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July 31, 2006

Nissan donates 200K to Lebanese refugees

Nissan is donating $200,000 to assist Lebanese citizens displaced by the shelling of their homes, an unusual move given the political quotient, but understandable given that CEO Carlos Ghosn spent much of his childhood there.

Link.

Posted by Frank at 05:23 PM | Comments (0)

Demystify car care with new guide from the Car Care Council

Car Care Guide Takes Mystery Out of Vehicle Maintenance and Repair

Motorists Can Order Free Guide Online

A new Car Care Guide for motorists turns technical automotive jargon into easy-to-understand everyday language, taking the mystery out of vehicle maintenance and repair. The free guide, published by the Car Care Council, can be ordered on the council's Web site at http://www.carcare.org/.

The guide, which fits easily in a glove box, explains the nine most common preventative maintenance procedures and repairs that need to be performed to keep cars operating safely and reliably, while maintaining their long-term value. It also includes a list of questions to ask when these maintenance or repair procedures are being done on a car.

To further familiarize motorists with their vehicles, the guide has clear, concise descriptions of 12 major vehicle systems and parts. A Car Care Checklist reminds motorists what vehicle systems need to be maintained and when service or repair should be performed.

"The first step toward a safe and dependable vehicle is to be car care aware -- to understand your vehicle, what kind of care it needs, when it needs it and why," said Rich White, executive director of the Car Care Council. "The easy-to-follow guide provides this information, cutting through the technical language and terms that often confuse or prevent motorists from really taking good care of their vehicles."

Posted by Frank at 04:44 PM | Comments (0)

Chevy using webcast to unveil new 2007 Silverado, Sierra

This Wednesday, August 2 at 10 am, EST, Chevy will unveil the 2007 Silverado and GMC Sierra, which you can watch live, via webcast, by clicking on this link.

Posted by Frank at 04:04 PM | Comments (0)

Audi racing annoints Piloti as official footwear

Piloti, the fancy racing footwear maker, is now the official fotwear of Champion Racing, which is the official team of Audi Sport, officially, in North America.

Official press release after the jump.

Piloti Inc., premier racing and performance driving shoe manufacturer, announces its designation as the Official Footwear Supplier to Champion Racing in 2006 as they campaign as a factory team for Audi Sport North America.

Piloti has built its reputation on designing high-performance, biomechanically advanced driving shoes that give professional racing drivers a competitive edge, yet are comfortable enough for the driving enthusiast to wear every day. Authenticity in design, testing, and performance is the cornerstone of Piloti’s success. Champion Racing, one of the most successful race teams in the world, has proven itself to be as authentic as they come.

Founded in 1994, Champion Racing hit its stride with the launch of the Audi R8 LMP-900 program in 2001 and its entrance in the American Le Mans Series. Over the next two years, the new ALMS team brought home 16 top-five finishes.

In 2003, Champion Racing added to their winning record by placing third overall at the prestigious 24 Hours of Le Mans, becoming the first American team in nineteen years to earn an overall podium finish in the French classic.

Building on their history making triumph, Champion racing returned to Le Mans with a vengeance, capturing a podium spot in 2004 and winning the coveted 24 Hours of Le Mans Trophy in 2005, the first time in 38 years for an American team.

For Champion Racing, winning the 24 Hours of Le Mans in 2005 was the culmination of an incredible year. In one season, Champion Racing catapulted to the top by winning the three most prestigious sports car races in the world: the 12 Hours of Sebring, the 24 Hours of Le Mans and Petit Le Mans. In addition, Champion Racing won all three 2005 American Le Mans Series Championship titles – Team, Driver, and Manufacturer.

After the 2005 season, Champion Racing was proud to announce their designation as an official Audi factory works team and began the new year as Audi Sport North America Team Champion.

Forging ahead in 2006, Team Audi Sport North America continues their record of fierce competition in the American Le Mans Series, leading the LM P1 class in Drivers’, Manufacturers’ and Teams’ Championship points after four consecutive LMP1 wins at Sebring, Houston, Mid-Ohio, and Lime Rock.

Don Skuta, Champion Vice President, says “Piloti understands that every piece of crew equipment must add to a team’s performance and competitive edge. From their understanding of what it takes for a driving shoe to be comfortable and durable on the track to their high standard of excellence, Piloti is a great fit with Audi Sport North America Team Champion. We’re proud to have them on board as our Official Footwear Supplier.”

About Champion Racing:
Champion Racing has established itself as one of the top privateer motor racing teams in the world. Founded in 1994, six years after Champion Racing President Dave Maraj started his Champion Audi and Champion Porsche dealerships in Pompano Beach, FL, the 40-strong team has proven its mettle against some of the best teams and manufacturers in racing. To learn more, visit http://www.championracing.net

About Piloti:
Piloti is the leader in automotive footwear technology with its patented spherical Roll Control™ heel construction, reinforced sides, and unique bio-mechanical technology that gives the driver precise pedal feel and enhanced car control. Piloti designs motorsports athletic footwear, apparel and accessories that are distributed to specialty footwear retailers worldwide. To learn more about Piloti, visit http://www.piloti.com.

Posted by Frank at 04:00 PM | Comments (0)

Nitrogen gas being used to save $$ on the other kind

TOPSHAM, Maine - Many motorists seeking to improve their mileage as gas prices soar this summer are examining everything — right down to the air in their tires. And for a growing number, plain old air isn’t good enough.

George Bourque of Fairfield is one of those who’s driving around on tires filled with pure nitrogen, the same stuff that NASCAR racers use.

Bourque, an engineer, said he has seen a 1 to 1.5 mile-per-gallon increase since he began filling his tires with nitrogen, which is touted as maintaining tire pressure longer and resisting heat buildup on hot summer days.

Link.

Posted by Frank at 03:14 PM | Comments (0)

Subaru diesel coming in 2008

Subaru is developing its own 2 liter diesel engine, that will not be in vehicles until 2008.

Rather than buying a diesel from someone else, Subaru is developing its own, and reportedly has working examples of a four-cylinder plant. This engine will first appear in the Subaru Legacy in 2008.

However, the new diesel is unlikely to appear in Subaru's all-new premium 4x4, the Tribeca. The manufacturer is looking at a six cylinder 3 liter diesel for the Tribeca.

Posted by Frank at 02:20 PM | Comments (0)

Yahoo! Autos provides Total Cost To Own info

New Pricing Features Include First-of-Its-Kind Graphing and Data Customization Tools

Yahoo! Autos announced new features to further aid consumers in making informed vehicle purchase decisions. Yahoo!’s Estimated Market Price (EMP) provides consumers with the estimated market price of vehicles based on real-time sales data, collected on a national basis. This feature gives consumers a sense of the actual average price people are paying for a particular vehicle.

In addition to providing consumers with estimated market pricing, Yahoo! Autos now also offers consumers Total Cost to Own (TCO) information. The site’s Total Cost to Own calculator allows consumers to determine additional costs associated with vehicle ownership including fuel costs, insurance, maintenance, fees/taxes, depreciation, financing and more. Unique to Yahoo! Autos, consumers can get a more accurate Total Cost to Own estimate for a specific vehicle by entering additional information about their current location, number of miles they drive per year, and their overall driving experience. This data can then be charted against other vehicles to see how the total cost to own and residual value compares among multiple vehicles over several years. This new feature gives consumers a reality check on a vehicle's “true cost” over the lifetime of ownership.

Posted by Frank at 02:17 PM | Comments (0)

Promotion: Toyota/Scion = Yaris

Taking a page from their successful Scion marketing strategy, Toyota is attempting to reach out to prospective buyers of their new subcompact, the Yaris, with an independent destination site, YarisWorks.

The site details times and locations for this summer's 12-city Drive it Yourself Tour, as well as a very neat, "virtual test drive" feature that has video of someobody driving a Yaris in the city of your choice, all online.

Beyond that, there's a bunch of features that are supposed to be hip, or cool, or social network-y, but personally, it looks like a jumble of bullshit, to me.

Link.

Posted by Frank at 02:06 PM | Comments (0)

Ford: No incentives for Edge, Lincoln MKX

Ford has said they are launching the 2007 Ford Edge and Lincoln MKX crossovers without incentives -- remaining intent on winning customers with value and appeal.

Both the Ford Edge and Lincoln MKX go on sale in November; the Edge should be priced in the mid-$20K range, the should be in the mid-$30K range.

Posted by Frank at 01:46 PM | Comments (0)

Audi produces 1,500,000th A3

INGOLSTADT, Germany - Audi has sold 1.5 million units of its successful A3 model since market launch in 1996. The jubilee car of the compact model built in Ingolstadt is destined for the US market. It is an A3 3.2 quattro in Misano Red, with a 3.2-litre V6 engine generating an output of 250 hp and 236 ft.-lbs. of torque.

“The Audi A3 can boast outstanding quality in its class and has hallmarked the market by being the first real premium car in the compact class”, says Frank Dreves, Audi Plant Manager in Ingolstadt. Along with the A3, Audi also builds the A4, the A4 Avant and the body of the new Audi TT at its Ingolstadt plant. Further future-oriented models, in the guise of the A5 midsize coupé and the Audi Q5 SUV, are designated to be built at the Ingolstadt plant.

Production of the Audi A3 began at the Ingolstadt plant in 1996. The second generation of the A3 followed in 2003, and June 2004 saw the launch of the five-door A3. At the moment, more than 800 units of the A3 leave the production halls each day and are sent out to customers all over the world. Almost 127,000 units of the Audi A3 were sold worldwide in the first half of 2006 alone. This represents a growth rate of 16.3 percent compared with the same period of last year.

