
Toyota announced the Mobility Assistance initiative in 2001 to reach out to the expanding base of potential customers among the 54 million Americans with disabilities. The number-one cause of disability in the U.S. is arthritis, which afflicts nearly half of all seniors. The senior population was 76 million in 2000 and is projected to grow to 116 million by 2020 – or 36 percent of the U.S. population.

The Mobility Assistance Program includes a comprehensive resource information web site at www.toyota.com/mobility, where consumers can locate rehabilitation specialists, driving instructors for persons with disabilities, and mobility equipment dealers who sell and install the equipment as well as provide user training.

Posted by Frank at 06:52 PM | Comments (0)

September 22, 2006

2007 Toyota Avalon Defines The Modern Full-Size Sedan

The Toyota Avalon has become the standard bearer for full-size sedans by combining outstanding room and comfort with sport sedan performance and admirable fuel efficiency – including an EPA-estimated highway mileage rating of 31 mpg.

The Avalon is offered in four grades, the standard XL, the sporty Touring, the extremely well-equipped XLS and the top-of-the-line Limited, which compares well to near-luxury models for comfort and amenities. For 2007, the Touring trim level offers an optional navigation system, and all models gain a Tire Pressure Monitoring System.

From its inception, the Avalon has redefined the modern full-size sedan. The Avalon combines truly impressive interior room and comfort with powerful engine performance in a trim, contemporary package and offers a wide range of model and equipment choices.

The third-generation Avalon was designed at Calty Design Research in Newport Beach, Calif., developed by U.S.-based Toyota Technical Centers and is assembled at Toyota Motor Manufacturing in Georgetown, Ky.

Contemporary Design
Avalon exudes a powerful stance, distinguished by a sleek grille with chrome accented horizontal bars and subtle character lines defining a contemporary profile. The lower intake valance houses fog lamps on the Touring, XLS and Limited models, and the Touring model also features a rear spoiler.

Side mirrors on the Limited grade feature in-glass LED turn signals, and an LED puddle lamp illuminates the area along the side of the car when passengers approach the vehicle. The Limited grade also features side mirror memory. Touring and Limited grades feature high intensity discharge (HID) headlamps with dynamic automatic leveling for improved visibility, while reducing glare for oncoming traffic. Large tail lamps and an elegantly sculptured trunk distinguish the Avalon from the rear, and dual exhaust outlets add a sporty touch.

Avalon's elegant exterior design is complemented by its refined interior. Excellent fit-and-finish is apparent throughout the cabin and contributes to its luxurious comfort. Rear passengers benefit from a flat rear floor that provides additional legroom and comfort, especially for the middle-seat passenger. The rear seats recline up to 10-degrees. Amenities for driver comfort include a tilt and telescopic steering column and a center console sliding armrest.

Sport Sedan Performance with Luxurious Ride and Comfort
All Avalon models feature one of the most powerful V6 engines that Toyota has ever offered in its U.S. model line-up. Equipped with Variable Valve Timing with intelligence (VVT-i) and a dual-stage variable intake manifold, the 3.5-liter, 24-valve V6 produces 268 horsepower and 248 lb.-ft. of peak torque. The dual VVT-i system optimizes intake and exhaust valve timing to increase high-speed torque and ultimately improve fuel economy.

The powerful V6 is teamed to a five-speed sequential-shift automatic transmission that allows the driver to enjoy a more involved driving experience by controlling gearshifts manually, when desired. The Avalon can effortlessly accelerate from zero-to-60 mph in just 6.6 seconds, and it also achieves admirable estimated EPA fuel economy ratings of 22 mpg city/31 mpg highway. The 2007 Avalon is certified as an Ultra Low Emission Vehicle (ULEV).

Responsive handling makes Avalon engaging to drive, yet ride quality remains a benchmark of smoothness. The XL model features 16-inch aluminum alloy wheels, with 17-inch aluminum alloy wheels standard on the Touring, XLS and Limited grades.

Michelin Energy MXV4 P215/55 R17 tires were designed exclusively for the Avalon Touring and Limited models to improve control, responsive steering and sharpened handling.
The Touring model features a more firmly tuned suspension and higher coil spring rates than other Avalon models, and its wheels feature a graphite finish. All Avalon models are equipped with a standard full-size spare tire.

Toyota optimized the exterior design of the Avalon for minimal wind noise. Numerous small details contribute to lower cabin noise and vibration, including refining the shape of the A-pillar and side mirrors and lowering the position of the aerodynamic windshield wipers. In addition, the Avalon Limited model offers a specially designed acoustic windshield.

Advanced Safety
The Avalon body structure was strengthened to help meet the latest side impact standards. The supplemental restraint system (SRS) includes standard front seat-mounted side airbags and front and rear side-curtain airbags that help provide protection in certain types of severe side impacts. The Avalon also features a driver's knee airbag as standard equipment.

The standard anti-lock brake system (ABS) can help the driver maintain steering control during sudden stops by preventing brake lock-up. Electronic Brake-force Distribution (EBD) optimizes braking pressure at each wheel to help minimize body dive or sway during hard braking and cornering.

Vehicle Stability Control (VSC) is available with traction control (TRAC) and Brake Assist (BA) on all models. VSC helps control side skids under demanding conditions by detecting and helping to correct loss of lateral traction during cornering. The VSC system integrates traction control (TRAC) to help limit wheel spin on slippery road surfaces.

The Brake Assist system can help the driver take full advantage of the ABS in emergency situations. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to activate the ABS, it applies maximum braking pressure until the driver releases pedal pressure.

Avalon Amenities
The Avalon XL grade is extremely well equipped and includes as standard a premium AM/FM/cassette/CD stereo system with nine speakers; dual-zone automatic climate control with air filtration; remote keyless entry; power door locks with an anti-lockout feature; power windows with driver and passenger automatic up/down with jam protection and retained power; a multi-adjustable power driver’s seat, and a center console storage area.

Additional standard features include a tilt and telescopic steering column; steering wheel mounted audio and climate controls; multi-function information display with audio, climate control, temperature and trip computer; cruise control; engine immobilizer security system, and a maintenance indicator light.

The Touring grade – in addition to its sporty suspension tuning – adds comfort features over the XL, including leather-trimmed seats; a power front passenger seat; leather-wrapped steering wheel and shift knob, and aluminum door scuff plates.

Also adding to the XL standard features, the XLS grade includes a power moonroof; four-way adjustable power passenger seat; in-dash six-disc CD changer; dual heated outside mirrors with auto-dimming electrochromic driver's side; auto-dimming electrochromic rearview mirror with compass; aluminum door scuff plates, and an anti-theft system.

Avalon Limited Offers a Strong Taste of Luxury
The top-of-the-line Avalon Limited offers luxury-grade comfort. The steering wheel and shift lever are wrapped in leather. The driver and front passenger seats are heated, and also feature a fan in the seat cushion and seat back that blows cabin air through the perforated leather trim to enhance comfort. The front of the driver’s seat cushion length is power-adjustable, offering improved thigh support.

The Avalon Limited also features a JBL Synthesis audio system with a six-disc CD changer and 12 speakers; a one-touch auto-reverse power rear sunshade; memory driver's seat, rain-sensing wipers, HID headlamps and the Smart Key System for added convenience and enhanced security.

With Smart Key, the driver carries a light, compact key fob that signals a sensor in the car when it is near, turning on the puddle lamps and interior dome lamp, and then unlocking the doors when touched. Rather than using a key to start the engine, Smart Key allows the driver to simply push the power switch. The System also allows drivers to open the trunk when the key fob is carried near the rear bumper.

Options for Even More Comfort
Options available on XL and Touring grades include an in-dash six-disc CD changer, power moonroof and an anti-theft system. A 360-watt maximum output JBL Synthesis audio system with six-disc CD changer and 12 speakers is offered on Touring and XLS models. Heated front seats are also available on the Touring.

The Avalon Limited offers the Dynamic Laser Cruise Control system that can maintain a pre-set distance between the Avalon and a vehicle traveling in front of it. For example, the system will decrease the Avalon's speed if the preceding vehicle slows down or when another vehicle pulls in between.

Both driver and passengers can plot a course on the XLS, Touring and Limited models with an available navigation system using an eight-way switch and scroll lever. The navigation controls have surface-emitting illumination and hide away above the gated shifter. Maps, climate and select audio controls are shown on the seven-inch LCD color display located beneath the center air vents.

A Remote Engine Starter is available on all Avalon grades equipped with the factory alarm system as a port- or dealer-installed option. Drivers can start the engine from a remote location by depressing a button on the key fob. After the engine has started, the climate control system will use the most recent settings to help ensure cabin comfort quickly.

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 03:43 PM | Comments (0)

Toyota Introduces 2007 Yaris Subcompact

The all-new 2007 Yaris subcompact is the most affordable passenger car in the Toyota model lineup. Available in four-door Sedan and three-door Liftback configurations, Yaris replaces the ECHO in the Toyota lineup. First launched in Europe in 1999 where it became Toyota's best-selling vehicle, Yaris brings a higher level of refinement, sophistication, and fun-to-drive experience to the entry subcompact segment.

Yaris combines contemporary exterior styling and an unexpectedly upscale interior with truly impressive fuel efficiency (up to 40 MPG highway rating) and overall low cost of ownership. Toyota engineered Yaris to be enjoyable to own and drive and to offer the customers numerous options to individualize their cars.

"Yaris is one of the most economic and youthful passenger cars that Toyota has offered in the subcompact category," said Jim Lentz, Toyota Motor Sales executive vice president. "At the same time, Toyota designed Yaris as a car that customers will want to own for its styling, quality and driveability, and not just for its low cost."

The Yaris Liftback is offered in one grade, while the Sedan will offer two grades, adding a sport-themed Yaris S. As one example of Toyota's focus on Yaris ownership appeal, the Liftback and Sedan each offers its own distinct palette of 13 colors. Only two colors, Polar White and Black Sand Pearl, are shared by both body styles for an unprecedented array of 24 color choices over the two models.

Both Yaris models ride on an all-new platform that is longer and wider than either the ECHO or the first-generation Yaris that had been offered in Europe since 1999. This versatile new platform will form the basis for a wide variety of future vehicles.

Sophisticated Design
Styled at Toyota's European design studio, ED², and Toyota Motor Corporation (TMC) Design Division, the Yaris Liftback features a strong, modern mono-form shape with short overhangs and an assertive stance. Color-keyed door handles and rear view mirrors contribute to the Yaris Liftback's upscale look and consistent profile from front to rear.

In front, the chrome-trimmed grille is framed by sharp character lines integrated into the aerodynamic hood and windshield. Eliminating outer moldings from the windshield and door glass helps to enhance aerodynamics and reduce wind noise. The distinctive rear styling features large taillights, and the wide liftgate provides easy cargo area access.

The Yaris Sedan rides on a longer version of the platform, with a 100.4-inch wheelbase versus 96.9 inches for the Liftback. The Yaris Sedan has an overall length of 169.3 inches compared to 150 inches for the Liftback, and the Sedan is 3.3 inches lower than the Liftback, as well. A low 0.29 coefficient of drag ensures aerodynamic efficiency for both models.

The Yaris Sedan is not only dimensionally different than the Liftback, but features its own styling, with an arched beltline and its wheels pushed outward at each corner. Integrated bumpers and headlamps give the Yaris Sedan a modern and sophisticated appearance.

Like the Liftback, the Sedan features a "T" face grille, which emphasizes the Toyota identity. In the rear, the tail lamps frame a wide trunk opening. The trunk lid extends down to the bumper molding to provide a substantial appearance as well as easy trunk access.

The Yaris S Sedan provides a decidedly sporty appearance and attitude with side rocker panels, front and rear under-bumper spoilers, 15-inch steel wheels and available aluminum alloy wheels.

High-Strength Construction
The Yaris is built around a highly rigid yet lightweight structure incorporating strategic use of high-tensile steel. The inherent strength of the Yaris platform allowed Toyota to tune the suspension for quick responses yet with a compliant ride. The body structure incorporates damping materials in strategic locations throughout to reduce noise, vibration and harshness (NVH), helping to make Yaris quiet and comfortable for long trips.

The newly developed L-arm MacPherson strut front suspension includes a 0.9-inch stabilizer bar. A new hydroformed torsion beam axle for the rear suspension provides the necessary anti-roll stabilization, eliminating the need for a separate anti-roll bar. Yaris suspension and steering have been tuned to deliver responsive handling and excellent maneuverability, including a class-leading 32.7-ft. turning radius. Both the Liftback and Sedan ride on standard P175/65 R14 tires with steel wheels and full wheel covers and offer available 15-inch steel or aluminum alloy wheels.

Spacious, Practical and Comfortable Interior
The Yaris Liftback interior provides roominess that belies its exterior dimensions. The upscale and comfortable cabin interior provides rear seating for three with headrests in all seating positions. The rear seatback folds down to expand cargo capacity from 9.3 cubic feet to 25.7 cubic feet. A 60/40 split rear seatback with reclining feature is included in the optional Power Package.

The instrument cluster is center-mounted, high on the dash to enhance forward visibility and the feeling of roominess. Both Yaris models provide easy-to-reach audio and climate controls, an array of storage spaces including a center console with built-in storage, and cupholders in the front and rear.

Standard convenience features on both the Yaris Liftback and Sedan include air conditioning; tilt steering wheel; a gated shift lever (automatic transmission); tinted glass; digital clock; a map light; intermittent windshield wipers with mist control, and dual sunvisors with vanity mirrors.

Like the Yaris Liftback, the Sedan features rear seating for three with headrests in each seating position. Standard on the Yaris S and available on the Sedan are 60/40 folding rear seatbacks with a fold-down center armrest and cupholder. With the 60/40 seatbacks up, the Sedan's spacious trunk offers nearly 14 cu. ft. of capacity, and folding the seatbacks expands that to 25.7 cu. ft.

Fun-To-Drive Performance and Handling
Both Yaris models are powered by a 1.5-liter four-cylinder engine with variable valve timing with intelligence (VVT-i). The Yaris engine produces 106 horsepower at 6,000 RPM and 103 lb.-ft. of torque at 4,200 RPM. Both the Liftback and Sedan feature a standard five-speed manual transmission and offer an available four-speed automatic transmission. The automatic features uphill/downhill shift logic to reduce gear "hunting" to help ensure smooth performance when driving in hills.

Yaris fuel efficiency is among the best in the subcompact segment, with EPA fuel economy ratings of 34 MPG city / 40 MPG highway for manual transmission models and 34/39 for the automatic. Yaris is EPA-certified as an Ultra-Low Emission vehicle (ULEV II).

Safety
Yaris helps protect its occupants with a reinforced cabin that integrates front and rear crumple zones and energy-absorbing materials on the roof and doors. Yaris is equipped with height-adjustable headrests and three-point seatbelts in all five seating positions, and the front seatbelts integrate pretensioners and force limiters.

Safety is also addressed with standard driver and passenger advanced dual-stage front airbags (SRS) that inflate at a higher or lower speed, according to collision severity. A front seat passenger sensor is designed to detect how much weight is on the seat to determine whether the airbag should inflate and the correct inflation power.

Front-seat-mounted side airbags with first and second row roll-sensing side curtain airbags are available as options, as is an anti-lock brake system (ABS). The rear seat is equipped with the Lower Anchors and Tethers for Children (LATCH) uniform child restrain anchorage system.

Options
Yaris is available with a number of comfort and convenience options, as well as a selection of accessories for individualization. A convenience package that is standard on all Yaris S and available on the Sedan and Liftback adds an AM/FM CD player with MP3 capability and universal mini-jack port; a rear defroster; 15-inch steel wheels with full wheel covers; 60/40 folding rear seatbacks (Sedan only) and a rear wiper (Liftback only).

The optional Power Package equips all Yaris models with power door locks, windows, and mirrors; AM/FM/CD audio system with MP3 capability and audio mini-jack; rear defroster and 15-inch steel wheels with covers. For the Sedan, the Power Package also includes ABS; a tachometer (standard on manual transmission models); upgraded trim and cruise control. For the Liftback, it adds a 60/40 split rear seat that slides, reclines, and folds completely flat.

With the Power Package selected, customers can individualize the Yaris with stand alone options, including 15-inch alloy wheels; foglamps; a rear spoiler, remote keyless entry and immobilizer (Sedan only).

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 03:40 PM | Comments (0)

Toyota And Lexus Ehance Driving Security With New Vehicle Dynamics Integrated Management System

Lexus and Toyota have opened a window to the future of advanced handling and stability technology with its new Vehicle Dynamics Integrated Management system (VDIM). Through the intelligent use of the latest technology, VDIM helps to improve handling and driving pleasure, even in the most challenging conditions. VDIM is standard equipment on the 2006 Lexus GS 430 and RX 400h and Toyota Highlander Hybrid.

VDIM enhances handling, traction and braking systems that normally react to vehicle driving conditions by anticipating tire slippage before a skid, slide or wheel spin occurs and making corrections in a smooth, progressive way. This ability, coupled with tight integration of all dynamic systems, makes VDIM feel transparent to the driver and driving more enjoyable.

To do this, VDIM uses an active control strategy that takes its cues from a comprehensive range of sensors including steering angle, yaw rate, deceleration, brake pressure, brake pedal stroke, wheel speed and others. Their signals are used individually by the various traction control systems and collectively by VDIM. Data are gathered from more sources and processed rapidly, helping to make VDIM less obtrusive yet highly effective.

These proven systems include Vehicle Stability Control (VSC), Traction Control (TRC), Brake Assist (BA), Anti-Lock Brakes (ABS) and Electronic Throttle Control with intelligence (ETC-i). In addition, three important new technologies are employed that are central to the effectiveness of VDIM: Electric Power Steering (EPS), Electronically Controlled Brakes (ECB), and in the GS 430 only, Variable Gear Ratio Steering (VGRS). VDIM then integrates all of these elements with powerful proprietary software to help seamlessly manage the total vehicle dynamic package.

TECB is one of the key new technologies that make VDIM possible. It's a "brake-by-wire" system that translates brake pedal pressure into electric signals that, via computer control, help provide precise and optimized braking control in virtually any traction condition. The ECB system is also backed by conventional hydraulic brake control in the unlikely event of electronic failure. ECB's electronic control provides quick brake response when needed, which helps the VDIM system to anticipate and help correct skids before they happen.

VGRS Adds New Dimensions to GS 430
Although new in this application (on GS 430 only), VGRS is a further development of the technology recently introduced on the Lexus LX 470. VGRS provides several benefits, including active steering, that enhance driving pleasure and control in a seamless manner.

First, it provides a relatively quick steering ratio in very low speed conditions, which notably improves maneuverability for parking and similar situations. From low to medium speeds the steering ratio progressively slows to levels more appropriate for driver comfort in city driving. In higher speed conditions such as freeway driving, the steering ratio is reduced even further to help provide a more secure and comfortable feel for the driver.

Another important function of VGRS is called "differential steering control" which helps the steering system correct for a slight delay in steering response—something that occurs in all vehicles. This function helps enhance driving feel in lane changes and other transitional situations.

Perhaps most importantly, in difficult driving conditions VGRS interacts with other systems via VDIM to actively and automatically apply subtle changes in steering angle ratio and effort in order to assist the driver in maintaining smooth control, even in side winds, all while remaining virtually transparent to the driver.

Electronic Assist = Steering Feel With Intelligence
EPS is yet another important steering development that makes contributions to driving feel and controllability in the GS 430, RX 400h and Highlander Hybrid. Rather than using the purely passive hydraulic assist found in conventional power steering systems, EPS uses precise electronic assist via the built-in DC motor in the steering gear housing.

The assist is computer controlled to help provide comfortable and controllable levels of steering effort in most driving situations. With VDIM interaction, the amount of assist can be instantly varied for the conditions at hand.

By eliminating the engine-driven hydraulic pump, EPS also reduces fuel consumption. And stripped of the usual hydraulic system of pump, hoses, pipes and fluid, the simplified steering gear is lighter and more compact than conventional power steering systems.

With all of the traction control technologies working together under the VDIM "umbrella," handling smoothness is dramatically enhanced. Whether driving through town or enthusiastically on a winding road, the VDIM system works constantly and seamlessly to maintain comfort and driving balance, without spoiling the fun.