The Audi A3 has made a very significant contribution to the overall success of the brand. “The outstanding way in which the A3 has progressed is thanks to its highly motivated and well-qualified team of workers”, Peter Mosch, Chairman of the General Works Council at AUDI AG points out. With just under 463,500 vehicles sold in the first half of 2006, Audi has achieved a growth rate up 9.8 percent compared with the same period of last year.

Posted by Frank at 01:43 PM | Comments (0)

Porsche getting VW's DSG Tranny

Shared with Volkswagen, the Porsche-developed slushbox is the well-known torque-converter equipped Tiptronic transmission. Outselling the manual by quite a margin, this automatic gearbox was one of the first manual-shifted automatics on the market, and while it was heralded as excellent and ingenious in its day, the onset of newer, more advanced (and simply better) technology has left it in the proverbial dust. Recognizing this, Volkswagen contracted BorgWarner to build a newer, better box for use in the various high-performance Audi models. What BorgWarner came back with was the Direct-Shift Gearbox, or DSG.

Sporting two clutches in place of the Tiptronics torque converter, the DSG sequential-manual was greeted with open arms by the enthusiast community. Always engaged, the DSG unit uses an inner and an outer clutch to engage and disengage cogs. The outer pack drives gears 1, 3, and 5; while the inner clutch pack drives 2, 4, and 6. Using complicated electronic algorithms, the drivers selected gear is engaged by one clutch pack while the previous gear is disengaged by the other. The result is lag-free, seamless, predictable shifts that can be easily tuned for different situations by simply changing the clutch packs modulation. Compared to the slow, jerky, and cumbersome Tiptronic gearbox, the DSG is light years ahead and miles better.

Link.

Posted by Frank at 01:27 PM | Comments (0)

Boomers buying cars not built for them

It wasn't until Jim Tudor got his new Honda Element that he noticed a quirk in its design. Why was the boxy vehicle's sunroof over the empty back seat instead of over his spot up front?

"I found out that it's supposed to be for my surfboard," says Tudor, who's 56, a grandfather of two who never surfs anywhere but the Internet. "It was really only after the fact, when I started doing a little reading on the car, that I found out I wasn't supposed to be the one driving it."

It turns out many of the people buying the Element — which looks like a cross between a minivan and a Hummer — aren't the young surfers and mountain bikers Honda expected. The same applies to many buyers of Toyota's Scion models.

Link.

Posted by Frank at 01:20 PM | Comments (0)

New Designer to Help Kia Conquer Identity Crisis

Kia Motors has launched full-scale efforts to differentiate itself from its mother company Hyundai Motor. The automaker said Monday that it will bring in globally recognized car designer Peter Schreyer as the chief design officer, a vice president-level post, as part of its efforts to develop unique designs, which are distinct from Hyundai models.

Schreyer will take charge of Kia’s design institutes in Korea, California in the U.S. and Frankfurt in Germany.

While working with Audi, an affiliate of Volkswagen, for eight years, Schreyer earned fame for his outstanding creative car designs including the first generation "TT" model. He designed the concept car “R-Roadster” after moving to Volkswagen in 2002.

Posted by Frank at 01:18 PM | Comments (0)

80% of Chrysler ad viewers think the guy with the mustache is related to Popeye

In other words, more than three out of four ad watchers think Dieter Zetsche is a fictional character, not the CEO of a global corporation.

Also, the ads don't seem to be selling very many cars.

Link.

Posted by Frank at 01:15 PM | Comments (0)

Mitsubishi makes SIRIUS Radio Standard or Option on All 2007 Models

SIRIUS to be Offered on Four Models This Fall and Full Vehicle Lineup Next Year

Mitsubishi Motors North America and SIRIUS Satellite Radio (Nasdaq: SIRI - News) today announced that Mitsubishi will offer SIRIUS as a standard feature or factory option on four models this fall, and throughout the entire 2008 Mitsubishi model line, available in the United States next year.

This fall, SIRIUS will be standard equipment on the model year 2007 Galant RALLIART, Endeavor SE and all Raider LS and DuroCross double cab pickup trucks. On most other trim levels of the Galant, Endeavor and Raider and on the all-new Outlander, SIRIUS will be available as a factory option. All SIRIUS-equipped vehicles will include a six-month, pre-paid subscription.

"Mitsubishi is excited about adding SIRIUS to more of its vehicle lines as a standard feature or a factory option," said Mike Krebs, Vice President of Product Strategy at Mitsubishi Motors North America. "Our goal is to offer Mitsubishi customers the very best in-vehicle experience possible, and we believe that SIRIUS' unique programming greatly enhances our quality offering."

"Mitsubishi has been a great partner in the growth of SIRIUS, and we are very pleased that they have decided to expand the number of vehicle lines offering SIRIUS," said Mel Karmazin, CEO of SIRIUS. "Now, more Mitsubishi drivers will be able to experience for themselves the best programming available on radio."

Posted by Frank at 11:18 AM | Comments (0)

Toyota readies comedy series for mobile phones

Toyota is spending more than $10 million to create and promote a comedy series designed specifically for multimedia mobile phones. The effort will feature the 2007 Camry, and the program's creators claim it's the first branded entertainment series created for the video-phone medium.

In what's believed to be a first, Toyota is also buying spots on broadcast and cable TV (including Fox, ABC and BET) that showcase the new Camry as well as promote the mobile phone comedy series. The ads and the series share some of the same cast members.

Link.

Posted by Frank at 11:15 AM | Comments (0)

Nissan Launches 2007 Versa Marketing Platform 'Autoclaustrophobia'

Campaign Designed to Relieve Common 'Small Car Symptoms'

Today, Nissan announces "autoclaustrophobia," a creative marketing platform to launch the all-new 2007 Nissan Versa. The campaign spoofs catchphrases of traditional pharmaceutical advertising, detailing the symptoms of "autoclaustrophobia" -- lack of leg room, headroom and space. The Versa is the third vehicle to be launched under the Next Generation Shift_2.0 campaign, building on the promise that Nissan offers vehicles that "thrill and inspire you."

"The Versa is a big hit. It's the perfect car for consumers seeking space, value and technology," said Jan Thompson, vice president of Nissan marketing. "Versa offers innovative features for the subcompact segment such as Intelligent Key, Bluetooth and CVT."

The phrase "autoclaustrophobia" is being trademarked by Nissan. "We were surprised at consumer research how quickly respondents adopted and started using the term autoclaustrophobia," said Michelle Erwin, senior manager of Nissan marketing. "It was as if they had heard the term for years. One respondent even claimed to be suffering from autoclaustrophobia."

The autoclaustrophobia campaign launched with a teaser campaign on AOL's popular music property, "Network Live." On "Network Live," Versa sponsors live music concert series featuring top artists such as Pearl Jam, Pink, Carrie Underwood, and Rascal Flatts. The online campaign will also run on automotive and lifestyle websites such as DoItYourSelf.com, Oprah.com, Style.com, VH1.com, ESPN.com, Evite.com, and others.

The Nissan Versa will also be the primary sponsor of the new NBC reality series "Star Tomorrow," which premiers tonight at 8:00 PM and will be followed by an online series. The all-new Versa will appear on stage every performance, where musicians compete for a chance to win a recording deal with a legendary music producer.

The high-reach broadcast launch is scheduled for early September and includes sports properties as well as presence in national, cable and 27 spot markets. Viewers will learn about the ultimate relief for autoclaustrophobia -- the all-new Nissan Versa. All spots end with the MSRP price point and the line "Ask your Nissan dealer if Versa is right for you." Two spots are planned for the hatchback, and one for the sedan version, due in February.

Creative is handled by Nissan's agency, TBWA\Chiat\Day, based in Playa del Rey, California, with support from TEQUILA, The Designory and OMD.

2007 Nissan Versa
Product Claims (within class):
Largest engine (1.8 liter)
Most HP (122HP @ 5200 rmp)
Most Torque (127 lb-ft @ 4800 rpm)
Only 6-speed manual
Only CVT
Most front and rear headroom (sedan only)
Most rear leg room
Most cargo volume with seats folded down (hatchback only)

Posted by Frank at 11:10 AM | Comments (0)

Ghosn rules out hostile GM takeover bid

The alliance between Renault and Nissan would not mount a hostile takeover bid for General Motors should talks on a three-way tie-up among the carmakers fail, Carlos Ghosn told a German newspaper.

"If only one partner desires cooperation it will not come to pass," Ghosn, who is chief executive of both France's Renault SA and Japan's Nissan Motor Co Ltd, told the Frankfurter Allgemeine Zeitung in an interview printed on Monday.

"This is very clear between (GM CEO) Rick (Wagoner) and me. And you can be certain that we will not do anything hostile against GM."

Link.

Posted by Frank at 11:09 AM | Comments (0)

Detroit-based carmakers try friendly ads

Detroit automakers want you to think of them as your dear friend -- and in the process, they hope you'll buy their cars.

DaimlerChrysler AG is using its mustachioed German chairman in good-humored commercials for Chrysler Group. Ford Motor Co. believes a bold ad campaign and its hometown CEO will catch your fancy. And General Motors Corp. thinks showing you how fads -- and GM products -- have evolved over the years will give you the warm fuzzies.

As foreign automakers such as Toyota Motor Corp. and Honda Motor Co. make deeper inroads in the U.S. market, Detroit's three auto companies, which spend $2 billion a year on American advertising, are rolling out campaigns to boost their corporate images.

Link.

Posted by Frank at 11:04 AM | Comments (0)

Gadgets driving motorists to distraction

Latest technologies compounding the dangers on the highway

Drivers talking on their cell phones — it’s every motorist’s pet peeve. After all, which of us doesn’t have a story about another driver who, cell phone to their ear and engrossed in conversation, has carelessly weaved their way across our path.