Posted by Frank at 03:36 PM | Comments (0)

All of Toyota's Five SUVs Features "Star Safety System,"

Toyota's comprehensive family of sport utility vehicles (SUV) offers a vast array of safety refinements. Most notably, the nimble RAV4, the smooth-riding Highlander, the full-capability 4Runner, the full-size Sequoia and the legendary Land Cruiser feature the company's Star Safety System as standard equipment.

A comprehensive array of dynamic handling and braking technologies, the Star Safety System includes Vehicle Stability Control (VSC) and traction control (TRAC), an anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA). The Star Safety System helps the driver maintain control of the vehicle under challenging driving conditions. VSC has been standard on all Toyota SUV's since the 2004 model year.

"Toyota offers one of the widest selections of SUVs on the market, and we equip every model with advanced safety technology," said Don Esmond, senior vice president automotive operations. "By making the Star Safety System standard on all our SUV models, Toyota provides the customer with peace of mind when purchasing and when driving."

The spacious Sequoia is equipped with a more powerful version of Toyota's 4.7-liter i-Force V8 engine which includes a new variable-valve timing with intelligence (VVT-i) system and an electronic throttle control system with intelligence (ETCS-i). The improved V8 boosts Sequoia's horsepower from 240 to 282. The same V8 is also available on the 4Runner and increases horsepower from 235 to 270.

A full-time four-wheel drive system is available in RAV4, Highlander, 4Runner and Sequoia models and standard on the Land Cruiser.Four-channel, four-sensor ABS helps to prevent the wheels from locking during severe braking conditions, while EBD distributes proper brake force between the front and rear wheels according to driving conditions and load.

The Brake Assist feature is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the ABS, the system supplements the applied braking power until pedal pressure is released.

The VSC system helps maintain directional stability during cornering by controlling engine torque and individual wheel-braking influence when it detects tire slippage.

The TRAC feature helps reduce tire slippage during acceleration. The 4Runner 4WD models use an additional yaw sensor, a deceleration sensor, and control algorithms to deliver smoother torque on any surface, including low-range and locked center differential conditions.

"Toyota customers have long counted on the brand for the best in performance, quality and durability," said Esmond. "They can take comfort knowing that driving safety is just as high a priority in our full line of SUVs as it is in the rest of the vehicle lineup."

Posted by Frank at 03:34 PM | Comments (0)

Toyota's Dynamic Laser Cruise Control

Dynamic Laser Cruise Control (DLCC) is offered in select Toyota and Lexus models, taking cruise control systems to the next level. Using the latest technology, the DLCC system is designed to help control the distance between the vehicle and the vehicle ahead based on the driving lanes, the vehicle traveling ahead, and vehicle speed.

DLCC has two cruise control modes: constant speed and vehicle-to-vehicle control. The cruise control switch is used for switching between the two modes. Cruise control in the constant speed mode is identical to a conventional type cruise control system. The DLCC starts in the vehicle-to-vehicle control mode, which immediately recognizes and determines the lane in which the driver and the vehicle ahead are traveling. This enables the system to maintain the pre-set vehicle-to-vehicle distance in accordance with the speed of the vehicle ahead.

The vehicle-to-vehicle control mode consists of four main controls: constant speed, deceleration, following and acceleration. Similar to a conventional type cruise control system, the constant speed control mode is controlled by the Electronic Control Module (ECM), which sends signals to the solenoid valves, throttle control motor and other actuators.

The vehicle-to-vehicle distance control mode is controlled by a laser sensor and distance control Electronic Control Unit (ECU). The laser sensor is made up of the laser emitting component, laser receiving component, and the Central Processing Unit (CPU).

The laser emitting component radiates laser beams forward while the laser receiving component uses the reflected beams for detecting the presence of a preceding vehicle as well as measuring the vehicle-to-vehicle distance. The laser emits beams 16 degrees horizontally and four degrees vertically. The
detection range of the sensor is approximately 400 feet ahead. The CPU will not react to non-moving objects.

The CPU calculates the vehicle-to-vehicle distance and the relative speed, transmitting this information to the distance control ECU. The signals are first sent to the ECM for data processing and then to the actuators.

In constant speed control mode, the ECM compares the actual vehicle speed and the set speed and regulates the throttle control to obtain the set vehicle speed. If the vehicle speed is less than the set speed, ECM activates the throttle motor in the throttle open direction.

In deceleration control mode, the ECM slows the vehicle using throttle and brake control so the vehicle-to-vehicle distance with the preceding vehicle equals the set distance. The distance settings are: long (approximately 245 feet), medium (approximately 165 feet), and short (approximately 100 feet) while traveling at 55 miles per hour. If the deceleration rate is more than a predetermined value, the Vehicle's Stability Control (VSC) ECU will activate the rear brake lights to inform the driver behind of the vehicle's deceleration.

In the following-control mode, the ECM maintains the pre-set vehicle-to-vehicle distance by matching the speed of the vehicle ahead, and regulating the throttle.

The acceleration control accelerates the vehicle to the pre-set vehicle speed, if the vehicle ahead has changed lanes. Then the vehicle resumes fixed-speed cruising.

Cruise control has a minimum speed of 25 miles per hour. In the constant speed mode, the cruise control is cancelled automatically if the vehicle speed drops below 25 miles per hour. It will cancel and clear the memory if the vehicle speed is more than ten miles per hour below the set vehicle speed.

In vehicle-to-vehicle mode, the cruise control is cancelled automatically if it falls below 25 miles per hour but the set vehicle speed is stored in the memory. If the laser sensor is dirty, the wipers are operating at Low, High or Auto mode or the laser receives a strong light (sun light) from the vehicle ahead, the cruise control will also cancel.

DLCC is not a collision-avoidance system and will not prevent accidents. DLCC is a vehicle speed control device that is intended for use only on freeways or roads where the traffic is light or moderate. Do not rely excessively on DLCC to control the vehicle's speed.

DLCC is standard on the Toyota Sienna XLE Limited van, and available on the Toyota Avalon Limited sedan, Lexus LS 430 luxury sedan and the Lexus RX 330 luxury utility vehicle.

Posted by Frank at 03:34 PM | Comments (0)

Toyota Enhances Off-Road Capability with Downhill And Hill-Start Assist

The fourth-generation Toyota 4Runner sport utility vehicle (SUV) and first-generation Lexus GX 470 luxury utility vehicle, both launched for the 2003 model year, introduced numerous technological advancements. Among these all-new technologies were Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC). Through one of the world's first uses of active wheel speed sensors, HAC and DAC helped the 4Runner and GX 470 improve their off-road capability.

In vehicles equipped with both HAC and DAC systems, an active wheel speed sensor is located in each wheel. The sensor uses a rotating magnetic encoder located in the wheel hub to detect a magnetic field. Once detected, it delivers digital signals based on the change of magnetic poles. The detection of the magnetic fields allows the use of magneto-resistive (MR) effects. The active wheel speed sensor is then able to measure the vehicle's extra low speed and rotating wheel direction.

Extra low speed detection is possible because the output signal of the active wheel sensor is proportional to the amplitude of a magnetic field. Because the magnetic field encoder does not depend upon the basic wheel rotation speed, the active wheel sensor can deliver a precise signal, even if the wheel speed is extra low.

The active wheel sensors detect rotation direction through the use of two MR elements. If the magnetic encoder detects a change in rotation, the phase between the two MR elements are shifted upside-down. This allows the active wheel sensors to digitally process the signals and provide wheel direction information. The sensor output is provided in three levels of current via a two-wired interface. In the case of a forward movement, the output is a two-level pulse signal. A three-level output pulse signal is provided in the event of backward movement.

The basic function of the HAC system is to help increase control on steep upgrades and stopping and starting on slippery surfaces. The HAC system is designed to help prevent the vehicle from rolling backward or slipping sideways during transition from a stopped position to climbing an upgrade. The system is automatically activated when the transmission is in any forward gear. The HAC system controls the brakes to help stop the individual wheel or wheels, which helps prevent the vehicle from rolling backward or slipping sideways.

The HAC system determines the driver's intended vehicle direction from the present gearshift position of the transmission, the moving direction of the vehicle wheels, and the wheel speed of the four wheels through the use of active wheel sensors. When backward rolling or slippage occurs, the HAC system is automatically activated. Upon activation the HAC system gently applies the brakes. The HAC system measures the necessary brake pressure of each wheel to help prevent individual wheels from locking and causing vehicle slippage.

The DAC system assists engine braking to improve directional control during descent on steep or slippery surfaces. When in 4WD low range and with DAC activated, if any one wheel accelerates beyond or below a two-to-four MPH low-speed setting, the DAC system will control the brakes to help ensure the vehicle continues in a straight position when going down a hill. The DAC system is automatically de-activated if the driver depresses the brake pedal, accelerator pedal, or the DAC button.

The active wheel speed sensors enable the operation of the DAC system by determining current road conditions. The system designed to determine current driver operation through an accelerator pedal angle sensor, master cylinder pressure sensor, and the setting of the L4 position switch. DAC next determines its target vehicle speed of two-to-four MPH based on road surface and vehicle driving conditions. When the vehicle accelerates during descent, allowing the vehicle speed to exceed the predetermined speed, DAC is activated. The DAC system will calculate the required brake hydraulic pressure for each wheel, allowing each individual wheel to meet the target vehicle speed.

The HAC system comes standard on all two- and four-wheel-drive Toyota 4Runners and all Lexus GX 470 SUV's. HAC is also available as an option on two- and four-wheel-drive Tacoma pickup trucks. All Toyota 4Runner models with 4WD and the Lexus GX 470 are standard-equipped with the DAC system. The DAC system is also available as an option on the four-wheel-drive Tacoma.

Posted by Frank at 03:32 PM | Comments (0)

Vehicle Stability Control Expands Throughout The Toyota Lineup

The Toyota Vehicle Stability Control (VSC) system was first introduced in select Lexus models in 1997. The system was designed to help reduce lateral skids caused by sudden steering inputs or abrupt changes in road conditions. Since its introduction, VSC has become available on a wide range of Toyota, Lexus and Scion vehicles.

Past studies have concluded that a significant number of one-car accidents resulting in serious injury are caused by lateral skidding conditions, and loss of driver control, often due to sudden steering input or changing road conditions on curves.

The VSC system is designed to help reduce lateral skids through active control of the brakes and engine output, such as when the driver steers abruptly, or when turning on slippery road surfaces. VSC works in concert with anti-lock brakes (ABS) and traction control (TRAC) systems help prevent straight-line skids and lateral skids.

The VSC system harnesses the ABS and TRAC sensors, actuators, and computer electronics to help avoid and recover from vehicle skids and spins. A combination of three sensors - - a lateral G-sensor, yaw-rate sensor and steering-angle sensor - - detect when the vehicle’s direction of travel does not correlate with driver steering inputs. It then uses throttle and selective brake intervention to help maintain the path of travel.

In the event of "fishtailing," VSC will command instantaneous braking on the vehicle’s front outer wheel creating rotational power (or momentum force) to the outer side, helping the vehicle to stay on course. In cases where the vehicle skids toward the outside of the curve, braking on the rear inner wheel and reduced engine power are applied.

The VSC system also includes a slip indicator, which beeps to warn the driver the tires are about to exceed the grip limit.

The VSC system is standard equipment on all Toyota and Lexus sport utility vehicles (SUV), select Sienna vans, the Scion xB urban utility vehicle, and virtually all Lexus passenger cars. It is available as an option on nearly all other Toyota passenger cars and the Lexus ES and IS models

Posted by Frank at 03:31 PM | Comments (0)

Lexus 2007 GS Luxury Sport Sedans Offer More Power,Increased Handling, Performance

For 2007, the new Lexus GS 350 enters the market as a more powerful version of 2006's newly introduced third-generation GS 300. It joins the GS 430 in Lexus' mid-luxury sedan offerings. The 2007 GS 350 builds upon its predecessor model's already significant levels of performance, advanced luxury and intuitive technology, and it becomes the most powerful six-cylinder model in its segment. The handling performance of the 2007 GS 430's potent 4.3-liter V8 is further optimized by a newly available active stabilizer system that automatically and seamlessly counteracts body sway to improve cornering performance.

"The 2007 GS models epitomize the direction of the Lexus brand, offering more emotional design and remarkably higher performance without compromising the luxurious comfort, attention to detail and quality that continue to rank Lexus as the leader in the luxury category," said Bob Carter, Lexus group vice president and general manager.

The 2007 GS 350 replaces the previous 245-horsepower 3.0-liter engine with a new 303-horsepower 3.5-liter V6, which delivers blistering performance with zero-to-60 mph in just 5.7 seconds, as well as exemplary fuel efficiency for the class. The GS 350 is available in rear- and all-wheel-drive models with respective preliminary EPA-estimated fuel mileage ratings of 21/29 and 20/27 city/highway; the V8 GS 430 continues as a rear-wheel drive model, carrying an EPA-estimated rating of 18/25 mpg.

Aluminum alloy 18-inch wheels are standard on the GS 430 and newly available for the rear-wheel-drive GS 350. All GS models offer the new Generation 5 Lexus DVD Navigation System for 2007, which features Bluetooth® compatibility, voice activation and a rear back-up camera. In addition, the Lexus Link® telematics system is now available for 2007 GS models.

303-Horsepower V6 Is a Power Leader
Optimized for low internal friction, the GS 350’s 3.5-liter V6 engine produces 303 horsepower at 6,400 RPM and 274 lb.-ft. of peak torque at 4,800 rpm. A new direct fuel-injection system provides much finer fuel-mixture control to improve both power and fuel efficiency. Dual Variable Valve Timing with intelligence (VVT-i) acts on both intake and exhaust valves to further enhance performance through a wide rpm range.

The GS 430’s 4.3-liter double overhead-cam V8 engine produces 290 horsepower at 5,600 rpm and 319 lb.-ft. of torque at 3,400 rpm. Continuously Variable Valve Timing with intelligence (VVT-i) ensures excellent low- and mid-range power for easy highway merging. Both GS models achieve the EPA’s Ultra Low Emission Vehicle (ULEV) certification. All 2007 GS models maximize performance with a six-speed automatic transmission that features a sequential manual-shift mode.

All-Wheel Drive for All-Weather Performance
The 2007 GS 350’s available all-wheel-drive system helps to enhance handling in diverse driving conditions. A planetary-gear center differential and a wet-type multi-disc clutch control front-to-rear power distribution.

The system normally sends 70 percent of available power to the rear wheels to provide the traditional performance advantages of a rear-drive car, but will vary the torque-split ratio from 30:70 to 50:50 in response to driving conditions and driver input. The AWD system’s electronic-control strategy takes inputs such as steering and throttle angle from driver activity combined with vehicle signals from wheel speed and yaw rate sensors.

Ultra-Advanced Dynamic Handling Control
The Lexus GS combines the best-proven design chassis systems with new dynamic handling technology. The double-wishbone front suspension and multilink rear suspension systems feature with geometry optimized to virtually eliminate unwanted wheel-angle changes during suspension movement. The result is a natural, confident feel that’s also spirited.

An Adaptive Variable Suspension (AVS) system, standard on and exclusive to the GS 430, provides four settings, including "sport," for tighter, more precise control. AVS can automatically select appropriate suspension damping for driving conditions. New for 2007, the GS 430 offers the advanced Active Stabilizer system that reduces body sway and enhances vehicle control during cornering. This new system uses electric actuators, rather than slower hydraulic units commonly found in similar systems.

An Electronic Control Unit (ECU) calculates the force needed to counter excess body sway, which is then applied to the stabilizer bars by the front and rear actuators. The Active Stabilizer system responds within 20 milliseconds, compared to 100 milliseconds for a competitor. The Lexus system consumes no power under normal operating conditions, whereas the competitor’s system consumes over 240 watts.
The GS 430 provides the performance enhancements and advanced vehicle control of the Lexus Vehicle Dynamics Integrated Management (VDIM) system. VDIM integrates and manages a host of handling technologies more quickly than previous dynamic handling technologies could. Combining input from a variety of sensors, VDIM is designed to anticipate the onset of a vehicle skid or slide and then help correct the situation with a combination of braking, throttle, and steering control in a way that is essentially transparent to the driver.

VDIM integration helps to provide precise management for the Electronically Controlled Brakes (ECB), Variable Gear Ratio Steering (VGRS), Electric Power Steering (EPS), Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Brake Assist (BA), Electronic Brake-force Distribution (EBD), and engine torque (via the electronically controlled throttle). New for 2007, the GS also allows the driver to disengage the stability and traction control via the Trac Off switch.

Electric Power Steering
Electric Power Steering (EPS) in the GS 430 provides precise electric power assist using a DC motor built into the steering gear housing, rather than hydraulic assist. Eliminating the hydraulic steering pump reduces engine drag, and the simplified steering system is lighter and more compact, as well.

Also in the GS 430, Variable Gear Ratio Steering (VGRS) can vary the steering from 2.7 turns lock-to-lock for low-speed maneuverability to a slower 3.2 turns lock-to-lock for highway-speed stability. VGRS also provides differential steering control, which helps correct for a delay in steering response, something that occurs in all vehicles, to help enhance driving feel in lane changes and other transitional maneuvers.

Intelligent and Powerful Brakes
Enhanced braking performance in both GS sedans begins with mechanical components that significantly increase brake friction and improve stopping power, while effectively eliminating brake fade. Brake Assist (BA), Electronic Brake-force Distribution (EBD) and the Anti-lock Braking System (ABS) help form a powerful safety front. EBD optimizes brake pressure at each wheel to help minimize body dive or sway during hard braking and cornering. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to activate the ABS, it will apply maximum braking force until pedal pressure is released.

The GS 430’s Electronically Controlled Brakes (ECB) is a brake-by-wire system. ECB translates brake pedal pressure into electric signals that, via computer control, help provide precise and optimized braking in virtually any traction condition. Electronic control provides quick brake response when needed, helping the GS 430’s VDIM system to anticipate and help correct skids before they occur. The ECB system is backed by conventional hydraulic brake control in the unlikely event of electronic failure.

Lexus designers strive to keep controls simple and intuitive, avoiding needless complexity. A secure and distraction-free setting enables the driver to best appreciate the GS’ enhanced performance. The SmartAccess keyless entry and push-to-start ignition allow the driver to keep the access fob in a pocket or purse. Audio and climate-control systems are easy to understand and operate, and the GS locates controls that are used less frequently behind a dash panel on the left side of the steering wheel.

The gauge cluster features machined aluminum facings for a classic look. Highlighting the sporty nature of the GS and emphasizing a closer driver-and-machine connection, the quick-response tachometer moves more directly in concert with changes in engine rpm. The unique instrument panel lighting system relies on variable-transparency glass to minimize reflections from the gauge faces and to help optimize visibility in all lighting conditions.

A comprehensive interior lighting system provides just the right amount of light where the driver and passengers need it. All four windows offer one-touch up-and-down operation with jam protection. Both electrochromic auto-dimming side mirrors are power-retractable and feature automatic tilt-down when reverse gear is selected to aid in parking. A power trunk closer provides a finishing touch on this extremely well-equipped car.

Advanced Safety Systems
Both GS models implement a variety of advanced safety systems. The Supplemental Restraint System (SRS) includes variable-force front airbags for both driver and front
passenger. Sensors determine the severity of an impact and in turn the airbag deployment force, helping to provide an appropriate level of occupant restraint. The GS features standard seat-mounted side airbags for the front seats, knee airbags for the driver and front passenger, and front and rear side-curtain airbags.

The optional Pre-Collision System (PCS) in the Lexus GS models can help reduce collision damage. A millimeter-wave radar sensor helps detect obstacles in front of the car, while vehicle speed, steering angle and yaw-rate inputs help to determine whether a collision is unavoidable.

In such a situation, PCS switches the Adaptive Variable Suspension to sport mode for optimal chassis response, preemptively retracts front seat belts, and preinitializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal. The active braking feature will automatically apply the brakes up to a deceleration rate of 0.3 G’s if the driver fails to react to system warnings.

Technology for Safer and Easier Driving
Both ’07 GS models provide multiple systems to help improve driver safety and improve the overall behind-the-wheel experience. The Adaptive Front lighting System (AFS), standard on the GS 430 and optional for the GS 350, helps illuminate a curve as the driver steers into it. A Tire Pressure Monitoring system can detect a critical loss in pressure in one or more tires and alert the driver.