But when it comes to gadgets, cell phones are so last century. A new generation of technological devices — from BlackBerries to iPods to multi-channel satellite radios — are distracting today’s drivers. And they’re compounding the dangers of driver distraction.

Link.

Posted by Frank at 11:02 AM | Comments (0)

Recalls dent Toyota image

Vehicle callbacks, probe into handling of defects could hurt No. 2 carmaker's reputation

Toyota Motor Corp. CEO Katsuaki Watanabe bowed deeply before the cameras on July 20 in a humbling moment for the mighty Japanese automaker.

Toyota has come under intense scrutiny as prosecutors in Japan investigate its handling of vehicle defects. Separately, the government told Toyota to review its policy on recalls and respond to the Transport Ministry by Friday.

Ritual apologies are common in Japan, where executives are expected to convey their regret for corporate shortcomings. It's unusual, however, to see executives from Japan's leading industrial company on the defensive. "That was a very big deal in Japan," said Daniel Baum, a Tokyo-based auto analyst.

Link.

Posted by Frank at 10:49 AM | Comments (0)

Progressive Insurance has new accident service

If you get into a car crash, chances are better than ever that your vehicle will be declared a total loss - in other words, your insurance company will tell you that your car would cost more to fix than it's worth. An estimated five million vehicles, or about 20 percent of those involved in insurance claims each year, are totaled in crashes - that's a 40 percent increase over the past seven years. This means that each year, millions of people face the daunting and time-consuming task of replacing their cars following crashes.

And while some insurance companies advertise total loss replacement coverage, the coverage generally only helps you if you drive a newer car. By contrast, "Total Loss Concierge" from The Progressive Group of Insurance Companies will help find you a replacement car regardless of the age of your totaled vehicle - and even if you want a used car.

"Because new cars have a higher dollar value, it's very unlikely that following a crash they'll cost more to fix than they're worth, so a service that only replaces newer cars doesn't help a lot of drivers," said Paul Lamison, Progressive's Total Loss Concierge manager. "We designed our Total Loss Concierge program to help the people who need it the most - that is, people whose cars may be a few years old and who may want help finding replacement cars and financing."

If your car is declared a total loss, your insurance company typically writes you a check for your car's actual cash value (ACV), minus the deductible amount you selected when you bought your policy. In exchange, you sign over the car's title. After that, you're on your own - you have a check, but you don't have a car.

This can cause a couple of different problems. First, you're faced with the inconvenience of unexpectedly having to shop for another car. And second, if you're like a lot of people and are "upside-down" on your auto loan (meaning you owe more to the financing company than your car is worth), you may find yourself in the position of owing money on a vehicle you don't own anymore. This can make it more difficult to find a car comparable to the one you had with your total loss settlement amount.

Total Loss Concierge makes these problems easier to deal with by using Progressive's large network of carefully selected car dealerships and lenders to find you the car you want, at the price you want to pay. Progressive's network of lenders can even help you arrange financing if you need it. All you have to do is describe the vehicle you're looking for - you can even specify the year, make, model, price range and color - and your concierge specialist will take it from there.

"Because of the resources we've put together, there's a good chance we'll get you a better deal on both the purchase price and the financing than you'd get shopping on your own," said Lamison.

Total Loss Concierge is free and available in selected states to all Progressive Direct® and Drive® Insurance from Progressive auto insurance customers and anyone involved in a claim with a customer.

In addition to possibly saving money, Total Loss Concierge can also save drivers a lot of time. According to a recent countrywide survey by Progressive, the majority of people whose cars are totaled spend at least five full days trying to find a replacement car and arrange financing.

"With Total Loss Concierge, we do the leg work for you so you can spend your time the way you want to," said Lamison. "And you get the car you want at the price you want to pay, fast."

Total Loss Concierge is the latest innovation from Progressive. While this service handles vehicles that are not able to be repaired, in 2003, Progressive introduced a concierge level of service for repairable vehicles available through its now more than 40 Service Centers throughout the U.S. That service made Progressive the first insurance group in the country to take responsibility for the entire claims/repair process. Progressive Direct or Drive Insurance customers who choose to use a Service Center simply drop off their damaged cars and, in about 15 minutes, can be on their way in a rental car assured that a Progressive claims representative will handle the repair process from beginning to end. The process saves people time because they avoid driving around to different body shops getting repair estimates, arranging for alternate transportation, keeping tabs on the repair process, etc. More than 50 Service Centers will be open by the end of 2006.

Total Loss Concierge Facts

It's widely available, strictly voluntary, and free

You can use Total Loss Concierge if you have a Progressive Direct
or Drive Insurance from Progressive policy, or if you are involved
in a claim with a Progressive Direct or Drive customer. If you
choose not to use the service, you can take the cash settlement
and find a replacement vehicle on your own. Either way,
Progressive Claims Service will pay you your vehicle's actual cash
value less any applicable deductible. And, the service is free.

There is no obligation

We're generally able to find cars our customers like within about
six days, but if for any reason you don't want to buy any of the
cars we find, you are under no obligation to do so. The choice is
yours.

How it works

Your Total Loss Concierge specialist will ask you what kind of car
you're looking for, including the year, make, model and price
range. You can even specify a car color. He or she will then
contact the network of car dealers that have proven track records
of providing great service and good values. The dealers will find
you cars that meet as many of your specifications as possible and,
if needed, your specialist will put you in touch with multiple
lenders to get you competitive financing rates. You can work
directly with the dealers and lenders, but your concierge
specialist is always available to answer any questions you may
have or provide additional information.

If a dealer finds you a car you like that costs more than your
actual cash value settlement, you can pay the difference, either
through financing or other means. If the car you like costs less
than your settlement amount, the difference is yours to keep. The
total dollar amount you receive is the same regardless of whether
you use the service.

Progressive's Total Loss Concierge service is currently available in 14 states. It will be available in more than 20 states by the end of August and in the majority of states by the end of the year.

Posted by Frank at 10:46 AM | Comments (0)

VW Jetta, Rabbit, Passat lead the field in safety

IIHS and NHTSA recognize Volkswagen’s innovative active and passive safety equipment

AUBURN HILLS, Mich. – Volkswagen of America, Inc. announced today that the four-door 2006 Rabbit has been named a “Top Safety Pick-Silver” by the Insurance Institute for Highway Safety (IIHS), the latest in a series of accolades for the exceptional safety designed into Volkswagen models. Earlier this year, the IIHS named the 2006 Jetta a “Top Safety Pick-Silver.”

The National Highway Traffic Safety Administration (NHTSA) also recognized the safety and performance for the 2006 and 2007 four-door Volkswagen Rabbit, Jetta, and Passat, giving them all four stars for driver and passenger frontal crash protection. The Rabbit and Jetta earned five stars for driver and rear passenger side crash protection and the Passat earned five stars for the driver and four stars for the rear passenger side crash protection.

The 2006 Passat carries a “ Top Safety Pick-Silver” designation from the Insurance Institute for Highway Safety and earned the top performance rating in both the front and side impact tests conducted by the Institute.

“Safety is implicit in Volkswagen engineering,” said Adrian Hallmark, executive vice president, Volkswagen of America, Inc. “Our philosophy is to bring the most effective active and passive safety technology to the widest range of models, at a moderate price.”

Advanced passive and active safety equipment is standard on all Volkswagens – including driver and front passenger front and side thorax airbag supplemental restraint system, Side Curtain Protection®, rear passenger side thorax only (available as a $350 option on the Jetta, Passat, and four-door Rabbit), rear crash optimized head restraints, Daytime Running Lights(DRL) and three-point safety belts for all seating positions. Front seat belts use pre-tensioners with load limiters to optimize occupant protection.

Contributing to Volkswagen’s reputation as an innovative leader in safety is equipment that can help avoid accidents in the first place, such as four-wheel disc ABS brakes coupled with an Engine Braking Assist system (EBA). An electro-mechanical power steering system can help assist with straight-ahead driving adjustments. Electronic Stabilization Control (ESP) is an active safety item that independent research shows is an increasing vital safety feature. Anti-Slip Regulation, Electronic Differential Lock, Electronic Brake-pressure Distribution and Hydraulic Brake Assist are additional available features that help to keep drivers and passengers safe.

Posted by Frank at 10:43 AM | Comments (0)

July 30, 2006

Ex-Nissan boss: Move is mistake

Shift from California may put brakes on company's progress, he says

A legendary Nissan executive who led the Japanese carmaker's U.S. invasion in the late 1950s, built its West Coast offices and headed operations in America for 20 years said the company will be making a big mistake if it moves its headquarters from the prestigious Los Angeles market.

Yutaka Katayama, "Mr. K" to Nissan and Datsun fans, said in a letter to Nissan Chairman Carlos Ghosn that a move from California to either the Nashville area or Texas would hurt the company he helped build.

"In the 1980s Nissan lost huge assets in the United States when the 'Datsun' label was removed from its products," Katayama said in an Oct. 20 letter to Ghosn. "I do not want Nissan to make a similar public relations mistake."

Link.

Posted by Frank at 05:29 PM | Comments (0)

Nissan California headquarters building is all but empty

The distinctive building with its large red Nissan signs and reflective windows still stands at the corner of 190th and Figueroa streets.

Last year, looking up at those windows at just the right spot would have shown the reflection of a colorful mosaic of vehicles filling the parking lot.

Today, the reflection is mostly of black asphalt. Few vehicles remain in the lot. The once bustling front lobby is nearly deserted.

Nissan's North American sales and marketing headquarters officially completed its departure from the South Bay on Friday, culminating a monthslong move to Nashville, Tenn.

"There's going to be some people there working to get the property ready for sale. We've got security around there," Nissan spokesman Fred Standish said from Nashville. "There might be a couple of people tying up loose ends there, but literally a handful. The parking lot is essentially empty."

Link.