The available Intuitive Park Assist (IPA) system uses ultrasonic sensors to detect objects close to the car’s front and rear bumpers and alert the driver accordingly. This updated version of the system first used in the LX 470 SUV and the previous-generation Lexus LS flagship sedan offers additional function by adding a steering-input sensor to better judge changes in distance to objects. The rear back-up camera, available in conjunction with the optional navigation system, automatically projects an image of what its lens can detect behind the vehicle onto the navigation screen when the vehicle is in reverse gear.

Indulgent Luxury, Passionate Design
The next-generation GS performance sedans ushered in a new more passionate design direction for the brand. From an architectural standpoint, the new Lexus design language, dubbed L-finesse, is more sculptural and dynamic and eschews gimmickry for intriguing simplicity.
A 112.2-inch wheelbase, long hood, pulled-back cabin and short rear deck create a confident, powerful stance for the GS while a sloped, vertical grille surrounded by four independent headlamps visually connects the newer models with the previous generation while at the same time lending a distinct look that signals the brand’s design progression. The boldly styled lower valance features integrated foglamps, and a low 0.27 coefficient of drag (Cd) helps to minimize wind noise.

L-finesse extends to the interior as well with a passenger compartment designed to impart a unique spatial feeling that creates an intuitive and naturally comfortable environment. The end result is a cabin that is intimate without feeling confining. Ultra-premium wood, polished-metal accents and leather trim endow the GS interior with a lavish yet high-precision feel, with touchpoints that convey quality and controls that respond fluidly.

The GS customer can choose from among three interior leather color combinations: Ash with Black Bird’s-eye maple wood trim; Cashmere with Brown Bird’s-eye maple wood trim, or Black with walnut wood trim. Each combination includes a matching wood and leather-trim steering wheel and shift knob.

The next-generation GS sedans continue the Lexus tradition of providing luxury that envelopes the occupants without introducing unnecessary distractions. The standard Regency leather-trimmed, heated, 10-way power front seats (perforated leather on GS 430) are supportive and comfortably contoured for long-trip support. Fan ventilation for the seats is optional. A power-tilt and telescopic steering wheel helps ensure a comfortable driving position. The standard dual-zone climate-control system filters and deodorizes the air, and a standard rear power sunshade adds to passenger comfort on warm days.

Premium Audio Choices
Lexus long ago established an elevated standard for mobile audio systems, and the next-generation GS models uphold this tenet with a standard system that features an AM/FM/cassette stereo and a 6-disc in-dash CD changer. The system plays through 10 premium speakers while an Automatic Sound Levelizer (ASL) maintains consistent sound levels at varying vehicle speeds.

Within the ultra-quite Lexus GS interior, all styles of music come to life with the 7.1-channel optional Mark Levinson® audio system. Featuring 11 channels of amplification with a total of 330 watts playing through 14 speakers, the system allows users to play both CDs and DVDs. DVD movies can be viewed on the color seven-inch touch screen when the vehicle is in park.

Fifth-Generation Navigation System
All 2007 GS models offer the optional generation five Lexus DVD Navigation System. This revamped system includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced with a central screen featuring a high-resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads include 3-D shadow effects. Spanish is added to the already available English and French text display options with the user able to select the language preference at system
start-up.

The DVD map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a building footprint-display feature that can show graphic representations of buildings and structures to help the driver identify surroundings. System functions include multiple route calculations, route preview, simplified highway junction graphics, and a dual-map screen mode.

Bluetooth® wireless technology integrates with the navigation system to allow the transfer of personal phone books to the navigation system. The driver can also make hands-free phone calls via its touch-screen control panel.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48-months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 03:30 PM | Comments (0)

Scion To Launch 2007 Replacements for Current xA And xB

Scion, from Toyota Motor Sales (TMS), U.S.A. Inc., will launch two new vehicles in spring 2007 to replace current generation xA and xB.

"The xA and xB will always be very special models for us and have contributed greatly to Scion's success, but we're ready to move into our next product phase," said Mark Templin, vice president, Scion. "Scion is a laboratory for change and we will continue to experiment and evolve to meet the needs of our customers."

xA and xB launched in California in June 2003 and completed their nationwide rollout in June 2004. Since their launch 72,011 xA's and 139,091 xB's have been sold nationwide through July 2006.

Production of the 2006 xA and xB will conclude in December of this year. The two all-new vehicles will be designated as 2008 models when they arrive at Scion dealerships next year.

Posted by Frank at 03:28 PM | Comments (0)

Lexus through the years

For newcomers to the automotive scene, the acceptance of Lexus as one of the leading lights among builders of luxury automobiles has become so complete that observers can be forgiven for thinking that Lexus has been present in this group for many decades.

Of course, that isn't true. To the considerable surprise of nearly everyone involved, Lexus grew into the player it is today from a seed cautiously planted in 1983, just 23 years ago.

That's when officials at Toyota in Japan, from which the Lexus nameplate springs, decided that the time was right to launch their own line of luxury automobiles, taking on the giants who had always owned that territory—Mercedes-Benz, Jaguar, Cadillac and BMW. From the first LS 400 and ES 250 sedans launched in 1989, Lexus, had in many respects matched the established luxury players and their high levels of excellence stride for stride.

While the Lexus reputation for excellence became a matter of public record with repeated recognition from independent watchdogs such as J.D. Power and Associates, winning awards for the sake of the awards themselves was never the Lexus goal. The goal was then, as it remains today, to build the finest luxury sedans in the world, using the latest technologies, with the most environmentally advanced strategies. By many accounts that's just what Lexus did.

As with so many things, the Lexus story began with the vision of one man. That man was Toyota Chairman Eiji Toyoda, who in the early 1980s called together his most trusted corporate officers and advisors and told them that the company needed to create a luxury automobile that would equal, and then exceed, the world's best. Mr. Toyoda and other Toyota leaders recognized that the huge baby-boom generation would soon enter its peak earning years, creating a huge demand for top-quality cars. Toyota needed to be able to capitalize on that demand.

The decision to go forward with the plan to build a luxury car was made with the input of Yukiyasu Togo, president and chairman of Toyota Motor Sales (TMS), U.S.A., Inc., from 1983 to June 1992, who estimated that the project would cost $1 billion, even as he made sure that this special new car would have a distinctly American flavor.

The project, titled "F1," with the "F" standing for "Flagship," was put into the hands of Chief Engineer Ichiro Suzuki. Working with another engineer named Shoiji Jimbo, he assembled a team that eventually included 60 designers, 24 engineering teams, 1,400 engineers and 2,300 technicians.

"I first heard about the project in December of 1986," recalled Dave Illingworth, Lexus' first vice president and general manager. "It was a huge risk. The Japanese had never produced a luxury vehicle. The most expensive vehicle Toyota was selling was the Cressida, so to be taking on Mercedes-Benz, BMW, Jaguar, and Cadillac was a huge gamble for a company that was considered to be very conservative."

"Our mantra was to take care of the customer first," continued Illingworth. "We figured that if we could deliver high customer service, it would differentiate us in the marketplace; and if we had an outstanding product, our reputation would grow."

All this involved creating not only the best car ever but also something new, a psychological experience rooted in reality. Toyota wanted to create for the buyers of this new car the best overall ownership experience ever. To establish that ultimate experience, Toyota decided to sell Lexus in a completely separate setting from its main line of vehicles. Lexus was to have its own state-of-the-art dealerships and top-notch dealers who were committed to the philosophy of treating customers as they had never been treated before. This was called the Lexus Covenant, which reads, in part, "Lexus will do it right from the start. Lexus will have the finest dealer network in the industry. Lexus will treat each customer as we would a guest in our own home." Finally, "If you think you can't, you won't. If you think you can, you will. We can. We will."

The first goal the Lexus study team assigned itself was to learn what American drivers really wanted in a premium luxury car. Was it an automobile in the formal, proscribed German style? Or was it something else entirely?

To find out, in May of 1985 a study team was sent to the U.S. to conduct focus groups of potential new-car buyers. Members of the groups were asked what they were looking for in a luxury car. They were asked how well the current competitors in that category filled their needs and what they would like to see in a luxury car that current competitors weren't offering.

How this new car felt and drove was just one of the important questions that had to be asked and answered. Another, equally important question involved learning what prospective buyers felt the car should look like.

"One area that everyone fussed about was styling," remembered Illingworth. "Was it too conservative, too aggressive? I think the younger people always felt styling should be more aggressive, while the older people felt it should be more conservative, so there was always that tension."

To get a handle on design direction and to relax the tensions over creativity, a team headed by Shoiji Jimbo moved to Southern California to do research with both customers and dealers, and to develop styling concepts based on that research. Additionally, a separate five-person team took up residence in Laguna Beach, an upscale and luxurious California beach community, to study lifestyles and integrate design concepts suited for American customers.

Study teams followed typical luxury car buyers through all their daily activities. They went shopping with them, picked up the kids from school, made trips to the golf course and learned about American tastes.

Back in Japan, the engineers were busy as well. By July of 1985 they had built the first running F1 prototype. So relentless were they in their pursuit of perfection that before the project reached completion, an incredible 450 running prototypes were built.

With those prototypes, the real tests began. By May of 1986, testing was being conducted on the ultrahigh-speed Autobahns of Germany, on slick, curvy mountain roads in Sweden and, finally, for a full 10 months, on the flat, wide-open highways of America.

One of the LS 400's most amazing aspects was the incredible attention to detail, right down to the engine compartment finish.

"The engineers took as much time designing and engineering the engine compartment as they did the rest of the car," recalled Illingworth. "It was beautiful. They were trying to produce the finest car ever made and did not overlook any detail. The determination was made that the customer wanted a clean, crisp and consumer-friendly engine compartment, and that this buyer would not be working on this car."

Finally, after thousands of hours, multiple discussions and eight presentations—far more than customary even for this detail-oriented group of professionals—Toyota's upper management approved the final design for the F1 in May of 1987. Now the challenge was to continue and complete testing, and to get the production and sales infrastructures into place.

By August of 1988 overall planning was advancing well. Design and engineering parameters were so firmly established that Roger Penske, the renowned racing team owner, businessman and soon-to-be Lexus dealer—one of the first of a small and select group—traveled to Japan to test-drive the F1.

To qualify for a Lexus dealership, potential dealers had to have a successful track record of vehicle sales and leasing, the ability to build a world-class customer center to Lexus standards and most importantly, a history of completely satisfied customers. So stringent were Lexus' standards that just 81 out of the more than 1,600 dealers who applied were chosen. All chosen dealers signed the Lexus Covenant, and the first dealership, Lexus of Columbus, had its ground-breaking in August 1988.

All this before the car even had a name. In November 1988 the F1 was finally christened the LS 400—the LS for luxury sedan and 400 because the car was powered by a 4.0-liter V8 engine. The LS 400 debuted with its stablemate the ES 250, an entry-level sedan based on Toyota Camry architecture, in prototype form at the North American International Auto Show in Detroit in January 1989. Full-scale production began at the Toyota Tahara plant in Japan in May 1989, with sales kicking off in September 1989.

"I think we all felt when we worked on this car it would have a dramatic impact," recollected Illingworth. "We could feel it. The first time I sat in the vehicle and listened to the sound system with the theme from ‘2001: A Space Odyssey' playing, I realized what a complete and outstanding car this was, from engine to audio to seats. It was a really special vehicle."

"We had the cars, we had the people and we had the philosophy," said Denny Clements, former Lexus vice president and general manager. "Now all we had to do was tackle the most competitive, prestigious automotive market in the world."

"The ES 250, introduced alongside the LS 400 as a companion piece, was an important piece of the overall Lexus prestige-market puzzle," stated Illingworth.

"You can't launch a new division with new buildings, new parts and no used cars, with just one model," said Illingworth. "We all felt we needed an entry-level model, and we couldn't launch another all-new car to fill this role, so the ES was that car. It was a version of the Vista, a Camry derivative, sold elsewhere, but with a different grille and different wheels."

Response from the car-buying public to both cars was very positive. In fact, the first month the LS 400 was on sale, more than 4,000 cars were sold. The Lexus brain trust knew it was on the right track, and began ramping up plans for additions to the line.

Even with the most careful planning and engineering, things can go wrong. In late 1989, Lexus received several customer complaints stating that the third brake light was not sufficiently bright, and its housing was distorting. Additionally, a customer complained of a problem with his car's cruise-control electronics. Lexus managers found the solution to the problem right in their own Lexus Covenant: "Do it right, from the start." They took the unprecedented step of recalling every one of the approximately 8,000 LS 400s already sold in order to check for problems and make any necessary repairs.

In a uniquely Lexus gesture, each LS 400 owner was sent a personalized apology letter via Federal Express. Then, setting new standards for personal service, each vehicle was picked up for repair, with a loaner vehicle provided free of charge, and then delivered back repaired if needed, washed, and with a full tank of gas. Technicians even made house calls, if necessary. To top things off, each LS 400 owner received a gift from their dealer in appreciation for their understanding.

Lexus had managed to exceed customers' expectations. And as a result, instead of being chastised for what could have been perceived as a flaw in initial quality, Lexus was praised for the way it handled the problem. The company's honesty and forthrightness were seen as a sign of strength and commitment, not weakness.

After coming through this potentially image-destroying service campaign with flying colors, Lexus sales soared. In fact, Lexus finished out 1991—the same year that the new SC 300 and SC 400 sport coupes went on sale—as the top-selling import luxury brand. The company, with its all-new car, had done what some had thought was impossible. It had proven that the Lexus formula of superior products and outstanding customer care was a winning combination against the European and American prestige brands. Customers responded appreciatively.

The company wasn't about to rest on its laurels, however, or to believe its own press clippings. As other manufacturers scrambled to match Lexus in both product excellence and customer treatment, Lexus executives launched the industry's first comprehensive certification program to specially train each and every Lexus sales associate to fully understand the company's mission to exceed customer expectations. The "Lexus touch" had to be more than just a slogan. It had to be a way of life.

As that way of life became reality, Lexus built a tradition of quality in its first years. In 1991, the brand was named number one in two J.D. Power and Associates' surveys—for initial quality and a sales-satisfaction. "That meant we'd achieved our goal of giving customer service," said Illingworth.

Then, in the early 1990s, soon after a freshened LS 400 bearing more than 50 changes and upgrades debuted, there was more trouble—this time, trouble over which the company, its executives, stylists and engineers had absolutely no control.

"The economy weakened, our competitors responded with improved products and the yen-dollar exchange rate hurt our pricing," recalled Clements. "There was even the threat of a luxury trade tariff that would have priced Lexus vehicles right out of the market."

"In the early ‘90s there were a lot of problems with the yen-to-dollar ratio, and there was a lot of anti-Japanese feeling," remembered Illingworth. "Those were difficult and uncomfortable times."

"We could have easily cut corners to be more competitive or waited patiently until the economy improved," said Clements of Lexus' soul searching. "But that wasn't Lexus-like, it wasn't putting forth our best possible efforts for our customers. We went back to the drawing board and came up with a new group of products designed to show the spirited side of Lexus."

The spirited side of Lexus meant, in this case, the introduction of the luxury-performance GS 300 in 1993. This introduction marked the beginning of a drumbeat of new vehicles. First, in 1994, an all-new, second-generation LS 400; then in 1996 the LX 450 sport utility vehicle (SUV) complete with its direct Land Cruiser heritage; and, in that same year, an all-new ES 300.

Of equal importance were the introductions of the all-new GS 300 and 400 high-performance sports sedans in 1997 and the mid-size SUV, the RX 300 in 1998. The RX created an entirely new segment, called within the industry as the "crossover" segment, and established a new industry benchmark.

"SUVs just seemed to be a natural evolution of the marketplace, " said Illingworth of the marque's march into a new segment. "The SUV line evolved because of customer demand for a larger vehicle of that nature in that category."

The customer also demanded something else, along with the continued evolution and development of the LS 400 into the LS 430 in 2000. It demanded a smaller performance sedan, and that led to the Lexus IS, a compact performance sedan that quickly won the hearts of younger drivers following its introduction in 2001.

New product continued to roll out of the Tahara factory: an all-new SC 430 in 2001; the GX 470 SUV, again with strong Land Cruiser genetics; in 2002, the second-generation RX 330 in 2003; the world's first luxury hybrid, the RX 400h, the second generation IS and third generation GS in 2005; and the GS 450h and fifth generation ES in 2006.

In 2006 come the introductions of the revitalized LS 460, LS 460 L and, soon, the LS 600h L, all just as the original LS 400 was, built upon the Lexus promise. The new LS series represents the fourth generation of this groundbreaking line, and it relies on the same philosophies of engineering and excellence as the generations that preceded.

"It's the direction of that march that will be interesting," said Bob Carter, Lexus group vice president and general manager, a man who knows the marque well, having been involved with it for 14 of its 17 years.

"As we look into the future, we see three things," said Carter. "First is that we're taking the LS up another level beyond where the previous generation was. We're entering the market with not just one version of a premium luxury car, but with three choices—the LS 460, the LS 460 long wheelbase, and, next spring, the hybrid LS 600h L.

"The second is in the area of our styling and design language, which is known as L-finesse. Our products have always had a high content of luxury and quality, and our dealers provide class-leading service, but our customers have viewed our styling as being somewhat conservative. So we've developed a new design language in L-finesse, and the result can be seen in new IS 250 and 350, in the ES 350, and in the GS 300 and 430. In the fall, it also will be seen in the new LS, which will comprise the most fluent and current statement so far of our design language."

"The final area of progress," Carter said, "is of equal importance. It's technology and performance, specifically with our hybrid applications."

That progress is coming in the form of the new LS 600h L, and is currently present in the RX 400h.

"This technology will be an important differentiator for us," Carter added. "It'll be something Lexus has that perhaps other manufacturers won't have in their lineups."

"Certainly it's a great time to be a luxury-car customer, because it's a competitive marketplace with a lot of options," concluded Carter. "One of our main jobs will be to look at the ways in which we can continue to evolve and expand the consumer experience. We not only want to provide the service that our customers expect, but to exceed those expectations to provide an unparalleled customer experience. But it all starts with the car. This new LS is a gorgeous vehicle—I'm so proud of this car. We feel that what Lexus stands for—service, quality, luxury and value—has us positioned very well for the future."

What better way to describe the evolution, and the future, of not only a fine automobile but a segment-leading brand.

Posted by Frank at 03:26 PM | Comments (0)

Nissan to end Toyota hybrid tie-up

Nissan Motor Co. will develop a new hybrid vehicle technology on its own, which would end a joint agreement with Toyota Motor Corp., sources said Friday.

The independently produced low-emission and fuel-efficient models will be released on 2010, the sources said.

In the wake of rising oil prices, demand for hybrid models has grown rapidly, leading Nissan to reconsider its previous stance of cooperating with Toyota on hybrid developments, the sources said.

The new compact car models will be equipped with a lithium-ion battery system and include a plug-in hybrid vehicle that can be recharged at home.

Compared with nickel-hydrogen batteries, which Toyota and Honda Motor Co. have used, the lithium-ion battery has more capacity and can be recharged more quickly.

Nissan and Toyota agreed in 2002 to work together on hybrid vehicle developments. Toyota's hybrid systems will be used in about 100,000 units of Nissan's Altima Hybrid model, which the automaker plans to put on the U.S. market early next year.

However, since Nissan now intends to mass-produce its own models, it is considering using Toyota's systems on just the Altima model sold in the United States.

Toyota likely will agree to Nissan's decision. A representative for Toyota said it would not provide its hybrid systems to Nissan for other models than the Altima unless Nissan requested it to do so.

Posted by Frank at 03:24 PM | Comments (0)

Lexus GX 470 Gains Enhanced Information and Entertainment Features for 2007

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The 2007 Lexus GX 470 builds upon its position as the premium luxury utility vehicle for family adventures with new enhancements to its onboard entertainment and information systems. A full-capability luxury utility vehicle delivering an outstanding combination of power, comfort and confidence for any kind of driving, the GX 470 is positioned between the brand's prestige-luxury LX 470 and car-based RX models in size and price.

The V8-powered GX 470 combines the luxury appointments and workmanship of a Lexus sedan with a sophisticated full-time four-wheel-drive system supported by an array of dynamic handling technology. The GX 470 offers eight-passenger seating with an available third-row seat. Echoing the brand's quality leadership, the GX 470 was named the Highest Ranked Midsize Premium Multi-Activity Vehicle in the 2006 J.D. Power and Associates Initial Quality StudySM (IQS).