Posted by Frank at 05:28 PM | Comments (0)

Kia first among user-friendly Canadian auto websites

User-friendly websites translate into increased showroom traffic for auto manufacturers, according to a new survey by J.D. Power and Associates.

The market-research firm's inaugural look at Canadian auto makers' Web presence concludes that the easier to navigate and more useful their websites are, the more likely would-be buyers will head into showrooms for a test drive.

By that measure, Korean auto makers Kia and Hyundai ought to be pretty busy.

They ranked Number 1 and Number 2 in the poll.

Link.

Posted by Frank at 05:25 PM | Comments (0)

GM confident in their pickup game

White smiled with sly recognition after seeing Toyota Motor Corp. executives trumpet the painstaking research for the new Tundra full-size pickup.

At the Chicago Auto show last winter, while watching a Toyota video of "true truckers" driving through the most rugged and punishing conditions, such as oil fields and ranches, it quickly became apparent to White whose trucks Toyota studied.

"They were watching our trucks. Their trucks aren't out there," said White, who is in charge of GM's newly designed Chevrolet Silverado and GMC Sierra pickups that will be unveiled Wednesday.

It's GM's long history of building trucks and legions of loyal buyers that make White confident his pickups will match up against the Tundra and other competitors when they go on sale this fall.

Lihttp://www.freep.com/apps/pbcs.dll/article?AID=/20060730/BUSINESS01/607300578/1014nk.

Posted by Frank at 05:17 PM | Comments (0)

Goodyear Tires Selected for New Dodge Nitro

The 2007 Dodge Nitro will roll into dealer showrooms later this year in three different models, and all of them exclusively on Goodyear tires.

The Nitro is the first mid-size SUV for Dodge, and is recognized for its distinctive style, sporty performance and cargo flexibility. It features five- passenger seating and a slide-out cargo floor for extra flexibility.

The available models will be: Dodge Nitro, Dodge Nitro SLT and Dodge Nitro R/T. Standard on the Dodge Nitro R/T and optional on the Nitro SLT is a new performance suspension and 20-inch tires, providing performance-oriented drivers with fun-to-drive handling and a firm ride.

The tires on the more powerful models are Goodyear Wrangler HP in a P245/50R20 size. For the base Nitro models, Goodyear provides tires in P225/75R16 and P235/65R17 sizes. Export vehicles will be shipped with Goodyear Eagle RS-A tires.

Goodyear tires are original equipment on many vehicles from Acura, Audi, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hummer, Infiniti, Isuzu, Jeep, Land Rover, Lexus, Mazda, Mercury, Nissan and Toyota. Traditionally, more new vehicles in North America are equipped with Goodyear tires than any other brand.

Posted by Frank at 05:07 PM | Comments (0)

West Virginia Honda dealer trying to block new franchise

CHARLESTON - The owner of a South Charleston Honda dealership is trying to keep American Honda from opening a new franchise in the same area.

Raines Imports, Inc., doing business as Lester Raines Honda, filed a lawsuit July 20 in Kanawha Circuit Court against American Honda.

Raines says he received a letter May 24 from American Honda stating it intended to start a new Honda dealership in the South Charleston area. He adds that he responded with a letter expressing his objection.

Since he has not heard anything back from American Honda, he says he filed the lawsuit seeking a declaration prohibiting American Honda from opening a new dealership.

Link.

Posted by Frank at 05:00 PM | Comments (0)

Arizona man lifts car off injured teen

Tom Boyle of Tucson couldn't believe what he was seeing: A boy hit by a car, then pinned underneath it. "I was just like, 'Oh my God.' You think things like that only happen in movies," he later told the Arizona Daily Star.

Boyle took action. He lifted the Chevrolet Camaro up high enough so that the driver could pull 18-year-old Kyle Holtrust away. Then Boyle held the teen until help arrived. Holtrust suffered head and leg injuries. He's expected to recover, the Daily Star reports.

Link.

Posted by Frank at 04:58 PM | Comments (0)

Prince Harry's alleged driving spurs fear

BOVINGTON, England -- Prince Harry's alleged driving is causing concern at his British Army base in Bovington, Dorset, the Sun reports.

Much of the anxious complaints have come from mothers on the base who fear for their children's safety, the newspaper said. Parents have expressed concern about how Harry often allegedly drives his sporty black Audi A3 coupe well over the speed limit.

Mother-of-two Sandra McGhee, who works at the base, told the Sun: "He drives around the barracks like a maniac. There are a lot of children around here who are worried for their safety."

Link.

Posted by Frank at 04:56 PM | Comments (0)

Mel Gibson charged with DUI, blames Jews

Not only did Mel Gibson get arrested for DUI this weekend, he also apparently blamed the Jews for his arrest.

The actor has since publicly apologized for behaving like a rich, drunken asshole, and for making anti-Semitic remarks during his arrest.

But that doesn't mean the Jews weren't behind it.

Because apparently, they make all the tequila in Mexico.

Link.

Posted by Frank at 04:35 PM | Comments (0)

Elderly man won't be charged for crashing Starbucks patio

85 year old deserves a medal

Ted Kawashima, 85, probably mistook the gas pedal for the brake when he crashed onto a Starbucks patio Friday night, and will not be charged with a crime.

Police have not determined whether he simply made a mistake, is too old to drive or simply hates latte-drinking yuppies.

Link.

Posted by Frank at 04:32 PM | Comments (0)

San Diego employees won't drive Honda FCX

The star of Chula Vista's auto pool is a high-tech wonder that never needs gasoline. The 2005 Honda FCX runs on hydrogen, one of the most plentiful elements on earth.

Sounds like a dream. But finding city employees to pilot the vehicle has been a nightmare.

“It's been a challenge to keep people driving it,” said Jack Dickens, the city's fleet manager. “They are intimidated by the cost.”

Manufactured in small batches, these experimental cars are painstakingly engineered and stuffed with costly gizmos. This gives the little FCX a big price tag: $1 million.

“I try not to drive it just because of the price,” said Claire Gomez, a fiscal office specialist for the city. “I don't want to be the one to crash it.”

Link.

Posted by Frank at 04:28 PM | Comments (0)

Ford putting 600,000 Fusion toys in cereal boxes

Ford plans to put 600,000 toy Fusion Hot Wheels cars into Kellogg Co. cereal boxes starting Sunday.

The boxes will be distributed through Target Corp.'s stores nationwide. Fusion photos will appear on each box, the nation's second-largest automaker said.

The Fusion toys will be inserted in boxes of Froot Loops, Apple Jacks, Frosted Flakes and Cocoa Krispies. Ford said one red model with the Target logo will be among them, and whoever gets that box will win a real Fusion.

Continued promotion of the Fusion, one of Ford's better-selling models, is a priority for Mark Fields, Ford's president of the Americas. In a recent interview, he said Ford used to roll out a vehicle, then stop promoting it.

"We used to do the launch and abandon, which means advertise it for three or four months and then move onto the next product," he said.

"In the case of the Fusion, it's a new nameplate. We need to make sure we continually have the right care and feeding of that nameplate so that the awareness builds over time," Fields said.

Posted by Frank at 04:26 PM | Comments (0)

Hyundai Alabama plant works to build tolerance

Hyundai Motor Manufacturing Alabama is on a mission to help break down cultural barriers.

The automotive plant has hired a diversity expert, Martin Creagh of Atlanta, to train its employees as well as educators from counties throughout central Alabama. The educators, in turn, will foster tolerance in their students.

A diverse community, such as Montgomery, becomes an even better place to live when its residents truly accept each other, according to Hyundai's top local official.

"We are very concerned that this is the community in which our team members live and they shop and their children go to school," said Keith Duckworth, deputy president and chief administrative officer of HMMA.

Link.

Posted by Frank at 04:23 PM | Comments (0)

Saleen store open in Orange County

Shopping at 200 MPH - Saleen Style!

A New Era in Automotive Retailing Roars In!

From the high-performance specialty automotive manufacturer, Saleen (www.saleen.com), now comes, THE SALEEN STORE!

Opening today, in the Irvine Spectrum, Orange County, California, is The Saleen Store. Saleen has created a unique shopping experience that will undoubtedly set a new standard in the automotive and the retail industry. The Saleen Store is so different that it has created a buzz, and that buzz has traveled almost as fast as the world's fastest production car, the Saleen S7.

Extreme Experience

"Anything with the Saleen name attached to it has to exceed our uncompromising standards." Founder & CEO of Saleen, Steve Saleen states, The Saleen Store is a total brand experience -- whether it's through our legendary vehicles, aftermarket performance parts or hot new apparel, we guarantee a unique shopping experience."

"We have split our store in half, covering lifestyle and the technical performance side. On the lifestyle side, you'll find a unique Saleen-branded performance automotive clothing line, posters and memorabilia. As for the technical side, we'll have people and interactive displays that can answer practically any question one might have about automobile performance," says Steve Saleen.

For car enthusiasts who have followed Steve Saleen and his Saleen Mustangs for over two decades it is not surprising that on one side of the store they are literally standing in the middle of a Saleen Extreme Mustang. Newcomers will see a vehicle dissected down the middle and will only emphasize the fact that The Saleen Store is truly one of a kind. There is an immediate realization that Saleen is passionate about its performance vehicles by exposing every detail of the Saleen Extreme, from the engine, drivetrain, to the suspension -- viewers will see the technology that goes into the manufacturing an Extreme Saleen Mustang that produces 550 hp and 500 ft-lb. of torque.

On Display & Seamless Selection Service

Adding to the definitive drama of The Saleen Store are the cars currently on display:

* The 435 hp Supercharged Saleen Mustang

* The American Supercar, the 750 hp Saleen S7

Knowledgeable Saleen personnel are ready to talk about the innovations, technology, and performance figures of all Saleen models. Discovery test drives will be available.

The Saleen Store can help to arrange vehicle purchasing, financing, administering trade-in assessments, as well as provide buyers with genuine Saleen Speedlab Aftermarket Parts sales and installation. Guests considering purchasing a new Saleen will find it easy to do so with The Saleen Store's zip-code-based referral service. This seamless referral service originates at The Saleen Store and concludes at the guest's nearest Saleen Certified Dealership.

Feel the Excitement

"Our guests can also experience the exhilaration of driving a Saleen S7 when they use our in-store race simulators. We have two state-of-the-art driving simulators, on which a Saleen S7 can race on some of the world's famous racetracks," says Steve Saleen.

"It's a remarkable simulation that gives you a lot of feedback, so you feel every bump of the track, and the sensation of going up and down hills. You can program the same specs as a real Saleen S7R race car -- from the tire pressure to the percent of slip between the left and right tires."

If that is not enough, The Saleen Store has a Saleen N2O Bar. For people, menu items range from ice cream, water, soda, Red Bull and oxygen. For their cars, nitrous oxide and hydrogen are available. The store is sure to encompass a full-range, high-octane ambience for everyone.

Saleen Style Now A Fashion Statement

Visitors to The Saleen Store will have the opportunity to choose from the Saleen fashion collection. The current Saleen apparel line celebrates exceptional investment, exotic design, and exclusive ownership -- the same attributes that are the same uncompromising standard in every Saleen vehicle. The Saleen line includes everything from hats, to leather jackets, to driving shoes, and beyond. Also available are Saleen-branded watches, pens, and other fine gifts.

Saleen - Born of Racing

Steve Saleen's high-performance history delves beyond the first Saleen Mustangs that went on sale in 1984. As a race car driver, Steve launched his racing career in 1969, where he competed in his first time trial. He then proceeded to win the first race he entered in 1970, and then moved to a professional racing career from the 1970's through the 1980's and 1990's ranging from the Formula Super Vee, to the Formula Atlantic, and later to sports cars, truck and Indy car series.

Based on his racing and manufacturing successes, Steve catapulted the company to new heights by entering the luxury supercar niche in 2000 with the Saleen S7, at the famous Pebble Beach Concours de Elegance in Monterey, California. By the following year in 2001, the race version was introduced -- the S7R, and was quick to dominate racetracks around the world during its inaugural season. The Saleen S7 went on to win four Drivers' Championships in four different series -- American LeMans, European LeMans, Grand Am and Spanish GT! Inside The Saleen Store, Born of Racing is a historical graphic tribute to all things that began and continue Saleen.

Posted by Frank at 04:17 PM | Comments (0)

U.S. carmakers brace for drop in July sales

High gas prices driving buyers toward more fuel-efficient Asian models

DETROIT - U.S. automakers are expected to register a dramatic decline in July vehicle sales compared with a year ago when heavy discounts stoked near-record sales. At the same time, high gas prices are driving many buyers toward more fuel-efficient models, an area where Asian manufacturers still dominate.

New vehicle sales are expected to come in at about 1.54 million units, a 15 percent decrease from July 2005.

Link.

Posted by Frank at 04:15 PM | Comments (0)

Hyundai Brand Value Rises

BusinessWeek Calls Brand 'Big Winner'

* Jumps nine positions in Best Global Brands survey by BusinessWeek/Interbrand

* Biggest increase of automakers

Hyundai Motor Co. has emerged as one of the world's leading brands ranking 75th overall, according to the 2006 Best Global Brands survey jointly conducted by Interbrand, a leading consultancy in branding and BusinessWeek, the New York-based global media organization.

The 17 percent increase since last year in the value of the Hyundai brand earned the Korean automaker the title of fastest growing automotive brand and a place among the top five biggest gainers in brand value, causing the magazine to label Hyundai one of its "Big Winners". Last year, in its debut appearance on the Best Global Brands list, Hyundai ranked 84th.

With a brand value estimated at $4.1 billion, the power of the Hyundai brand on a global basis now surpasses several competitors.

"This survey tells us what many people already know: That Hyundai is a fast-rising star," said Hyundai's Vice President for brand strategy, Brandon Yea. "Our brand management is supported by continuous improvement in the quality of our products," he added.

Public perceptions of the Hyundai brand have been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. In turn, this has fueled a steady increase in sales and confidence in the brand among both customers and dealers.

Hyundai's pursuit of a better balance between quantitative and qualitative growth has benefited from the company's brand management. Brand management issues now influence decision-making in styling, marketing and communications as well as at the retail and after-sales service levels.

Posted by Frank at 04:14 PM | Comments (0)

8 year old takes driving test, uncle goes to jail

William Diaz-Perez, 27, of North Lebanon Township, let his 8-year-old nephew drive on a course used for giving the Pennsylavania driver's test, and he is now in jail.

According to AP, he let the boy drive a Chevrolet Blazer on the course in South Lebanon Township on a Sunday afternoon in February. Someone who was practicing there saw the child driving and called police, according to court records.

Diaz-Perez pleaded guilty Wednesday and was sentenced to 1 to 3 years in prison on charges of endangering the welfare of a child and recklessly endangering another person. He also was fined $225 for letting an unlicensed person drive his vehicle and driving without a license.

Link.

Posted by Frank at 04:10 PM | Comments (0)

July 27, 2006

Vehicle leasing: the ten most requested models

Based on over one million information requests, Leasecompare.com has compiled a list of the ten most researched models from their customers, for the first half of 2006:

1. BMW 325
2. Chevrolet Corvette
3. Honda Accord
4. BMW 330
5. Honda Civic
6. Toyota Camry
7. Infiniti G35
8. Land Rover Range Rover Sport
9. Acura TL
10. Honda Odyssey

Thanks to the high price of fuel, the Honda Civic continues to move up in the rankings while sport utilities have virtually dropped off the Top 10 lists. The new re-designed Toyota Camry makes its debut on the new list along with the ever popular Honda Odyssey minivan. The only domestic model represented was the Chevrolet Corvette and it holds second place on both lists.

"Many people are dumping their gas-guzzling SUVs right now causing market prices to drop," says Tarry Shebesta, President of ACS and a certified lease consultant. "In volatile market conditions, leasing makes a lot of sense. With a lease, you don't have to worry about market fluctuations because the lease-end value on which the lease is based is locked in. At the end of a lease, you just turn your vehicle back in. You don't have to worry about finding a buyer in an adverse market cycle."

Posted by Frank at 06:52 PM | Comments (0)

Exxon Mobil earns $1,318 a second

Profits at Exxon Mobil surged 36 percent to a near record $10.4 billion in the second quarter as surging oil prices helped the world's largest publicly traded company soundly beat Wall Street forecasts.

The company's profit - which amounts to a cool $1,318 a second - is the second biggest ever reported by a U.S. company, behind only the $10.7 billion Exxon itself earned in the fourth quarter of 2005.

The earnings equaled $1.72 a share, topping the $1.64 a share analysts had forecast on average, according to First Call. Total revenue in the quarter was just a bit more than $99 billion.

The $1,318 a second would buy enough gasoline, even at the current $3 a gallon national average, to drive a Hummer H3 between Los Angeles and New York three times.

Link.

Posted by Frank at 06:50 PM | Comments (0)

Acura announces 2007 Acura RDX pricing

Making its debut at Acura dealerships on August 10, the 2007 RDX will have a manufacturer's suggested retail price of $32,995. The performance oriented RDX is poised to bring a new level of driving excitement and enjoyment to consumers seeking sports sedan performance in the growing entry premium SUV segment.

Featuring Acura's first-ever turbocharged and intercooled engine coupled with patented Super Handling All-Wheel Drive, the RDX blends the best in responsiveness, control and efficiency. The RDX is equipped with a 2.3-liter DOHC 16-valve in-line four cylinder engine with i-VTEC valve control that produces 240 horsepower. By adding an innovative variable flow turbocharger, an exceptionally broad powerband with virtually no turbo lag is produced while providing an EPA estimated city/highway fuel economy rating of 19/23 miles per gallon.

"The 2007 RDX illustrates Acura's passion for developing vehicles that can deliver the ultimate in performance, technology, safety and fuel efficiency," said Dick Colliver, executive vice president sales. "For drivers that want the utility of an SUV but demand a sporty driving experience, the RDX truly delivers."

In addition to an exhilarating driving experience, the RDX offers a comprehensive list of standard electronic and convenience features that serve to greatly enhance the ownership experience. The RDX is equipped with a dual-zone automatic climate control system, a 360-watt, 7-speaker Acura Premium Sound System with a multi-format 6-disc changer, XM(R) Satellite Radio and a convenient MP3/auxiliary input jack for connecting popular portable audio devices such as an iPod(R).

The RDX's inherent performance and technology compliments its state of the art safety features. An Advanced Compatibility Engineering(TM) (ACE(TM)) body structure helps protect passengers by distributing collision loads through the body structure, leaving the passenger cabin more intact for improved occupant protection while also making the RDX more compatible with smaller vehicles in the event of a vehicle-to-vehicle frontal collision. Finally, a specially engineered hood and other components help reduce the chances of pedestrian injury in the event of a collision with the vehicle. Inside the RDX, a full complement of passive safety features are found, such as the latest generation of dual-stage, dual-threshold airbags for the driver and front passenger, side airbags for the driver and front passenger and side curtain airbags with a rollover sensor for all outboard occupants.

While the RDX is generously equipped right from the start, it is also available with an optional Technology Package. Priced at $36,495, the RDX with Technology Package enhances the driving experience by adding a 10-speaker, 410-watt, Acura/ELS Surround(R) Premium Sound System designed by legendary recording engineer Elliot Scheiner to create an unmatched listening experience. In addition, the Technology Package also includes several visual and audio communications features such as the Acura Navigation System with Voice Recognition(TM) and rearview camera, the HandsFreeLink(TM) wireless telephone interface, and the AcuraLink(TM) Satellite Communication System with Real Time Traffic.