New for 2007, the GX 470's available Lexus Navigation System has been upgraded to the fifth-generation technology, adding a host of features including voice activation and enhanced display features. A standard input jack for an iPod®, or other digital music players, expands listening choices, and the optional Mark Levinson® Premium Audio system, available in conjunction with the navigation system, now plays DVDs as well as conventional and MP3/WMA-formatted CDs. When the GX 470 is parked, the Mark Levinson system can play a DVD movie on the navigation system screen. The available rear-seat entertainment system features a larger, nine-inch wide-format screen for 2007.

"The GX 470 uniquely melds the heavy-duty engineering of go-anywhere, do-anything SUVs with the unquestionable luxury and quality that are synonymous with the Lexus brand," said Bob Carter, Lexus group vice president and general manager.

The GX 470's available Sport Package includes the unique Kinetic Dynamic Suspension System (KDSS) that adjusts the sway resistance provided by the front and rear stabilizer bars. The Sport Package also gives the GX 470 a distinctive visual signature, with smoked front and rear light bezels, chrome exhaust tip and dark graphite finish on the 17-inch alloy wheels and roof rack. Inside, the dark graphite center console and instrument-panel trim complements the Black Bird's-eye Maple wood trim.

Power, Strength and Control
The GX 470 is powered by a high-tech 4.7-liter V8 engine that produces 263 horsepower and 323 lb-ft. of peak torque. Equipped with Variable Valve Timing with intelligence (VVT-i), the V8 provides ample torque across a wide speed range, helping to make the GX 470 feel very responsive in everyday driving and give it excellent towing performance. The GX 470 meets Ultra Low Emissions Vehicle II (ULEV-II) certification.

The five-speed automatic transmission provides seamless shift quality. Shift logic can hold gears on inclines for power and on descents for increased engine braking, which can be helpful when towing, for example.

Robust body-on-frame construction, full-time four-wheel drive and a full array of dynamic-control technologies truly equip the GX 470 for virtually any kind of driving. Independent front suspension and rear air suspension with self-leveling control deliver a smooth on-road ride without compromising rugged off-road capabilities. Standard 265/65SR17 tires are mounted on 17-inch alloy wheels.

The GX 470's four-wheel-drive system uses a Torsen® torque-sensing center differential to distribute the power 40:60 (front:rear) under most driving conditions and changes the ratio as needed based on steering input and wheel slip. The ability to change to a 29:71 ratio during steering maneuvers helps to enhance vehicle tracking through curves. If the rear wheels spin, the center differential can change the ratio to 53:47 to help control the slippage. The Torsen center differential also helps to make the GX 470 less prone to slippage caused by sudden changes in road surface conditions, such as driving through a puddle or over an ice patch.

Downhill Assist Control (DAC) is designed to augment the low-speed descending ability of the transmission's low range by helping to hold the vehicle to a target speed with no intervention from the driver. The Hill-start Assist Control (HAC) system helps provide additional control for off-road driving or when launching a boat by helping to keep the vehicle stationary while starting on a steep incline or slippery surface.

Active traction control (TRAC) provides the traction benefits of having locking front and rear differentials, but with less weight. The system can apply the brake to a slipping wheel, while transferring torque to the remaining wheels with better traction. The variable-gear-ratio rack-and-pinion steering system helps make it easier to maneuver the GX 470 in very tight places.

Rear Adjustable Height Control (AHC) enhances the GX 470's flexibility in a wide range of driving situations. A high setting provides an additional 1.6 inches of clearance when traversing challenging terrain. AHC can also lower the rear of the vehicle 1.2 inches from its neutral setting for easier cargo loading.

Industry-First Kinetic Dynamic Suspension System
Part of the Sport Package and also available separately, the unique Kinetic Dynamic Suspension System (KDSS) adjusts the sway resistance provided by the front and rear stabilizer bars. KDSS can reduce maximum body-sway angle by as much as 50 percent to help enhance both on-road handling response and off-highway capability. Using a simple hydraulic control system, KDSS reduces the degree of sway stiffness provided by the stabilizer bars in response to changing road conditions and driver inputs.

In off-road driving situations, the KDSS hydraulic cylinders allow the wheels on each axle to move with a larger degree of side-to-side independence, helping to minimize any tendency for wheel lift. The increased suspension articulation helps maximize traction even in challenging off-road driving situations.

The optional KDSS uses significantly larger stabilizer bars than the standard suspension and employs hydraulic controls for both stabilizers in order to improve on-road handling and enhance off-road capability.

The system uses hydraulic cylinders acting on each stabilizer bar that are linked by a pressure-sensing valve. During cornering, when both front and rear cylinders are compressed, no fluid is flowing in the system and the stabilizer bars work conventionally to reduce body roll.

However, when an uneven surface is encountered, one compressed cylinder causes fluid to flow between the front and rear cylinders, allowing the stabilizer bars to move freely. This increases wheel articulation and travel as well as helping to equalize wheel loading.

By allowing the stabilizer bars to disengage in certain situations, the nominal stiffness of the stabilizers can be notably increased, thereby reducing body roll and improving handling without negatively affecting ride comfort or off-road performance.

Advanced Safety Systems
The GX 470 is equipped with a comprehensive array of advanced safety systems.
Vehicle Stability Control (VSC) helps keep the GX 470 going on its intended course by detecting front- and rear-wheel slide during cornering and attempting to control either condition with a combination of torque intervention and individual wheel braking.

Electronic Brake-force Distribution (EBD) utilizes the ABS and distributes proper brake force between the front and rear wheels according to driving-and wheel-load conditions. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the Anti-lock Braking System (ABS), the system supplements the applied braking power.

Driver and passenger advanced front airbags are designed to inflate according to collision severity. A weight sensor in the front passenger seat can detect a passenger in the seat and determine whether the airbag should deploy. Side airbags and roll-sensing side-curtain airbags are designed to deploy when a severe tilt angle, roll or lateral g force is detected.

A rear back-up camera is included the optional navigation system. The camera provides the driver a view of what its lens can detect behind the vehicle, automatically projecting a color image on the navigation system's seven-inch LCD screen when Reverse gear is selected.

The Look and Feel of Lexus Luxury
The GX 470 presents a sumptuous passenger environment with the extraordinary fit and finish expected in a Lexus. Standard features include: automatic climate control; leather seating surfaces and trim; premium audio system with a six-disc in-dash CD changer; steering wheel audio controls; rain-sensing windshield wipers; power moonroof a wood and leather-wrapped steering wheel and shift knob; memory system for the driver's seat; steering wheel position and outside mirrors; heated front seats; and an overhead console with integrated HomeLink® transmitter. Available rear air conditioning brings all-season comfort to third-row passengers.

Fifth-Generation Navigation System
For 2007, the optionally available Lexus generation five Navigation System includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced, with a central screen featuring a high-resolution, 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean; maps and roads are shown with 3-D shadow effects.

Spanish has been added to the already available English and French text-display choices. The user can select the language preference at system start-up. System functions include multiple route calculation, route preview, simplified highway-junction graphics, and a dual-map screen mode.

The DVD map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a "building footprint" display feature that can show graphic representations of buildings and structures to help the driver identify surroundings.

The navigation system integrates Bluetooth® wireless technology. When using a compatible phone, Bluetooth allows the driver to transfer phone books to the navigation system and make hands-free phone calls through its touch-screen control panel.

Lexus Link
The available Lexus Link system combines Global Positioning Satellite (GPS) and digital cellular phone technology to connect the customer with trained Lexus Link advisors at any time. Purchasing the Lexus Link option includes a one-year subscription to the Safety Plan, featuring airbag deployment notification. In the event that an airbag is deployed, an emergency call is automatically placed to the Lexus Link Call Center. In addition, occupants can place an emergency call to the call center by pressing the button on the overhead console. Lexus Link advisors can contact emergency-service or roadside-assistance providers and offer accident-assistance information.

Advisors can provide additional services, including stolen-vehicle-location assistance and remotely locking or unlocking doors. The customer can build on the Lexus Link package by adding the Directions Plan, which provides route support, ride assist (taxi, limousine or other transportation) and other information and convenience services. The top-tier Concierge Plan adds a number of useful services to turn Lexus Link into a personal assistant. The Personal Calling option is a hands-free, voice-activated calling service that enables customers to make and receive calls in the vehicle. Customers can purchase prepaid packages of calling minutes to fit their needs.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48 months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 03:17 PM | Comments (0)

2007 Lexus ES 350 Sedan Packages More Power, Performance, Luxury and Safety in Bold New Design

Lexus has introduced the all-new ES 350 luxury sedan for 2007, the fifth generation of the model that sparked the growth of the entry-luxury segment more than 15 years ago. The 2007 ES 350 belies the term "entry luxury" by offering performance, comfort, and user technology previously associated with prestige-luxury models.

The 2007 ES 350 introduces a rich, contemporary look with its own interpretation of the new Lexus design language. The bold design emphasizes a more dynamic and sculptural direction, revealing a strong family resemblance across the brand's entire sedan lineup. A long hood, pulled-back cabin, short overhangs and short rear deck are characteristic of the new design theme, with a contemporary signature unique to each of the four new-generation Lexus sedan model lines: ES, IS, GS and flagship LS. Dual exhaust with seamless chrome tips add a new performance accent to the ES 350.

The front-wheel drive ES 350 offers a significant step up in performance over its predecessor. A 272-horsepower 3.5-liter V6 replaces a 218-horsepower 3.3-liter V6, and an advanced new six-speed automatic transmission replaces the previous five-speed automatic. The 2007 ES 350 can accelerate from zero-to-60 mph in 6.8 seconds. It is certified to the Ultra-Low Emission Vehicle II (ULEV II) standard and has EPA fuel economy estimates of 21 mpg city/30 mpg highway/25 mpg combined.

The ES 350 interior is more luxurious than ever, featuring 10-way power seats, power tilt-and-telescoping steering wheel, SmartAccess with push-button start/stop and a new multi-information display. The 2007 ES 350 offers a dramatic new panoramic glass sunroof and a number of new user technologies, as well. Lexus' focus on safety for the ES 350 includes newly standard Vehicle Stability Control, eight standard airbags, and the optional pre-collision system that can help reduce collision damage.

"The ES has evolved to the point where we can now say that, while the original LS sedan was a breakthrough vehicle for the prestige luxury category, the new ES is more powerful, quicker, quieter and, of course, more fuel efficient than that flagship vehicle," said Lexus Group Vice President and General Manager Bob Carter.

Sleek New Design Yields More Comfort
With a wheelbase more than two inches longer and the track more than an inch wider, the 2007 ES 350 projects a more confident stance. Without increasing the overall exterior length, the designers increased rear legroom while maintaining the already spacious front section. The ES 350 interior exudes intelligent, elegant luxury, with touch points that convey quality and controls that respond fluidly.

A new level of craftsmanship is immediately evident in the ES 350, with premium wood, polished metal and leather accents that recall prestige-luxury models. Intelligently designed displays and controls help make driving comfortable and pleasurable. Bright, clear Optitron gauges combined with smartly integrated metallic trim and authentic walnut wood trim help create an elegant ambience.

Advanced New Engine and Drivetrain
The ES 350's aluminum 3.5-liter V6 produces 272 horsepower at 6,200 rpm and 254 lb.-ft. peak torque at 4,700 rpm. The chain-driven camshafts employ Dual Variable Valve Timing with intelligence (Dual VVT-i) for optimal performance and efficiency at all engine speeds. New measures, including roller-rocker arms, help to reduce internal friction and increase efficiency. A stainless-steel dual-exhaust system reduces backpressure at high rpm to enhance performance.

The new six-speed automatic Electronically Controlled Transmission with intelligence (ECT-i) provides a sequential manual shift feature for a more involved driving experience when desired. Shifting strategy adapts to driver input, and kick-down response is twice as fast as the previous five-speed automatic.

The low-friction, high-efficiency gear train is lighter and more compact than in the previous five-speed transmission, with 20-percent fewer parts and 24-percent fewer hydraulic controls. A quick-response, low-friction clutch pack and an ultra-flat, low-inertia torque converter help to enhance transmission smoothness and efficiency.

New Pre-Collision Technology
Lexus has equipped the 2007 Lexus ES 350 with an even higher level of dynamic and passive safety technology than before. Notably, the advanced Vehicle Stability Control (VSC) with traction control system (TRAC) is now standard, and the 2007 ES 350 becomes the second car in its segment to offer an available pre-collision system (the first was the sporty Lexus IS introduced for 2006).

VSC also integrates Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), and the Brake Assist feature. VSC helps control loss of lateral traction while cornering on slippery or dry road surfaces by using throttle intervention and/or applying individual wheel braking to help control any discrepancy between where the driver is steering and where the vehicle is heading.

EBD optimizes braking pressure at each wheel to help minimize body dive or sway during hard braking and cornering. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to activate the ABS, it applies increased braking force until pedal pressure is released.

The optional Pre-Collision System (PCS) in the ES 350 can help reduce collision damage. The package includes Dynamic Radar Cruise Control, which uses millimeter-wave radar to measure and maintain a set distance from a vehicle traveling ahead. PCS relies on the radar sensor to detect obstacles in front of the car, and a PCS computer with vehicle speed, steering angle and yaw-rate inputs helps to determine whether a collision is unavoidable.

In such a situation, PCS preemptively retracts front seat belts and pre-initializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal. The "Active Braking" feature can automatically apply the brakes up to a deceleration rate of 0.3 G's if the driver fails to react to system warnings.

Eight Standard Airbags
Passive safety technology begins with a reinforced front- and rear-structure passenger compartment that helps protect occupants. Seatbelt pre-tensioners and force limiters are used for the front and rear seats. In addition to the dual front airbags and front seat-mounted side airbags, the Lexus Supplemental Restraint System includes side-curtain airbags that extend from the A-pillar to C-pillar, as well as a new knee airbag for both the driver and front passenger. Additionally, the customer may select optional rear side airbags, bringing the total number of airbags to 10.

Advanced dual-stage front airbags are designed to deploy at one of two speeds, according to impact force. The driver's front airbag also includes an extra low stage designed to deploy based, in part, on the seat's position on its track. The front-passenger airbag is now a two-chamber design.

The ES 350, like other Lexus models, emphasizes visibility in its safety approach. A water-repellant surface on the front side windows helps to bead rainwater. A rear back-up camera, part of the available navigation package, projects a color image of what its lens can detect behind the vehicle onto the navigation screen whenever reverse gear is engaged.

The optional Intuitive Park Assist system uses ultrasonic sensors to detect objects close to the car's front and rear bumpers, alerting the driver and showing distance to objects in the multi-information display within the speedometer. When the ES 350 is also equipped with the optional navigation system, information on objects detected is shown in greater detail on that system's seven-inch touch screen display.

The 2007 ES 350 is the first Lexus model to use a new dual-mode version of the Adaptive Front-lighting System (AFS) that helps illuminate a turn or curve as the driver steers into it. In the new version of AFS, a medium-to-high speed mode (over 19 mph) allows the right and left front headlamp bulbs to both swivel toward the direction of the turn at the same time, enhancing system effectiveness. In the first-generation AFS system, only the bulb on the side of the turn direction swivels toward the turn.

New Intelligent Luxury
The 2007 ES 350 follows in the tradition of past ES models by upping the ante for standard and optional equipment offered in this segment. As just one example, a one-touch tilt/slide power glass moonroof is standard for the ES 350, but optional on many competitors. The ES 350 also offers a new, optional panorama glass roof that extends over the entire passenger cabin, providing a fixed skylight for the rear seat area and a sliding sunroof for the front. The option includes a manual interior shade. The frameless design, with no visible gaskets, provides significantly tighter gaps than seen on similar roofs and contributes to the sleek appearance and efficient aerodynamics.

Lexus' craftsmanship and renowned attention to detail provide true luxury by design in the ES 350. A dual-zone automatic climate control system and 10-way power front seats (with available memory) and a power tilt-and-telescoping steering wheel highlight front cabin comfort. The supportive seats feature standard high-quality fabric, with leather-trim seating—in a choice of three colors—included in the optional Premium and Premium Plus Packages. Exclusive perforated leather seating and trim are part of the Ultra Luxury Package.

The Premium Package also adds a number of popular amenities: driver's seat memory; Bluetooth® wireless technology; auto-dimming exterior mirrors with memory and automatic tilt-down function (when reverse gear is engaged); steering wheel memory, and control of memory functions through the remote keyless entry system.

From there, the customer can "layer" luxury in the ES 350 by adding the Premium Plus or Ultra-Luxury Packages, or by selecting from a number of standalone options. The Premium Plus package brings a power driver's seat cushion extender; rain-sensing windshield wipers; heated and ventilated front seats, and front passenger seat memory. Both the Premium and Premium Plus packages also include rear seat side airbags.

For true flagship-level luxury, the aptly named Ultra-Luxury Package equips the ES 350 with the contents of the Premium and Premium Plus packages and builds on that by also adding: panorama glass roof; perforated leather seating; power rear sunshade; the HID/AFS lighting package; navigation system with rear backup camera, and a wood and leather-trimmed steering wheel and shift knob. For a distinctive visual touch, the Ultra-Luxury Package also includes exclusive graphite-finish alloy wheels.

The Relentless Pursuit of Convenience
A key to Lexus luxury has long been the brand's renowned attention to customer convenience. Where some luxury brands seem to be making controls and user technology more difficult and distracting to use, Lexus has been doing the opposite. A prime example is the ES 350's new, standard multi-information display.

Located in the speedometer, the multi-information display is easy to see and operate. Its main feature is a trip computer that provides: outside temperature; driving range; average fuel consumption; average fuel consumption since refueling (per tank); current fuel consumption, and average speed. The display also includes an oil maintenance reminder and system warnings, all grouped in one convenient location.

Additional features are added to the multi-information display depending on selected options. When the ES 350 is equipped with Dynamic Radar Cruise Control, the display can show a car icon with the selected following distance; when equipped with Intuitive Park Assist, the display can show a car icon with the location and distance of objects detected behind the car.

More convenience features abound throughout the ES 350. The SmartAccess keyless entry and push-to-start ignition system allows the driver to enter and start the car without needing to remove the access fob from pocket or purse. The leather-trimmed steering wheel integrates easy-to-use controls for the audio system, trip computer, and multi-information display and adds a voice control switch for the available navigation system when so-equipped.

The standard auto-dimming rearview mirror features an integrated digital compass; heated exterior mirrors help melt away morning fog or frost; a sliding center console enhances the feeling of roominess; and an illuminated entry system lights the exterior with puddle lamps and the interior cabin foot wells. The standard Homelink® transmitter can control compatible garage door openers, home security devices, and other systems.

The 2007 ES 350 is the first Lexus to feature owner-customizable personal settings. Previously, only a Lexus dealer could access this feature, which allows selection of different settings for lighting, power windows and moonroof, tilt steering wheel, and door lock control. A trait shared with other Lexus models, convenience extends to the smallest details in the new ES 350, from illuminated front cup holders to an interior LED soft-lighting system.

The Sound of Lexus Luxury
The 2007 ES 350 features an enhanced standard premium audio system that includes an in-dash, six-disc CD-changer and an input jack for an MP3/WMA player or iPod®. Automatic Sound Levelizer (ASL) maintains consistent sound levels for this eight-speaker system at varying vehicle speeds.

Audiophiles will want to experience the newest generation of the optional Mark Levinson® Premium Surround Sound Audio System that is available in conjunction with the DVD touch-screen navigation system. Using discrete 5.1 multi-channel playback with 7.1-channel speaker architecture, this leading-edge design uses 10 channels of amplification with 300 watts total output at 0.1 percent total harmonic distortion (THD) playing through 14 speakers.

The Mark Levinson® system plays conventional CDs and DVDs, plus MP3-formatted CDs. DVD movies can be viewed on the optional navigation system's color seven-inch touch screen when the vehicle is parked.

Fifth-Generation Navigation System
For 2007, the optionally available generation five Lexus Navigation System includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced with a central screen featuring a high resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads are shown with 3-D shadow effects.

The new navigation system adds Spanish to the already available English and French text display options. The user can select the language preference at system start-up. System functions include multiple route calculation, route preview, simplified highway junction graphics, and a dual-map screen mode.

The DVD map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a "building footprint" display feature that can show graphic representations of buildings and structures to help the driver identify surroundings.