Posted by Frank at 03:42 PM | Comments (0)

The 2007 Acura RDX SUV

The sport-luxury SUV marketplace is in an exciting state of evolution. With the arrival of Acura's new RDX 5-passenger Entry Premium SUV, this emerging market segment gets a decidedly "connected" spin.

Not only does this all-new SUV combine the immediate response of Acura's first-ever turbocharged engine and the agile control of Super Handling All-Wheel Drive, the RDX puts state-of-the-art communications, navigation and audio entertainment at the driver's fingertips. And the RDX delivers it all in keeping with Acura's long-established tradition of respect for crisp, contemporary styling and simple, intuitive operation that adds to the driving experience.

"The all-new RDX is an exciting entry to the Acura light truck lineup for 2007", said Dick Colliver, vice president sales, "The RDX's innovative powertrain coupled with SH-AWD provides this SUV with excellent fuel economy and outstanding performance."

The RDX is aimed at high-energy urbanites that spend the workweek in the confines of the city, and then decompress on the weekends by getting away from it all. Regardless of where they go, these drivers expect the ultimate in responsiveness, control and adaptability. In the RDX, they get it.

Built on a new global light truck platform, the RDX concept was initiated in California and then developed in Japan. Besides featuring precedent-setting engineering features including Acura's first turbocharged and intercooled engine and the first adaptation of a SH-AWD(TM) system to an SUV, the RDX also offers Acura's first standard 18-inch wheels and tires.

True to form for Acura, the RDX incorporates a class-leading array of sophisticated electronic technologies that are seamlessly integrated to keep its passengers informed, entertained and in touch. The RDX also introduces new safety technologies based on the fundamentals of Acura's "Safety Through Innovation" initiative.

As Acura's first Entry Premium SUV, the RDX was the focal point of the development of a special powertrain that would blend 4-cylinder efficiency and 6-cylinder power. The ideal solution came in the form of an innovative new Variable Flow Turbo (VFT) that delivers an unusually broad powerband with little or no lag in throttle response. The RDX is equipped with an all new 2.3-liter DOHC 16-valve in-line four-cylinder engine with i-VTEC valve control that combines Variable Valve Timing and Lift Electronic Control (VTEC) with Variable Timing Control (VTC). With the Variable Flow Turbo working in concert with i-VTEC, the RDX delivers strong power and torque, excellent fuel economy and very low emissions.

Rated output for the RDX engine is 240 horsepower SAE net* at 6000 rpm. In terms of torque, the RDX has the highest output of any engine in the Acura lineup, with 260 lbs.-ft. of torque SAE net* at 4500 rpm. The RDX is expected to return an EPA-estimated 19/24** City/Highway mileage, while meeting strict CARB LEV-2 ULEV and EPA Tier-2 Bin-5 emissions standards.

A 5-speed automatic transmission with Sequential SportShift is standard. The electronically controlled drive-by-wire throttle and transmission work together to execute shifts, resulting in exceptionally quick and smooth gear changes. The transmission can function as a conventional automatic transmission or, at the driver's option, can be shifted manually via steering-wheel-mounted paddles.

SH-AWD(TM) is standard in the RDX to maximize available traction while improving handling balance and responsiveness. SH-AWD(TM) is Acura's patented all-wheel drive system that distributes the optimum amount of torque not only between the front and rear axles but also between the left and right rear wheels.

The system's direct yaw control helps reduce understeer to enhance steering accuracy and add to total cornering power. Responsive handling is further aided by fully independent front and rear suspensions.

The MacPherson strut front and trailing arm-type double wishbone rear systems are tuned for compliant control, and assisted with front and rear anti-roll bars for flatter cornering. Standard Vehicle Stability Assist (VSA(R)) with traction control further enhances controllability and grip.

The RDX exterior styling further emphasizes the SUV's sporty athleticism. It has a taut, muscular presence with standard 18-inch wheels and tires that work together with large wheel arches, aggressively raked body sides, a steeply raked windscreen and a short rear overhang. A unique rear hatch, finished with a replaceable panel to reduce the cost of accident repair, allows the rear of the body to smoothly transition to the rear bumper. This permits a more custom look and also eases the act of loading and unloading cargo.

Inside the RDX, the front-seats feature a high "eye point" that provides a confident field of view. The 3-passenger rear seat has a 60/40 split-folding capability and, when folded flat, significantly expands the load area and increases the cargo volume to 60.6 cubic feet of storage. There are multiple interior storage compartments positioned throughout the interior, including a large (and lockable) dual-level center console located conveniently between the front seats that can securely accommodate a briefcase.

The RDX features an array of electronic features that set it apart from the competition. These include a dual-zone automatic climate control system, a Multi-Information Display (MID), and LED backlit gauges with progressive illumination. Also standard is an impressive 360-watt 7-speaker Acura Premium Sound System with a multi-format 6-disc changer, AM/FM tuner, XM(R) Satellite Radio, and the convenience of an MP3/auxiliary input jack for easily connecting audio devices such as an iPod.

Just one optional package is offered on the RDX. The Technology Package heightens the RDX's appeal to technology-savvy customers with a range of advanced features. The centerpiece is a 10-speaker Acura/ELS Surround(TM) Premium Sound System designed by legendary recording engineer Elliott Scheiner. When playing DVD-Audio discs (DVD-A), this advanced 410-watt system delivers eight discreet audio channels (instead of the usual two) to create an uncannily accurate listening experience.

With its multi-format 6-disc DVD-A changer, AM/FM tuner and XM(R) Satellite Radio, the system is as versatile as it is powerful.

The Technology Package also includes several information and communications features such as HandsFreeLink(TM) and Acura Navigation system. HandsFreeLink is a wireless telephone interface that is designed to work with many Bluetooth-enabled mobile phones (sold separately).

In addition, the AcuraLink(TM) Satellite Communication System with Real Time Traffic allows for 2-way communication between Acura and the vehicle, providing customers with the latest information specific to their vehicle.

The Acura Navigation System with Voice Recognition(TM) can display up-to-the-minute traffic information including flow, accident, construction and weather conditions on freeways in 31 major metro areas (where available). When the transmission is placed in reverse, the Navigation screen displays the image from a rearview camera to make parking easier. In addition, the AcuraLink(TM) Satellite Communication System with Real Time Traffic allows for 2-way communication between Acura and the vehicle, providing customers with the latest information specific to their vehicle.

Technological leadership also extends to safety engineering. The RDX's Advanced Compatibility Engineering(TM) (ACE(TM)) body structure substantially contributes to passenger safety. ACE(TM) distributes collision loads through the body structure, leaving the passenger cabin more intact for improved occupant protection. Specially designed frame members make the RDX more compatible with smaller vehicles in the event of a vehicle-to-vehicle frontal collision. Likewise, a specially engineered hood and other components help reduce the chances of pedestrian injury in the event of a collision with the vehicle.

Inside the RDX is a full complement of passive safety features. Key technologies include the latest generation of dual-stage, dual-threshold airbags for the driver and front passenger, plus side airbags for the driver and front passenger and side curtain airbags with a rollover sensor for all outboard occupants. Child-seat mounting systems, LATCH (Lower Anchors and Tethers for Children), allow the quick and secure installation of a child seats.

The RDX will be assembled at Honda of America's factory in Marysville, Ohio, on the same line as the Acura TL sedan. It is the first Acura light truck to come from the facility.

Like all Acura models, the 2007 RDX is covered by a comprehensive 4-year/50,000 mile bumper-to-bumper limited warranty and a 6-year/70,000 miles powertrain limited warranty. Additional ownership benefits include Acura Total Luxury Care (TLC), which provides free 24-hour roadside assistance, concierge service and trip routing.

Posted by Frank at 03:38 PM | Comments (0)

Mitsubishi releases 2007 Galant pricing

The new Galant Ralliart spearheads the restyled Galant midsize sedan line for 2007. Powered by a MIVEC-enhanced 258-hp 3.8-liter V-6 engine and equipped with sport suspension, 18-inch alloy wheels and exclusive exterior styling and interior features, Galant Ralliart competes in the growing performance sedan segment. One of the most powerful import brand sport sedans in its segment, the 2007 Galant Ralliart can accelerate from zero-to-60 mph in about seven seconds.

All Galant models get an updated, sophisticated new look for 2007 with new front and rear bumper fascias, a new grille with chrome surround. The Galant Ralliart is distinguished by a unique front aero bumper, sport mesh grille projector-style ellipsoid headlamps, two-tone bumpers and color-keyed side air dams.

Prices for the four Galant trim levels are as follows:
Galant DE 4-Door -- $ 19,899.00
Galant ES 4-Door -- $ 20,999.00
Galant GTS-V6 4-Door -- $ 24,999.00
Galant Ralliart-V6 4-Door -- $ 26,999.00

Galant interior design and materials have been enhanced, and ride and handling refined to provide greater comfort and a more engaging driving experience. All Galant models gain standard side curtain air bags for 2007.

In addition to the new Ralliart, Galant offers three other trim levels for 2007: the DE and ES models are powered by a MIVEC-enhanced 160-hp 2.4-liter four-cylinder engine mated to a four-speed automatic transmission with Sportronic(R) to allow manual gearshift control. MIVEC (Mitsubishi Innovative Valve Timing Electronic Control system) valve timing and lift technology helps optimize engine efficiency and power across a broad engine speed range. The GTS steps up to a 230-hp 3.8-liter V-6. Both the GTS and Ralliart V-6 engines are teamed with a new five-speed automatic transmission with Sportronic(TM).

Galant Ralliart is equipped with standard perforated leather-trimmed seating surfaces, heated front seats, automatic climate control system, power glass sunroof and Homelink(TM) transmitter with auto dimming rear view mirror. Aluminum pedals and Micro-delta print accent panels further distinguish the interior.

The Galant Ralliart introduces the first factory-installed Rockford Acoustic Design(TM) premium audio system, with AM/FM/CD/MP3 playback capability, 6-disc in-dash CD changer, a linear 8-channel amplifier producing 360 watts continuous at less than 0.02% THD, eight speakers in six locations, and Digital Signal Processing. This audio system is also available for the ES and GTS. A SIRIUS(TM) satellite radio package with six months' free subscription is standard for Ralliart and available for the ES and GTS. The GTS and Ralliart also offer a new DVD navigation system with 7-inch touch screen. Without the optional navigation system, the Ralliart features a standard 4.9-inch color LCD display with compass and trip computer.

Posted by Frank at 03:29 PM | Comments (0)

Tempura-fueled racer to run Dakar Rally

OSAKA -- Entering possibly the world's toughest car rally powered by used tempura oil may seem like folly, but that is exactly what former Formula One driver Ukyo Katayama plans to do. And the good news is that his efforts may help the environment.

Katayama, 43, plans to enter the Dakar rally next January with a diesel car powered by biodiesel fuel (BDF) produced by refining used tempura oil.

The oil will be made into fuel after being specially processed with chemicals by Revo International Co., a BDF manufacturer in Kyoto's Fushimi Ward.

"I would like to draw attention to the fact that we need to protect the environment," Katayama said. "We can help do that by using an eco-friendly fuel made in Kyoto, the city known as the birthplace of the Kyoto Protocol aimed at curbing global warming."

The Dakar rally, often called the Paris-Dakar rally because it used to start in Paris, is one of the most demanding car races in the world.

Link.

Posted by Frank at 03:16 PM | Comments (0)

Mapping function for eBay Motors

Now people can locate hard to find muscle cars, classic cars, antique cars and project vehicles fast using MotorMapUSA.com, the mappified view of eBay Motors -- a Google map + eBay Mashup that displays all car and truck locations on a map.

If people want to buy a new car they go to their local dealer. But, if people want to locate a hard to find car or truck, as close as possible to their home, they go to eBay via www.MotorMapUSA.com.

Scarcity is the reason buyers turn to eBay.
Ordinary vehicles are readily available locally, but to locate a specific rare auto by make and model people need to look further afield. In fact, they really need a map to find what they are looking for faster.

If locating a special rare auto was as simple a going to a local used car lot and driving one home it would not be very rare and also not very much fun.

But discovering the same car, after weeks of searching, just a few miles down the road or even hundreds of miles away is much more fun because of the thrill of the chase.

The location of a special car is the missing piece of critical information that is necessary before a buyer can seriously consider the purchase. Where an auto is located can significantly affect the buyer’s final delivered cost. All things being equal, a buyer will opt to purchase a car as close to their home as possible. Thus they will save both time and money.

Locating this type of special vehicle on a map is the specialty of www.MotorMapUSA.com, an eBay Affiliate. eBay Motors specializes in unique, rare and hard to find cars and MotorMapUSA.com specializes in locating those cars for serious automotive enthusiasts, collectors and re-builders and displaying all the vehicles for sale on a map.

The map makes the difference.
With a map as a guide, people can easily start their search of eBay Motors close to home and widen it as required. Locating a car on a map also instantly reveals all sorts of additional information to expert buyers. Seeing the location of an auto on the map enables people to visualize it and makes it more real. It is no longer just an entry in eBay’s giant data base but it actually exists and you know where it is located.

Every experienced auto buyer understands that Southern cars and trucks potentially have less salt-induced rust. They also know that luxury autos are found mostly in affluent locations.

Every auto fan dreams of locating their favorite old low mileage vehicle in the veritable “barn” in some out of the way rural location. Amazingly, it still happens almost every day, but you have to be vigilant to locate these opportunities. Odds are that a favorite collectible auto won’t be found in your locality but miles away and probably in another state. Thus, most eBay buyers cross state lines more than half the time to make their purchases, so a map showing the location is critical to the serious auto collector.

The closer the vehicle, the cheaper the deal. It’s easier to drive 25 miles to inspect a potential purchase than to fly 600 miles and stay overnight. The cost of inspecting and transporting the vehicle home is also a consideration. Vehicle inspection, travel, and transportation expenses are in addition to the purchase price and in some cases, can increase the final delivered cost significantly.

If you are a serious auto collector or just hunting for the body of a new rat rod, you can find it faster on www.MotorMapUSA.com.

Posted by Frank at 03:12 PM | Comments (0)

Trade advertising on your car for free gas

A company called FreeGasHelp.com is offering gas cards in exchange for putting advertising on your vehicle. You have to drive a thousand miles a month or more and be willing to look like you're always delivering pizzas.

Some of the dollar for ad schemes include:

Truck Rear Tail Gate Magnet 12”x 36” -- $25.00
Rear Window Decal Advertisement -- $50.00
License Plate Frames Advertisement -- $5.00
Hub Cap Advertisements -- $30.00
Front Hood Magnet Advertisement -- $30.00

Posted by Frank at 03:05 PM | Comments (0)

Ford uses array of sponsorships, alliances and celebs to connect with the public

When country music star Toby Keith performs at a Ford-sponsored concert, it is one aspect of a multi-faceted marketing strategy designed to zero in on customers who are most likely to buy Ford F-Series trucks.

"When we look at our trucks, we've got a couple of things that align us with our truck customers, and country music is one of them," said Marty Collins, executive director of Marketing for Ford, Lincoln and Mercury divisions. "So we look to align ourselves with people who are going to give us access to that audience. And Toby's a natural."

Ford’s aggressive marketing approach includes increasingly meaningful events and communications -- beyond mass market ads and hanging banners at events -- that meet customers where they live, work and play.

This closer customer connection is a key component of the Way Forward plan, which calls for more customer-focused, brand-themed decision-making across the company. According to Collins, not only does it increase brand and product awareness, but it generates more "hand-raiser" data – information customers provide when they request Ford product information.

"We've recognized that the brand is going to be much more laser-focused, which means that our marketing has to be much more laser-focused," said Collins. "That goes for how we package a vehicle, how we present a vehicle and how we bring it to market."

"It's a rifle approach," said Dr. Michael Bernacchi, professor of marketing at the University of Detroit Mercy College of Business. "It's a very targeted approach, and it really means winding up with the sale. That's what it's all about."

According to Crystal Greene, coordinator, Sponsorships and Alliances, it's all about connecting with customers that the company may not reach otherwise.

"Traditional advertising is getting cluttered, and you have to find new ways of reaching people," she said. "We’re getting to an audience where their passion lies."

In the case of Toby Keith, Ford integrates its products and messages into his concerts at an unprecedented level. At the beginning of each concert, Keith stars in a Ford-produced video in which he pulls off amazing feats with F-Series trucks. This dramatic pre-concert production will be taken to the next level when his upcoming concert series – the "Hookin' Up and 'Hangin' Out Tour" – kicks off on Aug. 11 in Cleveland.

"Ford has helped us take our concert experience to a whole new level. Each year, we do something bigger than the year before, and the audience eats it up," said Keith. "It's challenging to keep outdoing ourselves each year, and I can't wait for everyone to see what we have in store this year. I'll give you a hint … audience participation."

Greene says Keith is an ideal choice to help Ford reach out to potential truck buyers because he exemplifies "bold moves."

"He's always the guy with the edgy video and the catchy song that basically gives an example of everyday American life taken to the next level," she said.

The same applies to "American Idol" winner Kelly Clarkson, says Greene. She was chosen to sing the "Go" song for Ford's Bold Moves campaign, and the company is sponsoring her current "Addicted" summer concert tour.

"She's America's sweetheart, but she just came out with an album with an unexpected rock feel to it," said Greene, who added that the people who attend Clarkson’s concert can peruse a Ford Fusion and Mustang. "But she's still clean cut and all-American."

In addition to sponsoring performing artists, Ford is aligned with a number of events throughout the country, such as Monster Jam, Ironman Triathlons and Professional Bull Riders. The company also sponsors the Ford Experience Tour -- a mobile marketing initiative that travels to some of the larger festivals around the country and features vehicle displays and interactive games. A recent stop at the Taste of Chicago attracted 16,000 registrants.

"Event marketing 20 years ago would cause somebody to scratch their head," said Bernacchi. "Today, because we know that advertising has its limitations, we seek these opportunities to connect with consumers where these consumers are."

"It's all done to get people interested in Ford and ultimately get them to purchase the product," said Greene.

Research shows that Ford's efforts are paying off.

Ford has been sponsoring Race for the Cure®, a series of events which raise money for the Susan G. Komen Breast Cancer Foundation, for the past 12 years. In a recent survey following the event, people were asked if their opinion about Ford had changed.

"Sixty-two percent of the people questioned said that they had an improved opinion about Ford as a result of the company's sponsorship of the event," said Greene, who noted that the norm for all Ford events is 41 percent. "So, knowing that Ford was involved, it resulted in almost a 20 percent lift because we were involved in something that people really cared about."

Tracking metrics is a key component of sponsorships and alliances. Greene says Ford evaluates the results for each and every marketing activity.

Greene says they also measure "hand-raisers."

"If someone goes to www.addictedtokelly.com, and they want to learn more about Ford, we capture that information," said Greene. "And if three months down the road they buy a Ford, we can track that information as well."