The navigation system also integrates Bluetooth® wireless technology. When combined with a compatible phone, Bluetooth® allows the driver to transfer personal phone books to the navigation system and make hands-free phone calls through its touch-screen control panel.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48-months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 03:13 PM | Comments (0)

Lexus 2008 LS 600h L: World's First Full Hybrid V8 Luxury Sedan

Joins All-New Fourth-Generation LS 460 and LS 460 L

Unveiled at the 2006 New York International Automobile Show, Lexus' all-new 2008 LS 600h L hybrid luxury sedan is scheduled to arrive in spring 2007. The all-wheel-drive LS 600h L will be the world's first vehicle to feature a full hybrid V8 powertrain.

"The LS 600h L was developed to explore the outer reaches of performance, style and safety," said Bob Carter, Lexus Division group vice president and general manager. "It is a vehicle as efficient and familiar as it is indulgent and advanced, a far-reaching concept, fully developed and fully realized. It is simply in a class by itself."

Lexus Hybrid Drive
Coinciding with the debut of the all-new LS is the introduction of the Lexus Hybrid Drive name, which will be used globally for all Lexus hybrid models. The hybrid-drive system in the LS 600h L builds upon the Lexus legacy established by the RX 400h and GS 450h to combine an all-new five-liter V8 gasoline engine with large, high-output electric motors and a newly designed large-capacity battery pack. This advanced combination will provide the LS 600h L with an unmatched balance of environmental efficiency and performance, furnishing the hybrid with a peak combined output rating of more than 430 horsepower.

To distribute this immense power, a new full-time all-wheel-drive system is utilized for superior handling control. The LS 600h L also employs a newly developed dual-stage electronically controlled, continuously variable transmission. This combination results in impressive power and seamless acceleration.

The Lexus Hybrid Drive system found in the LS 600h L is the automotive industry's most advanced gas-electric hybrid system developed to date. The hybrid system results in seamless power and very impressive passing speed. It will deliver power and performance on a par with modern 12-cylinder engines, while still delivering best-in-V8-class fuel efficiency.

The LS hybrid is expected to carry a Super Ultra Low Emission Vehicle (SULEV) rating. A SULEV rating means the LS 600h L has nearly 70 percent fewer emissions than the "cleanest" of its competitors.

"It is fair to say that to our knowledge there is nothing on the road, or on the drawing board, that comes close to delivering such a formerly contradictory combination of jaw-dropping engine performance, fuel efficiency and fewer emissions," Carter said.

Owing to the inherent noise, vibration and harshness (NVH) improvements offered by its hybrid powertrain, the LS 600h L is designed to set a new standard for silent running in the prestige-luxury sedan class. The depth and density of cabin quietness in the LS 600h L required extensive re-engineering of accessory motors and switches.

With "quiet-ride" ranking as one of the top five reasons for purchase of prestige-luxury vehicles, especially among current LS owners, the LS 600h L is well-situated in its class and poised to please the exacting luxury-car buyer. Its NVH levels are about half that found in conventional cars, making the hybrid LS one of the quietest automobiles ever built, if not the quietest.

High-Output V8 and World's First Eight-Speed Automatic Transmission
The LS 460 and LS 460 L will be powered by an all-new, highly advanced 4.6-liter V8 engine that will produce approximately 380 horsepower and 367 pound-feet of torque. Combined with a world-first eight-speed automatic transmission, these LS sedans will travel from zero-to-sixty miles per hour in 5.4 seconds. Even with this level of performance, the new LS sedans are expected to receive a combined city/highway mileage of 23 mpg as well as an Ultra-Low Emissions Vehicle II (ULEV II) rating.

Advanced Active Safety Technologies
Coinciding with the launch of the hybrid model is a newly developed, Advanced Pre-Collision System (APCS) that is unlike any system ever before offered by Lexus. One element of APCS is a new system designed to help detect pedestrians in the vehicle's path.

Two small cameras mounted at the front of the car, in conjunction with millimeter-wave radar, are sensitive enough to detect not just large metal obstructions such as cars but also smaller nonmetallic objects, such as humans.

A third camera, mounted on the steering column, monitors the orientation of the driver's face. If the camera sees that the driver is not looking directly ahead for a few seconds or more, and if an obstacle is detected ahead, then it alerts the driver first with a warning chime and a flashing light. As the car gets closer to the obstacle, the system can begin to gently apply the brakes on its own. To assist the driver in maneuvering around the obstacle, the system reprograms the steering ratio, amplifying the intensity and quickness of the steering response.

While all of this is happening, the system automatically retracts the seat-belt restraints for driver and front passenger and prepares the brake system to respond with increased force when activated by the driver in anticipation of a possible impact.

Dynamic Driving
These unique active safety systems team with Lexus' proprietary next-generation Vehicle Dynamics Integrated Management (VDIM) system, standard on all new LS models, which integrates Electric Power Steering (EPS), Vehicle Stability Control (VSC), Electronic Control Brakes (ECB), Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD).

An air suspension system equipped with Variable Gear Ratio Steering (VGRS) will be standard on the LS 600h L and an option on the LS 460 L. VGRS optimizes the steering gear ratio according to vehicle speed to help enhance responsiveness and driver control. VGRS also partners with VDIM, making minor adjustments to front-wheel angle for improved control in challenging road conditions.

Together these technologies make up an intelligently designed, logically conceived vehicle that helps to provide a level of confidence and control never before experienced.

L-finesse
The styling on the new LS begins with a daring design language that shatters the myth that luxury sedans must be sedate and understated. A result of the recent design direction Lexus deems L-finesse, the new LS vehicles are the crowning touch to a fully restyled car lineup, which already includes the GS, IS and ES sedans.

The L-finesse design philosophy has its roots in creating a balance of contrasting elements. The new LS encompasses this direction with its bold look, style and personality—both vivid and forceful while at the same time warm, inviting and contemporary. With a pulled-back hood, characteristic of the new Lexus look, low-to-the- ground stance and elegantly sculpted and streamlined body contours, the LS emphasizes simplicity and style in a stunning, modern package.

Premium Appointments
The new LS 600h L will not only offer the highest level of performance, safety and technological advancements, it will also provide the highest level of comfort, convenience and roominess of the three distinctly different LS models.

Both the hybrid and the LS 460 L's long-wheelbase models bring 4.8 inches of additional legroom for rear passengers. They also can be outfitted with a long list of luxury conveniences that includes four-zone front and rear air conditioning with air purification, rear-door power sunshades and rear power headrests, a unique four-person seating configuration with a fixed rear console and fold-out wood table, with a right rear-seat 45-degree recliner with leg rest and multifunction massage.

Technology amenities on the long-wheelbase models will include voice-activated hard disk drive (HDD) Navigation with Bluetooth® technology and XM real-time traffic system, a first in the prestige luxury segment, a rear-seat DVD entertainment system with power nine-inch drop-down screen, and the specially developed 19-speaker 450-watt Mark Levinson® Reference Surround Sound audio system, which creates a new standard for automotive sound systems. In addition, the LS 600h L will be the world's first vehicle to be equipped with LED headlights for nighttime and low-beam use.

The LS will also be the first Lexus to offer XM satellite radio as a factory-installed option. The all-new LS sedans will all offer an Advanced Parking Guidance System. The driver simply selects a parking spot, lines up the vehicle and pushes a button and the system parks the car with just a little brake work by the driver.

Like all LS-series vehicles, the LS 600h L's intelligent and evocative design carries through to the beautifully appointed cabin. Extra luxury and comfort touches include a heated steering wheel and seats wrapped in one of four tones of semi-aniline leathers matched to one of three coordinating wood-grain trims.

Craftsmanship
While the list of comfort, convenience and luxury features on the new LS-series
vehicles is remarkable, another truly defining aspect of these cars is their superb craftsmanship. In order to build a vehicle that would redefine "world's best," Lexus started by improving a production process widely recognized as the industry's finest.

The new LS 600h L as well as the LS 460 and LS 460 L are the result of an all-new build process developed specifically for the LS line at Lexus' award-winning Tahara, Japan, plant. With this extraordinary investment in engineering expertise comes a luxury sedan that achieves extraordinary new levels of fit, finish, accuracy and refinement. The all-new LS sedans showcase the Lexus belief that every element and phase of production is vital and that building cars is more than just a business—it is an art form.

Posted by Frank at 03:11 PM | Comments (0)

2007 Lexus GS 450h Sport Sedan Establishes Performance Hybrid Segment

In 2007, Lexus introduced the GS 450h, the world's first hybrid-powered performance luxury sport sedan. Based on the next-generation GS platform introduced for 2006 and featuring Lexus Hybrid Drive technology, the GS 450h offers V8-like performance with greater fuel efficiency.

With its advanced technology, high performance and indulgent luxury, the rear-wheel-drive 2007 GS 450h is the premium model in the GS series. The GS 450h joins the RX 400h SUV, the world's first luxury hybrid vehicle, in an expanding lineup of hybrid-powered Lexus models that will soon include the LS 600h L hybrid luxury sedan. In addition to boosting performance and fuel efficiency while lowering emissions, Lexus Hybrid Drive technology also further elevates the brand's renowned smooth, quiet operation.

The GS 450h's unique version of the Lexus Hybrid Drive powertrain combines a new 3.5-liter V6 engine with a compact, permanent magnet electric motor—all driving the rear wheels. The hybrid powertrain collectively produces 340 horsepower and can effortlessly accelerate the GS 450h from zero-to-60 mph in just 5.2 seconds. Just as impressive as the GS 450h's acceleration from a stop is how quickly and powerfully torque is delivered during mid-range acceleration. The hybrid system's electric-drive motor delivers maximum torque immediately upon demand. This unique power-delivery characteristic is most noticeable, and most useful, during 30-to-50 mph passing and in traffic-merging maneuvers.

The GS 450h returns nearly 30-percent better fuel efficiency than some V8 models, with EPA-estimated fuel economy of 25 mpg city/28 mpg highway/26 mpg combined. The GS 450h is certified as a Super-Low Emissions Vehicle (SULEV).

"The Lexus Hybrid models are causing a sea of change in the luxury category, and, as in areas such as quality and customer service, Lexus is the clear leader," said Bob Carter, Lexus group vice president and general manager. "As a way to give more to the driver and take less from the world, the Lexus Hybrid Drive powertrain is simply unmatched by other available powertrain technologies today."

Responsive Handling and Advanced Dynamics
The GS 450h matches its powerful acceleration with responsive handling while maintaining the ultra-comfortable ride that is synonymous with the Lexus brand. Double-wishbone front and multilink rear suspension systems endow the GS 450h with stirring sport-sedan handling performance. Like the V8-powered GS 430 model, the GS 450h is equipped as standard with Adaptive Variable Suspension (AVS), a driver-selectable shock absorber damping system. The standard 18 x 8-inch aluminum alloy wheels are equipped with 245/40R18 Z-rated summer performance tires; all-season run-flat tires (in the same size) are available.

An optional Active Stabilizer system helps to further reduce body sway during cornering. The system uses an Electronic Control Unit (ECU) to calculate the force needed to counter excess body sway, which is then applied to the stabilizer bars by front and rear electric-powered actuators.
The GS 450h also showcases the brand's highest level of dynamic handling technology: the advanced Vehicle Dynamics Integrated Management (VDIM) system that goes well beyond the capability of other stability and traction-control systems. VDIM is designed to anticipate the onset of a vehicle slide while cornering and then help to automatically correct the situation with a combination of braking, throttle and steering control in a way that is essentially transparent to the driver.

VDIM integrates Electric Power Steering (EPS); Variable Gear Ratio Steering (VGRS); Antilock Braking System (ABS); Electronic Brake-force Distribution (EBD); Brake Assist (BA); Vehicle Stability Control (VSC); Electronically Controlled Brakes (ECB); and Traction Control (TRAC).

"Full Hybrid" Powertrain
A full hybrid, the GS 450h is capable of operating in gas-only or electric-only modes, or a combination of the two. One of a new generation of Lexus engines, the gasoline V6 uses a "dual" fuel-injection system that combines the benefits of direct injection with those of port injection, and an Electronic Throttle Control System with intelligence (ETCS-i). Dual Variable Valve Timing with intelligence (VVT-i) operates on the intake and exhaust valves to further enhance power and torque across a broad engine speed range.

The GS 450h hybrid powertrain uses two motor-generators, MG1 and MG2 (the drive motor). Each performs specific functions and can operate as both a motor and a generator, although MG1 is used as a starter motor and provides no motive force. The engine-driven generator (MG1) can charge the battery pack or provide additional power to MG2 as needed.

A 288-volt DC Nickel Metal Hydride (Ni-MH) battery pack is installed behind the rear seat area. The battery's power is directed through a "boost converter" that efficiently raises voltage to a maximum 650V DC. An inverter changes this to AC, providing its elevated power to the 147-kW electric motor, which turns as high as 14,400 rpm. The trunk also contains a 12-volt auxiliary battery that powers various vehicle systems, including audio and navigation.

Unique Hybrid Transmission
Power from the gas engine and electric drive motor (MG2) is distributed to the rear drive wheels via a planetary gear-type Electronically controlled Continuously Variable Transmission (ECVT). This special transmission, which eliminates specific gear ratios, features a two-speed torque-multiplication device that allows drivers to select from among three driving modes: power, normal and snow. "Normal" provides the smoothest operation and is ideal for city or suburban driving; "power" sharpens accelerator pedal response and "snow" mode softens accelerator pedal response making it easier to travel on slippery road surfaces.

The ECVT consists of a motor generator, motive power-dividing mechanism, two-stage motor-reduction device, electrically powered oil pump and hydraulic control system. The two-stage torque-multiplication device varies the gear ratio in two stages by controlling a planetary gear and two wet brakes, similar to a conventional automatic transmission. This configuration allows the electric drive motor to operate in high or low ranges, with seamless transitions between the two. MG2 can therefore contribute power not just for acceleration, but at higher cruising speeds, as well.

The driver will not feel the GS 450h's transmission doing its work but will be keenly aware of its benefits in the powerful and uncannily smooth acceleration and passing performance. Since the GS 450h is driven solely by its electric motors when starting, traveling slowly, and during low-load driving, the noise level is about half that of conventional gasoline engine, enhancing the luxury experience.

Optimized Fuel Consumption
The GS 450h's power-steering pump and air-conditioning compressor are electrically powered rather than engine-driven to reduce parasitic losses to the engine and thereby improve fuel consumption. This is necessary because the gas engine often shuts down—a fuel-saving benefit of the hybrid system—especially when the vehicle is stopped or driven slowly through traffic. Ultraviolet and infrared ray-reducing tinted glass on all windows helps to reduce demand on the air conditioner.

A regenerative braking system further boosts system efficiency. When the vehicle is coasting or the brakes are applied, the electric motors function as generators, capturing kinetic energy that would normally be lost as heat through the brakes and transforming it into useable electricity to recharge the batteries.

Advanced Safety Systems
All Lexus GS models implement a wide array of advanced safety systems. The Supplemental Restraint System (SRS) includes variable-force front airbags for both the driver and front passenger. Sensors determine the severity of an impact and in turn the airbag deployment force, helping to provide an appropriate level of occupant restraint. The GS features standard seat-mounted side airbags for the front seats, knee airbags for the driver and front passenger, and front and rear side-curtain airbags.

The optional Pre-Collision System (PCS) can help reduce collision damage. A millimeter-wave radar sensor helps detect obstacles in front of the car, while vehicle speed, steering angle and yaw rate inputs help to determine whether a collision is unavoidable. In such a situation, PCS switches the AVS to sport mode for optimal chassis response, preemptively retracts front seat belts, and pre-initializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal. The active-braking feature will automatically apply the brakes up to a deceleration rate of 0.3 G's if the driver fails to react to system warnings.

New Lexus Design
The next-generation GS introduced the new Lexus design language that is more sculptural than before—dynamic, free of gimmicks and intriguing in its simplicity. A 112.2-inch wheelbase, long hood, pulled-back cabin and short rear deck create a confident, powerful stance for the GS. A low 0.27 coefficient of drag (Cd) helps to maximize highway fuel efficiency and minimize wind noise.

Subtle visual differences distinguish the GS 450h from other GS models, including a hybrid designation on the side rocker moldings, aluminum-and-blue enameled rear model designation, special 18-inch light-alloy wheels and a power meter that replaces the tachometer. In designing the GS 450h, Lexus raised its own high standards for minimizing noise and vibration. For example, instead of attempting to mask noise, the engineers completely redesigned fans and motors, significantly reducing cabin noise intrusion. New fluid-filled front-engine mounts, additional sound-absorbing asphalt sheets behind the instrument panel, and a new sound-absorbing windshield further enhance the quiet ride that redefines the term "Lexus-like."

Indulgent Yet Intuitive Luxury
Ultra-premium wood, polished-metal accents and leather trim endow the GS interior with a lavish yet high-precision feel. Touch points convey quality, and controls respond fluidly. The three-pod analog instrument cluster features an Electro Chromatic Display (ECD) and variable-transparency glass for high visibility in a variety of light conditions.

Lexus designers strive to keep controls simple and intuitive, avoiding needless complexity. The SmartAccess keyless entry and push-to-start ignition allow the driver to keep the access fob in a pocket or purse. Audio and climate-control systems are easy to understand and operate, and the GS locates controls that are used less frequently behind a dash panel on the left side of the steering wheel.

The interior presents an indulgent environment with regency leather-trimmed seats in Ash, Cashmere or Black matched with wood trim in Black Bird's-eye Maple, Brown Bird's-eye Maple or Walnut, respectively. The cabin is further enhanced with a wood and leather-trimmed three-spoke steering wheel—featuring audio and multi-information display controls—and a coordinating wood and leather-trim shift knob. The 10-way power-adjustable front driver and passenger seats are heated and ventilated, and there are height-adjustable headrests for all five seating positions.

As the top model in the 2007 GS line, the GS 450h features the highest level of standard luxury equipment and includes features that are optional on other GS models: power moonroof and power rear sunshade; heated and ventilated front seats; rear side airbags; rain-sensing wipers; rear back-up camera; headlamp washers, and the Adaptive Front-lighting System, which helps illuminate a curve as the driver steers into it.

A power-tilt and telescopic steering wheel helps ensure a comfortable driving position. The standard dual-zone climate control system filters and deodorizes the air, and a standard rear power sunshade adds to passenger comfort on warm days. The GS 450h includes the convenience of a powered trunk closer, rain-sensing windshield wipers and Intuitive Park Assist, which uses ultrasonic sensors to detect the presence of objects close by and warn the driver of their proximity.

Premium Audio Choices
Lexus long ago established an elevated standard for mobile audio performance, and the next-generation GS models uphold this tenet with a standard system that features an AM/FM/cassette stereo and a six-disc in-dash CD changer. The system plays through 10 premium speakers while an Automatic Sound Levelizer (ASL) maintains consistent sound levels at varying vehicle speeds.

All styles of music come to life in the ultra-quiet Lexus GS interior with the optional 7.1-channel Mark Levinson® audio system. Featuring 11 channels of amplification with a total of 330 watts playing through 14 speakers, the system allows users to play both CDs and DVDs. DVD movies can be viewed on the color seven-inch touch screen when the vehicle is in park.

Fifth-Generation Lexus Navigation System
All 2007 GS models offer the optional Lexus generation five DVD Navigation System, which includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced, with a central screen featuring a high-resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads include 3-D shadow effects. Spanish is added to the already available English and French text display options with the user able to select the language preference at system start-up.

The DVD-map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a building footprint display feature that can show graphic representations of buildings and structures to help the driver identify surroundings. System functions include multiple route calculations, route preview, simplified highway junction graphics, and a dual-map screen mode. Bluetooth® wireless technology allows the transfer of personal phone books to the navigation system, from which the driver can make hands-free phone calls via its touch-screen control panel.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48-months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

Posted by Frank at 03:07 PM | Comments (0)

Lexus IS 250/350 Luxury Sport Sedans Offer New "X Package" for 2007

In their second year on the market, the next-generation Lexus IS 250/350 luxury sport sedans ratchet up both handling performance and comfort with reconfigured standard equipment, option packages, and the ability to disengage the stability and traction control systems. The V6-powered Lexus IS models, which debuted in 2006, combine striking styling with one of the most compelling packages of performance, luxury, and safety in this highly competitive segment.

The 2007 IS line again offers three models, each powered by a new-generation, high-output V6 engine. The rear-wheel-drive IS 350 leads the segment with a 306-horsepower, 3.5-liter V6 and can accelerate from zero-to-60 mph in just 5.6 seconds. The IS 250 is powered by a 204-horsepower 2.5-liter version of the new V6 and is available as a rear-wheel-drive or all-wheel-drive model.