"I can't tell if somebody who just saw our ad on TV bought a vehicle for that reason, because I really don't know who saw the ad," said Collins. "But I do know who went to a Toby Keith concert. I do know who clicked on a digital promotion we did online, and I can do a sales match against those names."

Posted by Frank at 02:27 PM | Comments (0)

Tom LaSorda's rein extended at Chrysler Group

Tom LaSorda, the first American to run Chrysler since the German takeover by Daimler, has been given a five-year contract extension.

His current contract expires April 30, 2007, with the new one extended to April 30, 2012.

LaSorda has been a Member of the DaimlerChrysler Board of Management since May 1, 2004.

Posted by Frank at 02:19 PM | Comments (0)

New Dodge Challenger shadows concept version

ROYAL OAK -- The Dodge Challenger that hits the road in 2008 will be nearly identical to the concept pony car that wowed crowds this year at the Detroit auto show, Chrysler officials said Wednesday.

"You're not going to be able to tell the difference," said Tom Tremont, Chrysler's vice president and top designer. "We're going to keep the Challenger as close as we can to the concept."

Creating a production version of the Challenger will be easier for the automaker than casting some more elaborate concept vehicle into a production mold.

Link.

Posted by Frank at 02:13 PM | Comments (0)

Small cars help Honda profits soar

High-mileage Civic and Fit boost U.S. sales, contributing to a nearly 30% earnings increase.

TOKYO -- First-quarter profit at Honda soared nearly 30 percent as a solid reputation for mileage lifted sales in the U.S., a critical region that makes up half of the Japanese automaker's vehicle sales.

With U.S. gas prices hovering at around $3 a gallon, Americans were snatching up Honda's small car models like the Civic and Fit, boosting Honda's North American sales by nearly 9 percent to 456,000 vehicles for the quarter from the same period a year earlier.

Link.

Posted by Frank at 02:11 PM | Comments (0)

Acura TL going on sale in China

Acura TL Becomes First U.S. Model Exported to China by Japanese Luxury Nameplate

Number One Acura Seller Goes On-sale in September

Acura took a major step forward in its global plans with the export of the first U.S.-made Acura vehicle to China, the company announced today.

Scheduled to go on-sale beginning in September at newly constructed Acura dealerships in key metropolitan areas of China, the first shipment of TL performance luxury sedans was off-loaded at the port of Shanghai earlier this week. Designed, developed and assembled in the United States, the sporty TL is the number one selling Acura model in the U.S., and will be sold alongside the top-of-the-line RL luxury sedan.

"We are excited about Acura's expansion to China this year and look forward to launching the brand in Japan in 2008," said John Mendel, senior vice president automobile operations. "China is one of the fastest growing markets in the world and we are confident that Acura will be at the forefront of China's luxury automobile market."

Sales of three thousand Acura vehicles are projected during the first twelve months of operation.

The Acura TL is assembled exclusively in the United States in Marysville, Ohio and is also exported to Canada and Mexico.

About Acura in the United States:
Acura celebrated its 20th anniversary in the United States on March 27, 2006 and offers a full line of technologically advanced luxury performance vehicles through a nationwide network of more than 260 dealers throughout the United States. The 2007 Acura lineup features five distinctive models, the RL luxury sedan, the TL performance luxury sedan, the TSX sports sedan, the turbo-charged RDX luxury sport utility vehicle and the award-winning MDX luxury SUV. For more information about Acura vehicles, please visit www.acura.com.

Posted by Frank at 01:53 PM | Comments (0)

New Cadillac DTS ads

These ads for the 2007 Cadillac DTS is part of the “Life. Liberty. And The Pursuit," campaign.

Posted by Frank at 01:50 PM | Comments (0)

New Cadillac STS ads

These ads for the 2007 Cadillac STS is part of the “Life. Liberty. And The Pursuit," campaign.

Posted by Frank at 01:43 PM | Comments (0)

New Cadillac Escalade ad

This ad for the 2007 Cadillac Escalade is part of the “Life. Liberty. And The Pursuit," campaign.

Posted by Frank at 01:37 PM | Comments (0)

Cadillac Introduces New "Life. Liberty. And The Pursuit." Marketing Campaign

Cadillac is dumping the Led Zeppellin themed "break through" ad campaign for one titled, “Life. Liberty. And The Pursuit.”

The idea is to hold on to their core market, the AARP crowd, while attracting young buyers away from Lxus, BMW and Mercedes.

Full press release after the jump.

Detroit - Following one of the most talked-about marketing campaigns in automotive history and four consecutive years of sales growth, Cadillac is introducing a new marketing campaign that aims to reignite America’s love affair with the brand.

The new campaign carries the theme “Life. Liberty. And The Pursuit.” It showcases Cadillac’s relevancy to today’s luxury consumers and supports the next generation of Cadillac’s ongoing product renaissance. The new advertising will launch in early August and continue to roll-out throughout the rest of the year.

“Our Break Through campaign focused primarily on our all-new portfolio of dramatically styled, high-performance, luxury Cadillac vehicles,” said Cadillac General Manager, Jim Taylor. “Our new products and marketing strategies successfully conveyed to consumers that there’s a new Cadillac to consider that replaces their earlier perceptions of the brand.”

“We have raised awareness and achieved good momentum with the Cadillac brand,” said Cadillac Global Marketing Director, Liz Vanzura. “But now it’s time to put a face on the brand and invite more consumers to experience what Cadillac has to offer.”

This new campaign, the first for Cadillac from Modernista! in Boston, is based on extensive consumer research that concluded that “Life. Liberty. And The Pursuit.” best communicates to consumers that Cadillac embodies the best of America, embraces the brand’s rich heritage, yet is forward looking and modern.

“Cadillac was, is, and will always be the American luxury automobile icon and symbol of success,” said Vanzura. “Our new advertising will showcase the brand’s rich heritage in an approach that is fresh and aspirational.”

“What’s great about the brand is that everyone has a Cadillac story to tell. The brand is ingrained within our culture. We’re looking to capture that optimistic, can-do American spirit in our work” said Gary Koepke, Creative Director & Co-founder of Modernista!

Unlike the Break Through campaign that relied solely on Led Zeppelin music and Gary Sinise voice-overs, Cadillac’s new “Life. Liberty. And The Pursuit.” themed campaign will utilize different voices and music for every execution to directly connect with each target consumer group.

The fully-integrated campaign will include creative executions on national broadcast and cable networks (NFL weekend games, Monday Night Football, ABC & CBS College Football, Ryder Cup), premium positions in several core luxury and lifestyle print outlets (Architectural Digest, Conde Nast Traveler, GQ, Vanity Fair, Food & Wine and more) and an array of non-traditional, out-of-home, interactive and nationwide promotional activities.

Posted by Frank at 12:27 PM | Comments (0)

Miss America STOPs to save lives

The STOP Act, which was reintroduced this last year as H.R. 864 on the House side and S. 408 on the Senate side, would give local communities the resources they need to combat underage drinking, expand research on underage drinking, educate adults and parents through a media campaign, and coordinate federal leadership efforts.

The legislation would authorize federal funds to combat underage drinking through four key things:

* Establish a coordinated leadership role for the federal government to combat underage drinking via an interagency coordinating committee that would report to Congress every year
* Authorize a national, adult-oriented media campaign to prevent underage drinking
* Make funds available to communities to combat youth alcohol use
* Fund additional research on underage drinking

To help ensure that Congress understands the importance of this legislation, MADD and Miss America 2006 Jennifer Berry held a congressional briefing on June 28, 2006. There she shared her personal and tragic story about her high school friend that was killed in an underage drinking crash and asked Members of Congress to cosponsor the STOP Act. She also met one on one with every member of the Oklahoma delegation—her home state—during which she asked for support of our mission, specifically for the STOP Act and VOCA funding.

At the briefing, MADD National President Glynn Birch, and MADD Law Enforcement Liason Carl McDonald also spoke at the briefing about the other two areas of MADD’s mission: stopping drunk driving and serving victims of this crime. Senator Frank Lautenberg also spoke about his longtime support of MADD’s mission.

Posted by Frank at 12:24 PM | Comments (0)

Drunk drivers targeted

To deter people from driving drunk and to arrest as many drunk drivers as possible, the National Highway Traffic Safety Administration (NHTSA), the Governors Highway Safety Association (GHSA) and MADD have joined forces for the Labor Day crackdown “Drunk Driving. Over the Limit. Under Arrest.", which will run from Aug. 18 through Sept. 4 and will be supported with an $11 million national television and radio ad buy.

According to NHTSA, a driver typically drives over the illegal alcohol level an average of 88 times before being caught and arrested. Sobriety checkpoints serve as the single most effective enforcement strategy available to reduce these impaired driving incidents. In fact, studies show that highly publicized and frequent sobriety checkpoints can reduce alcohol-related fatal crashes by 18 to24 percent.

Sobriety checkpoints are when law enforcement evaluates drivers for signs of alcohol or drug impairment at certain points on the roadway, who are stopped in a specific sequence such as every other vehicle or every fourth, fifth or sixth vehicle. For the checkpoints, warning signs are displayed for motorists and police must have a reason to believe the driver stopped at a checkpoint has been drinking before a breath test can be conducted.

Saturation patrols are concentrated enforcement efforts that target impaired drivers by observing moving violations such as reckless driving, speeding, aggressive driving, and others. They also, in general, cover a larger geographic area than a sobriety checkpoint.

What makes sobriety checkpoints and saturation patrols so effective is the perceived risk of being caught. If the public is aware the police will be conducting checkpoints, they tend to be much more careful about drinking and driving, designate a sober driver or find alternative transportation. In short, they serve as a valuable and effective deterrent.

And, the public wants checkpoints. According to a 2005 Gallup Survey, nearly 90 percent of Americans support sobriety checkpoints and 80 percent of those asked said they would be discouraged from drinking and