New for 2007, the "X Package" option for the IS rear-wheel-drive models combines sport suspension and five-spoke, 18-inch alloy wheels with a boldly styled front-lip spoiler, sport pedals, and illuminated door scuff plates.

A new Premium Package has been made standard for the all-wheel drive IS 250 and optional for the rear-wheel-drive models and includes perforated leather seating trim and heated and ventilated front seats. The comprehensive "Sport" and "Luxury" option packages share much of their content, with the Sport Package also including sport suspension.

"Lexus alone offers a unique choice in the entry-luxury segment, with the rear-wheel-drive and all-wheel-drive IS models emphasizing the sportier side and the front-wheel drive ES 350 focusing on ultimate comfort," said Lexus Group Vice President and General Manager Bob Carter. "The ES and IS models, of course, deliver the expected Lexus dedication to quality, along with true luxury that enhances the driving experience rather than distracting from it."

True to Lexus tradition, the IS 250/350 models have been rewarding customers with exemplary quality. Most recently, the IS was named Highest-Ranked Entry Premium Car in the in the 2006 J.D. Power and Associates Initial Quality StudySM.

Dynamic Appeal
The Lexus IS sedans show a strong family resemblance to the Lexus GS, while establishing their own distinctively upscale, sporty presence. A notably wide stance and long wheelbase, coupled with tightly drawn bodywork, give the IS an athletic yet sophisticated style. Carefully shaped body contours, a subtle ducktail-curved trunk lid and "air kick" tail lamps contribute to a low 0.28 coefficient of drag (Cd). Close attention to underbody-airflow management reduces drag and also helps minimize and balance front and rear lift to enhance high-speed stability and handling.

While the sound of powerful V6 engines will resonate with driving enthusiasts, all vehicle occupants will appreciate Lexus' ability to keep undesirable noises to a minimum. A highly rigid body structure is the starting point for controlling noise intrusion. Strategically placed noise-suppression materials, including special window and door seals, acoustic windshield glass and asphalt sheeting, take over from there. The attention paid to reducing aerodynamic drag is also evident in the A-pillar and outside rearview mirror designs, which lower wind noise from a notoriously difficult area. No detail has been overlooked, down to sound-absorbing sun visors.

High-Technology Safety and Luxury
In addition to their performance-oriented powertrains, the IS models bring a wide array of standard and available features designed to convey the true Lexus feel throughout. Lexus' focus on safety for the IS models includes standard Vehicle Stability Control (VSC) for the IS 250. The IS 350 is exclusively equipped with a sport-oriented version of the Vehicle Dynamics Integrated Management (VDIM) system, an advanced technology that integrates all of the car's dynamic-control systems. All IS models feature eight standard airbags, and the IS was the first car in its segment to offer an optional pre-collision system that can help reduce collision damage.

The Lexus IS also offers premium, high-technology options more often associated with prestige-luxury models, such as Dynamic Radar Cruise Control; Adaptive Front lighting System (AFS); heated and ventilated front seats; a power-tilt-telescope steering wheel and – exclusive to Lexus – a 14-speaker Mark Levinson® Premium Surround Sound Audio System.

Powerful V6 Engine Family
The IS 250's 2.5-liter V6 engine delivers 204 horsepower at 6,400 RPM and 185 lb.-ft. of peak torque at 4,800 RPM. The IS 350's 3.5-liter version delivers a best-in-class 306 horsepower at 6,400 RPM along with 277 lb.-ft. of torque at 4,800 RPM. Both of these V6 engines use aluminum cylinder blocks and heads and employ dual Variable Valve Timing with intelligence (VVT-i), which controls timing on both the intake and exhaust camshafts. A dual-exhaust system reduces backpressure at higher engine speeds, and a variable-valve system in the mufflers helps reduce noise at lower speeds.

A direct-type fuel-injection system provides a cooling effect in the cylinders, enabling the high compression needed to extract maximum energy from the fuel. Both engines benefit as well from reduced internal friction via chain-driven camshafts and roller-rocker arms. Aside from its larger displacement, the 3.5-liter V6 differs chiefly in that it augments the direct fuel injection with port fuel injectors. In light- and medium-load conditions, these additional injectors help produce a precise burn, increasing power and efficiency.

An advanced six-speed automatic transmission with steering-wheel-mounted paddle shifters is standard on the IS 350, IS 250 and the all-wheel drive model. The rear-wheel drive IS 250 comes standard with a crisp-shifting six-speed manual transmission, with the paddle-shift automatic offered as an option.

The high technology also pays dividends in fuel economy, with the IS 350 returning an EPA-estimated 21 mpg city/28 mpg highway. The IS 250 has an EPA-estimated 24 mpg city/32 mpg highway with the six-speed automatic transmission, 20 mpg city/28 mpg highway for the six-speed manual, and the IS 250 AWD model attains 22 mpg city/28 mpg highway. All 2007 Lexus IS models carry the Ultra-Low Emission Vehicle II (ULEV II) certification.

Sophisticated Dynamics Match High Power
The Lexus IS was engineered from the tires up for a sporty driving experience. The double-wishbone front suspension features a high-mount upper control arm, and the lower arm uses a large, liquid-filled bushing at the rear to minimize vibration and harshness. The multilink rear suspension emphasizes precise control of geometry in all dynamic conditions, helping make the IS sport sedans ultra-stable for confident driving. High-strength steel and aluminum suspension components reduce unsprung weight, helping the IS remain stable on bumpy surfaces and improving ride comfort.

Monotube shock absorbers employ larger pistons than conventional twin-tube shocks to provide superior damping-force response and control, especially at low piston speeds. The sophisticated shock-absorber design utilizes multileaf linear control valves to help improve damping force, plus rebound springs that offer improved body control without the typical ride comfort tradeoffs. Available sport suspension with 18-inch wheels further enhances handling response.

In the IS 250, VSC helps to control loss of lateral traction while cornering by using throttle intervention and applying individual wheel braking to help control any discrepancy between where the driver is steering and where the vehicle is heading. The IS 350 is exclusively equipped with Lexus' innovative VDIM system to provide superior handling dynamics and traction control.

The IS 350's sport-tuned version of VDIM allows a higher intervention threshold for more spirited driving. Combining input from a variety of sensors, VDIM is designed to anticipate the onset of a vehicle skid or slide and then help correct the situation with a combination of braking and throttle control in a way that is essentially transparent to the driver. VDIM integration provides precise management for Electric Power Steering (EPS), Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Brake Assist (BA), Electronic Brake force Distribution (EBD), and engine torque (via the electronically controlled throttle). New for 2007, the IS models includes the ability to disengage VSC or VDIM via the Trac off switch, which can be useful in certain handling situations or when trying to extricate the car from snow, for example.

Advanced Steering, Powerful Brakes
The Electric Power Steering (EPS) rack and pinion steering gear helps to provide linear steering response, precise control and better straight-line stability. In addition, the vehicle-speed-sensitive system helps offer more precise control of steering assist than a traditional hydraulic system can, eliminates parasitic loss from a hydraulic pump, and reduces weight and complexity.

The Lexus IS braking systems are commensurate with their performance capability. A variable ratio link-type pedal and tierod-type booster enhance brake-pedal rigidity and system response. The IS 250 features ventilated front and solid rear rotors; the IS 350 steps up to larger ventilated front and rear rotors. In addition, the IS 350's aluminum four-piston front calipers aid in heat dissipation and stopping power and reduce unsprung weight.

Standard all-season performance tires measure 225/45R17 in front and 245/45R17 for the rear (225/45R17 on AWD). Available as a stand-alone option or as part of the sport suspension, performance-tread ("summer") 225/40R18 front tires and 255/40R18 rear tires reward the enthusiast driver with even higher cornering grip.

Comfort Through Ultimate Convenience
The brand's traditional attention to comfort and convenience is abundantly present in the overtly sporty IS. The luxurious and muscular cabin features intelligently designed displays and controls that are easy to see and use. Bright, clear Optitron® gauges and smartly integrated metallic or available Bird's-eye Maple trim help create an elegant yet active environment. Premium interior materials and meticulous attention to detail strongly convey the Lexus identity.

Standard amenities include 10-way power front seats; dual-zone automatic climate control with rear-seat vents and pollen filter (plus smog filter on IS 350); power moonroof with one-touch open/close and seven open-position settings; manual tilt-and-telescoping steering wheel; all power windows with automatic up/down feature and jam protection, and an auto-dimming rear-view mirror.

Lexus offers a refreshing approach to designing controls as compared to some competitors that are making controls more complex to learn and distracting to use. One example is the multi-information display located in the speedometer. This versatile feature integrates a trip computer that provides: outside temperature; driving range; average fuel consumption; average fuel consumption since refueling (per tank); current fuel consumption; and average speed. The display also includes an oil-maintenance reminder and system warnings, all grouped in one convenient location.

Additional features are added to the multi-information display depending on selected options. When an IS model is equipped with Dynamic Radar Cruise Control, the display can show a car icon with the selected following distance; when equipped with Intuitive Park Assist, the display can show a car icon with the location and distance of objects detected near the bumpers. A multi-function switch allows the driver to set an adjustable speed warning and an adjustable-RPM shift light in the tachometer.

The SmartAccess keyless entry and push-to-start ignition allows the driver to keep the access fob in a pocket or purse. The standard HomeLink® programmable garage door opener also operates home security devices and other systems.

The Security of a Lexus
Passive-safety technology in the Lexus IS begins with a reinforced passenger compartment that helps protect the occupants with front-and rear-crush structures. Seatbelt pre-tensioners and force limiters are used for the front and outboard rear seats. In addition to the dual-front airbags and front seat-mounted side airbags, the Lexus Supplemental Restraint System (SRS) includes side-curtain airbags that extend from A-pillar to C-pillar, as well as a knee airbag for both the driver and the front passenger.

Advanced dual-stage front airbags are designed to deploy at one of two speeds, according to impact force. The driver's front airbag also includes an extra low stage designed to deploy based, in part, on the seat's position on its track. The front passenger's airbag features two chambers, creating an indentation in the center impact area that helps to disperse the force of the bag.

First introduced on the previous-generation LS flagship model, the Pre-Collision System (PCS) can help reduce collision damage and is now available on all Lexus sedan model lines. The package includes Dynamic Radar Cruise Control, which uses millimeter-wave radar to measure and maintain a set distance from a vehicle traveling ahead. PCS relies on the radar sensor to detect obstacles in front of the car, and a PCS computer with sensor inputs from vehicle speed, steering angle and yaw rate is designed to determine whether a collision is unavoidable.

In such a situation, PCS preemptively retracts front seat belts and pre-initializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal.

Increased Visibility
Visibility plays a major role in the Lexus safety portfolio. The available High Intensity Discharge (HID) headlamps with Adaptive Front-lighting System (AFS) helps to illuminate a curve as the driver steers into it. The rear back-up camera, included with the optional navigation system, automatically projects an image of what its lens can detect behind the car onto the navigation screen when the transmission is in reverse gear.

The optional Intuitive Park Assist (IPA) system uses ultrasonic sensors to detect objects close to the car's front and rear bumpers, alerting the driver and showing distance to objects in the multi-information display within the speedometer. When any IS model is also equipped with the optional navigation system, information on objects detected is shown in greater detail on that system's seven-inch touch screen display.

The Sound of Luxury
The standard Lexus Premium Audio System features a six-disc in-dash CD changer, 194 watts of total power and 13 speakers. Automatic Sound Levelizer (ASL) maintains consistent sound levels at varying vehicle speeds. A convenient mini-jack in the center console enables connection of an iPod® or other digital music player.

Like all Lexus models, the IS offers its own version of the Mark Levinson® Premium Surround Sound Audio System that is available in conjunction with the optional DVD touch-screen navigation system. This 14-speaker system features discrete 5.1 multi-channel playback with 7.1-channel speaker architecture. Its 10 amplifier channels provide 300 watts total output at 0.1 percent total harmonic distortion (THD). The Mark Levinson® system plays conventional CDs and DVDs, plus MP3/WMA-formatted CDs. DVD movies can be viewed on the optional navigation system's color seven-inch touch screen when the vehicle is parked.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48-months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 03:03 PM | Comments (0)

Lexus LX 470 Combines Rugged Luxury with Advanced Technology

The Lexus LX 470 pioneered the segment for full-size, full-capability luxury SUVs and continues to lead in technology and quality. Burnishing its long-standing quality reputation, the LX 470 was named highest ranked Large Premium Multi-Activity Vehicle in the 2006 J.D. Power and Associates Initial Quality StudySM.

The LX 470 is powered by a sophisticated and smooth 268-horsepower, 4.7-liter V8 and combines a robust chassis with full-time four-wheel drive and a full array of advanced dynamic handling systems.

For 2007, the LX 470 gains a new front-passenger-seat occupant-classification sensor. The sensor signals airbag deployment in an impact depending on whether there is a passenger in the front seat. Front-seat-mounted side airbags and front seat and second row side-curtain airbags, are standard.

"As did other Lexus vehicles, the LX 470 essentially steered its segment by leading it in capability, comfort, versatility and, of course, documented quality," said Bob Carter, Lexus group vice president and general manager. "We are proud that the LX 470 continues to win accolades for quality even with the increased competition."

Equipped with Variable Valve Timing with intelligence (VVT-i), the LX 470's 4.7-liter V8 engine produces 268 horsepower at 5,400 rpm and 328 lb.-ft. of peak torque at just 3,400 rpm. The LX 470 also meets Ultra Low Emissions Vehicle II (ULEV II) certification. Its five-speed automatic transmission provides seamless shift quality, and shift logic holds gears on inclines for power and on descents for increased engine braking – especially helpful when towing. Maximum towing capacity is 6,500 lbs. with the appropriate hitch.

The Lexus LX 470 is built on a rugged body-on-frame chassis equipped with advanced, height-adjustable hydropneumatic-assisted suspension and computer-controlled shock-absorber damping. This combination gives the versatile LX 470 both the smooth, composed ride expected of a Lexus and off-road capability at the top of its segment. Standard 18 x 8-inch alloy wheels are equipped with 275/60R18 mud- and snow-rated tires.

Four-Wheel Drive and Unique Steering Technology
The LX 470's full-time four-wheel-drive system is equally adept at handling the rigors of slippery winter weather or deep mud or snow. A center differential distributes the power 50:50 front-to-rear. Traction control (TRAC) employs both brake and throttle intervention to help control wheel spin.

Where other SUVs vary the amount of steering assist, the LX 470's innovative Variable Gear Ratio Steering (VGRS) can vary the rack-and-pinion steering ratio to improve maneuverability at low speeds and preserve control at highway speeds. In slow, tight maneuvering (under 6 mph), the system provides 2.4 turns lock-to-lock. At such low speeds, a computer-controlled actuator on the intermediate steering shaft increases the driver's steering angle, quickening the steering ratio. At higher speeds, the mechanism rotates slightly in the opposite direction of steering input to decrease the total steering angle, resulting in a "slower" steering ratio desirable for a more controlled handling response.

To help enhance safety, VGRS selects a higher (slower) steering ratio if the Vehicle Stability Control (VSC) system is activated, which helps to prevent too large of a steering angle if the driver is attempting to avoid an obstacle. The 39.1-ft. turning circle is commendable for a large luxury vehicle.

Advanced Suspension with Adjustable Height Control
Double-wishbone independent front suspension employs torsion-bar springs for long wheel travel, and the Adaptive Variable Suspension (AVS) system helps to ensure smooth ride quality for all driving situations. AVS provides four positions to control the shock absorber damping force. Position 2 will suit most driving conditions and will automatically select the appropriate suspension damping that driving conditions demand.

Position 1 provides a softer response on bumpy roads. Positions 3 and 4 provide increasingly greater levels of control for driving a heavily loaded vehicle, driving at higher speeds on paved roads, or driving on unpaved roads. When the driver shifts the two-speed transfer case into low range for negotiating steep inclines, the AVS automatically selects the suitable damping setting.

The LX 470 provides a minimum ground clearance of 9.8 inches. Hydraulic Adjustable Height Control (AHC) allows the driver to raise the vehicle to handle particularly rough off-road terrain, and to lower it for easy entry and exit. A height-control switch and light indicate current suspension height and will recommend optimal height as road conditions change.

Advanced Dynamic-Control Technology
An array of dynamic-control systems support safe, confident driving in the LX 470. The ABS operates even in low range, adjusting its level of control in response to changes in road slope. Electronic Brake-force Distribution (EBD) allocates brake force between the front and rear wheels to help provide added control under hard braking. Brake Assist is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage the ABS, the system applies increased braking power until pedal pressure is released.

The standard Vehicle Stability Control (VSC) system helps keep the vehicle on its intended course by detecting front-wheel and rear-wheel slide during cornering and attempting to control either condition using torque intervention and individual wheel braking to correct any discrepancy.

Increased Visibility
The 2007 LX 470 exemplifies the Lexus brand's leadership in advanced safety technology. The standard Lexus Navigation System integrates a rear back-up camera that automatically projects an image of what its lens can detect behind the vehicle onto the navigation screen when the vehicle is in reverse gear.

The advanced optional Night View System uses near-infrared technology to help enhance nighttime driving visibility. Near-infrared beams projected from two lamps in the front bumper record images of objects ahead and relay them back to a charged coupled device (CCD) camera mounted inside the vehicle at the top of the windshield. A dedicated computer processes the images, which are then projected onto the lower section of the windshield within the driver's field of vision, resulting in a picture similar to that on a black and white television.

Lexus Link®
The available Lexus Link system combines Global Positioning Satellite (GPS) and digital cellular-phone technology to connect the customer with trained Lexus Link advisors at any time. Purchasing the Lexus Link option includes a one-year subscription to the Safety Plan, featuring airbag deployment notification. In the event that an airbag is deployed, an emergency call is automatically placed to the Lexus Link Call Center. In addition, occupants can place an emergency call to the call center by pressing the button on the overhead console.

Lexus Link advisors can contact emergency service or roadside assistance providers and offer accident assistance information. Advisors can provide additional services, including stolen vehicle location assistance and remotely locking or unlocking doors. The customer can build on the Lexus Link package by adding the Directions Plan, which provides route support, ride assist (taxi, limousine or other transportation) and other information and convenience services.

The top-tier Concierge Plan adds a number of useful services to turn Lexus Link into a personal assistant. The Personal Calling option is a hands-free, voice-activated calling service that enables customers to make and receive calls in the vehicle. Customers can purchase prepaid packages of calling minutes to fit their needs.

Luxury Through Technology and Convenience
Standard LX 470 equipment includes a leather-trimmed interior, a power moonroof with one-touch control, power tilt-and-telescoping steering wheel with integrated audio controls, rain-sensing windshield wipers, and rear-seat audio. The front seats feature integral armrests, and the front seat cushions are height-adjustable at the front and rear for optimal comfort.

Advanced electronics enhance on-board entertainment and convenience but without adding to driver distraction. The standard DVD-based Lexus Navigation System includes voice command for ease of use, and its seven-inch display screen can show DVD movies when the transmission selector is in "park" and the parking brake is set.

Bluetooth® wireless technology allows the transfer of personal phone books to the navigation system, from which the driver can make hands-free phone calls via its touch-screen control panel. The driver can answer and end calls, as well as adjust call volume, using steering wheel controls.

Home Entertainment on the Road
The standard Mark Levinson® Premium Audio System in the LX 470 is built around a discrete amplifier design with 240-watts continuous average power at .01 percent total harmonic distortion (20-20,000 Hz). The 11-speaker system includes a rear-cargo-area subwoofer and plays both audio CDs and DVDs. The optional Rear Seat Entertainment System plays DVDs over a 6.5-inch wide-format overhead screen that deploys from the headliner ahead of the second seat row. The option includes two sets of wireless headphones and a remote control.

The standard security system incorporates an immobilizer into the key card and uses a free-wheel key cylinder in the doors. This feature protects against someone using the wrong key or trying to break the lock by inserting a screwdriver or other tool into the cylinder by not allowing the door to open. A Lexus dealer can set customized preferences for several of the vehicle's electronic conveniences with programmable Lexus Personalized Settings.

Premium Protection
All new Lexus vehicle come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48 months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 03:00 PM | Comments (0)

New Lexus RX 350 Adds Power Plus Technical and Convenience Features for 2007

The new 2007 RX 350, which arrived in dealerships in spring 2006, entered the market as a more powerful version of its best-selling predecessor, the RX 330. The Lexus RX has been the most popular vehicle in the car-based luxury SUV segment that it established in 1998. The 2007 RX 350 introduced a new 270-horsepower, 3.5-liter V6 engine that improves both performance and fuel efficiency over the 2006 RX 330's 223-horsepower, 3.3-liter V6.

The RX 350 delivers all-weather performance in both front- and all-wheel-drive models. The 2007 model also gains new luxury and convenience options and additional refinements for enhanced drivability, such as the available factory-installed rear-seat DVD entertainment system, which gains a nine-inch screen for a substantially larger viewing area over the previous seven-inch screen.

Also new for 2007, a direct-type Tire Pressure Monitor (TPM) system replaces the previous indirect system and alerts the driver via a warning light on the instrument panel if a significant drop in tire pressure is detected in any of the tires.

"The RX 350 offers even better performance than the 2006 RX 330, while still delivering Lexus' trademark quiet ride and uncompromising value that have made the RX the undisputed segment leader for eight years in a row," said Bob Carter, Lexus group vice president and general manager. "Other enhancements reflect the renowned attention to detail that continues to make Lexus the overall leader in the luxury-vehicle market."

Engineered at the outset to accommodate a hybrid powertrain, the RX 350 shares its platform with its hybrid counterpart, the RX 400h. The Lexus RX 350 is produced both in Japan at the Kyushu plant and at Toyota Motor Manufacturing, Canada.

Powerful New V6
The 2007 RX 350's new 3.5-liter V6 engine produces 270 horsepower and 251 lb.-ft. of torque, increases of 47 horsepower and 13-lb.-ft. over the previous model. Featuring all-aluminum construction, the V6 harnesses the benefits of advanced technologies to improve performance and fuel efficiency as well as reduce emissions. Dual Variable Valve Timing with Intelligence (VVT-i) helps optimize torque for quick and powerful response at all engine speeds. The Electronic Throttle Control with intelligence (ETC-i) helps to manage idle speed, cruise control, Traction Control (TRAC), and Vehicle Stability Control (VSC).

The FWD RX 350 launches from zero to 60 mph in just 7.3 seconds; the AWD model in only 7.4 seconds. Performance of the 2007 RX models is comparable to the output of some competitive V8 models, while still providing a best-in-class fuel-economy rating.

The RX 350's five-speed electronically controlled automatic transmission receives enhanced tuning for more refined drivability as well as improved fuel efficiency. The EPA-estimated combined fuel economy rating for the RX 350 is 22 mpg (20 mpg city/25 mpg highway) for the FWD model and 21 mpg (19 mpg city/24 mpg highway) for the AWD model. The 2007 RX 350 maintains the previous model's ULEV II emissions certification.

Full-Time All-Wheel Drive with Vehicle Stability Control
To couple with the newly gained additional horsepower and torque of the V6, the all-wheel drive RX 350 uses a viscous limited-slip center differential to enhance drivability in all types of driving conditions. The full-time AWD system works with TRAC to evenly distribute power to both axles with a constant 50/50 front-to-rear power split. If slippage occurs, the viscous coupling differential directs torque to the wheels with the most traction.

Both RX 350 models come standardly equipped with the Vehicle Stability Control (VSC) system, which helps control loss of lateral traction while cornering. VSC helps keep the vehicle going on its intended course by detecting front- and rear-wheel slide during cornering, attempting to control either condition with torque intervention and, if necessary, by applying the necessary brake pressure to the individual wheels.

VSC and Brake Assist work with the standard Anti-lock Braking System (ABS). Brake Assist is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage ABS, the system applies increased braking power until the driver releases pedal pressure.

Serene Driving, Agile Handling
Lexus' RX models have set the benchmark for smooth, quiet ride quality in their segment for nearly a decade. A rigid body structure, vibration-canceling engine mounts, sound-absorption materials, and refined aerodynamic details all contribute to maintaining that standing. The 2007 model yields further enhancement to the already exceptionally quiet ride by adding an acoustic glass windshield; supplementary sound insulation in the door panels, instrument panel, and floor mats; and recessed covers for lower front fascia intakes to reduce turbulence near A-pillars and door mirrors.

The high-strength platform, standard 17-inch wheels and tight steering control help optimize handling response in the RX 350. Eighteen-inch wheels are also available.

An optional air-suspension system provides automatic leveling with four height settings to allow the driver to tailor the RX 350 to specific driving conditions or needs. In "normal" mode, the system automatically lowers the RX 350 by 0.3-inch at speeds over 62 mph for better ride quality. Selecting the "low" mode lowers the ride height by 0.6-inch to enhance handling response, while "high" mode raises ground clearance by 1.2 inches for driving over rough surfaces at speeds under 30 mph.

An "access" mode lowers the RX 350 by 1.2 inches to provide easier entry, exit and loading. All RX 350 models with the air suspension system are equipped with a multimode sequential automatic transmission.

Comprehensive Safety Design
A high-strength cabin design and comprehensive Supplemental Restraint System (SRS) are designed to help provide a high level of crash energy management for all occupants. SRS includes advanced driver and front passenger airbags, a driver's knee airbag, and front-seat-mounted side airbags designed to help protect the torso, abdomen, and pelvis. The front-airbag technology takes into account several factors, such as crash severity, passenger weight, and driver-seat position. The standard side-curtain airbags employ a roll sensor and can inflate if a predetermined threshold of vehicle-roll angle is detected.

The RX 350 offers options designed to help improve visibility for night driving and poor weather conditions. While rain-sensing windshield wipers and high-intensity discharge (HID) headlights are expected in this segment, Lexus further offers an Adaptive Front lighting System (AFS) for better illumination in turns and curves.

With AFS, a central controller calculates the optimum lighting direction based on input from vehicle speed and steering angle and then swivels the right and left headlights independently accordingly. The left beam can rotate from zero to 15 degrees in a left turn while the right beam remains in the center position. The right beam can rotate from zero to five degrees in a right turn while the left beam remains in a center position. A self-leveling feature, similar to HID, automatically levels the lights depending on road conditions, and an on/off switch allows the driver to disengage the AFS system at any time.

Versatile Utility and Convenience
The RX 350's 106.9-inch wheelbase and 186.2-inch length result in an easy-to-drive, easy-to-park vehicle that provides roomy comfort for five occupants. The rear seatbacks feature a versatile 40/20/40-split design and offer both sliding and reclining adjustments. The 38.3 cu. ft. rear cargo capacity expands to 84.7 cu. ft. with the rear seatbacks folded down, while an automatic retracting tonneau cover adds security and convenience.

The standard power rear liftgate can be programmed for one-click opening via the keyless remote control for a hands-free cargo-area opening. While a beeper sounds when the door is opening and closing, touch sensor on the door will also sense if something is impeding the hatch and stop it from closing.

An auto-dimming rearview mirror with an integrated digital compass is standard, as are auto-dimming and heated exterior mirrors. The integrated Homelink® transmitter can control a variety of compatible home-security devices and systems. Additionally, the RX 350 offers an available Dynamic Laser Cruise Control system, which measures and maintains a set distance from a vehicle traveling ahead.

Fifth-Generation Navigation System
Lexus' fifth generation DVD Navigation System is optionally available on the RX 350 and includes voice-recognition that allows the driver to input a desired destination by voice command while driving. The updated fifth-generation system is offered in conjunction with a rear back-up camera that provides the driver a view of what its lens can detect behind the vehicle. It automatically projects a color image on the navigation system's seven-inch VGA screen when reverse gear is engaged.

This latest-generation navigation system greatly enhances visual support with a central screen that features a high-resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads include 3-D shadow effects. The new system also adds Spanish to the already available English and French text-display options. Users can select the language preference at system start-up.

The DVD map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a "building footprint" display feature that exhibits graphic representations of buildings and structures to help the driver identify surroundings. System functions include multiple route calculations, route preview, simplified highway junction graphics, and a dual-map screen mode.

The navigation system also integrates Bluetooth® wireless technology. When combined with a compatible phone, Bluetooth allows the driver to transfer personal phone books to the navigation system and make hands-free phone calls through its touch-screen control panel.

Lexus Benchmark Luxury
Lexus' craftsmanship and renowned attention to detail provide sumptuous comfort by design. Standard dual-zone automatic climate control, 10-way power front seats with available memory, a sliding center console, adjustable light in the visor vanity mirrors, and wood interior trim set the tone for luxury in the RX 350. Luxury extends to the smallest details, such as illuminated front cup holders and a wood- and leather-trimmed steering wheel with integrated audio-system and trip-computer controls.

Premium options include a power-tilt/telescoping steering wheel with memory, and an illuminated entry system that lights the door handles, scuff plates, and front footwells.

A unique, wide-opening multipanel moonroof is an optional alternative to the optional conventional moonroof. With an open area that is 150 percent larger than a normal moonroof and an illumination area that is 250 percent larger, the multipanel moonroof is made of three separate glass panels. The front small panel is angled to reduce wind noise, the rear panel slides backwards on top of vehicle, while the middle glass panel slides backwards on top of rear panel.

The RX 350's hushed interior provides a superb listening environment for the standard premium, satellite-ready, eight-speaker AM/FM/CD audio player with in-dash six-disc CD changer. The system is compatible with MP3/WMA-formatted CDs and includes an Automatic Sound Levelizer (ASL), Radio Data System (RDS), and a digital signal processor.

An 11-speaker Mark Levinson® Premium Audio System is optionally available. This audiophile-pleasing system features an in-dash six-disc DVD/CD changer, DVD-audio, and DVD-video playback as well as remarkable sound clarity at all volumes, with 210 watts at 0.1% THD, 20-20,000 Hz.

Prevailing Quality
The RX 350 builds upon its history of popularity and reliability. The Lexus RX has proved to be not only the segment sales leader, but the quality leader, as well. In both 2004 and 2005, the previous RX 330 was named the highest ranked entry luxury SUV in J.D. Power and Associates' Initial Quality StudySM (IQS). Additionally, the predecessor RX 300 was the highest-ranked entry luxury SUV in the J.P. Power & Associates 2005 Vehicle Dependability Study SM (VDS), which measures problems experienced by original owners of 2002 model-year vehicles.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48-months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 02:54 PM | Comments (0)

Nissan Plants Earn EPA's Energy Star Award

NASHVILLE, Tenn. – Nissan North America’s (NNA) automotive manufacturing plants in Smyrna, Tenn., and Canton, Miss., have earned the Environmental Protection Agency’s (EPA) Energy Star award. The first-time award, which was recently presented in Washington, D.C., recognizes energy-efficient operations that have cut pollution, lowered energy consumption and reduced costs.

Nissan is one of only three automakers to receive the award and is recognized among 17 U.S. manufacturing plants that prevented some 3 billion pounds of greenhouse gas emissions. The award is based on achieving an energy performance score in the top 25 percent nationally, based on the EPA\'s plant energy performance indicators measured on actual energy use. EPA is working with 10 industries to advance innovative corporate energy management tools.

“Nissan has made conserving energy and reducing greenhouse gas emissions a priority at all three of our U.S. plants,” said Dan Gaudette, senior vice president of North American Manufacturing and Supply Chain Management at Nissan North America. “The Energy Star award really belongs to every Nissan employee for their efforts to help minimize our facilities’ impact on the environment. We’re pleased to be among the first automakers to receive this award.”

EPA\'s national energy performance rating system, developed in cooperation with several industries, enables companies to evaluate the energy efficiency of their plants relative to their industries and to develop additional energy improvement goals and plans.

\"By committing to smart energy use, America\'s historic economic backbone is now supporting our nation\'s brightening environmental future,\" said U.S. EPA Administrator Stephen L. Johnson. \"Working with our manufacturing partners, we are implementing President Bush\'s aggressive and practical strategy to reduce greenhouse gas emissions while growing the American economy.\"

Nissan focuses on three primary environmental objectives in its operations around the world. They include managing carbon dioxide (CO2) emissions, recycling, and protecting air, water and soil. All three of Nissan’s U.S. manufacturing plants have received certification to the ISO 14001 international environmental management standard.

Nissan’s powertrain assembly plant in Decherd, Tenn., was not rated according to the EPA’s energy performance rating system because the federal agency’s comparison tool does not yet apply to powertrain plants.
Ongoing energy conservation practices at all three Nissan plants include eliminating compressed air leaks, shortening startup times on process equipment, reducing operating temperatures in equipment where possible, and establishing plant-wide task forces to generate energy-savings ideas. Employees are encouraged to turn off air compressors, equipment, lights and TV monitors when not in use.

Nissan aims to reduce volatile organic compounds (VOCs) emitted during the automobile painting process. Waterborne paints are used at one of the two paint plants in Smyrna and in both the primer and base-coat applications in the paint plant in Canton. In the paint process, “color blocking” -- painting a series of units in the same color -- conserves paints and solvents, reduces waste and releases fewer VOCs.

CO2, nitrous oxides, sulfur oxides (SOx), and carbon monoxide emissions are further reduced at the Smyrna Plant through the use of natural gas in lieu of coal during critical time periods. Low-sulfur coal is burned to further reduce SOx emissions.

Posted by Frank at 02:37 PM | Comments (0)

VW's electronics lab retrofits a '64 Microbus

PALO ALTO, Calif.—Volkswagen of America, Inc. is introducing an exciting new concept vehicle from its Electronics Research Laboratory (ERL), located in Palo Alto, California.

The ERL has taken a 1964 Deluxe Microbus and retrofitted it with a collection of cutting edge technologies. Dubbed the “Chameleon”, this renovated bus contains projects developed by ERL engineers and external partners that explore novel design concepts for tomorrow’s cars.

With the goal of preserving the classic look of the Microbus, the theme of the concept vehicle is “Hidden Technologies.” This goal is appropriately parallel to Volkswagen’s continuous mission to develop technologies that enhance the driving experience while limiting driver distraction. The large size and unique layout of the Microbus provides a tremendous platform to creatively integrate many different technologies. A multitude of projects are showcased in the Chameleon, representing the latest advancements in the topics of audio, speech, sensors, displays, navigation, lighting, batteries, solar cells and much more.

In addition to being a cultural icon, the Deluxe Microbus carries a uniquely Californian flavor. With its 21 windows and soft-top canvas roof, the vehicle was a favorite of surfers and adventurers on the West Coast, and is considered a prized collector’s item today. Acknowledging California’s traditionally environmentally friendly attitude, the ERL collaborated with Hybrid Technologies (www.hybridtechnologies.com) to replace the original VW engine with an all electric drive engine powered by lithium polymer batteries. Surfboards mounted on the roof are also lined with flexible solar panels that provide an additional source of energy to this 100% electric vehicle.

The interior of the bus is full of surprises, with an interactive digital instrument cluster, imbedded capacitive touch-pads, digitally enhanced sound quality, exciting rear seat entertainment options, and speech activated controls available throughout the cabin. The exterior houses several exciting new approaches for keyless entry, LED lighting, wide-angle parking cameras, switchable glass and much more.

The Volkswagen Electronics Research Laboratory intends to use the Microbus as a public relations tool to showcase the potential future of automotive electronics set in the nostalgic package of this favorite old-timer. The Chameleon has already been showcased in Germany to Volkswagen executives and engineers. It will be making its North American public debut at the AltWheels event in Boston, MA on Friday, September 22, 2006.

About Electronics Research Laboratory:
The Volkswagen of America, Inc. Electronics Research Laboratory (ERL) focuses on providing customers with smarter cars, sooner. It aims to identify new technologies and accelerate their development into future production vehicles. Located in Palo Alto, California, the ERL is a high-profile think-tank representing the Volkswagen Group in North America. Its presence in the heart of Silicon Valley allows the Volkswagen Group to work directly with the world's leading high-tech companies, start-ups, and universities. Working closely with these partners allows the ERL to design and develop innovative features and applications, which are then integrated with Group vehicles for evaluation and testing. For additional information please visit www.vwerl.com.

Posted by Frank at 02:36 PM | Comments (0)

Volvo's Hero contest sparks flood of traffic

96,000 votes and counting; voting numbers amaze as Americans vote early and often for favorite heroes in the 5th Anniversary Volvo for life Awards

Vote for top hero through Feb. 4, 2007 at www.volvoforlifeawards.com

IRVINE, Calif. – On Aug. 14, 2006 Volvo asked Americans a simple question: Who would you give a Volvo to? Little did the carmaker know that more than 96,000 online votes would pile up from across the United States just six weeks into the 25-week contest.

The question was asked to generate interest in the 5th Anniversary Volvo for life Awards, a program designed to seek out, reward and celebrate real-life heroes from across America. This year, in honor of the 5th Anniversary of these awards, Volvo has selected the top five heroes from every state – and published all 250 of their stories online at www.volvoforlifeawards.com.

For the first time in history, Volvo is inviting the American public to sit in the driver’s seat by serving as one of the Volvo for life Awards judges. From now through Feb. 4, 2007, American’s can visit the Web site, read as many stories as they like and vote for their favorite heroes online. This democratic vote will decide the finalists in the 5th Anniversary Awards in the categories of safety, quality of life and environment.

The finalists’ nominations will then be narrowed down to three winners by a panel of distinguished judges – including Hank Aaron, Sen. Bill Bradley, Caroline Kennedy, Maya Lin, Paul Newman, Dr. Sally Ride, Val Kilmer, Eunice Kennedy Shriver and previous Volvo for life Awards top winners. Winners receive a $50,000 charitable contribution from Volvo; finalists receive a $25,000 contribution.

On April 4, 2007, Volvo will fly the winning heroes to New York City, where they will be honored at the 5th Anniversary Awards Gala by Volvo and members of the celebrity judging panel. At the climax of the ceremony, Volvo will reveal which of the three top heroes is also the winner of the Grand Award of a Volvo for life – a lease on a new Volvo every three years for the rest of his or her life.

“The public response to this new ‘America Votes’ format has been simply overwhelming,” said Anne Bélec, president and chief executive officer of Volvo Cars of North America. “It’s a testament to the rising popularity of the Volvo for life Awards and more importantly, the strength of this year’s nominees and their inspiring stories.

Voter passion has made this a compelling race to watch early on and I expect more and more excited voters to step up and support their heroes as we move closer to February. There’s still time to rally friends, family and co-workers to vote and make a difference in this race – get out and vote!”

To learn more, or to vote for your favorite hero, visit www.volvoforlifeawards.com. A Spanish version of the site can also be accessed at this address.

Posted by Frank at 02:28 PM | Comments (0)

Audi Le Mans team reunited

INGOLSTADT, Germany - Sebring, Le Mans, Salt Lake City, Portland, Road America, Mosport - the Audi R10 TDI remains unbeaten after six races and its exploits have already gone down in the history books. The revolutionary Audi diesel-powered sportscar faces yet another tough test: "Petit Le Mans” at Road Atlanta is, with a distance of 1000 miles or a maximum duration of 10 hours, the second longest race in the American Le Mans Series and one of the year’s most important sportscar races.

Audi has reunited this year’s 24 Hours of Le Mans race winning trio for Petit Le Mans: Taking turns at the wheel of the Audi R10 TDI, with start number 1, will be Frank Biela (Germany), Emanuele Pirro (Italy) and Marco Werner (Germany), who will race together again for the first time since their historic Le Mans victory in June. Marco Werner won the American Le Mans Series in 2003 and 2004 and has been heavily involved in the development of the Audi R10 TDI.

Audi scored six straight "Petit Le Mans” victories with the R10 TDI predecessor, the R8, between 2000 and 2005. The team, under Head of Audi Motorsport Dr Wolfgang Ullrich, plans to extend this success series around one of North America’s most demanding circuits on 30 September. The 2.52 mile (4.088 km) circuit located approximately 50 miles northeast of Atlanta features fast corners and elevation changes, is loved just as much by the fans as it is by the drivers and should suit the world’s most modern and fastest sports-prototype.

After winning the Teams’ and Drivers’ Championships with two races to spare with Dindo Capello (Italy) and Allan McNish (Scotland), it is now up to Audi Sport North America to win the Manufacturers’ Championship in the "Champions League” LM P1 class for Audi over the course of the two remaining races, and to continue the impressive victory sequence of the Audi R10 TDI.

Audi has already achieved more than many experts thought possible in the first year with TDI technology. Winning the Manufacturers’ Title in the American Le Mans Series and victory in the three most important long-distance races (Sebring, Le Mans and Petit Le Mans) would round off the successful début season of the R10 TDI perfectly.

Prior to the "Petit Le Mans” event, the two Audi R10 TDI sportscars have been stripped and inspected at Audi Sport in Ingolstadt by Team Audi Sport North America mechanics. Following a roll-out last Tuesday, the two revolutionary diesel sportscars have been flown back to the USA.

Testing begins at Road Atlanta on Wednesday, September 27. The race starts on Saturday, September 30, at 11:45 a.m. local time and finishes after a maximum duration of ten hours. SPEED Channel broadcasts the entire race live.

The fans can get a taste before the highlight of the season as early as Monday in downtown Atlanta: In front of the Lenox Square Mall, the Audi "factory” team will demonstrate pit stops from 12:00 PM EDT to 12:45 PM EDT with the number 1 Audi R10 TDI. The fans will also be able to see Frank Biela and Emanuele Pirro in action during driver changes.

Quotes before the race at Road Atlanta

Dr Wolfgang Ullrich (Head of Audi Motorsport): "We are delighted to be able to present this year’s 24 Hours of Le Mans race winning driver combination to the American fans at Road Atlanta. It would be a fantastic performance, having already won Sebring and Le Mans in our debut year with the new R10 TDI, to win the ‘Petit Le Mans’ as well. However, just like at Sebring and Le Mans, a huge amount can happen during such a long race. And we shouldn’t forget that our direct competitors are allowed to start yet again with 143 pounds less weight and larger fuel tanks.”

Frank Biela (Audi R10 TDI #1): "The race at Road Atlanta must run better than the one at Mosport for Emanuele (Pirro) and I. The distance is longer than usual, so from this point of view the set-up work in practice is even more important. Generally, Road Atlanta is very picturesque and always a fantastic race at the end of the season.”

Emanuele Pirro (Audi R10 TDI #1): "Petit Le Mans is a very important race to win and I’m really looking forward to it. Frank (Biela) and I won there last year and I hope we can repeat this victory after we had a quite special race at Mosport. There it was important that Dindo (Capello) and Allan (McNish) won the Championship.”

Marco Werner (Audi R10 TDI #1): "I’ve tested a lot this year, but have only had two races until now: Sebring and Le Mans. That’s why I’m delighted to be able to contest another race with the R10 TDI - and especially ‘Petit Le Mans’, which has grown to become a genuine long-distance ‘classic’ on a fantastic circuit. In the past, two of us have normally shared the driving there. I know just how strenuous it is and hope that Frank (Biela) and Emanuele (Pirro) can benefit from my support during this long race.”

Dindo Capello (Audi R10 TDI #2): "After Sebring, this is the longest race on the ALMS calendar and I’m looking forward to it. Road Atlanta is a really awesome track - I love it. It’s a challenging circuit for a driver with many elevation changes and little time to relax. It’s one that should suit the R10 TDI although the Dyson Lolas have been very strong in recent races and I expect their good form to continue. A 1000-mile race means the role the entire team plays in terms of pit-stops and race strategy is even more important than usual but they’ve already shown they have the experience.”

Allan McNish (Audi R10 TDI #2): "It’s good to go into the last two races, specifically Petit Le Mans, without having any thoughts of how to win the Championship. So Dindo and I can race 100 percent. The circuit itself I enjoy, it’s one of the best in America. It’s fast and flowing. The high speed nature should suit our R10 TDI but also the Dyson and the Porsche. I expect a very tough battle.”

Dave Maraj (Team Director Team Audi Sport North America): "We are excited to be going back to Road Atlanta because this has been a very favorable track for us in the past. It was the venue for Champion Racing’s very first ALMS victory in 2003 while Audi have already won the ’Petit’ race on six occasions with the Audi R8. Although Allan and Dindo clinched the Drivers’ Championship in Mosport, our ultimate goal is to win the Manufacturers’ Championship for Audi. Where better to showcase Audi R10 diesel technology than over a distance of 1000 miles in the Petit Le Mans race?”

Posted by Frank at 02:24 PM | Comments (0)

U.S. Army Takes Delivery of GM's Latest Fuel Cell Vehicle

Army First Chevrolet Equinox Fuel Cell Vehicle Customer

Washington, D. C. - The U.S. Army became the first customer of General Motors Corp.'s latest fuel cell technology today as the automaker deployed the first vehicle of its next generation Chevrolet Equinox Fuel Cell vehicle fleet.

U.S. Sen. Carl Levin (D-Mich.), ranking member of the Senate Armed Services Committee and a champion of fuel cell technology, and Larry Burns, GM vice president of research and development and strategic planning, gave the Equinox Fuel Cell keys to Army Maj. Gen. Roger A. Nadeau, commander of the U.S. Army's Research, Development and Engineering Command.

On Sunday, GM announced "Project Driveway", a comprehensive market test to place 100 Chevrolet Equinox Fuel Cell vehicles with consumers in three key U.S. regions: California, Washington, D.C. and the New York City metropolitan area. A variety of drivers, including individual consumers, will begin driving the vehicles in the fall of 2007. The fuel cell vehicle the Army received today is a vehicle which will enable a direct performance assessment of GM's latest generation of fuel cell technology.

"The delivery of this vehicle today illustrates what is possible with the powerful collaboration of industry and government," said Sen. Levin. "The Army's involvement with this important program demonstrates the military's commitment to develop and test alternatives that will offer tremendous potential to reduce our dependence on oil on the battlefield. This vehicle also highlights the important work occurring in our domestic auto industry to move toward fuel cell vehicles, and the Army provides an important test bed for this technology."

The Army's fuel cell vehicle will be used for non-tactical transportation purposes, primarily on military bases in Virginia and California. It is powered by GM's fourth generation fuel cell propulsion system, offering significantly improved performance, refinement and range as compared with earlier generation vehicles. The Army's vehicle is a four-passenger crossover vehicle, with 186 miles of petroleum-free operating range. Safety features include driver and passenger airbags, anti-lock braking system (ABS) and OnStar.

"GM is demonstrating its commitment to hydrogen fuel cells as the answer for taking the automobile out of the environmental debate and reducing our dependence on petroleum," Burns said. "The U.S. Army is an important partner in validating GM's fuel cell technology in real use operation. Delivery of this vehicle is an important milestone in the Equinox Fuel Cell vehicle program announced last week, and in our ongoing relationship with the U.S. Army."

GM has a history of working with the Army on demonstrating and evaluating fuel cell vehicles. In April 2005, the U.S. Army took delivery of the Chevrolet Silverado Fuel Cell truck, the world's first compressed-hydrogen fuel cell pickup, for demonstration and evaluation in different climates and locations around the U.S. In addition to using the Chevrolet Equinox Fuel Cell vehicle to evaluate the performance of GM's latest fuel cell technology, the military will continue to obtain first-hand experience with the operation, maintenance and logistics of fuel cell vehicles. This vehicle is an engineered prototype of the 100 vehicle Chevrolet Equinox Fuel Cell market test fleet that GM will deploy to various customers beginning in the fall of 2007.

The U.S. Army has one of the largest fleets of vehicles in the world and GM produces more than half of the non-tactical U.S. military vehicles purchased each year. Improving fuel economy and reducing the logistics of the fuel supply chain could save millions of dollars.

U.S. Army Research, Development and Engineering Command (RDECOM)

The U.S. Army Research, Development and Engineering Command gets technology out of the laboratories and puts it into the hands of warfighters as quickly as possible. RDECOM manages eight laboratories and research, development and engineering centers, plus the U.S. Army Materiel Systems Analysis Activity, System of Systems Integration, international technology centers, and capability and technology integrated process teams.

RDECOM maintains liaisons to the field, hundreds of international agreements, and engineer and scientist exchange programs. RDECOM has more than 17,000 military, civilian and direct contractor personnel, a multi-billion dollar annual budget and is responsible for 75 percent of the Army's science and technology objectives. RDECOM provides direct support of the technical base to Future Combat Systems and Future Force, ensuring the nation has the protection it needs for the 21st century and beyond. More information on the U.S. Army Research, Development and Engineering Command can be found at www.rdecom.army.mil.

Posted by Frank at 02:18 PM | Comments (0)

New Orleans Saints Sporting New Gold in First Home Game Post-Katrina

Saints featuring gold bow tie with naming of Chevrolet as official vehicle

NEW ORLEANS - The New Orleans Saints, famous for their black and gold team colors, soon will sport a new piece of gold in the shape of a bow tie starting with the first home game following Katrina on Monday, Sept. 25. The New Orleans Saints have signed a deal to make Chevrolet, America's No. 1 automotive brand, their official vehicle with exclusive automotive rights.

Chevy's first public role as the official vehicle of the New Orleans Saints comes Monday when the Saints play the Atlanta Falcons in their first home game since Hurricane Katrina. The game is being touted as a symbol of the city's rebirth. "General Motors was glad to make cash, vehicle and services contributions to the American Red Cross to help Hurricane Katrina victims, and now we're delighted to have Chevy be part of this symbolic event that helps celebrate New Orleans' return to the spotlight in such a positive way," said Chevrolet General Manager Ed Peper.

As part of the deal Chevrolet will feature vehicle displays in the Superdome, sponsor the Superdome's Chevrolet Tailgate Village, participate in pre-game on-field promotions, maintain an online presence with the Saints and display signage in key areas throughout the facility including scoreboards, the video marquee and halo boards. Chevrolet also will host a number of other activities engaging customers, dealers and Saints fans including Superdome events and dealership appearances.

"We're excited and proud for America's No. 1 automotive brand to be the official vehicle of the New Orleans Saints," said Peper. "Chevrolet has completely revamped its vehicle line-up and this is a perfect way for us to show customers Chevy's great new cars, trucks and SUVs."

Posted by Frank at 02:15 PM | Comments (0)

Saturn Aura Web Ads "Fly" Customers into Local Showrooms

Customers receive a personal introduction from local store manager through Google click-to-play video ads

DETROIT – On Monday, Saturn launches a new Web-based advertising campaign for the Saturn Aura that provides potential customers a video introduction to personnel at their local retailer. With this campaign, for the first time the Internet delivers a localized welcome from a manager of a local Saturn store. As more customers are shopping and researching cars and trucks online, this campaign provides as much as possible a “personal” introduction to their nearest retailer.

“The new technology allows potential customers to visit their local Saturn retailer and see a video of that store’s general manager,” said Jill Lajdziak, Saturn general manager. “Essentially they know someone before they ever enter the store. Saturn always strives to bring the personal touch to our communications and this campaign allows us to further that approach.”

The campaign is running through Google’s click-to-play video ads on sites across Google’s network of content partners. The creative begins as Google Earth “flies” potential customers through the front door of their local retailer. Once inside, the general manager of the store greets them, and introduces a video on the Aura. The general manager then returns and invites potential owners to continue their experience by clicking a link to a Web site. From this location a guest can rotate the Aura, and links are provided to offer more detailed product information and directions to the retailer.

Google’s click-to-play video ads are user-initiated, provide accountability and measurability and can be targeted to thousands of sites across the Google Network. These ads are available through Google AdWords, Google’s search advertising program.

Goodby, Silverstein & Partners developed specific advertisements that leverage Google Earth and Google click-to-play video ads in order to deliver an introduction to a Web user's local Saturn retailer. In 22 stores across six market areas, advertisements were recorded individually to provide the local information. The six markets are Buffalo, N.Y. ; Dallas ; Harrisburg, Pa. ; Indianapolis ; Las Vegas, and Raleigh, N.C.

Goodby, Silverstein & Partners developed the ads for Saturn.

For a demonstration, go to http://www.goodbysilverstein.com/saturngoogle. On Sept. 25, you can visit http://www.saturn.com/videocampaign for additional demos.

Posted by Frank at 02:15 PM | Comments (0)

Flint Engine South Begins Production Of Versatile 2007 GM 3.6L V-6 VVT Engine

Today, General Motors delivered on its 2004 promise to invest approximately $300 million in its Flint Engine South manufacturing plant, further strengthening a key GM manufacturing center and contributing to the state and local economy.

GM Flint South began production of the 3.6L V-6 with variable valve timing (VVT), which is used in the 2007 Cadillac CTS, SRX and STS; Saturn Outlook; GMC Acadia and slated for the 2008 Buick Enclave.

The 3.6L V-6 VVT is an all-aluminum, dual overhead camshaft engine with variable valve timing. The engine uses full four-cam phasing, rapid data processing and torque-based engine management to optimize power, fuel economy, emissions performance and exceptional smoothness.

“This investment further emphasizes one of the key points of the company’s turnaround plan – to keep raising the bar in the execution of great cars and trucks,” said John Buttermore, GM Powertrain vice president of manufacturing. “These engines provide great performance and value to GM vehicles. I commend the Flint Engine South team and the UAW for their excellent performance and spirit of camaraderie. This team’s hard work and dedication makes this day possible.”

“GM’s investment in the Flint Engine South plant underscores its commitment to Michigan, to the UAW and to the Flint community,” said UAW vice president Cal Rapson. “The new 3.6L V-6 engine being launched today is important to the future of GM and UAW Local 659 members who worked hard to make today’s launch a reality.”

“Through hard work and innovation, Michigan has been the automotive capital of the world for generations,” said Michigan Gov. Jennifer M. Granholm. "GM’s latest investment in Flint will not only positively impact the local community and its citizens, it is also a critical investment in Michigan’s future as the leader of automotive research, design and production. I am thrilled that the state and the City of Flint could help make this plant expansion possible."

Construction at Flint Engine South began at the end of 2004 and added approximately 500,000 square feet to the existing 760,000 square-foot facility for the production of the V-6 engine. The plant, with approximately 600 employees, is represented by UAW Local 659.

The technical highlights of the engine include aluminum engine block and cylinder heads, and dual overhead cams with four valves per cylinder.

"GM has been a longstanding member of the Flint community, and this investment represents the company’s faith in the people of Flint and its renewed commitment to build great vehicles here in Michigan," said Flint Mayor Don Williamson.

“Employees at Flint Engine South strive to help GM make some of the best powertrains in the world. We are very proud to work on this new engine and help GM position itself as a leader in the global automotive industry,” said Steve Finch, plant manager.

GM Flint Engine South also produces the 4.2L I-6 engine, which is used in the Buick Rainier, Chevrolet TrailBlazer, GMC Envoy and Saab 9-7X.

Posted by Frank at 02:15 PM | Comments (0)

Report: Japanese Automakers Spending Estimated $1.7 Billion on New U.S. Plants

Japanese automakers are spending an estimated $1.7 billion in the construction of four new U.S. auto and auto parts manufacturing plants, that are expected to employ an additional 4,680 American workers once all four become fully operational, according to a new report from the Japanese Automobile Manufacturers Association.

In addition to these new investments, JAMA member companies are spending $382 million in two existing engine plants to increase their manufacturing capacity, according to the report.

"This investment underscores the extent of our members' commitment to satisfy American consumer demand for high quality, innovative products and to integrate our companies into the fabric of America," said William C. Duncan, JAMA USA General Director. The JAMA report, entitled "Japanese Automakers in America: New Plants, New Jobs, New Vehicles," is produced annually to document Japanese automakers' investment in America.

Posted by Frank at 02:14 PM | Comments (0)

Renault-Nissan May Resume Talks with Ford

Renault-Nissan may resume talks with Ford should prospects of a potential alliance with General Motors continue to fade. Sources who asked not to be named said executives at both Renault-Nissan and Ford have been in touch in the past month about exploring a possible merger, reports Bloomberg.

While Ford's recent hiring of Mike Mulally as CEO makes an equity alliance less likely, a smaller link-up would remain possible, according to fixed income analyst Pete Hastings of Morgan Keegan & Co. in Memphis, TN.

Posted by Frank at 02:13 PM | Comments (0)

Mercedes Set To Meet Profit Target

DaimlerChrysler Chairman Dieter Zetsche said yesterday the Mercedes Car Group division is set to reach its target for a 7 percent return on sales in 2007, reports The Associated Press.

Last year, the division posted a loss and a negative return on sales amid restructuring and lack of demand for the luxury brand's E-Class and C-Class models. Mercedes' return on sales in the first half of 2006 was 0.5 percent, according to Zetsche. Total vehicle sales at the division, which includes the Mercedes-Benz, Maybach, and Smart brands, are up 11 percent for the first eight months of 2006.

Posted by Frank at 02:13 PM | Comments (0)

Japanese Automakers Explore Ethanol Options

While domestic automakers continue to aggressively promote ethanol, Japanese automakers are positioning themselves in case the fuel becomes more popular.

Nissan recently introduced its second flex-fuel vehicle capable of burning either E85 ethanol or gas; Toyota says it is looking heavily into whether it should develop its first flex fuel vehicle; and Honda has announced it found a breakthrough in developing ethanol out of plant waste.

More flex fuel vehicle choices from Japanese manufacturers will increase the likelihood more E85 filling stations will be developed in the U.S., reports USA Today.

Posted by Frank at 02:11 PM | Comments (0)

Nissan Looks Into Safety Technology

Nissan is developing a technology that could come to the aid of drivers who worry about missing a red light or being hit by cars pulling out of hard-to-see places. The technology is unique compared to efforts from other automakers in that it takes advantage of sensors already in place to monitor traffic congestion in Japan, reports USA Today.

The vehicle-alert system, still in its experimental stage, uses the sensors to detect dangers such as cars unexpectedly zipping out. That information is then beamed into the driver's vehicle. The alert system also warns about upcoming yellow or red lights if the driver isn't slowing down.

Posted by Frank at 02:11 PM | Comments (0)

September 21, 2006

Hydrogen cars to power rebirth for GM, exec says

General Motors will make a comeback via a new generation of hydrogen fuel cell-powered vehicles, set to arrive in showrooms as soon as 2011, according to vice chairman Bob Lutz. "This is to reestablish our technological credentials with the American public and the American media," Lutz said. "And it has a huge re-moralizing effect in the company as our people see how serious we are."

Link.

Posted by Frank at 02:43 PM | Comments (0)

Chrysler reduces production by 135,000 vehicles

On the heels of a reported $1.27 billion third-quarter loss, DaimlerChrysler announced steep production cuts in the second half of 2006. The company said dealer shipments will be reduced to 290,000 vehicles for the current quarter.

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Posted by Frank at 02:42 PM | Comments (0)

Ford: Jaguar not for sale

Having cut 14,000 jobs in North America, Ford is denying reports it will sell luxury car division Jaguar as a further cost-cutting move. "Everything is being studied and looked at," the company said, while adding, "Jaguar is not for sale."

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Posted by Frank at 02:41 PM | Comments (0)

Report: GM and Ford mull alliance

A report that first appeared in Automotive News indicated that General Motors and Ford, both in the midst of ambitious restructuring schemes, have discussed some possible operating alliance. Executives at both automakers declined to comment on the report.

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Posted by Frank at 02:40 PM | Comments (0)

Will Chrysler end Dr. Z campaign?

Chrysler's $1.5 billion third-quarter loss could mean an end to the "Dr. Z" ad campaign starring parent company DaimlerChrysler AG chairman and CEO Dieter Zetsche. The campaign is currently on hiatus while the automaker runs ads touting its fall clearance sale.

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Posted by Frank at 02:39 PM | Comments (0)

Nissan stays positive amid sales decline

Nissan executives say they're confident the company's U.S. sales slump will end soon, thanks to a new lineup of vehicles due out this fall. Still, some analysts are concerned that the company may continue to struggle over the long term, because of the disruption caused by recently moving its North America headquarters from California to Tennessee.

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Posted by Frank at 02:38 PM | Comments (0)

Ford offers buyouts to hourly workers; two top executives quit

Ford Motor has reached a deal with the United Auto Workers to offer buyouts to all of its 75,500 hourly workers. The move is part of the company's revised restructuring plan, which is expected to result in large production cuts and other cost-cutting measures.

Two top executives -- Anne Stevens, EVP and COO of Ford -- The Americas, and Dave Szczupak, group VP of manufacturing for Ford -- The Americas, also have announced their resignations, leading to questions about possible conflicts with new CEO Alan Mulally -- an idea a Ford spokesman dismissed.

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Posted by Frank at 02:36 PM | Comments (0)

Gen-Y crams into subcompacts

Even as gas prices appear to be leveling off, more young Americans are opting to drive fuel-efficient subcompacts, especially new mod